• Archives of design research
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• v.18 no.3 s.61
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• pp.139-148
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• 2005

Generally, the brand has its life cycle as the product has. This life cycle is classified into the stages; introduction, growth, maturity and decline. Since the brand is little different from that of the product's, we can find some differences when it applies to the brand. The most effective method to perceive the brand to the consumers is advertisement, therefore in the advertisement design, it is important to figure out the current stage in the brand life cycle and use the most ideal design strategy in that stage. This study suggests the concept of the brand life cycle and the most effective strategy in each stages of the advertisement design. In the stage of the brand introduction, we apply the 'What is it? Strategy' which introduces the brand itself. In the stage of the growth, 'How does it Differ from? Strategy' is suggested as the advertisement strategy emphasizing the positioning which shows its differential competitive advantages among brands because in this stage there are many competitive brands in the market. In the stage of the maturity, we focus on the 'What does it Convey of? Strategy' stressing on the delivery of brand's value to consumers as consumers they purchase the brand. Finally in the stage of the decline, 'What does it Stand for? Strategy' is suggested in order to emphasize the generation of brand's symbolical meaning rather than to emphasize it's attributes or benefits. Therefore the advertisement design needs the contingent ideal design strategy according to the stages of brand life cycle and the effective brand management through it.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.40 no.12
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• pp.1086-1092
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• 2012

It has been studied for DGPS/INS(Differential Global Positioning System/Inertial Navigation System) to offer the more precise and reliable navigation data with the aviation industry development. The flight performance evaluation of navigation system is very significant because the reliability of navigation data directly affect the safety of aircraft. Especially, the high-level navigation system, as DGPS/INS, need more precise flight performance evaluation method. The performance analysis is performed by comparing between the DGPS/INS navigation data and reference trajectory which is more precise than DGPS/INS. The GPS receiver, which is capable of post-processed CDGPS(Carrier-phase DGPS) method, can be used as reference system. Generally, the DGPS/INS is estimated the CG(Center of Gravity) point of aircraft while the reference system is output the position of GPS antenna which is mounted on the outside of aircraft. For this reason, estimated error between DGPS/INS and reference system will include the error due to lever arm. In order to more precise performance evaluation, it is needed to compensate the lever arm. This paper presents procedure and result of flight test which includes lever arm compensation in order to verify reliability and performance of DGPS/INS more precisely.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.25 no.4
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• pp.355-363
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• 2007

The purpose of this study is to maximize the use of framework data by a method for updating road framework data using a economical, rapid, and accurate Vehicle-based kinematic survey to get the latest road data among "transportation framework data" which was built in 2003. We collected data using a Vehicle-based kinematic survey with DGPS (Differential Global Positioning System) in Daejeon and Pyeongtaek city and verified the accuracy of line and point features between surveying and previous results. The result showed that Daejeon city which is located near GPS CORS (Continuously Operating Reference Station)s and receive a signal well had lower errors than 1/5,000 digital base map, and Pyeongtaek city which is located far from the stations and receive a signal badly had errors beyond the limits. The study showed that postprocessing method or Total Station surveying should be used where signals cannot be detected well after analyzing a receiving rate from GPS CORSs, the stations of other organizations should be shared, and further studies are needed.

• Journal of Navigation and Port Research
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• v.46 no.6
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• pp.525-529
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• 2022

In the eLoran system, the Loran Data Channel (LDC) is used to provide precise timing and positioning. The LDC message can be modulated with the Eurofix method, which modulates the transmission time of the 3rd-8th pulse not used for navigation, and the 9th pulse method, which modulates data using the 9th additional pulse after the existing 8 Loran pulses. In this paper, we analyzed the reception performance of the LDC message transmitted from the eLoran transmitter according to the modulation method. The eLoran testbed transmitter in Incheon was set to transmit LDC messages simultaneously with the 9th pulse modulation method and the Eurofix modulation method. Then, the LDC messages stored in the databases of the eLoran differential stations in Incheon and Pyeongtaek were analyzed in terms of the message reception rate according to the modulation method. Using the navigation aid management ship Inseong No. 1, the range of LDC message reception of actual sea users near Incheon Port was also analyzed. The results of this study are expected to be utilized in the full operational capability service after the eLoran pilot service.

• Smart Structures and Systems
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• v.30 no.5
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• pp.521-535
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• 2022

Efficient management of deteriorating civil infrastructure is one of the most important research topics in many developed countries. In particular, the remote displacement measurement of bridges using linear variable differential transformers, global positioning systems, laser Doppler vibrometers, and computer vision technologies has been attempted extensively. This paper proposes a remote displacement measurement system using closed-circuit televisions (CCTVs) and a computer-vision-based method for in-situ bridge bearings having relatively large displacement due to temperature change in long term. The hardware of the system is composed of a reference target for displacement measurement, a CCTV to capture target images, a gateway to transmit images via a mobile network, and a central server to store and process transmitted images. The usage of CCTV capable of night vision capture and wireless data communication enable long-term 24-hour monitoring on wide range of bridge area. The computer vision algorithm to estimate displacement from the images involves image preprocessing for enhancing the circular features of the target, circular Hough transformation for detecting circles on the target in the whole field-of-view (FOV), and homography transformation for converting the movement of the target in the images into an actual expansion displacement. The simple target design and robust circle detection algorithm help to measure displacement using target images where the targets are far apart from each other. The proposed system is installed at the Tancheon Overpass located in Seoul, and field experiments are performed to evaluate the accuracy of circle detection and displacement measurements. The circle detection accuracy is evaluated using 28,542 images captured from 71 CCTVs installed at the testbed, and only 48 images (0.168%) fail to detect the circles on the target because of subpar imaging conditions. The accuracy of displacement measurement is evaluated using images captured for 17 days from three CCTVs; the average and root-mean-square errors are 0.10 and 0.131 mm, respectively, compared with a similar displacement measurement. The long-term operation of the system, as evaluated using 8-month data, shows high accuracy and stability of the proposed system.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.147-157
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• 2010

With the immergence of the iPhone, the interest in Smartphones is getting higher as services can be provided directly between service providers and consumers without the network operators. As the number of international tourists increase, individual tourists are also increasing. According to the WTO's (World Tourism Organization) prediction, the number of international tourists will be 1.56 billion in 2020,and the average growth rate will be 4.1% a year. Chinese tourists, in particular, are increasing rapidly and about 100 million will travel the world in 2020. In 2009, about 7.8 million foreign tourists visited Korea and the Ministry of Culture, Sports and Tourism is trying to attract 12 million foreign tourists in 2014. A research institute carried out a survey targeting foreign tourists and the survey results showed that they felt uncomfortable with communication (about 55.8%) and directional signs (about 21.4%) when they traveled in Korea. To solve this inconvenience for foreign tourists, multilingual servicesfor traffic signs, tour information, shopping information and so forth should be enhanced. The appearance of the Smartphone comes just in time to provide a new service to address these inconveniences. Smartphones are especially useful because every Smartphone has GPS (Global Positioning System) that can provide users' location to the system, making it possible to provide location-based services. For improvement of tourists' convenience, Seoul Metropolitan Government hasinitiated the u-tour service using Kiosks and Smartphones, and several Province Governments have started the u-tourpia project using RFID (Radio Frequency IDentification) and an exclusive device. Even though the u-tour or u-tourpia service used the Smartphone and RFID, the tourist should know the location of the Kiosks and have previous information. So, this service did not give the solution yet. In this paper, I developed a new convenient service which can provide location based information for the individual tourists using GPS, WiFi, and 3G. The service was tested at Insa-dong in Seoul, and the service can provide tour information around the tourist using a push service without user selection. This self-tour service is designed for providing a travel guide service for foreign travelers from the airport to their destination and information about tourist attractions. The system reduced information traffic by constraining receipt of information to tourist themes and locations within a 20m or 40m radius of the device. In this case, service providers can provide targeted, just-in-time services to special customers by sending desired information. For evaluating the implemented system, the contents of 40 gift shops and traditional restaurants in Insa-dong are stored in the CMS (Content Management System). The service program shows a map displaying the current location of the tourist and displays a circle which shows the range to get the tourist information. If there is information for the tourist within range, the information viewer is activated. If there is only a single resultto display, the information viewer pops up directly, and if there are several results, the viewer shows a list of the contents and the user can choose content manually. As aresult, the proposed system can provide location-based tourist information to tourists without previous knowledge of the area. Currently, the GPS has a margin of error (about 10~20m) and this leads the location and information errors. However, because our Government is planning to provide DGPS (Differential GPS) information by DMB (Digital Multimedia Broadcasting) this error will be reduced to within 1m.