• Journal of Information Technology Services
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• v.8 no.1
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• Asia Marketing Journal
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• v.25 no.3
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• pp.99-110
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• 2023

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these ndings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer relationship management.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.155-165
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• 2015

Bankruptcy prediction has been one of the important research topics in finance since 1960s. In Korea, it has gotten attention from researchers since IMF crisis in 1998. This study aims at proposing a novel model for better bankruptcy prediction by converging three techniques - support vector machine(SVM), fuzzy theory, and genetic algorithm(GA). Our convergence model is basically based on SVM, a classification algorithm enables to predict accurately and to avoid overfitting. It also incorporates fuzzy theory to extend the dimensions of the input variables, and GA to optimize the controlling parameters and feature subset selection. To validate the usefulness of the proposed model, we applied it to H Bank's non-external auditing companies' data. We also experimented six comparative models to validate the superiority of the proposed model. As a result, our model was found to show the best prediction accuracy among the models. Our study is expected to contribute to the relevant literature and practitioners on bankruptcy prediction.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.171-179
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• 2017

This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.7-13
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• 2016

Since a smart phone became popular that leads mobile era, we've faced diverse life style changes. Particularly, a mobile messenger which changes communication method from voice and video call to text based multi media messenger, leads new gift-giving culture called mobile voucher gift-giving. Although many researches have validated diverse models about digital voucher, this research utilize the model which divide motivation of gift-giving from three theories: gift-giving motivation theory, technology acceptance model, and consumer value theory. The purpose of this research is not only validate the model but also grouping by giving frequency of samples and validate disparity among groups. In conclusion, there are three groups founded and shows difference motivations.

• Journal of Advanced Marine Engineering and Technology
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• v.20 no.4
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• pp.20-26
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• 1996

Recently, for the speed control of a diesel engine, some methods using the modern control theory such as LQ control technique, or $\textit{H}_{\infty}$control theory etc., have been reported. However, most of speed controlers of a diesel engine ever developed are still using the PID control algorithm. And, as another approach to the speed control of a diesel engine, the authors proposed already a new method to adjust the parameters of the PID controller by a model matching method. In the previous paper, the authors confirmed that the proposed new method is superior to Ziegler & Nichols's method through the analysis of results of the digital simulations under the assumption that the parameters of a diesel engine are known exactly. But, actually, it is very difficult to find out the value of parameters of a diesel engine accurately. And the parameters of a diesel engine are changigng according to the operating condition of a diesel engine. So, in this paper, a method to estimate the parameters of the PID controller for the speed control of a diesel engine by means of the model matching method are proposed. Also, the digital simulations are carried out in cases either with or without measurement noise. And this paper confirms that the proposed method here is superior to Ziegler & Nichols's method through the analysis of the characteristics of indicial responses.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.295-300
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• 2020

The psychologist Dessie said: excessive rewards may reduce an individual's interest in things and their intrinsic motivation. This is known as the Westerners effect. In this paper, we will examine the game from the point of view of humanism and the Westerners effect. Finally, three reasonable ways of reward are put forward. In the future, the research direction will use the theory of this paper to set the reward way after completing the task in the game. And give players a trial report on the emotional feedback in the finished game, and then continue to improve the theory of this article.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.23-40
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• 2018

In order to reduce the spread of illegal digital contents, many studies have been focusing on how to stop it through laws and regulations. Only few of the studies tried to explain the illegal behaviors from individual's viewpoints. This paper aims to examine the intention of sharing illegal digital contents over the Internet and proposes a theoretical model based on the Theory of Planned Behavior (TPB) along with the introduction of two outcome expectations. We also argue that the individuals' cognition of online copyright will influence individuals' illegal contents sharing on the Internet. We have collected data from online survey and offline interview. By empirical study, the results support the theoretical model except the subjective norm which has no effect on individuals' behavior. This is a different finding from the previous researches revealing that the subjective norm has no effect on individuals' unethical actions. Overall, the findings provide strong confirmation that attitude, self-efficacy and outcome expectations impact on individual's intention of sharing illegal contents. In addition, this study proposed an improved cognition of online copyright through education and standard of new media management will reduce illegal contents sharing on Internet.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.305-315
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• 2021

This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

• Journal of Korean Medical classics
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• v.26 no.1
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• pp.65-69
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• 2013

Objective : The main topic of this study is how the contribution of Treatiseon Febrile Diseases and midcellaneous diseases written by Zhang Zhongjing(张仲景) to the theory of spleen and stomach has been. Method : Analysis of formula in Treatiseon Febrile Diseases and midcellaneous diseases with theoretical and historical perspectives is the main method of the study. Result : The theory of spleen and stomach，which is formed in the long term medical practice, is the important component theory of traditional Chinese medicine. Zhang Zhongjing made a great contribution to the theory of spleen and stomach from disease prevention, the contraindication, drug usage, aftercare and so on in Treatiseon Febrile Diseases and midcellaneous diseases, which fully shows the academic ideals of strengthening spleen and stomach. Conclusion : Helping to study Treatiseon Febrile Diseases and midcellaneous diseases and understand the thought of Zhang Zhongjing, and gives reference to the theory of spleen and stomach' research in Treatiseon Febrile Diseases and midcellaneous diseases.