• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.356-365
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• 2013

As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society. There has been a long history of research on gift giving behavior in the communication area. Recently with the advent of digital environment, digital contents gift giving behavior became a prevalent social custom. But there has been little research of an individual consumer's consumption behavior of digital contents gift giving. Drawing on the innovation theory, technology acceptance model, and gift giving literature, the author take a quantitative approach to the effect of innovation attributes on mobile coupon gift giving behavior. The result showed that innovation attribute did positive influence to mobile coupon gift giving behavior. Furthermore, consumer innovation attribute moderate in the relationship between product innovation and mobile gift giving attitude.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.167-175
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• 2012

The purpose of this paper is a study of the next generation innovation to deal with changing business environment in which the competition is getting fierce. The ultimate goal of a company is to sustain and grow by creating value or profit continuously. As the social or business environment changes, the way of creating profits also changes. Therefore, business management or innovation should be evolved in accordance with the value change, and this gives basis to the question "What would the next generation innovation be like?". This paper is not to give the definite answer to the next generation innovation, but to get discussion started. We hope that many ideas, critiques and opinions to this paper will make the next generation innovation clear.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.463-470
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• 2017

The aim of this research is to examine patterns of design governance used by Northern European countries to respond to social crises and understand design governance as a tool for sophistication of social services and social integration. Design governance as applied in Sitra of Finland, MindLab of Denmark and the Gulliver project of Germany encourages using design methodology for analyzing and solving problems related to social phenomena based on involvement of the private, public, industrial, and academic groups. Especially, the citizens are actively involved in developing problem-solving ideas and designing new policy with other governance members, rather than simply providing information or one-time participation. In the cases discussed in this study, design governance reduce unnecessary administrative and financial consumption and inconvenience caused by complicated rules, based on field-oriented approach, regional characteristics, pluralism, and respect for diversity. Therefore, future design policy paradigm will need to evolve into concept of policy design and pluralistic monitoring centered on design governance based on participation of private sector to lead policy development, from the current system in which only few officials decide policy.

• Journal of Korea Technology Innovation Society
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• v.10 no.3
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• pp.458-485
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• 2007

This study aims to examine the effects of consumption values on digital convergence products buying behavior. Especially, this study examines the nature of consumption values that differentiate incremental innovation products from radical innovation product. We first categorize the convergence products into incremental innovation products and radical innovation products based on the degree of innovation, and then study the differences of consumption values of each product group. The empirical research is conducted on the premise that the consumer's value can play an important role in the process of selecting convergence product types. Although some factors related to function value has been accounted much of, various consumer values have not been studied in the context of convergence product consumption behavior. This research assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, and epistemic value. The result shows that consumption values of digital convergence products are made up of 4 consumption values-emotional, epistemic, social and functional values. Also, these consumption values affect the purchase intention of consumers. Purchase intention of radical innovation convergence products is affected by emotional value, epistemic value, and functional values. Purchase intention of incremental innovation convergence products is affected only by functional value. Demographic variables such as sex, age and income don't have influence on purchase intention. Our findings suggest that choice behavior of digital convergence product is influenced by several consumption values. Managerially, our result emphasize that convergence products must satisfy the consumption values that consumers are seeking in order to be successful in the market. the theoretical and practical implications of these findings are discussed as well.

• Journal of Information Technology Services
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• v.8 no.1
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.175-185
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• 2018

The purpose of this study is to present the direction of CSR activities for sustainable management by analyzing the mediating effect of management innovation on the relationship between corporate social responsibility (CSR) activities and financial performance. In order to verify the research hypothesis, the results of the questionnaire of 517 employees of domestic manufacturing companies were obtained and analyzed using SPSS 18.0 and AMOS 20.0. First, CSR activities have a positive effect on management innovation. Second, management innovation and financial performance showed a positive relationship. Third, we confirmed the mediating effect of management innovation on CSR activities and financial performance. Lastly, we can confirm only the partial control effect according to the size of company in the relation of CSR activity and management innovation. It is necessary to establish systematic theories between CSR activities and financial performance through further analysis of various parameters in the future.

• Journal of Information Technology Applications and Management
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• v.30 no.1
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• pp.115-126
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• 2023

In various fields such as art, design, music, film, sports, games, and fashion, NFTs (Non-Fungible Tokens) are creating new economic value through trading platforms dedicated to NFT art and content. In this article, I analyze the current state of blockchain technology and NFT art content in the context of an expanding market for blockchain-based NFT art content in the metaverse. I also propose several tasks based on the economic and industrial logic of technological innovation. The first task proposed is to integrate cultural arts on blockchain, metaverse, and NFT platforms through digital innovation, instead of separating or distinguishing between creative production and consumption. Before the COVID-19 pandemic, there was a clear separation between creators and consumers. However, with the rise of Web 3.0 platforms, any user can now create and own their own content. Therefore, it is important to promote a collaborative and integrated approach to cultural arts production and consumption in the blockchain and metaverse ecosystem. The second task proposed is to align the legal framework with blockchain-based technological innovation. The enactment and revision of relevant laws should focus on promoting the development of the NFT trading platform ecosystem, rather than merely regulating it for user protection. As blockchain-based technology continues to evolve, it is important that legal systems adapt to support and promote innovation in the space. This shift in focus can help create a more conducive environment for the growth of blockchain-based NFT platforms. The third task proposed is to integrate education on digital arts, including metaverse and NFT art contents, into the current curriculum. This education should focus on convergence and consilience, rather than merely mixing together humanities, technology, and arts. By integrating digital arts education into the curriculum, students can gain a more comprehensive understanding of the potential of blockchain-based technologies and NFT art. This article examines the digital technological innovation such as blockchain, metaverse, and NFT from an economic and industrial point of view. As a limitation of this research, the critical mind such as philosophical thinking or social criticism on technological innovation is left as a future task.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.11-17
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• 2019

In this study, we examine the concept of social value which is the main philosophical foundation in government innovation pursued by Moon Jae-In government and analyze the case of government innovation which was promoted by specific local governments. The purpose of this study is to discuss the implications for the government innovation through the case study of local autonomous organizations. The studied local government is an institution that has received excellent evaluation of government innovation for the realization of social value by Ministry of Public Administration and Security. In this study, we conducted in-depth interviews with local governments and youths and examined the success factors of government innovation through active participation in community issues. First of all, institutional support such as ordinances is important for encouraging the participation of community members. It is also important for local governments to lead their own change and listen to their voices from a consumer perspective, not from a supplier perspective. In addition, significant importance of the incentive system that could induce continuous participation in community problems was found. In this way, it is possible to establish a continuous system to approach the problem of local community as consumer perspective, not supplier perspective, and solve the problem together.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.215-224
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• 2011

The purpose of this study is to identify a core competencies of the smart worker which most needed in the Smart Work 2.0 environment and to define the competence model of smart worker that can be most applied to. Smart worker for the core competence model as a originality & innovation competence and social skills, digital capability and the capacity of each organic connection to each other is very necessary. Such a smart worker competencies needed to strengthen the three related to the smart foundation for a smart network that will help encourage a very important role is considered.