• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.291-306
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• 1997

The purposes of this study were 1) to identify the gender differences in the perception of sexuality in jeans fashion advertising 2) to identify the differences between fashion opinion leaders and followers in the preferences of advertisements and followers in the preferences of advertisements and intentions to buy the advertised jeans in highly and low sexual advertising. The data were collected via a questionnaire from 441 collesge students(female=225, male=216) living in Seoul. Korea, and analyzed by t-test. The results of this study were as follows: First there were significant differences between male and female in the perception of sexuality in jeans fashion advertising. Second to significant differences between fashion opinion leaders and followers in intentions to buy the advertised jeans of highly sexy advertisements were found in the data collected from male. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of highly sexy advertisements in female's data. Third there were significant differences between fashion opinion leaders and followers in the preference of low sexy advertisements in female's data. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of low sexy advertisements in male's data.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.63-75
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• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.

• Korean Journal of Human Ecology
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• v.2 no.1
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• pp.53-61
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• 1993

The purpose of this research was to find out relationships between the use of fashion information, preference of fashion advertising and fashion leadership. This research was carried out by both the theoretical and empirical study. For the theoretical study, the research of Fashion Leadership was based on the fashion opinion leadership and innovativeness. The study include the analysis of variables influencing fashion leadership, such as use of fashion information preference of fashion advertising, and demographic variables. For the empirical study, fashion leadership was measured by fashion opinion leadership and innovativeness. The variables influencing on the fashion leadership were measured by use of fashion information (marketer-dominated information, consumer-dominated information, neutral information), preference of fashion advertising (dramatic type, feeling type, goods demonstration type), demorgraphic variables (age, years of education, family income, job, marriage). Data were obtained from 313 female in chungbuk area by self-administered questionaire. The datacollected through the questionaire were analyzed by the stastical technique - ANOVA and Duncantest, t-test, stepwise multiple-regression. The results of the study were as follows; 1. There were significant differences on the fashion leadership, fashion innovativeness, fashion opinionleadership according to the marketer dominated information and neutral information. There were significant differences on the fashion leadership, fashion innovativeness, fashion opinion leadership according to the preference of dramatic type. There were significant differences on the fashion opinion leadership according to the preference of goods demonstration type. 2. 30 percent of the total variance of fashion leadership was explained by the six variables: fashion magazines, TV & Radio advertising, clothing of TV talent & singer, years of education, dramatic type, catalogue. 3. When the subjects were divided into five groups(innovative communicators, innovators, opinion leaders, followers, indifferents) according to their innovativeness scores and opinion leadership scores, there were significant differences among groups in most of use of fashion information, preference of fashion advertising variables and in some of demographic variables. 4. There were significant interactions between marketer-dominated information and dramatic type and were significant interactions in goods demonstration type, marketer-dominated information and dramatic type. There were significant interactions between consumer-dominated information and dramatic type. This ariables has the effect on Fashion Leadership by the interactions.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.5192-5198
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• 2013

The purpose of this study is to investigate the differences of opinion among the user groups in revitalizing the old urban center. To this end, the old downtown commercial street users in Gimhae traders, local and foreign visitors were surveyed. To examine the statistical significance, the chi-square test was performed. There were differences of opinion among three groups about the present condition and improvement of the street. Therefore, in activating the old commercial street we should reflect not only the opinions of merchants but also those of visitors. The results of this study are intended to be used as a reference to the revitalization of old commercial street.

• Korean journal of communication and information
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• v.39
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• pp.178-223
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• 2007

The polarization of public opinion by regionalism is one of biggest problems in Korean society. This study attempts to examine the polarization of public opinion between two typical cities representing regionalism and explore the factors influencing on the polarization. The results show that the polarization of public opinion is based on the perceived public opinion rather than the real public opinion. The polarization of public opinion is greater with regional issue than national issue. In general, citizens of Pusan have a conservative bias in estimating other Pusan citizens' opinion and a liberal bias in estimating Gwangju citizens' opinion, whereas citizens of Gwangju have a looking-glass perception in estimating other Gwangju citizens' opinion and a conservative bias in estimating Pusan citizens' opinion. There are no significant differences of the real public opinion and the perceived opinion across three generations. But within each generation, the tendency of public opinion polarization is found between regions and is not shown to change over generations. Regression analyses show that individual's opinion and region are highly predictable variables that explain the perceived public opinion and the perception bias such as false consensus and pluralistic ignorance.

• The Korean Journal of Community Living Science
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• v.17 no.4
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• pp.127-135
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• 2006

This study investigated differences of opinion between youth and their parents about having permission to date. Opinions on youth dating permission was gathered from 150 adolescents and their parents. The results were as follows: first, for adolescents there were significant differences of opinion about youth dating permission depending on gender, age, scholastic record, and birth order, but for parents, the difference related to the gender and age of adolescents. Second, the result indicated that adolescents had a greater acceptance of dating permission than their parents, expressing a generational difference. Third, where the scholastic record of subjects was low, where subjects were non-eldest siblings, and where the parents' level of youth dating permission was high, the level of youth dating permission was higher. A main predictor of youth's level of dating permission was the level of the parents about youth dating.

• The Journal of the Korea Contents Association
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• v.4 no.1
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• pp.32-39
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• 2004

Results of the study are summarized as follows. Firstly, it has been analyzed that some differences exist to determine the criteria of materiality in capital market and industrial conditions in the environmental factors of economics, Secondly, it has been analyzed that some differences exist to determine the criteria of materiality in an incorporations history in the environmental factors of incorporation,, Thirdly, it has been analyzed that some differences exist to determine the criteria of materiality in economic planning and customs policy In the environmental factors of politics between internal auditors and external auditors.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.323-329
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• 2001

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of fashion models and college women. For this study, 113 fashion models and 265 female college students were analyzed. Factor analysis, Correlation, t-test and Regression analysis were used in data analyses. Clothing involvement was factor analyzed resulting five factors such as interest, pleasure, fashionability, risk perception and symbolism. Three clothing involvement factors had highly positive relations with total clothing involvement. Interest, pleasure and fashionability factors were related with each other: Fashionability and interest factors had an effect on fashion opinion-leadership and fashion innovation. Significant differences were found between fashion models and female college students in regard to clothing involvement and fashion leadership. Fashion models and female college students differed significantly in clothing interest and fashionability. Fashion models and female college students differed significantly in fashion opinion-leadership and fashion innovation. Fashion models were more fashion opinion leaders and fashion innovators than female college students.

• The Korean Journal of Financial Management
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• v.25 no.1
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• pp.109-140
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• 2008

The primary objective of this paper investigates whether asymmetric volatility phenomenon is caused by differences of opinion among investors and analyses information availability has an effect on asymmetric volatility. The empirical test period covers recent 6 years from January 4, 2000 to December 29, 2005. Five portfolios have been formed according to information availability(volume and market value). For the purpose of this study, We use TGARCH model, TGARCH-M model and adjusted model which include trading volume as a proxy differences of opinion among investors. The results are summarized as follows ; First, adjusted model analysis shows that asymmetric volatility phenomenon is disappeared or asymmetric coefficient and ratio is decreased than basis model. Second, portfolio analysis shows that the higher volume and market value, the more prominent asymmetric volatility phenomenon. And adjusted model analysis shows the higher volume and market value, the more decrease asymmetric ratio. Over all, assertion that differences of opinion among investors has caused asymmetric volatility phenomenon is regarded as reasonable. And, We see that information availability have great effect on asymmetric volatility phenomenon. We think that theses results can also occur opinion adjustment of optimistic investors. Namely, asymmetric volatility phenomenon can occur difference of information authenticity.