• Title/Summary/Keyword: Digital Business Management

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The Influence of Digital Literacy and Demographic Characteristics on Online Shopping Intention: An Empirical Study in Palestine

  • NAZZAL, Ayman;THOYIB, Armanu;ZAIN, Djumilah;HUSSEIN, Ananda Sabil
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.205-215
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    • 2021
  • The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.

Case study on Management Strategies of Korean Satellite- DMB Companies: Treasure Island Strategy of Entertainment and Movie Contents:

  • Kim, Seung-Wook;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.1 no.1
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    • pp.57-66
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    • 2008
  • The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

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A study on Digital-based Strategic Management on the New Normal Era (뉴노멀 시대의 디지털 기반 전략경영에 관한 연구)

  • Noh, KyooSung
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.151-160
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    • 2021
  • This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.

A Study on the successful model of the e-business for management renovation (경영혁신을 이한 e-비즈니스의 성공모델에 대한 연구)

  • Jo, Jae-Wan
    • Journal of Digital Convergence
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    • v.4 no.2
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    • pp.109-126
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    • 2006
  • The United States Intel company and these enterprises which Andy Grove President talks exception are without coming out at the Internet enterprise and the hereafter 5 year back side separately it means the necessity which will write the word which is a Internet enterprise will lose. When that time about, it puts upper volume from the Internet territory which is will open the competition where the relation enterprises are keen the winner will be undertaken the existing enterprises and the place where it receives the footlights where the e-business is many in this recent times which it talks, the reason the whole world becomes connection with the Internet, the frame of the social whole changes and the arrival result completeness sincerity pursuit of information comes to be possible simultaneously, it is changing as the product army which is complicatedly diversified from the product army where the craving of the customer becomes simplification. The consequently quick doctor decision and efficient manufacturing environment construction are demanded and Product Life cycle becomes shortening, the e-Business from the digital management environment which changes suddenly the necessity is plentifully raising its head with plan of competitive power security of the enterprise and management renovation. Successful of the e-business model and failure instances there is a depth from the research which it sees and after trying to investigate, it originated to the advancement of digital environment the strategies and to sleep against the successful model of the e-business for a new management renovation presentation it tries it does.

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Media Groups' Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies (미디어그룹의 경영전략 : 사업영역, 플랫폼 전략, 콘텐츠유통 전략, 비즈니스 전략)

  • Kim, Dug Mo
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.157-167
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    • 2016
  • This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

IT Industry Competitiveness and e-Readiness Level of Korean Economy (한국의 IT 산업 경쟁력과 IT 활용 수준 분석)

  • Park, Kyung-Hye
    • Journal of Digital Convergence
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    • v.7 no.2
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    • pp.35-41
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    • 2009
  • The information technology, in the digital economy era, does a very important role not only for the country's administrative management innovation but also for the business and for the everyday life. Specifically, the e-business for the company or organization is defined as "using the Internet and IT, rescheduling of business process management activities to increase productivity and efficiency and to create new business opportunities." Thanks to the Korea's recent efforts, overall level of informatization and digitalization is able to receive high praise. But the e-business readiness (e-readiness) level is still expected a lot of room for improvement. In this paper, I try to analyze the informatization level of Korea's by the EIU's e-business readiness index and IT industry competitiveness index, to prepare a full-scale e-business era of global competitiveness through any preparation that could do to improve the situation from the analysis of statistical data.

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Digital Government Application: A Case Study of the Korean Civil Documents using Blockchain-based Resource Management Model

  • Hanbi Jeong;Jihae Suh;Jinsoo Park;Hanul Jung
    • Asia pacific journal of information systems
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    • v.32 no.4
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    • pp.830-856
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    • 2022
  • The Digital Government landscape is changing to reflect how governments try to discover innovative digital solutions, and how they transform themselves in the process. In addition, with the advent of information and communication technology (ICT), e-governance became an essential part of the government. Among the services provided by the Korean government, the Minwon24 online portal is the most used one. However, it has some processing limitations, namely: (1) it provides a cumbersome document authenticity service; (2) people cannot know what happened even if the agency handles the documents arbitrarily. To address the issues outlined above, blockchain processing can be a good alternative. It has a tremendous potential in that it has maximum transparency and a low risk of being hacked. Resource management is one of the areas where blockchain is frequently used. The present study suggests a new model based on blockchain for Minwon24; the proposed model is a type of resource management. There are three participants: issuer, owner and receiver. The proposed model has two stages: issuing and exchanging. Issuing is creating civil documents on the database, which is BigchainDB in this study. Exchanging, the next stage, is a transaction between the owner and the receiver. Based on this model, the actual program is built with the programming language Python. To evaluate the model, the study uses various criteria and it shows the excellence of the model in comparison to others in prior research.

A Study on Ways to Vitalize Digital Contents Business through IP Holding Company

  • Jung, Jai-Jin
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.107-114
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    • 2011
  • In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

How to Apply the New Quality Dimensions to the New Business in the Digital Transformation Era? (디지털 전환 시대의 새로운 품질 차원 적용 사례연구)

  • Park, Min Seo;Bae, Kyung Mi;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.49 no.4
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    • pp.609-622
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    • 2021
  • Purpose: In recent years, several new attempts have been made to offer products and services based on servitization and customization for comparative advantage and customer satisfaction. Apparently, these attempts are empowered by new digital technologies. Therefore, this study aims to present new business cases with features of digital transformation era in Korea on the perspective of new quality dimensions. Methods: The study approaches the subject by presenting a number of recent business cases in multiple fields in Korea. All cases are analyzed and compared with "10 Quality Dimensions" and several related implications such as servitization, customization, digitalization and differentiated value. Results: The results of this study are as follows; the common core quality dimensions of case are customization, aesthetic and convenience. Furthermore, the critical role of technology is deduced as the core quality dimensions are built on new digital technologies. Lastly, businesses in the age of digital transformation must focus on the core performance of their products and services for customer satisfaction while delivering new core quality dimensions. Conclusion: Recent digital technologies are capable to realize servitization and empower companies to provide differentiated and customized products, services, and experience to their customers. However, it is significant to retain other factors for customer satisfactions rather than customization.

A Study of Indonesian Online Marketplace: Information Processing Theory Paradigm

  • TEOFILUS, Teofilus;SUTRISNO, Timotius F.C.W.;HONGDIYANTO, Charly;WANANDA, Veronica
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.75-87
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    • 2020
  • Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.