• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.117-123
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• 2020

The purpose of this research was to develop advertising curriculum demanded according to the change of company recruitment methods in the 4th Industrial Revolution. Focus group interview was conducted targeting advertising professionals in full-sized and digital advertising agencies. The results showed that the curriculum of advertising majors in Korean universities maintains the curriculum of the traditional media era, and the revision of the innovative curriculum suitable for the advertising environment in the 4th Industrial Revolution era was insufficient. In addition, there was a lack of career education suitable for the new hiring method of the company. On the basis of these findings, this study proposed an innovation plan for the major in advertising education.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.7
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• pp.1711-1718
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• 2015

A Meta-analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. Recently, the convergence of knowledge-based society and, information telecommunication technologies has a rapid impact on politics, economics and various fields. A meta-analysis was conducted to identify the relationships among satisfaction, trust, and loyalty in e-commerce studies. A total of 57 research papers published in Korean academic journals during 2002 and 2013 were reviewed and the causal relationships among satisfaction, trust, and loyalty in e-commerce were established. The result of the meta-analysis might be summarized that the highest effect size (r =. 591) was in the path from the satisfaction to the trust. The second biggest effect size (r =. 554) was found in the path between the satisfaction to the loyalty. The third biggest effect size (r =. 552) was found in the path between the trust to the loyalty. By the way, the smallest effect size (r =. 484) was found in the path between the trust to the satisfaction.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.829-832
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• 2009

Recently, IT-centered convergence between different industries has undergone rapid expansion, accompanied by major advances in u-IT development and digital convergence. Notably, in the automotive-IT convergence sector, automotive sensors and electronic devices interact closely and intelligently with each other, thereby increasing driver safety and convenience and creating the optimal driving environment. This has led to the generation of value-added for the future-oriented automotive industry. Sensing technologies - which are used to monitor traffic situations and transmit correct information (or warnings) on the road traffic situation to car drivers, and to provide accurate information to road traffic controllers - represent both the birth of high-safety, intelligent automotive technologies and the key to automotive manufacturing. In view of these developments, this paper examines the characteristics and structure of the automotive sensor industry, and outlines the policy implications for the automotive sensor industry with regard to the development of the automotive-IT convergence industry.

• International Journal of Computer Science & Network Security
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• v.21 no.3
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• pp.21-30
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• 2021

Economic transformations have led to an increase in the role of creative assets and their central role in public life. Changes in creative activity have led to a change in the organization of the work of institutes engaged in the training of specialists, in particular teachers of labor education. Methods and approaches to training determine the development of creative industries, being the basis for models of professional training of future teachers of labor training. The purpose of an article was to develop a modern model of professional training of future teachers of labor training based on the concept of creative economy. The methodology is based on the concepts of holistic craft and creative economy. Based on the integration of pedagogical learning models "Craft as design and problem-solving", "Craft as skill and knowledge building", "Craft as product-making" and "Craft as self-expression" developed and experimentally confirmed the conceptual model of professional training of future teachers of labor training. The proposed model forms a practitioner with professional, technical, digital and creative skills who is able to transfer the experience to students. The training course "Creativity and creative thinking" has been developed. The model provided for the development of a course based on the strategy of developing professional creativity, flexibility, improvisation, openness, student activity, joint practice, student-oriented approach. The practical value implies the adaptation of the developed model of professional training of future teachers of labor education during the training of teachers in higher education, which is confirmed in the experiment.

• Korea Journal of Hospital Management
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• v.27 no.1
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• pp.1-10
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• 2022

Background: This study aims to empirically compare and evaluate the current status of medical accessibility and health inequality between people with disabilities and without. We calculated the ACSC hospitalization rate, which is a medical accessibility index, for hypertension, a major risk factor for cardiovascular disease that accounts for more than 20% of deaths among people with disabilities using the 2016 National Health Insurance Big Data. Methods: The subjects of the study were a total of 601,520, including 64,018 people with disabilities and 537,501 people without. Logistic regression was performed to analyze the differences in hypertension hospitalization rates adjusted for demographic and sociological characteristics and disease characteristics using SAS 9.4 program. Results: Before adjusting for the characteristics, the hypertension hospitalization rate of people with disabilities was 1.55%, and the people without disabilities were 0.49%. After adjusting, it was found that people with disabilities were 2.11 times higher than people without disabilities, and it was statistically significant. Conclusion: The preventable hospitalization rate of people with disabilities is higher than that of people without, suggesting that the disabled have problems with access to medical care and health inequality. Therefore, the government's policy improvement is required to close the medical gap for the disabled.

• Knowledge Management Research
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• v.23 no.4
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• pp.69-89
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• 2022

As we enter a super-aged society, senior citizens' health issues are affecting a variety of fields, including medicine, economics, society, and culture. In this study, we intend to draw implications from unstructured data analysis such as text mining and social network analysis in order to apply digital health care service design for improving the cognitive ability of senior citizens. The research procedure of this study improved the service design methodology into a process suited to the analysis of unstructured data, and six steps were applied. Related keywords that exist on social media, focusing on cognitive improvement and healthcare for senior citizens, were collected and analyzed, and based on these results, the direction of healthcare service design for improving on the cognitive abilities of senior citizens was derived. The results of this study are expected to have academic and practical implications for expanding the scope of the use of big data analysis methods and improving existing healthcare service development methodologies.

• Safety and Health at Work
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• v.13 no.4
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• pp.440-447
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• 2022

Background: Agricultural handle equipment is present on all production areas' farms. They are handy and portable; however, excessive use can lead to acute traumas or accidental injuries. Repetitive movements, awkward postures, and hand-arm vibrations predispose them to pain and work-related musculoskeletal disorders. The purpose of this study was to observe the interaction of handle equipment in terms of electromyographic activity and analyze the postural work-related alterations. Materials and methods: Twenty male agricultural operators, mean age 24±1.54 years, underwent the electromyographic analysis testing their muscular activities with a brushcutter, electric saw, and hedge trimmer in four different test conditions. Results: The brushcutter proved to be the agricultural handle equipment with the higher mean frequency (3.37±0.38 Hz) and root mean square (5.25±1.24 ms^-2). Furthermore, the digital postural analysis showed a general asymmetry of the main arm and the respective side of the trunk. The head resulted right inclined in the anterior frontal plane by 5.7°±1.2°; the right scapula lower than the left in the posterior frontal plane (8.5°±1.8°), and a working trunk inclination of 34.15°±5.7°. Conclusions: Vibrations of handle equipment and awkward working postures represent a risk for agricultural operators. Preventive measures are required to avoid young operators from experiencing musculoskeletal disorders all lifelong.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.6
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• pp.1530-1544
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• 2023

Data monitoring is an important foundation of modern science. In most cases, the monitoring data is time-series data, which has high application value. The deep learning algorithm has a strong nonlinear fitting capability, which enables the recognition of time series by capturing anomalous information in time series. At present, the research of time series recognition based on deep learning is especially important for data monitoring. Deep learning algorithms require a large amount of data for training. However, abnormal sample is a small sample in time series, which means the number of abnormal time series can seriously affect the accuracy of recognition algorithm because of class imbalance. In order to increase the number of abnormal sample, a data augmentation method called GANBATS (GAN-based Bi-LSTM and Attention for Time Series) is proposed. In GANBATS, Bi-LSTM is introduced to extract the timing features and then transfer features to the generator network of GANBATS.GANBATS also modifies the discriminator network by adding an attention mechanism to achieve global attention for time series. At the end of discriminator, GANBATS is adding averagepooling layer, which merges temporal features to boost the operational efficiency. In this paper, four time series datasets and five data augmentation algorithms are used for comparison experiments. The generated data are measured by PRD(Percent Root Mean Square Difference) and DTW(Dynamic Time Warping). The experimental results show that GANBATS reduces up to 26.22 in PRD metric and 9.45 in DTW metric. In addition, this paper uses different algorithms to reconstruct the datasets and compare them by classification accuracy. The classification accuracy is improved by 6.44%-12.96% on four time series datasets.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.5
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• pp.169-183
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• 2024

As digital technology evolves and consumers shift their information processing to online, startups need new strategies to maximize their experience and market effectively. Short-form content, with its low production costs and rapid dissemination, has become a tool for startups to take a greater role in digital marketing. This study focuses on the importance of short-form content in the marketing strategy of startups, analyzes its impact on consumers' purchase intention and recommendation intention, and empirically examines its impact on brand attitude. The study categorized short-form content characteristics into playfulness, credibility, creativity, and interactivity to examine the impact of each characteristic on brand attitude, and further analyzed the impact of brand attitude on consumers' purchase intention and recommendation intention. The data was collected through a survey, and the empirical analysis yielded the following results. First, the playfulness, credibility, and interactivity of short form content positively influenced brand attitude. Creativity had no significant effect on brand attitude. Second, positive brand attitude had a positive effect on both purchase intention and recommendation intention, i.e., the more positive the perception of the brand, the more likely consumers were to purchase the product and recommend it to others. Third, brand attitude was found to mediate the relationship between short-form content characteristics and purchase intention and recommendation intention. This means that short-form content not only directly affects purchase and recommendation intentions, but also strengthens them by creating a positive attitude toward the brand. This suggests that startups can use short-form content marketing to increase brand awareness and build positive consumer attitudes to increase purchase and recommendation intentions.

• Environmental and Resource Economics Review
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• v.22 no.3
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• pp.521-545
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• 2013

This study applied choice experiment(CE) method(which is included in the stated preference method) to estimate values of some important attributes(i.e. type of estuary, water quality of river in estuary, water quality of sea in estuary, biodiversity level of estuary) of 4 major river(Hangang, Guemgang, Yeongsangang, Nakdonggang) estuaries in Korea. Although the multinomial logit model(MNL) is generally applied to analyse the CE data, testing for IIA assumption with the Hausman and McFadden test in MNL model shows that the IIA assumption in our data is rejected. Therefore, the heteroscedastic extreme value model(HEV) and the multinomial probit model(MNP) which are not based on the IIA assumption are used to analyse our CE data. As results, the coefficients and the elicited economic values of MNL model are seriously distorted if the IIA assumption is not satisfied in MNL model. The estimation results of MNP model show that the economic values are elicited as 352.3 billion won(95% C.I. 261.1 - 477.8 billion won) for natural estuary, 411.5 billion won(95% C.I. 338.5 - 525.5 billion won) for one grade improvement of river water quality in estuary, 358.9 billion won(95% C.I. 292.5 - 457.0 billion won) for one grade improvement of sea water quality in estuary, and 151.9 billion won(95% C.I. 99.0 - 218.6 billion won) for one grade improvement of biodiversity level of estuary. Therefore, the value of estuary is reached to 2,197.0 billion won(95% C.I. 1,721.0 - 2,879.9 billion won) if any natural estuary in 4 major rivers has good water quality of river in estuary(i.e. 2nd grade), good water quality of sea in estuary(i.e. 1st grade), and good biodiversity level of estuary.