• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.43-54
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• 2021

The study evaluates India's technological advancement, which has created a range of opportunities for consumers to enter into digital payment space. Demonetization in India has forced all consumers and companies to embrace and create cashless digital payment platforms. The cashless economy scenario involves various factors for its adoption such as reach, availability and awareness. This study considers factors responsible for adopting new digital payment technologies in India's different regions across various consumers. The study includes descriptive statistics and variance analysis (ANOVA) to identify elements to achieve maximum satisfaction. The research collects data from 250 respondents living in India, experiencing digital payments and online transactions. The data is collected through a structured questionnaire and critically analyzed using statistical analysis. The data has been analyzed with no sectorial biases and tracked by creating real-time indications. The study uses various hypotheses after taking responses from a sample of respondents. Cronbach's Alpha analysis is also used to determine the validity and reliability of the data. The study illustrates the complete shift of consumer behavior from cash to a cashless economy. A certain number of factors are shown to directly influence the rate of such a shift toward digital transactions in India.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.205-215
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• 2021

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.303-310
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• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.565-575
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• 2020

This study aims to analyze the digital performance of Kazakhstan through dynamic analysis of national statistics and international indices as Global Innovation Index and ICT Development Index. The research combines three stages: analysis of digital transformation policies performance, review of ICT industry development, and comparative analysis of the positions of Kazakhstan, Turkey and South Korea as a benchmark in the international indices. This research findings show that despite great efforts of Kazakhstan in digitalization, the ICT industry contribution does not increase, it even falls. The international indices demonstrate that the reason is the weakness of the country in skills, venture capital, and innovation linkages. This leads to low knowledge, technology outputs, and creative outputs. The enablers of digital and overall innovation advancement of economy are identified. According to the international rankings the country has been doing its best in Access and Use areas. Another enablers are good business environment, ease of starting a business, protecting minority investors, and FDI inflows. The findings help to draw recommendations for strategic directions in order to improve the digital performance in Kazakhstan. The main limitation of this study is a lack of dynamic information on positions of Kazakhstan in other international indices related to digitalization.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.

• Journal of Distribution Science
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• v.21 no.8
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• pp.57-68
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• 2023

Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1169-1179
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• 2021

This research aims to develop the instrument of feasible and reliable digital-age literacy to be used in the learning process. This needs to be done due to a different region, tribe, and gender involved in this research. The digital-age literacy developed in this research consisting of 8 constructs, including 1) basic literacy, 2) scientific skill, 3) economy skill, 4) information skill, 5) technology skill, 6) visual skill, 7) various cultures skill, and 8) global awareness. As many as 650 respondents were chosen through stratified and random sampling in this survey. Those respondents were students at Universitas Terbuka based on gender and Ethnicity comparison. To see the internal consistency, the data were then analyzed using SPSS 23.00 version for Windows. It was obtained that all questionnaire constructs were valid and reliable, proven by obtaining a high mean reliability value of Cronbach Alpha (0.816 > 0.6), in which each item had a high value (0.778-0.841). Therefore, the number obtained the results proved that this research had produced a quality instrument that can be used to evaluate the students' mastery of the digital-age literacy of the learning process in Universitas Terbukain Asia, especially in Indonesia.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.403-412
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• 2021

The COVID-19 pandemic has a great impact in various ways. It changes the normal routine of lives and businesses. Many businesses encounter tremendous financial pressure, some of them lay off workers or choose to close down. According to the statistics, e-commerce experiences a four-fold growth in sales during the pandemic period. There is an urgency for firms to digitalize their businesses to respond to the change in the landscape of purchasing patterns of consumers. The purpose of this study is to understand the success of a few popular apparel brands in digital businesses. This is a qualitative research, and secondary data is collected for the analysis. The findings reveal that all of them engage in omni-channel methods in digitizing their businesses while utilizing other forms of technologies in their product and operational management. All selected firms agree with the importance of digital business, and omni-channel retailing is their choice. In these unprecedented times, the sustainable success of the apparel firms in digital businesses requires a flexible and innovative approach and a commitment to achieving operational excellence. Continuous renewal and digital transformation are needed so that these companies have the capabilities to adapt to changes and reap the benefits of a satisfactory organizational performance.

• Industry Promotion Research
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• v.9 no.2
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• pp.207-221
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• 2024

Automotive manufacturing is a traditional manufacturing industry that consumes a lot of energy and emits a lot of pollutants, and needs to improve environmental performance through digital transformation of supply chains.In this study, 13 hypotheses were put forward based on supply chain digital transformation, supply chain dynamic capability and enterprise environmental performance. The results of the questionnaire survey on the managers and employees of automobile manufacturing enterprises in 7 regions of China show that the digital transformation of supply chain can help improve the environmental performance of automobile manufacturing enterprises under the influence of supply chain dynamic capability

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.1133-1147
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• 2020

The purpose of this study is to analyze the level of science and technology development and digital readiness of scientific research institutes based on the author's assessment methodology (a set of evaluations and multifactorial indicators). Keeping with the previous literature, the research is caused by the novelty of the problem, which suggests dividing the literature review into two main research groups: theoretical background, which concentrates on the digital readiness definition, and the impact of digital readiness on science. Moreover, the scientific significance lies in the fact that proposed ideas in the research, developed theoretical and methodological provisions can significantly enrich theories related to the identification of the digital readiness of science and its consumers. Further, the research is devoted to the development of assessment methods of digital changes and analysis of the level of development of digital readiness of scientific research institutes, which is based on the author's assessment methodology (a set of evaluations and multifactorial indicators). The methodology provides an opportunity to build ratings of the digital readiness of scientific-research institutes to the formation and development of a digital economy. Obtained results show that the priority task in the current and the future period is to increase the authority and recognition of scientific organizations, the quality of scientific research, and the formation of demand for scientific products.