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http://dx.doi.org/10.15207/JKCS.2020.11.5.117

A Study on the Innovation of Advertising Education According to the Change of Corporate recruitment methods in the 4th Industrial Revolution  

Han, Sangpil (Department of Advertising and Public Relations, Hanyang University)
Choi, Yunseul (Department of Advertising and Public Relations, Hanyang University)
Han, Jihee (Department of Economics, Yonsei University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.5, 2020 , pp. 117-123 More about this Journal
Abstract
The purpose of this research was to develop advertising curriculum demanded according to the change of company recruitment methods in the 4th Industrial Revolution. Focus group interview was conducted targeting advertising professionals in full-sized and digital advertising agencies. The results showed that the curriculum of advertising majors in Korean universities maintains the curriculum of the traditional media era, and the revision of the innovative curriculum suitable for the advertising environment in the 4th Industrial Revolution era was insufficient. In addition, there was a lack of career education suitable for the new hiring method of the company. On the basis of these findings, this study proposed an innovation plan for the major in advertising education.
Keywords
Advertising curriculum; Change of company recruitment method; The fourth industrial revolution; Career education; Advertising industry;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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