• 복식
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• 제66권1호
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• pp.13-27
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• 2016

There are differences in preference according to the brand signal explicitness when selecting fashion luxury brand, and the purpose of this study is to verify the moderating effects of self-construal and implicit theory in relation to those preferences. This study divided the experiment design into two $2{\times}2$ mixed design studies: Study 1 and Study 2. The study 1 was composed of the following factors: brand signal explicitness(subtle vs. explicit signal) and self-construal(independent vs. interdependent self-construal). Study 2 was composed of the following factors: brand signal explicitness( subtle vs. explicit signal) and Implicit theory(entity vs. incremental theorist). Convenience sampling was conducted to find the subjects of study 1 and study 2. Study 1 analyzed data from 172 women in Seoul, Gyeonggi-do and Busan who prefer luxury brand, and study 2 used data from 138 women. The results of this study are as follows. 1) Independent self-construal primed group was shown to prefer subtle signal product to explicit signal product, whereas interdependent self-construal priming group preferred explicit signal product to subtle signal product. 2) The entity theorist to prefer explicit signal product to subtle signal product. On the other hand, the incremental theorist did not show significant difference in the preference between subtle and explicit signal products. Therefore, the results of the present study shown the importance of understanding consumers through the difference depending on consumer inclination and psychology, recommending preferred luxury brand according to the inclination of the target customers, and establishing segmented marketing strategy to captivate consumers with these various characteristics.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2007년도 춘계학술대회
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• pp.59-63
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• 2007

Customers have the various needs and personalities and try to get them. The behaviour of buying products, one of the highlight things, is the most general phenomenon of filling up their desires, and even these types are eventually personalized. Also there are various criteria for selecting it and also those are to be determined by the customers' own personalities. Mostly customers show the more attractive behaviours for those products which are more attractive to them, and for carefully buying them they use various paths. The criteria to buy the products are the mostly generalized things such as price, design, size, weight, trend, and so on, and it can be affected by the specifics of the products. But it is not definitely unimportant to consider the personality. Customers have the unusual personality for the product which is more attractive to them, and then for the unattractive, they only show the unclear criteria or specifics. The existing studies are focused on the product itself, and then they just show the results related to the specifics of the products, but it could be considered a case that the customers could think some products classified into the highly involvement products would be the lower involvement ones. Upon this, for same products if the customers show some differences of information(relating to the degree of involvement), I am going to figure it out by using AHP that what the criteria to buy is. In this study, with the computer products which are considered as the highly involvement products, I will select two groups showing the differences of awareness of the products, and then figure out the selecting criteria.

• 한국도서관정보학회지
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• 제49권1호
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• pp.123-147
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• 2018

이 연구의 목적은 학교도서관 운영 인력이 학생들의 독서행태에 어떠한 영향을 미치고 있는지를 확인하고, 학생들의 독서행태에 대한 학교간의 차이를 확인하는 것이다. 이를 위해 이 연구는 전국 154개교의 초, 중, 고등학생 5,349명을 대상으로 독서환경, 학교도서관, DLS와 관련된 내용의 설문을 실시하였다. 설문 분석결과, 사서가 근무하고 있는 학교보다 사서교사가 근무하고 있는 학교의 학생들이 독서하는 시간이 더 많았고, 다양한 독서 프로그램에 참여하고 있으며, 읽을 책을 선정할 때 사서교사의 도움을 더 많이 받는 것으로 나타났다. 또한 책을 더 많이 대출하였고, DLS를 이용한 경험이 많았으며 DLS에 대한 만족도도 높은 것으로 나타났다. 학교간 차이는 '사서선생님의 수업', '대출권수', '책 선정시 사서선생님의 도움', '하루 평균 독서시간', '가정 보유 책 수', '학교도서관에서 책읽기' 순으로 나타났다. 따라서 학교간의 교육환경에 대한 불평등이 발생하지 않도록 학교도서관 운영 인력을 배치하고 이들의 전문성을 제고할 필요가 있다.

• 한국과학교육학회지
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• 제32권7호
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• pp.1139-1156
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• 2012

본 연구는 과학고 및 영재고 학생 및 지도자들의 Research and Education (R&E) 프로그램에 대한 인식을 조사하기 위하여 이루어졌다. 총 1,466명의 학생과 310명의 지도자가 설문에 참여하였다. 설문지는 크게 R&E 수행과정에 대한 학생과 지도자의 인식(주제선정 단계, 주제 관련 사전지식 학습 단계, 연구 설계와 문제해결 및 수행 단계, 평가 및 발표 단계)과 R&E 수행환경에 대한 인식(충분한 연구기간 및 시간 확보, 지도자와 학생의 자유롭고 충분한 만남, 연구기반 시설과 설비를 충분히 갖춘 학습 환경)에 관한 질문들로 구성되었다. 분석결과, R&E 연구수행의 전 단계 중 초반부에 해당하는 주제선정 단계와 주제관련 지식학습 단계에서 지도자와 학생의 인식차가 가장 크게 나타났으며, 그 외의 수행과정 및 환경 요인에서도 인식의 차이를 보였다. 이와 같은 결과를 바탕으로 결론 및 논의에서 R&E 프로그램 개선을 위한 제안이 이루어졌다.

• 한국산학기술학회논문지
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• 제15권10호
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• pp.6176-6186
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• 2014

본 연구는 간호학생의 간호 수기술 향상을 위해 사전 동영상 학습방법을 활용한 기본간호학 실습 교육평가방법의 학습동기, 학업적 자기효능감 및 문제해결과정을 파악하고자 하는 상관성 조사연구였다. 학습동기와 학업적 자기효능감은 간호과 선택동기, 전공만족도, 기본간호학실습 만족도, 사전 동영상 시청의 도움정도, 체크리스트 활용 실기평가의 적절성에 따라 통계적으로 차이가 있었다. 문제해결과정은 전공만족도, 기본간호학실습만족도, 사전 동영상 시청의 도움 정도, 체크리스트 활용 실기평가의 적절성에 따라 통계적으로 차이가 있었다. 학습동기는 학업적 자기효능감 및 문제해결과정과, 학업적 자기효능감은 문제해결과정과 유의한 정적상관관계를 나타냈다. 결론적으로, 사전 동영상 학습방법을 활용한 기본간호학실습 교육평가방법은 간호학생의 학습동기, 학업적 자기효능감 및 문제해결과정과 관련이 있었다.

• 복식문화연구
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• 제17권1호
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• 대한소아치과학회지
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• 제24권1호
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• pp.65-81
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• 1997

For the purpose of evaluating the appropriateness of AP-PCR as a facile, rapid and reproducible method for genotyping Streptococcus mutans, and selecting the discriminant primer for it, a DNA fingerprinting was performed on the microorganisms isolated from caries-free children and children with rampant caries, respectively. In the course of selecting appropriate primer for S. mutans genotyping, we chose S2 primer from 6 different primers which shows highest resolution on the agarose gel as well. Nineteen kinds of fingerprint patterns were observed in caries-free children and children with rampant caries which were produced by combination of 7 different fragments. Interestingly, the number of types observed in caries-free children was greater than that in children with rampant caries. And we observed Type 2 was predominant in children with rampant caries (about 80%) and relatively even distribution of each types in caries-free children. Furthermore, it was appeared that the major types in normal control were not or rarely found in children with rampant caries. In conclusion, we could establish simple, rapid and highly reproducible AP-PCR method for genotyping S. mutans. We also found differences in distribution of S. mutans between normal and patient, which suggested that cariogenicity is also dependent on qualitative aspects which is caused by the difference in genotypes of S. mutans in oral cavity.

• 한국조경학회지
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• 제36권1호
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• pp.70-79
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• 2008

The purpose of this study is to construct the fundamental data for setting a valid viewpoint as the base of landscape planning and management practices. To do this, we analyzed the preceding dissertations and landscape plan reports which presented the selection criteria of viewpoint. 37 research samples containing the criteria of viewpoint were investigated. The selection criteria and trends of viewpoint were analyzed as follows : Firstly, by analyzing the preceding researches we were able to grasp the criteria that had been used to set viewpoint. Secondly, we investigated the differences in criteria of selecting the viewpoint according to the research type, research time and view object. Finally, we analyzed the trends of viewpoint selection criteria and classified the characteristics and selection criteria of viewpoint based on an overview of the research content. It can be concluded that the criteria of viewpoint are intimately linked to the view object, the purpose and role of viewpoint which is related to the landscape planning and management practices. According to this study, we can find that the selection criteria and trends of viewpoint have been used in the research related to the view plane following the 1990's. Hereafter, additional research and the comparisons with researches abroad is necessary to set the objective selection criteria of viewpoint.

• 복식문화연구
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• 제7권6호
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• pp.41-53
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• 1999

Fashion marketing channels experience conflicts inevitably because of constant interaction among fabric producers, apparel manufacturers, contractors, and retailers. However, it is rarely that attempts has been made to identify causes of conflicts in distribution channel of fashion industry. The purpose of this study was to explore causes of conflicts from the standpoint of a contractor. For this study, data were collected from the owner or the manager represented with a contractor in fashion maketing channels. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflict were associated with two broad sets, attitudinal and structural differences between apparel manufacturers and contractors. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by using different terms, different expectations between channel members in controlling product quality, and lack of credit in inspecting products. Second, structural sources of conflict involved unilateral decision on wages for contracting, lengthy payment period derived from a bill of credit, deficient autonomy in selecting auxiliary suppliers, unreasonable issues on lead time, and unfair transaction in selecting a contractor or inspecting finished products. There are limitations on generalization due to the results based on interviews, but this study will be a useful exploratory step before designing a large scale survey.

• 복식
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• 제55권4호
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• pp.16-28
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• 2005

The purposes of this study were to understand the buying patterns of adult women according to impulse shopping, benefits sought, and selecting information sources. This subjects of this study were 509 adult women from the age 20's to the age of 40's. This data were analyzed by using factor analysis multi regression analysis, analysis of variance, Scheffe' test. The results of this study were outlined as follow: 1. Differences among ages (the 20's, the 30's, and the 40's) in impulse shopping were as follow: The 30's bought more cosmetics to change their mood compared to the 20's or the 40's, and the 20's and the 30's bought more cosmetics matching to their images compared to the 40's. 2. From the aspects of benefits sought, the 20's and the 30's were more seriously consider the fame of brands compared to the 40's, showing they were different from the 40's. 3. From the aspects of selecting information sources about cosmetics, the 20's were more actively utilizing both human information sources and non-human information sources compared to the 30's and the 40's.