• Title/Summary/Keyword: Digital Transformation of Services

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Success of Digital Transformation in the Context of the Agile Principles : A Case Study of the Seoul Metro (애자일 수행 방식으로 본 디지털 전환의 성공요인 : 서울교통공사의 디지털 전환 프로젝트를 중심으로)

  • Youn, Jeong Won;Kim, Jong Yoel;Chang, Suk-Gwon
    • Journal of Information Technology Services
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    • v.19 no.5
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    • pp.137-153
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    • 2020
  • Most enterprises today work on digital transformation projects to cope with uncertainties caused by the rapid change and cutting-edge technology. The key point is they need to take a novel approach on new projects for high performance. In this context, there is a growing interest in utilizing agile method; however, many studies on Impact of Digital Transformation on the Results of Innovation do not deal with agile methodology. The research specifies the case of Seoul Metro, regarded as best-practice on digital transformation, based on the agile way of working. The case study is based on in-depth interview with Seoul Metro's executives and employees, and the interview is analyzed using keywords from the 12 Agile Principles. Thus, among the 12 Agile Principles, Motivation and Trust, Face-to-face Interactions, Continuous Attention to Technical excellence and good design, Self-Organizing Team contributed the most to successful digital transformation projects. In addition, based on Requirements Uncertainty and Technical Degree of Uncertainty, they carry different kinds of traits. For instance, the higher the uncertainty toward requirements and required technology is, the more technological development pace is maintained. Given the conservative nature of public corporations, it is necessary to adopt the agile way of working, such as improving employees' technological capabilities and allowing teams to be organized within themselves, in a bid to produce successful innovation outcome.

A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case - (패션 브랜드의 디지털 트랜스포메이션 전략에 관한 연구 - 버버리 사례를 중심으로 -)

  • Kim, Soyoung;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.449-460
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    • 2019
  • Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

Digital transformation in terms of user experience design - Focusing on Starbucks case (사용자 경험 디자인 측면에서의 디지털 트랜스포메이션 - 스타벅스 사례를 중심으로)

  • Choi, Ye-Na;Heo, So-Yeon;Kim, Min-Gyeong;Jung, Young-Wook
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.715-725
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    • 2022
  • With the development of digital technology related to mobile, cloud, IoT, even traditional businesses have began to develop strategies for digital transformation. This is regarded as a very important part for business sustainability. However, many of these attempts are being conducted from the management point of view, and there has been little research on user experience design for digital transformation. In this study, Starbucks, which started a offline store business and expanded its experience with online services, was selected as a representative case and user research was conducted on it. Through an usability evaluation and post-task interviews of the Starbucks mobile application users, we discovered important issues of user experience to consider when transforming and expanding services online from offline. Based on the findings, the considersations for designing online user experience were discussed and proposed. These are expected to contribute to the process of researching and implementing digital transformation.

The Digital Image Processing Method Using Triple-Density Discrete Wavelet Transformation (3중 밀도 이산 웨이브렛 변환을 이용한 디지털 영상처리 기법)

  • Shin, Jong Hong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.3
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    • pp.133-145
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    • 2012
  • This paper describes the high density discrete wavelet transformation which is one that expands an N point signal to M transform coefficients with M > N. The double-density discrete wavelet transform is one of the high density discrete wavelet transformation. This transformation employs one scaling function and two distinct wavelets, which are designed to be offset from one another by one half. And it is nearly shift-invariant. Similarly, triple-density discrete wavelet transformation is a new set of dyadic wavelet transformation with two generators. The construction provides a higher sampling in both time and frequency. Specifically, the spectrum of the first wavelet is concentrated halfway between the spectrum of the second wavelet and the spectrum of its dilated version. In addition, the second wavelet is translated by half-integers rather than whole-integers in the frame construction. This arrangement leads to high density wavelet transformation. But this new transform is approximately shift-invariant and has intermediate scales. In two dimensions, this transform outperforms the standard and double-density discrete wavelet transformation in terms of multiple directions. Resultingly, the proposed wavelet transformation services good performance in image and video processing fields.

Digital Image Processing Using Non-separable High Density Discrete Wavelet Transformation (비분리 고밀도 이산 웨이브렛 변환을 이용한 디지털 영상처리)

  • Shin, Jong Hong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.1
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    • pp.165-176
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    • 2013
  • This paper introduces the high density discrete wavelet transform using quincunx sampling, which is a discrete wavelet transformation that combines the high density discrete transformation and non-separable processing method, each of which has its own characteristics and advantages. The high density discrete wavelet transformation is one that expands an N point signal to M transform coefficients with M > N. The high density discrete wavelet transformation is a new set of dyadic wavelet transformation with two generators. The construction provides a higher sampling in both time and frequency. This new transform is approximately shift-invariant and has intermediate scales. In two dimensions, this transform outperforms the standard discrete wavelet transformation in terms of shift-invariant. Although the transformation utilizes more wavelets, sampling rates are high costs and some lack a dominant spatial orientation, which prevents them from being able to isolate those directions. A solution to this problem is a non separable method. The quincunx lattice is a non-separable sampling method in image processing. It treats the different directions more homogeneously than the separable two dimensional schemes. Proposed wavelet transformation can generate sub-images of multiple degrees rotated versions. Therefore, This method services good performance in image processing fields.

Digital Transformations to Improve the Work and Distribution of the State Scholarships Programs

  • Kireyeva, Anel A.;Lakhonin, Vassiliy;Kalymbekova, Zhanna
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.41-47
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    • 2019
  • Purpose - Based on the analysis of Kazakhstan's experience of digital transformation, this study suggests a concept for digital solution to optimize organizational process, create trust networking between the center of state scholarships programs and recipients. In addition, the authors contribute to the current discussions of an effective digital transformation of state services. Research design, data, and methodology - Policy analysis is based on the combination of both primary and secondary materials collected during a Policy Research Project conducted in Kazakhstan in 2017. It involved semi-structured interviews with the state scholarship' recipients, ICT experts and findings from academic articles. Results - Findings are represented via Policy Development Matrix - a table with three options (status quo, partial change, total change) to deal with policy challenges. Authors suggest a concept for digital solution following the Customer Relationship Management (CRM) principles for optimizing core business processes, communication and networking strategies of the state scholarships program. Conclusions - At the time when digitalization becomes trending for states, the transformation of the state education policy is inevitable. The rapid development of digital technologies creates new opportunities for a single integration platform with key principles of Smart Remote Management in the state scholarships programs.

Research on the introduction and use of Big Data for trade digital transformation (무역 디지털 트랜스포메이션을 위한 빅데이터 도입 및 활용에 관한 연구)

  • Joon-Mo Jung;Yoon-Say Jeong
    • Korea Trade Review
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    • v.47 no.3
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    • pp.57-73
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    • 2022
  • The process and change of convergence in the economy and industry with the development of digital technology and combining with new technologies is called Digital Transformation. Specifically, it refers to innovating existing businesses and services by utilizing information and communication technologies such as big data analysis, Internet of Things, cloud computing, and artificial intelligence. Digital transformation is changing the shape of business and has a wide impact on businesses and consumers in all industries. Among them, the big data and analytics market is emerging as one of the most important growth drivers of digital transformation. Integrating intelligent data into an existing business is one of the key tasks of digital transformation, and it is important to collect and monitor data and learn from the collected data in order to efficiently operate a data-based business. In developed countries overseas, research on new business models using various data accumulated at the level of government and private companies is being actively conducted. However, although the trade and import/export data collected in the domestic public sector is being accumulated in various types and ranges, the establishment of an analysis and utilization model is still in its infancy. Currently, we are living in an era of massive amounts of big data. We intend to discuss the value of trade big data possessed from the past to the present, and suggest a strategy to activate trade big data for trade digital transformation and a new direction for future trade big data research.

Trade Change in Shipping and Logistics : The Case of HMM

  • Kim, So Hyung
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.69-76
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    • 2024
  • The objective of this paper is to investigate digital transformation in logistics within the shipping and logistics industry. This paper examines the case of Hyundai Merchant Marine (HMM) and draws insights from its success in becoming the top company amidst the industry challenges. To achieve a more in-depth analysis, a single-case study approach was employed. Various secondary data have been analyzed to support the examination of HMM's digital transformation. HMM has emerged as a global leader in transportation services. The company's success is attributed to its development of diverse ships, robust logistics systems, and pioneering a digital logistics platform, ultimately overcoming the crisis. Especially, this paper show that the digitalization of logistics has been analyzed as the most significant transformation. The findings of this paper can offer valuable implications for other companies grappling with similar challenges in the current trade landscape.

Effects of Perceived Interactions of Digital Transformed Services on Intention to Accept Technology (디지털로 전환된 서비스의 지각된 상호작용이 기술수용의도에 미치는 영향)

  • Lee, Dong-Yub;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.287-300
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    • 2021
  • The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

Analysis of Digital Divide in Transportation Section (교통부문 디지털 격차 현황 분석)

  • Ah-hae Cho;Jihun Seo;Jungwoo Cho;Sunghoon Kim;Youngho Kim
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.4
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    • pp.145-166
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    • 2023
  • The ongoing COVID-19 pandemic has led to a widespread shift towards non-face-to-face/uncrewed services in various sectors of society. Despite this, research on the digital divide has focused predominantly on analyzing various factors, with the notable absence of studies addressing the digital divide. Therefore, study examined the current digital divide in the transportation sector through a survey-based approach. First, a nationwide survey was conducted among adult men and women to assess their digital device usage. Vulnerable groups sesceptible to digital disparities were identified based on factors such as age, education, and income. Second, comparative analysis was conducted to examine the usage patterns of mobile applications related to the transportation sector among the vulnerable and non-vulnerable groups using chi-squared test. These findings suggest that the vulnerable group exhibited lower awareness and preference for mobile applications, a significantly lower frequency of application usage than the non-vulnerable group. Finally, a comparison of the proficiency in utilizing transportation sector mobile applications was conducted, showing that the vulnerable group demonstrated a significantly lower level of proficiency across all aspects of application usage procedures compared to the non-vulnerable group. These survey results provide a valuable foundation for future policy formulation to reduce the digital divide in the transportation sector. By highlighting the current state of digital disparities, the research contributes to developing evidence-based strategies to enhance inclusivity and equal access to digital services in tjwtransportation.