• Journal of Digital Convergence
• /
• v.12 no.8
• /
• pp.211-217
• /
• 2014

In this paper, by using geofencing technology to set the area you want to move tourists. Geofence set of tourists in the region enters the smartphone by sending e-mail or SMS alarm to display a detailed map of the area to visit assistance. When you arrive at the destination of the museum exhibits or exhibits to the NFC tag attached to each corresponding to a web server for a detailed description of the exhibits from the get-down. Multimedia content using an existing exhibits described. Media of exhibition space and the interaction between the visitors tour guide system capable was built.

• Journal of Digital Contents Society
• /
• v.17 no.6
• /
• pp.545-553
• /
• 2016

In this study, we propose an information providing and learning system using augmented reality in the exhibition (museum, performance) environment. In a typical exhibition space, a description of a picture or a photograph is provided in a printed matter or a space in the form of an information space (explanatory space), or an auxiliary explanation using an 'audio guide' or a 'docent' program. Augmented reality technology is applied to the exhibition space in the form of a fusion of these methods, and the description of the exhibition is provided to the user in various forms such as text, picture, audio and image, thereby providing stereoscopic information and learning. We apply the augmented reality technology in a specific exhibition space and utilize it as a tool of providing information and learning using image description of pictures.

• Journal of Broadcast Engineering
• /
• v.12 no.2
• /
• pp.71-79
• /
• 2007

This study is about the TV Electronic Program Guide (EPG) design to which Perceived Information Architecture (PIA) based on user-experience is applied. The function-oriented information architecture is not friendly for user to search channels, while Multi-channels of EPG system provides users with opportunities to select a variety of channels. Because the menu structure of EPG user interface system is not compatible with the user experience. Therefore, this study presented a user-experience-based methodology and proposed a new solution for the information architecture of user-centered EPG system design.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2006.05a
• /
• pp.131-134
• /
• 2006

This study aims to inspect changes of physical expression in surfaces of both building interior and exterior in contemporary architecture. Nowadays society has transformed into more complicated framework with the development of the new media and digital technology in 21 century. Surface's expressivity has been changed with design trend and material development. Although surface study has been mainly concentrated on properties of materials and structure characters, new technology and cultural acceptance enables it extend itself to a new area with various design methods, taking its place as an important contemporary architectural element. Interior surface design is expressed with several unique methods such as optical illusion, surface exposure and spacial depth and volume, and it created dynamic space within the surface itself. In case of exterior surface, whole space seems to be designed to be coordinated with structured optical illusion as well as symbolic expression. Surface's area is extends itself with the stream of the times. This study explored the nature of surfaces with categorizing and comparing them in a various views and methods.

• Journal of Computational Design and Engineering
• /
• v.2 no.1
• /
• pp.38-46
• /
• 2015

Augmented reality based on projection, called "Spatial Augmented Reality (SAR)", is a new technology that can produce immersive contents by overlapping virtuality and real-world environment. It has been paid attention as the next generation digital contents in media art and human-computer interaction (HCI). In this paper, we present a new methodology to evaluate the product appearance design more intuitively by means of SAR technique. The proposed method first projects the high-quality rendered image considering the optical property of materials onto the mock-up of a product. We also conduct a projector-camera calibration to compensate a color distortion according to a projector, a projection surface and environment lighting. The design evaluation methodology we propose offers more flexible and intuitive evaluation environment to a designer and user (evaluator) than previous methods that are performed via a digital display. At the end of this research, we have conducted a case study for designing and evaluating appearance design of an automobile.

• Journal of Digital Contents Society
• /
• v.14 no.3
• /
• pp.303-311
• /
• 2013

On original exhibits, which is passive and repeat itself endlessly irrelevant of the present of spectators, reduce its immersion. Therefore in this paper, we propose the scheme to recreate original exhibits be adding automatic screen saver by using division of different images to make experimental of an area of different images, to judge movement, maintain conditions or to propose the transition of mechanism. By implementing and analyzing this automatic screen saver, which was made through the scheme of proposition, we show the positive aspect of the use of centralized automatic screen saver.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.11 no.1
• /
• pp.197-207
• /
• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• Journal of Digital Contents Society
• /
• v.18 no.8
• /
• pp.1529-1535
• /
• 2017

Due to its unique formation and mystery phenomena, comets is a major motif that inspires various creative fields. Media art that has been developed and expanded in step with the development of modern scientific technology has expressed the unique characteristics of comets such as their structure in the art as a motif, using technologies. This study describes the process of producing "Near by", an distance-recognition interactive media art. offering the audience a chance to create a tail of a comet as they close to it. changes the color of a LED structure representing the nucleus of a comet as the audience approaches it. At the same time, a video of a comet's tail is projected. Through this interaction, the audience will renew their perception on comets and emotionally interact with the art. This work capturing not only the formative characteristics of a comet, but also its forming process as a motif. Such composite way of expressing a motif could be presented as a possibility of extending the expression of the natural phenomenon in the future media art field.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.183-192
• /
• 2014

This study aims to empirically investigate how personalized and socialized mobile media impacts on users' acceptance of mobile advertising, given the consideration of users' mobile possession attachment. For this, the current study used focus group interview and surveyed mobile users. Interestingly, the findings reveal that personalized and socialized mobile characteristicssignificantly affect users' acceptance of mobile ads. That is to say, users' personalized mobile characteristics play an important role in either awareness of mobile ads or exposure to mobile ads.

• Journal of Digital Convergence
• /
• v.18 no.6
• /
• pp.411-418
• /
• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.