• Knowledge Management Research
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• v.23 no.4
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• pp.21-41
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• 2022

With the development of AI and digital technologies such as big data, metaverse, and the Internet of Things, Robotic Process Automation (RPA) has brought great development and change to companies. Among these realistic industrial areas by RPA, the call center service area, which consists of a combination of complex high-tech systems and professional operation groups, has now reached the stage where AI is conducting counseling. The evolution of this digital transformation has become an important direction of change in the digital-related industry sector. Along with these changes, there have been many changes in the technical stress of the members of the organization within the RPA organization and their solutions. In this study, the representative psychological mechanisms were presented as Digital Shadow Work (DSW), expressed as 'unpaid work', and Organizational Citizenship Behavior (OCB), which is 'an act that helps organizations other than their duties'. This study theoretically contributes to the extension of the DSW concept to the organizational members.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• Journal of the Korean Society for information Management
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• v.36 no.4
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• pp.107-128
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• 2019

This study examines cases of digital humanities education programs at universities, university libraries and digital humanities centers in the United States. As a result of the research, it was analyzed that the university-centered education program operates in conjunction with other departments to take courses related to humanities and digital technology in general. The digital humanities education program is not operated as a full degree program, but most programs are operated as graduate certificate programs, and it is required to require a graduate degree in library and information science and humanities in advance. Most of the digital humanities centers run educational programs centered on faculty and postdoctoral researchers in universities in connection with universities and university libraries to support the humanities scholars. Lastly, the university's digital humanities education program is operated in the form of research support for students and researchers of all majors. In addition, the content of the educational program focused on the practice for digital projects rather than theory. Empowering digital literacy and supporting digital technology-based research has become a new role for university libraries, which requires libraries to play a central role in digital humanities education.

• Informatization Policy
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• v.29 no.1
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• pp.60-83
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• 2022

The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.117-137
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• 2024

ESG has become a necessity for all companies, and major Korean banks are actively practicing ESG management. Banks are playing a role in providing ESG finance as intermediaries in the supply of funds. Recently, they have launched ESG digital banking products that offer preferential interest rates for eco-friendly activities in combination with digital technologies. However, indiscriminate provision of preferential interest rates can adversely affect profitability of banks, and they may face the problem of 'Greenwashing' if they do not contribute to improving environmental awareness. Therefore, this study selected ESG digital savings products linked to electricity savings as the subject of the study, and empirically analyzed consumers' environmental awareness and savings behavior through actual data of consumers (N=2,478). The main findings of this study are as follows First, the analysis of the consumer status of ESG digital banking products shows that the 30-50s are the main consumer base, and the MZ generation shows relatively high performance in achieving preferential interest rates through electricity saving practices. Second, consumers' environmental awareness has a significant impact on achieving the goals of ESG banking products. ESG banking products can contribute to environmental awareness while fulfilling the basic function of saving. Third, environmental awareness did not drive consumers' savings contribution behavior, suggesting the need for continued consumer engagement. Based on environmental awareness and the theory of saving behavior, this study provides a theoretical explanation in ESG financial products. The results suggest that the appropriateness of the preferential interest rate design of ESG financial products is important.

• Proceedings of the KIEE Conference
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• 2002.07b
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• pp.756-760
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• 2002

This study presents a solution to control a Permanent Magnet Synchronous Motor without sensors. The control method is the presented superposition principle. This method of sensorless theory is very simple to compute estimated angle. Therefore computing time to estimate angle is shorter than other sensorless method. The use of this system yields enhanced operations, fewer system components, lower system cost, energy efficient control system design and increased efficiency. A practical solution is described and results are given in this Study. The performance of a Sensorless architecture allows an intelligent approach to reduce the complete system costs of digital motion control applications using cheaper electrical motors without sensors. This paper deals with an overview of sensorless solutions in PMSM control applications whereby the focus will be the new Controller without sensors and its applications.

• Proceedings of the KIPE Conference
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• 2001.10a
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• pp.374-379
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• 2001

In this paper, a novel design algorithm of speed controller for an Induction motor with the inertia variation is proposed. The main contribution of our work is a very robust, reliable and stable procedure for setting of the PI gains against the specified range of the inertia variation of an induction motor using Kharitonovs robust control theory. Therefore, the basic segment of controller design, the variation of induction motor inertia is estimated by the RLS (Recursive least square) method. PI based speed controller is widely used in industrial application for its simple structure and reliable performance. In addition the Kharitonov robust control theory is used for verification stability of closed-loop transfer function. The performance of this proposed design method is proved by digital simulation and experimentation with high performance DSP based induction motor driving system.

• Proceedings of the KIEE Conference
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• 1994.07a
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• pp.441-443
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• 1994

Modern control theory and high speed switching device such as IGBT have been developed day by day, but it hardly has been applicated practically to the various fields of industry, specially power electronic fields, because there is no cost effective hardware that accommodates modern control theory. Thus, in our study, DSP based ultra high speed general controller which may be exclusively used for power electronic applications is developed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.37-62
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• 2008

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative in the marketing activities on the online travel market.

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.451-459
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• 2006

The purpose of this paper is to make a design and implementation of a diagnosis system of learning misconception of students who learn 'be' verb in the English language by using fuzzy theory. In this system, a fuzzy cognitive map exposes the fact that students' perception and misunderstanding about 'the English' language have an intertwined relationship, and diagnoses causes of misconceptions of students by using fuzzy memory associative memory. It suggests that since most existing systems of rule based expert system have had several limitations, this system will be applied to diagnose learners' misconception of learning in varieties of education areas.