• 한국융합학회논문지
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• 제12권6호
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• pp.151-160
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• 2021

본 연구는 뉴노멀 시대에의 경쟁우위 확보 및 생존을 위한 전략 제시가 필요하다고 판단하고 경영 전략적 대안을 제시하고자 하였다. 이를 위해 본 연구는 문헌 조사와 기업 CEO 10인의 집중 인터뷰를 통해 코로나19에 의한 뉴노멀과 이로 인해 야기된 경영환경 변화 트렌드 및 대응 전략 유형을 도출한다. 본 연구는 다양한 영역과 분야에서 전개될 수 있는 전략 대안 가운데 기업의 디지털 기반 경영 및 사업 수준의 전략 대안으로 연구 범위를 한정하였다. 기업 수준의 디지털 기반 전략 대안으로는 사업구조 리디자인 전략, 회복탄력성 강화 전략, ESG 경영전략, 디지털 트랜스포메이션 전략을 제시하였다. 사업 수준의 디지털 기반 전략 대안으로는 산업구조 리딩의 디지털전략, 디지털 혁신의 경쟁전략, 개방형 혁신의 플랫폼 전략, 고객 가치 지향 전략을 제시하였다. 본 연구는 디지털 기반의 전략을 보다 체계화하고자 하는 시도였다는 점과 어려운 상황을 슬기롭게 대처해야 하는 기업들의 전략적 대응을 보다 체계적으로 시행하도록 지원할 수 있다는 점에서 기여를 하였다.

• 복식문화연구
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• 제27권5호
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• pp.449-460
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• 2019

Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

• 동아시아경상학회지
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• 제10권4호
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• pp.39-45
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• 2022

Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

• International Commerce and Information Review
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• 제1권1호
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• pp.57-66
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• 2008

The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

• 융합경영연구
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• 제12권4호
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• pp.65-76
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• 2024

Purpose: This study aims to identify the relationship between SMEs' digital transformation capabilities, smart factory utilization, and management performance. It also aims to suggest how companies strategically utilize smart factories to achieve a competitive advantage and sustainable growth through empirical analysis of differences in innovation resistance and organizational characteristics. Research design, data, and methodology: This study Implement for SME's building smart factories did. The survey was conducted for 90days from October 1st, 2023 to December 31th, 2023. Total of 210 surveys were collected, and 186 surveys, excluding ones with missing value and outliers (64 surveys), were used. Results: The results of the empirical analysis based on previous research are as follows. First, digital transformation capabilities such as digital technology, digital leadership, and digital strategy affect smart factory utilization. Second, smart factory use affects operational performance. Third, innovation resistance has a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Fourth, organizational characteristics have a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Conclusions: Explore strategic ways to improve your organization's digital transformation capabilities. It is necessary to establish a strategy to make organizational members aware of the necessity and importance of introducing a new system through centralization of the organization.

• 대한안전경영과학회지
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• 제7권1호
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• pp.179-198
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• 2005

The purpose of this study is to propose a strategic approach to improve firms competitive advantages by selecting main business body and business sector at the same time. In this study the strategy of an efficient business model for joint logistics is suggested by means of searching for a joint program. The methods applied to this study were literature survey, questionnaire and internet information as well as case studies on advanced domestics and foreign logistics enterprises. The research scope of this study has focused on the joint logistics of SMEs being in the DVD(Digital Video Disk) industry sector. The results of this study are shown as follows ; first, in short terms, main business operating body has, second, in long terms, logistics operating enterprise has a direct effect on the joint logistics operation strategy of the DVD(Digital Video Disk) industry in Korea. The conclusion of this study shows that this method as a model of consequence to increase the joint logistics implementation successfully.

• 디지털융복합연구
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• 제6권1호
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• pp.43-52
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• 2008

Managing of local government public service business is innovation strategy of local government public service business using choice and competition principle. Managing strategy of local government public service business is new paradigm for innovating public service business and role structure of government. It is important to understand properly substance and characteristics of local government public service business. Accordingly, the purpose of this study find bottleneck of local government public service business and take out improvement plan and suggest policy plan of Seo Gu District Office in Gwang Ju City in the future.

• 한국IT서비스학회지
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• 제2권2호
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• pp.39-51
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• 2003

The Internet affects all economic activities. Physical world business must either adopt new digital strategies, launch new digital business to complement their physical world models, or be forced to completely revise their strategies. The purpose of this paper is to provide a framework that organizes the managerial decision-making process to assist managers in crafting and implementing e-business strategy. We applied the methodology to the case of KNK Educational Institute to explain the process. Core competence of KNK JUNIOR is researched according to our suggested methodology and activities and roles of KNK JUNIOR have been arranged.

• 디지털융복합연구
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• 제18권5호
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• pp.145-155
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• 2020

본 연구의 목적은 기업의 수명주기에 따른 경영전략과 원가행태의 관계를 살펴보는 것이다. 본 연구를 수행하기 위해 먼저, 2000년부터 2019년 사이에 국내 상장기업을 대상으로 경영전략과 원가행태의 관계를 실증분석 하고, 기업수명주기 단계별로 경영전략이 기업의 원가행태에 미치는 영향을 분석하였다. 구체적으로, 연속적 재무지표를 이용한 경영전략지수를 산출하여 선도형(Prospector) 또는 방어형(Defender) 기업에 가까운 기업으로 구분하고 기업의 현금흐름를 토대로 기업수명주기 단계를 구분하였다. 분석 결과, 선도형 전략에 가까운 기업일수록 원가 비대칭성이 심화되는 것으로 나타났으며, 기업수명주기 단계 중 도입기에 그러한 관계가 가장 강하게 나타남을 확인하였다. 본 연구는 기업의 경영전략과 원가전략을 기업수명주기 단계별로 살펴봄으로써 보다 포괄적인 분석을 수행하였으며, 재무적 지표를 활용하여 경영전략을 구분함으로써 재무정보의 적용 사례를 확장하였다는 것에 의미가 있다.

• 정보관리학회지
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• 제26권3호
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• pp.295-316
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• 2009

디지털도서관은 통합관리를 위해 정보기술의 표준화 모델인 아키텍처와 거버넌스를 도입하고 있으며, 도서관의 체계적인 정보기술 거버넌스는 도서관의 정보기술과 업무 부문의 효과적인 융합으로 통합적인 조직의 전략 및 목표를 개발하고, 추진하여 관리하는 조직 기능이라 할 수 있다. 이러한 맥락에서, 본 연구의 목적은 도서관 조직내의 정보기술 및 업무 관련 사회연결망 구조를 통해 도서관의 통합적 관리 운영을 위한 전략적 연계의 사회적 자본에 대한 분석 모델을 제시하는 데 있다. 전략적 연계를 위한 사회적 자본의 분석 모형은 첫째, 인적자원의 특성을 통한 전체 사회연결망 분석으로 둘째, 1) 커뮤니케이션 2) 경쟁력 및 가치 3) 거버넌스 4) 파트너쉽 5) 범위와 아키텍처 6) 역량의 전략적 연계 요소 분석으로 셋째, 전략적 통합성 및 기능적 통합성의 전략 적 연계 분석으로 설계하였다. 이러한 세 가지 사회적 자본은 사회연결망 분석 이론의 연결성, 중심성, 관계성으로 평가된다.