• 한국의상디자인학회지
• /
• 제20권2호
• /
• pp.73-87
• /
• 2018

As men in their 30s are spending more money on clothing, it is becoming increasingly important to first conduct an anthropometric study and then develop garment patterns accommodating the changes found in body sizes and types of men in their 30s, in order to effectively address their fit dissatisfaction. Thus this study aims to explore changes in upper body sizes and body types of men in their 30s, which provide basic measurements for designing major garment items including jackets and shirts. To this purpose, key anthropometric dimensions of the upper body of men in their 30s, taken from the 6th (2015) and 7th (2016) surveys conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major upper body sizes to track changes with measuring time. Factor and cluster analyses were used to classify body types. By comparing the two surveys, it was found that the overall body sizes of men in their 30s were increasing in height-related items, circumference, thickness, and width, -as well as body weight and BMIs. Upper body height-related items, in particular, showed a higher average value in the 6th survey than in the 7th, indicating that the overall body types of men are becoming "westernized" with longer legs and shorter torso. Finally, five factors were derived to determine the typical upper body types of men in their 30s and the body types were classified into three categories according to the cluster analysis. First, those with a relatively small build with short stature and torso. Second, those with the highest stature and vertical dimension with the smallest torso volume and least body fatness. Third, those with the biggest torso volume and most body fatness with bigger width between armpits and shoulders. The distributional pattern analysis showed that men in their 30s tend to have increasingly higher stature but lower body weight and BMIs than in the past, implying that their body types are becoming close to those of men in their 20s.

• 한국의상디자인학회지
• /
• 제18권3호
• /
• pp.1-19
• /
• 2016

This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.

• 복식문화연구
• /
• 제17권6호
• /
• pp.1155-1172
• /
• 2009

Wearable computers can be defined as next generation clothing integrated with various digital functions and devices. Unlike existing computers, they are viewed as human-centric computers customized for information utilization and other specific human needs. This study is intended to discover how consumers are accepting wearable computers, which are different from existing computers, based on Technology Acceptance Model(TAM) and to extend the model by adding variable regarding acceptance of wearable computers. A total of 683 copies of questionnaires, distributed to those aged 19 and older, both male and female, were collected online. The data was statistically analyzed for this study using the extended TAM. In order to test hypotheses, the structural equation model using the Lisrel 8.30 version was performed. For analyzing constructs(or traits) of research model, exploratory factor was conducted and the measurement model was assessed from the result. Reliability was assessed through confirmatory factor analysis and the calculation of Cronbach's alpha coefficients. Overall, model fit was assessed by statistical indexes: Chi-square value, GFI, AGFI, and RMR. This study analyzed the process of acceptance of wearable computers with the extended TAM that includes a variable, perceived value, on the basis of previous studies. The results of the analysis revealed that attitude toward wearable computer was directly influenced by perceived usefulness and perceived value but indirectly influenced by perceived ease of use. Acceptance intention of the wearable computer was directly influenced by perceived value and attitude toward wearable computer. To be more specific, perceived usefulness was significantly correlated with both attitude toward wearable computer and acceptance intention of the wearable computer. Perceived value was also significantly correlated with both attitude toward wearable computer and acceptance intention of the wearable computer. The results of this study also suggested that perceived ease of use was actually a causal antecedent to perceived usefulness and perceived value. This research revealed that extended TAM to investigate the acceptance of wearable computer was appropriate. This study is intended to provide a theoretical framework for adoption of wearable computer and suggest empirical analysis that can serve as a guide for wearable computer.

• 패션비즈니스
• /
• 제15권6호
• /
• pp.113-133
• /
• 2011

The purpose of this study is to establish academic identity as well as produce human resources that industries need by grasping curriculum of the departments related beauty focusing on Korean colleges (junior colleges and four year course colleges), analyzing examples of advanced countries and suggesting their developmental direction. For the research method, the reference period of curriculum in Korean colleges was from Jul. 05th, 2011 to Aug. 05th, 2011. the investigation method is as follow: first, the curriculum of the departments related to beauty which were registered in the web sites were investigated. Second, the documents were received by fax and Email from each department after calling it. Third, questions and answers were done in reference to majors on the phones. these methods are intended for 65 junior colleges and 16 four year course colleges (total 81 ones). It clarified that lifelong education centers and the graduate courses were ruled out. the statistical analysis about data which were investigated like this were done by the frequency analysis. The results which examined the major subjects of Make-up focusing on Korea and foreign countries are as follow: First, the result which examined the major and theory subjects of Make-up has found that there are the human body theory, the equipment theory, the marketing theory are the management theory in Korean junior colleges and physiology/chemical, management, marketing and equipment product were treated in four year course colleges of Korea. As for foreign colleges, the subjects related to history and culture are mainly treated as the theory courses and their purpose is to cultivate basic knowledge of the fields which are mainly connected to Make-up including plays, movies, TV and studios. Second, the result which examined practice subjects of Make-up major has found that practice subjects of the total ones are of great importance in junior colleges. And it could be found that the Make-up field is of little importance as it is not independent and exists with the hair and skin fields in one department in the four year course colleges. Especially, in the foreign countries, the more detailed and professional subjects including classes which treat digital media, studio technologies, production, wigs and the special effects were treated by the field class system and these characteristics implies that Korean curriculum should be changed in the future. Based on this analytical results of investigation, this researcher tried to propose the developmental direction of Korean curriculum in the future.

• 감성과학
• /
• 제15권1호
• /
• pp.29-36
• /
• 2012

본 연구는 한국에서 이루어지는 감성과학의 연구동향을 조사하여 이를 분석하고, 연구에 참여한 전문분야의 인적 구조를 단서로 한국에서 이루어지는 감성 연구의 방향성을 제안하기 위해 이루어졌다. 2011년까지 최근 12년간 한국감성과학회지에 게재된 감성과학 분야 논문 1,262편을 전문분야별, 연구주제어별로 분석한 이번 연구에서 다음과 같은 사실을 확인하였다. 참여 연구자의 전문분야를 분석한 결과, 한국의 감성과학 연구는 여전히 활발하게 참여하는 의류학, 심리학, 의학, 영상미디어, 뇌과학 분야가 주도하는 것을 알 수 있었다. 산업공학, 인간공학 등은 정부의 G7 프로젝트 지원 여부에 따라 연구참여의 변화가 확연하게 차이를 보인다. 산업디자인 분야는 단독 연구가 많고 감성과학과 주제어가 다른 연구가 많다는 문제점을 안고 있음이 드러났다. 또한, 31개의 전문분야가 감성과학 연구에 신규로 참여한 것으로 확인되었는데, 이는 감성에 관한 연구가 전형적인 학제간 연구분야라는 점을 고려할 때 바람직한 현상이라 여겨진다. 한국의 감성과학 연구동향을 분석한 이번 연구결과는 전문분야 간의 공동 연구를 통하여 시너지 효과를 얻을 뿐 아니라 감성과학이 종합적인 학문분야로 발전할 수 있도록 다양한 전문분야의 전문가들이 연구에 참여하는데 기초 자료를 제시하는 의미가 있을 것이다.

• 한국가정과교육학회지
• /
• 제20권3호
• /
• pp.201-213
• /
• 2008

본 연구에서는 여고생들의 라이프스타일과 교복변형행동의 관련성이 있는지 알아보고 이를 토대로 여고생들의 올바른 교복착용을 위한 의생활지도의 기초자료를 제공하고자 하였다. 이를 위해 광주광역시 소재의 인문계, 전문계 고등학교 6개교 1, 2학년 학생 602명의 여고생을 대상으로 설문조사를 하였으며, 설문 자료의 분석은 SPSS WIN 12.0(Kr)을 사용하여 요인분석, K-평균 군집분석, 일원배치 분산분석(one-way ANOVA)을 실행하였다. 그 결과를 요약하면 다음과 같다. 본 연구에서는 여고생들의 라이프스타일에 따른 교복변형행동의 차이를 살펴보았으며 라이프스타일 유형간의 차이가 유의하게 크지는 않았다. 대부분의 여고생들은 교복변형을 찬성하고 있어 먼저 일반적 의복행동으로 이해되었으며 다음으로 라이프스타일의 영향을 받고 있었는데 디지털의존스타일이 다른 라이프스타일 유형과 다른 경향이 있었다. 따라서 학생문화의 하나로 자리 잡고 있는 학생들의 교복변형에 대해 정해진 규율에 맞춰 엄격히 단속하기보다 일정한 범위를 두어 개성을 표현하게하거나 속옷을 갖추어 착용하게 지도하는 것이 바람직하지 않을까 생각된다. 물론 교복의 기성복화에 따른 유행의 반영은 받아들이더라도 신체가 드러나서 부정적인 이미지를 주는 경우라면 적극적인 생활지도가 필요하리라고 생각된다.