• Journal of Distribution Science
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• v.22 no.5
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• pp.39-57
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• 2024

Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.133-139
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• 2015

The purpose of this study was to examine perceptions on the festival competitiveness of festival specialists. Though extant studies for improving competitiveness of local festival is continued, differences of competitive perception is shown. Thus this study used Q methodology in order to analyze local festival competitiveness perceptions by specialists. The Q sample was based on a review of related academic literature and newspaper, as well as interviews, while Q sample consisted of festival committee, public officers, related artists, art directors, event companies, and related professors. The analysis shows that meaningful three types of competitiveness perception. The results show that local festival competitiveness perception is source of local festival competitiveness. Theoretical and practical implication were discussed.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.229-237
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• 2018

As IoT and AI have recently developed, interest in digital healthcare is increasing. Therefore, this study aims to identify technology trends through a patent analysis on digital healthcare and present future promising areas by analyzing domestic and foreign technology competitiveness and keywords. The detailed technologies to be analyzed were designated as Health Information Measurement Technology, Healthcare Platform Technology and Healthcare Remote Service Technology, and 61,166 patents were analyzed to identify the patent trends of the world's major patent offices and major patent applications. In addition, the analysis of the technological competitiveness of each detailed technology and Korea's technological competitiveness based on its patent activity, the rate of major market securing, and the uses of the patents showed that Korea's technological competitiveness was lower than global technology. In addition, the key keyword analysis showed that the core promising areas of digital healthcare were expected to require a focused strategy for fostering health care platform technologies in Korea.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.55-68
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• 2014

In this study, we performed an empirical research on how cultural power affects soft power as one of the elements of National Power. To fully exert the force of cultural power, appropriate level of "resources for power" need to be disseminated into cultural elements. Utilization of these resources need to appropriately developed and produced in quality and quantity when needed. This activity should be ensured with "composite support competence"; which is the combination of support organizations and their potentials. Indicators of cultural power includes society favorability rating, cultural favorability rating, E&D industry competitiveness index, and T&T competitiveness index. According to analysis of cultural power by each country, cultural industry (E&D) competitiveness index and travel and tourism (T&T) competitiveness index shows relatively high correlation. This research aims to analyze the "cultural power as soft power" of South Korea, China and US, and how they are different and how their resources of power are represented in their E&D and T&T competitiveness.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.415-430
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• 2023

The Material·Part·Equipment industry is mostly an industry centered on small and medium-sized enterprises (SMEs) and is an important industry for revitalizing the local economy, which is the source of manufacturing competitiveness. In this study, we tried to derive the implications necessary for the development of the Material·Part·Equipment industries by analyzing the competitiveness of the Material·Part·Equipment industries in the Chungcheong region. To this end, we analyzed the industrial development stage and competitiveness of each region (Daejeon, Sejong, Chungnam, and Chungbuk) based on business scale factor, industrial growth rate, industrial specialization, and regional competitiveness for the Material·Part·Equipment industries in the Chungcheong region. Using data such as the number of employees, the number of businesses, and the amount of production in 2014 and 2019, significant industrial groups by region were identified considering the level of industrial specialization and regional competitiveness. In addition, by identifying the positions of these significant industrial groups in the stage of industrial development, suggestions for the development of the Material·Part·Equipment industries in the Chungcheong region were presented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.1
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• pp.127-141
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• 2011

This paper provides a method to evaluate the competitiveness based on IT innovativeness considering the adoption phase and shows how to apply the method with a case of foreign market in the early-adoptive phase. The proposed method considers a variety of corporate and market characteristics concerned with the technology adoption, and it consists of several internal and external impacting factors that can influence the level of IT diffusion. Main advantage of this method is the ease of its applicability that allows evaluating the innovativeness, regardless of corporate size, industry type, or level of technology adoption. Therefore, it is possible for this method to evaluate the technology competitiveness easily and repeatedly, in terms of IT innovativeness by inter-organizations and inter-nations. For the case analysis, the Mongolian IT market with several Korean IT joint firms is introduced, and final data resulted from an early-adoptive phase case are analyzed.

• International Journal of Computer Science & Network Security
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• v.21 no.11
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• pp.49-58
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• 2021

Globalization of higher education deepens the competition in the global educational services market. Competition between higher education institutions is based on the use of a wide range of activities and tools that are constantly evolving and becoming more complex. Digitalization significantly transforms the approaches to competition between universities in educational, research and marketing activities. Digital technologies are becoming an integral part of this competition. In addition, in the current conditions of globalization of the scientific and educational space, numerous rankings of universities have become an important tool of the competition; the most significant rankings of universities are as follows: Academic Ranking of World Universities (China), Times Higher Education Rankings of Universities (Great Britain), Webometrics (Spain). In the article, the key principles of the formation of world rankings of universities are analyzed, the main sources of information resources for their compilation are determined. The authors have concluded that the improvement of the position of educational institutions in the world rankings of universities should be implemented within the framework of the state educational policy. The key positive effects of universities due to increasing the competitiveness level of the national higher education system are specified.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.269-279
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• 2024

The study explores the evolving landscape of overseas expansion strategies by Korean corporations, focusing on recent geopolitical tensions, the COVID-19 pandemic, and disruptions in global supply chains. It emphasizes the challenges faced by industries producing high-value products and delves into the concept of "Friend-Shoring" policies in the United States, leading major Korean companies to invest in local semiconductor, battery, and automotive factories. Recognizing the potential fragmentation of Korea's manufacturing sector, the paper introduces the "Mother Factory" strategy as a policy initiative, inspired by Japan's model, to establish core production facilities domestically. The discussion unfolds by examining the cases of major companies in Japan and the United States, highlighting the need for Korea to adopt a mother factory strategy to mitigate risks associated with friend-shoring policies. Inspired by Intel's "Copy Exactly" approach, the paper proposes a Korean mother factory model integrating smart factory technology and digital twin systems. This strategic shift aims to enhance responsiveness to geopolitical challenges and fortify the competitiveness of Korean high-tech industries. Finally, the paper proposes a Korean Mother Factory based on smart factory concepts. The suggested model integrates smart factory technology and digital twin frameworks to enhance responsiveness and fortify competitiveness. In conclusion, the paper advocates for the adoption of a comprehensive Korean Mother Factory model to address contemporary challenges, foster advanced manufacturing, and ensure the sustainability and competitiveness of Korean high-tech industries in the global landscape. The proposed strategy aligns with the evolving dynamics of the manufacturing sector and emphasizes technological advancements, collaboration, and strategic realignment.

• Journal of The Korean Digital Architecture Interior Association
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• v.12 no.1
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• pp.71-79
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• 2012

This study aims at finding relationships between the competitiveness of cities and the size or distance of them, based on some premises; (1) the competitiveness can be measured on the interval-ratio level, that is, factor scores, (2) a hypothesis that the spatial interaction model is valid for the relationships can be generally accepted. Based on the general recognition a research hypothesis that the more is the population or the nearer is the distance from a central city the higher is the competitiveness score is constructed. According to the premises 5-factor scores and composite score are calculated by means of regression method, and the scores are regressed on cities' populations and distances from Seoul city. Using bootstrapping method for the tests of significance is effective due to small sample of 21 cities. Results of the analyses show that most aspects of the hypothesis should be rejected or adjusted. Scores on Health-welfare factor, public service factor, and commercial vitality factor have no relation to the cities' sizes or distances. But the results also find the facts that the strong (negative) relationships exist between (1) educational base factor score and population, (2) density factor score and distance. Although this study improves systematic and analytic understanding of spatial interaction patterns, the understanding should be invalid for the general context because it has used the data on 21 cities in the capital region at the time of 2009.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.227-234
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• 2016

This study compares and analyzes the national competitiveness in IP finance using the diamond model. The main findings of our analysis are as follows. First, assuming Korea's competitiveness in IP finance to be 1, USA with 1.63 has the highest competitiveness of all countries compared, and Israel is 1.49 followed by Japan with 1.37. Second, Korea and other countries compared show large differences in the areas of demand conditions, strategic structure, and competition. Third, Korea is inferior compared to other countries considered in terms of the factors including the protection of investors and IPR, and government policies. Since most of the factors in which Korea shows inferiority can be managed by public policies, to strengthen the competitiveness of IP finance, the government's active support to build industrial foundation are required.