• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.5314-5320
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• 2011

The purpose of this study is to draw the digital design curriculum in architectural design studio. For this study, works using digital design process in professional and academic projects were investigated. Digital design curriculum is consisted of 3 steps; fundamental, intensive and advanced courses. The fundamental course acquires capability for raising architectural thought through digital media. The intensive course acquires capability for raising architectural design process. Finally, the advanced course acquires capability for raising synthesis design works and professional abilities in architectural design. It is also a urgent need of unified roadmap about digital design curriculum for architectural design education in Korea.

• Journal of Fashion Business
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• v.22 no.6
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• pp.53-69
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• 2018

In recent years, digital media providing entertainment and information have become an important channel of customer experience. The aim of this study is to evaluate the effects of digital signage's characteristics on flow and brand attitudes and to verify the mediating role of pleasure in digital signage and flow. The stimuli were developed for a sports brand stores using 3D and video editing software. The survey was conducted on 544 subjects from both gender aged 20 to 49 years old, i.e. the population that constitutes the major target group for sports brands. The data collected was analyzed using IBM SPSS 24.0. Specifically, frequency analysis, factor analysis, reliability analysis, t-test, and regression analysis were performed on the data. Based on the results, we can draw the following conclusions; First, the dimension of digital signage was classified into aesthetic and functional attributes. Additionally, we found out that women highly value aesthetic attributes of digital signage while the customers in their 40s pay more attention to functional attributes than their counterparts aged 20-30 years. Second, our results suggest that pleasure has a mediating effect in the relationship between digital signage attributes and flow; specifically, both sub-dimensions of digital signage features (aesthetic attributes and functional attributes) affect flow by means of pleasure. Third, our results demonstrated that the flow of digital signage had a significant impact on brand attitudes.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.11a
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• pp.298-299
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• 2022

Digital Transformation in the maritime transportation sector means "by utilizing digital technologies such as artificial intelligence, big data, Internet of Things, block chain, and cloud to create new business models, products, and services for maritime transportation-related companies. It can be defined as a continuous process that adapts to or drives disruptive changes in the market" (Chang, 2021). In a situation where various digital conversion technologies are applied and started to be used in the domestic port logistics field, active acceptance by members can bring about the success of digital conversion. Therefore, in this study, in order to investigate the acceptability of digital transformation in the domestic port logistics sector,

• Journal of Ocean Engineering and Technology
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• v.37 no.5
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• pp.190-197
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• 2023

In the shipbuilding and marine industry, digital transformation activities are promoted primarily by large shipyards. However, bottlenecks are observed across value chains, and digital transformation effects are reducing because of the cost and technical challenges encountered by supplies. In this study, we proposed a win-win cooperation model for large, small, and medium-sized companies using digital transformation based on the characteristics of the shipbuilding and marine industry through case studies. We investigated the digital transformation progress in German and Korean small and medium-sized enterprises (SMEs). In addition, we identified information-sharing methods and management challenges encountered in enterprise resource planning and manufacturing execution systems in the collaboration process of pipes, panels, blocks, etc. of SMEs that are suppliers of a Korean shipyard, and clarified communication by building a platform based on a common format between shipyards and suppliers. Further, we proposed a standard model of a digital transformation system for enhancing the collaboration between large companies and suppliers and proposed a basic plan including strategies to efficiently and effectively build a digital transformation system based on the standard model.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.175-181
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• 2024

The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

• Journal of Distribution Science
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• v.13 no.5
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• pp.91-102
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• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.9-15
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• 2020

This study is to analyze the influence of the digital divide on the digital daily life of the elderly. Adaptation tendencies for digital divide were measured and classified into groups for elderly people over 60 years old. And digital communication skills, digital confidence, digital self-control, and digital life satisfaction were measured. The research model used a cross over design model and a dual mediation model. As a result of the study, first, it was found that a group with high adaptive accessibility to the digital divide had a positive effect on the overall digital daily life. Second, a group with high adaptive literacy to the digital divide had a positive effect on the digital self-control. Third, digital communication skill has a positive effect on digital life satisfaction, and digital confidence and digital self-control play a mediating role. Based on these findings, we discussed strategies to overcome the digital divide in old age.

• Honam Mathematical Journal
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• v.36 no.1
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• pp.199-215
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• 2014

Owing to the development of the notion of normal adjacency of a digital product [9], product properties of digital topological properties were studied efficiently. To equivalently represent a normal adjacency of a digital product, the present paper proposes an S-compatible adjacency of a digital product. This approach can be helpful to understand a normal adjacency of a digital product. Finally, using an S-compatible adjacency of a digital product, we can study product properties of digital topological properties, which improves the presentations of the normal adjacency of a digital product in [9] and [5, 6].

• Journal of applied mathematics & informatics
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• v.16 no.1_2
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• pp.445-452
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• 2004

In [8], Rosenfeld's digital ($k_0,\;k_1$)-continuity was introduced and another was also established in terms of the preservation of ${k_i}-connectedness,\;i\;{\in}\;\{0,\;1\}$ [2, 3]. In this paper a new version of digital ($k_0,\;k_1$)-continuity for images in $Z^n$ is referred, which is proved to be an extended version of the formers [2, 3, 8]. The current digital ($k_0,\;k_1$)-continuity is derived from the notion of n kinds of digital neighborhoods with some radius without any difficulties on the dimension and adjacency of an image in $Z^n$. The aim of this paper is to compare among Rosenfeld's digital continuity, the current digital continuity and Boxer's digital ($k_0,\;k_1$)-continuity.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.61-70
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• 2011

Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.