• 제목/요약/키워드: Digital Channels

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Optimizing Distribution Channels: How Digital Marketing Communication Enhances Trust and Loyalty in Indonesian Banking

  • Muhammad Diast REYHANRAFIF;La MANI;Astika Prima NITULAR;Hendra CRISWANTO;Irmawan RAHYADI
    • 유통과학연구
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    • 제22권8호
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    • pp.1-15
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    • 2024
  • Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

디지탈 고밀도 기록 채널의 트랙간 간섭 감소를 위한 다채널 적응 PRML (A Multi-Channel Adaptive PRML for Reduction of Inter-Track Interference in Digital High-Density Recording Channels)

  • 강현우;전원기;조용수;윤대희
    • 전자공학회논문지B
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    • 제32B권12호
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    • pp.1565-1571
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    • 1995
  • Misalignment of recording head position results in inter-track interference (ITI), which is a primary factor limiting radial(track) density in current digital magnetic channels. This paper proposes a multi- channel adaptive PRML for digital high-density recording channels, and compares it with the conventional single-channel PRML in the presence of ITI for the per- formance evaluation. Simulation results show that the proposed method removes ITI effectively when heal-misalignment occurs, then improving its performance significantly as compared with the single- channel PRML. As a result, it is confirmed that multi-channel adaptive PRML is well suited for high-density recording in digital magnetic channels.

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CDMA 신호의 Code Domain Power 모듈 개발 (Development of Code-Domain Power module for CDMA signal)

  • 이영교
    • 디지털산업정보학회논문지
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    • 제4권1호
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    • pp.17-24
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    • 2008
  • This paper describes the measurements that provide a characterization of the code-domain channels of a CDMA base station transmitter. One of the measurements, called code-domain power(CDP), provides the distribution of power in the code domain channels. This measurement can be used to verify that the various channels are at expected power levels and to determine when one code channel is leaking energy into the other code channels. We develop module of CDP measurement in the CDMA system.

Feasibility study of multiplexing method using digital signal encoding technique

  • Kim, Kyu Bom;Leem, Hyun Tae;Chung, Yong Hyun;Shin, Han-Back
    • Nuclear Engineering and Technology
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    • 제52권10호
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    • pp.2339-2345
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    • 2020
  • Radiation imaging systems consisting of a large number of channels greatly benefit from multiplexing methods to reduce the number of channels with minimizing the system complexity and development cost. In conventional pixelated radiation detector modules, such as anger logic, is used to reduce a large number of channels that transmit signals to a data acquisition system. However, these methods have limitations of electrical noise and distortion at the detector edge. To solve these problems, a multiplexing concept using a digital signal encoding technique based on a time delay method for signals from detectors was developed in this study. The digital encoding multiplexing (DEM) method was developed based on the time-over-threshold (ToT) method to provide more information including the activation time, position, and energy in one-bit line. This is the major advantage of the DEM method as compared with the traditional ToT method providing only energy information. The energy was measured and calibrated by the ToT method. The energy resolution and coincidence time resolution were observed as 16% and 2.4 ns, respectively, with DEM. The position was successfully distributed on each channel. This study demonstrated the feasibility that DEM was useful to reduce the number of detector channels.

무선채널에서 결합 분수 부호들의 성취율 평가 (Evaluation of Achievable Rate for Concatenated Fountain Codes in Wireless Channels)

  • 무하마드 아심;최광석
    • 디지털산업정보학회논문지
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    • 제8권1호
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    • pp.147-155
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    • 2012
  • Fountain codes ensure reliability and robustness for time varying channels in wireless communication. In this paper, the concatenated fountain codes for AWGN and slow fading channels are investigated. Wireless system model, which includes the concatenated fountain code and modulation, is proposed. Maximum achievable rate is used for analyzing the performance of the system model for AWGN and fading channels. Belief Propagation (BP) algorithm is used for exploiting the soft information received at the decoder. Simulation results show that, concatenated fountain codes performs significantly better than that of a conventional Fountain codes with large packet lengths for higher Signal to Noise Ratio (SNR) in slow fading channels.

종합편성채널의 모 브랜드의 영향과 브랜드 확장에 관한 연구 (A Study on the influence of Parent brand and brand extension of the 4 comprehensive programming channels)

  • 윤홍근
    • 디지털산업정보학회논문지
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    • 제10권2호
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    • pp.143-156
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    • 2014
  • Comprehensive programming channels are based on recognition of the parent company, their parent newspaper has increased brand awareness. In this paper, the comprehensive channels to look at the structure of the channel brand architecture, a certain brand of newspapers and comprehensive channels have a effect on the formation of the image of the channel according to the future of the brand extension strategy for MPP. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Exceptionally, Channel A doesn't take a name of its parent corporation 'Dong-A'. It is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with circumstances of their own parent corporates. Their parent brand of comprehensive channels give viewers a positive image and awareness of comprehensive channel brand. while building its own channel images, TV Chosun and Channel A Conservative extension of a certain brand marketers to be bound by the channel's image. Brand extension of comprehensive channels is to have the strength of their entry into the genre that is most likely higher.

서로 다른 임계압력을 가지는 디지털 밸브가 설치된 제어라인을 이용한 3 진 유체분배기 (A Ternary Microfluidic Multiplexer using Control Lines with Digital Valves of Different Threshold Pressures)

  • 이동우;조영호
    • 대한기계학회논문집A
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    • 제33권6호
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    • pp.568-572
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    • 2009
  • We present a ternary microfluidic multiplexer unit, capable to address three flow channels using a pair of control lines with two different threshold pressure valves. The previous binary multiplexer unit addresses only two flow channels using a pair of control line with identical threshold pressure valves, thus addressing $2^{n/2}$ flow channels using n control lines. The present ternary multiplexer addressing three flow channels using a pair of control lines, however, is capable to address $3^{n/2}$ flow channels using n control lines with two different threshold pressure valves. In the experimental study, we characterized the threshold pressure and the response time of the valves used in the ternary multiplexer. From the experimental observation, we also verified that the present ternary multiplexer unit could be operated by two equivalent valve operating conditions: the different static pressures and dynamic pressures at different duty ratio. And then, $3{\times}3$ well array stacking ternary multiplexers in serial is addressed in cross and plus patterns, thus demonstrating the individual flow channel addressing capability of the ternary multiplexer. Thus, the present ternary multiplexer reduces the number of control lines for addressing flow channels, achieving the high well control efficiency required for simple and compact microfluidic systems.

실시간 방송 지연을 위한 DELAY 모듈의 설계 및 구현 (The Design and Implementation of DELAY Module for Real-Time Broadcast Delay)

  • 안희학;구자영;이대식
    • 디지털산업정보학회논문지
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    • 제15권3호
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    • pp.45-53
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    • 2019
  • Moving image sharing technology has developed various servers and programs for personal broadcasting. In this paper, we propose the method of transmitting the multiple moving image, including the output channel of external streaming server. It also implements and tests multiple real-time broadcast channel automatic transmission systems that assign multiple output channels to automatic output channels. As a result of the experiment, it is easy to allocate moving image to broadcast channels that are output through the external streaming server's output channels regardless of the size of the streaming server, enabling the management of efficient output channels at the time of transmission of multiple moving image. The moving image can be provided through streaming method regardless of the type of moving image from the moving image provider terminal, and the moving image transmission can be controlled in various ways, including adding and changing channels for which the moving image is sent, and sending delayed to the moving image.

Inhaled Volatile Molecules-Responsive TRP Channels as Non-Olfactory Receptors

  • Hyungsup Kim;Minwoo Kim;Yongwoo Jang
    • Biomolecules & Therapeutics
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    • 제32권2호
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    • pp.192-204
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    • 2024
  • Generally, odorant molecules are detected by olfactory receptors, which are specialized chemoreceptors expressed in olfactory neurons. Besides odorant molecules, certain volatile molecules can be inhaled through the respiratory tract, often leading to pathophysiological changes in the body. These inhaled molecules mediate cellular signaling through the activation of the Ca2+-permeable transient receptor potential (TRP) channels in peripheral tissues. This review provides a comprehensive overview of TRP channels that are involved in the detection and response to volatile molecules, including hazardous substances, anesthetics, plant-derived compounds, and pheromones. The review aims to shed light on the biological mechanisms underlying the sensing of inhaled volatile molecules. Therefore, this review will contribute to a better understanding of the roles of TRP channels in the response to inhaled molecules, providing insights into their implications for human health and disease.

Demosaicing Method for Digital Cameras with White-RGB Color Filter Array

  • Park, Jongjoo;Jang, Euee Seon;Chong, Jong-Wha
    • ETRI Journal
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    • 제38권1호
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    • pp.164-173
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    • 2016
  • Demosaicing, or color filter array (CFA) interpolation, estimates missing color channels of raw mosaiced images from a CFA to reproduce full-color images. It is an essential process for single-sensor digital cameras with CFAs. In this paper, a new demosaicing method for digital cameras with Bayer-like W-RGB CFAs is proposed. To preserve the edge structure when reproducing full-color images, we propose an edge direction-adaptive method using color difference estimation between different channels, which can be applied to practical digital camera use. To evaluate the performance of the proposed method in terms of CPSNR, FSIM, and S-CIELAB color distance measures, we perform simulations on sets of mosaiced images captured by an actual prototype digital camera with a Bayer-like W-RGB CFA. The simulation results show that the proposed method demosaics better than a conventional one by approximately +22.4% CPSNR, +0.9% FSIM, and +36.7% S-CIELAB distance.