• 자원ㆍ환경경제연구
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• 제20권1호
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• pp.119-153
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• 2011

본 연구는 조건부가치측정법(CVM)의 지불의사유도 방법으로 가장 많이 적용되고 있는 양분선택형 응답자료를 활용하여 WTP 함수의 추정과 편익의 측정단계에 쟁점이 될 수 있는 경제이론적 근거, 확률분포의 가정, 확률모형의 표기, 함수형태 그리고 편익의 범위 등 분석자의 입장에서 중요한 제요소들에 대해 이론적으로 검토하고 산림보존을 위한 가치추정 자료를 사용하여 실증적으로 분석하였다. WTP 함수를 선형으로 표기하는 한, 확률효용모형과 확률지출모형은 쌍대적 접근으로 해석할 수 있었고, 또한 확률모형의 오차항의 분포를 정규분포로 하든지 로지스틱분포로 가정하든지 계수들의 추정치와 이들을 사용하여 측정된 표본 WTP도 차이가 없었다. 그러나 이중양분선택모형은 WTP 함수 추정과 편익측정 결과는 두 CV 제시금액에 대한 응답이 같은 WTP 분포로 왔다고 보기 어려워 단일양분선택형 모형이 갖는 유인일치성이 약화되었다. 나아가서 WTP를 비음의 영역으로 제한하는 WTP 함수형태의 경우 척도모수가 클 경우 표본 WTP의 평균과 중앙값이 크게 다른 것으로 나타났다.

• Communications for Statistical Applications and Methods
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• 제20권2호
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• pp.129-136
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• 2013

Linear regression is the most basic statistical model for exploring the relationship between a numerical response variable and several explanatory variables. Logistic regression secures the role of linear regression for the dichotomous response variable. In this paper, we propose a biplot-type display of the multivariate data guided by the linear regression and/or the logistic regression. The figures show the directional flow of the response variable as well as the interrelationship of explanatory variables.

• 경영정보학연구
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• 제12권2호
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• pp.75-88
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• 2010

정보기술의 발전과 더불어 기업과 고객간의 대부분의 정보가 축적되면서 기업은 거래고객의 자세한 정보를 활용하여 차별화된 마케팅을 제공할 수 있다. 본 연구는 기업이 제공하는 마케팅 전략을 보다 효과적으로 실행하기 위해 고객을 세분화하고, 세분화된 고객집단별 마케팅 프로모션에 대한 반응을 예측하는 모형을 제시하였다. 고객세분화에는 데이터마이닝 기법 중 SOM(Self-organizing Map)을 적용하였으며, 세분화된 집단별 프로모션 반응예측에는 로짓모형, 신경망 등의 단일모형과 k-최근접이웃법을 이용한 단일모형들의 통합모형을 적용하였다. 제시된 방법론으로 기업은 프로모션에 대한 고객반응을 예측할 뿐만 아니라 프로모션에 대한 반응을 쉽게 예측할 수 있는 고객집단과 반응예측이 어려운 고객집단으로 구분하여 프로모션의 효과를 극대화하고 각 집단에 맞는 프로모션 전략을 수립할 수 있다.

• 자원ㆍ환경경제연구
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• 제16권3호
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• pp.451-483
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• 2007

최근 도시환경에 있어서 소음의 문제가 주목을 받고 있다. 이에 본 논문에서는 수도권 도시소음 저감의 편익을 추정하고자 한다. 이를 위해 양분선택형 조건부 가치측정법을 적용한다. 특히 단일경계 모형에 비해 효율성을 제고하면서 이중경계 모형에 비해 편의를 줄일 수 있도록 최근에 개발된 1.5경계 모형을 이용한다. 무작위 추출된 수도권 800가구를 대상으로 한 일대일 개별면접을 통해 도시소음 저감정책에 대해 얼마나 지불할 의사가 있는지를 물었다. 응답자들은 전반적으로 조건부 시장을 잘 받아들였으며, 가구당 월평균 977원에서 1,778원의 지불의사액을 가지고 있는 것으로 분석되었다. 이러한 지불의사는 도시소음에 대한 인식, 거주지역, 수도권 거주기간, 소득 등과 같은 가구특성변수에 유의하게 영향을 받았다. 이 값을 수도권 연두대상 지역 전체로 확장하였더니 연간 약 792.6억 원에서 1,413.5억 원에 해당하였다.

• 수산경영론집
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• 제49권3호
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• pp.85-99
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• 2018

This study is to compare and evaluate the estimating method of WTP(willingness to pay) for the valuation of oceans and fisheries resources with non-market goods characteristics using contingent valuation method. In general, when estimating parameters of the WTP function, we should take into account the assumption of probability distribution, inclusion of covariates, method of inducement of payment, and the treatment of 0 payment intention and resistance responses. This study utilizes survey data that was used to estimate the value of fisheries resource protection zones, with a total of 1,200 samples. The main results of this study are summarized as follows: First, the final willness to pay amount is estimated at a statistical significance of less than 1 percent, and the distribution of the final willness to pay amount is from \6,926 of the double bounded dichotomous model to \10,721 of the spike model. Second, the willness to pay amount based on assumptions about the normal and logistic probability distributions are estimated to be \9,429 and \9,370 respectively, so there was no significant difference. Third, the willness to pay amount of the single bounded dichotomous model and the double bounded dichotomous model are estimated to be \8,951 and \6,926 respectively, making a relatively large difference. Fourth, the willness to pay amount of the model without covariates and the model with covariates are estimated to be \9,429 and \8,951, respectively, so the willness to pay amount is underestimated when the covariates are included. Fifth, the Spike model that considers zero payment intention and resistance response estimates \10,405 as the highest payment in this study. Finally, the CVM analysis guidelines proposed by the Korea Development Institute (KDI) are estimated to be \9,749 and \10,405 respectively, depending on including no covariates and with covariates. Compared to other models, the final willness to pay amount is not estimated underestimated. Therefore this study suggests the use of KDI's guidance under government public policy projects. In view of these results, the estimating model for willness to pay amount model will be selected by considering the sample size, the suitability of the model, the sign of the estimated coefficient, the statistical significance, the ratio of the zero payment intention and the payment rejection. And, for CVMs on government public policy projects, it is desirable to estimate by the method proposed by the KDI.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2007년도 추계학술대회논문집
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• pp.436-441
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• 2007

This study was carried out to evaluate health effects of aircraft noise using THI(Todai Health Index). The questionnaire survey was conducted around the Gimpo International Airport in Seoul, Korea from 8 August to 9 September. Study subjects, 614 residents, were divided into three groups following to the aircraft noise level: under 75WECPNL(area(1)), $75{\sim}80$WECPNL(area(2)) and $80{\sim}85$WECPNL(area (3)). Twelve scale scores are converted to dichotomous variables based on scale scores of 90 percentile value or 10 percentile value in the control group. Logistic regression analysis taking twelve scores converted as the dependent variables and WECPNL(area), age, gender as the independent variables is conducted. Significant dose-response relationships are found in the scale of MOUT, DEPR, NERV, LIFE, where p denotes significance probability of trend test. Factor analysis was carried out and 2 factors are extracted which may be called "somatic factor" and "mental factor". The dose-response relationship with these factors and noise exposure is not clear. But strangely the odds ratio of mental factor in area 2 is the highest and the annoyance of this area is also higher than other areas.

• 산업경영시스템학회지
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• 제35권3호
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• pp.118-128
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• 2012

An attempt is given to the problem of analyzing the two-way binary attribute data using the logistic regression model in order to find a sound statistical methodology. It is demonstrated that the analysis of variance (ANOVA) may not be good enough, especially for the case that the proportion is very low or high. The logistic transformation of proportion data could be a help, but not sound in the statistical sense. Meanwhile, the adoption of generalized least squares (GLS) method entails much to estimate the variance-covariance matrix. On the other hand, the logistic regression methodology provides sound statistical means in estimating related confidence intervals and testing the significance of model parameters. Based on simulated data, the efficiencies of estimates are ensured with a view to demonstrate the usefulness of the methodology.

• Ocean and Polar Research
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• 제26권1호
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• pp.77-86
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• 2004

The paper is to estimate the economic value of ecotourism in Anmyeondo tidal wetlands using a double-bounded dichotomous choice (DBDC) model of the Contingent Valuation Method (CVM). For the reliability and the validity of CVM a survey was conducted for 511 visitors by personal interview method in Anmyeondo during August 2000, and respondents were asked for maximum Willingness-To-Pay (WTP) to buy a ticket fer the tidal flat's ecotourism. Overall, respondents answered that they would be willing to pay 55,879 won for a ticket under the study. All equations and results estimated are statistically significant at the 1% or 5% level. For the aggregation of WTP estimates, the sample values are extended to the total annual number of visitors in Anmyeondo area during 1998. A conservative estimate, which considers the calibration factor (0.5) recommended by NOAA (1994) and a positive response rate (83.17%), is 73 billion won.

• Ocean and Polar Research
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• 제34권2호
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• pp.175-183
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• 2012

A project to build a large oceanographic research ship was proposed to improve the level of ocean research. This paper attempts to measure the non-market benefits of the project. To this end, the dichotomous choice contingent valuation method is used. In particular, the recently proposed one and one-half bounded model is applied. The model can reduce the potential for response bias compared to the double bounded model, while maintaining much of its efficiency. Moreover, in order to deal with zero WTP observations, a spike model is adjusted for our data. A survey of 500 randomly selected households was implemented in the Metropolitan area. The respondents were asked in person-to-person interviews about how they would be willing to pay for implementing the project. Overall, respondents accepted the contingent market, and were willing to contribute a significant amount (3,244 won), on average, per household per year. The aggregate value of the project nationwide would amount to approximately 40.1 billion won per year.

• 영어영문학
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• 제54권2호
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• pp.235-261
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• 2008

Countee Cullen has never been fully understood as a poet or as a man, for there existed certain ambiguities concerning his earlier life including family background. But a short but enormously important biography written by Shirley Washington, his niece, a daughter of his youngest sister, titled Countee Cullen's Secret Revealed by Miracle Book: A Biography of His Childhood in New Orleans, has at last come to shed some lights on his childhood which has never been disclosed by Cullen himself or anyone else. Now we can safely say that Countee Cullen was a combination of two personalities, James S. Carter, Jr. and Countee Cullen, In other words, he was a good example of a 'dichotomous personality.' Such disclosure of two conflicting personalities gives us a rare chance to re-examine his literary works. We can now put in perspective why in his first collection of poems Color Countee Cullen was so ironic, dark, cynic, and pessimistic about the life and the world. Also, we can understand why Cullen's response to the jazz was so complex and contradictory and in what ways he used artistic technique to conceal his own feelings. Thanks to Washington's biography, we are now able to locate the real cause of his failure to mature as a poet and of his failure to materialize what was promised in the beginning of his literary career.