• Title/Summary/Keyword: Development Strategy

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A Development Strategy for Rural Villages Based on the Major Factors to Tourism Income (관광소득의 요인별 분포특성에 근거한 농촌마을 개발전략에 관한 연구)

  • Kim, Dae-Sik;Koo, Seung-Mo
    • Journal of Korean Society of Rural Planning
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    • v.10 no.4 s.25
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    • pp.39-44
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    • 2004
  • This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

Factors Affecting Business Performance of Rural Tourism Operators (농촌관광 사업자의 경영성과에 영향을 미치는 요인)

  • Kim, Kyung-Hee;Hwang, Dae Yong
    • Journal of Agricultural Extension & Community Development
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    • v.27 no.2
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    • pp.65-74
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    • 2020
  • The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

Analysis on Development Strategy Alternatives of Jeju Cruise Tourism Industry (제주 크루즈 관광산업의 발전 전략 대안 분석)

  • Kim, Mincheol;Boo, Chang-San;Kim, Joon-Taek;Kang, Sook-Young;Yang, Hyei-Sun
    • Journal of Fisheries and Marine Sciences Education
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    • v.26 no.4
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    • pp.838-845
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    • 2014
  • The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

Simulation Study of Smoke Control Accordance with Zoning in the Atrium Space of High-rise Buildings (초고층 건물 아트리움 공간에서의 제연구획에 따른 시뮬레이션 연구)

  • Ryu, Hyungkyou;Bae, Sanghwan;Lee, Byungseok
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.26 no.7
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    • pp.335-342
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    • 2014
  • The big issue in fire and life safety protection in atriums is that hot smoke can spread vertically via the atrium openings, and impact atrium floors remote from the fire. Three different strategies to provide fire and life safety protection for atrium space were evaluated in this study, using the FDS model. Strategy A is the atrium protection approach addressed in the Korean Building Fire Protection Code, where atria are required to be enclosed with fire shutters from the $2^{nd}$ floor to the atrium top, and the ground floor is allowed to open to the atrium; in this case, no smoke control is required. Strategy B is the atrium protection approach, with smoke control provided in accordance with NFPA 92B; in this case, no atrium floor is enclosed. Strategy C is the atrium protection approach, in which some of the upper atrium floors are enclosed (the case of the top atrium floor being enclosed is evaluated in this study), and atrium smoke control is also provided to protect the lower atrium floors.

MMORPG Development Company's Successful Market Entry Strategy : A Case Study of NHNgames (MMORPG 산업에서의 성공적인 시장 진입 전략 : NHNgames 사례를 중심으로)

  • Yoo, Byung-Joon;Do, Hyun-Myung
    • Journal of Korea Game Society
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    • v.11 no.1
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    • pp.159-168
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    • 2011
  • Online game industry has achieved remarkable development not only in Korea, but also in the world with support from huge progress in information technology. By the way, there was calm period that top tier MMORPGs had held their ranks in oligopoly situation before Aion's appearance. At that time, NHNgames succeeded to penetrate into the market and settle down as a major player. In this context, this study will identify the factors of successful market entry strategy and draw helpful ideas by analyzing case of NHNgames which succeeded to enter the market of MMORPG through the basic strategic framework of Kalyanaram and Gurumurthy. This discussion will provide several implications for the solution of online game market penetration problem which might be never ended and for the way of industry's development.

Success Strategy for New Product through Open Innovation: Hyndai Mobis (개방형 기술혁신을 통한 신제품 성공전략: 현대모비스(주))

  • Kim, Kun-Woo
    • Journal of Advanced Navigation Technology
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    • v.13 no.6
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    • pp.998-1010
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    • 2009
  • Open Innovation is expanding worldwide as a new paradigm for technology development strategy to maximize return on investment of R&D according to recent change in knowledge environment. Although the interest in Open Innovation is increasing in domestic ground, the actual circumstance of domestic research and study regarding Open Innovation are insufficient. This study on case indicates what types of preparation and consideration are needed to enforce Open Innovation as a means of important technology development strategy through certain processes, which are applied to a new product in terms of management of technology.

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Strategy of Energy Technology Development for Establishing the Hydrogen Economy (수소경제사회구현을 위한 에너지기술개발전략)

  • Lee, Seong-Kon;Mogi, Gento;Kim, Jong-Wook;Shin, Sung-Chul
    • Transactions of the Korean hydrogen and new energy society
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    • v.18 no.2
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    • pp.207-215
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    • 2007
  • The rapid changes of energy environment such as high oil price, united nations framework convention on climate change, and the hydrogen economy have been happening to provide national energy security in the 21st century, we need to build strategic approach for coping with energy environment. From a long-term viewpoint of energy technology development, it's time to develop energy technology with selection and specification. In this study, we build energy technology roadmap for establishing the hydrogen economy with a long-term strategy. We analyze economic spin-offs and commercial potential for establishing energy technology roadmap of energy technology development for establishing the hydrogen economy.

Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

  • Siwaporn NAKUDOM;Sor sirichai NAKUDOM;Panita WANNAPIROON
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.11-20
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    • 2023
  • Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

Russia's Eurasian strategy and Korea-Russia Cooperation - With reference to the economic cooperation of the inter-local governments - (러시아의 유라시아 전략과 한·러 협력 - 지방자치단체 간 경제협력을 중심으로 -)

  • Park, Sangnam
    • Analyses & Alternatives
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    • v.3 no.1
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    • pp.5-28
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    • 2019
  • This study suggests that Korea - Russia economic cooperation, which has been sluggish in the meantime, should be revitalized as a small, medium sized business that can be practiced at the local level of both countries. Some large scales of national projects were difficult to realize due to some internal and external factors. Therefore, if Russia's Far East region of the complementary economic structure with the Korea's Gyeonggi Province of Korea could form the basis of cooperation by centering on SMEs, it further can be positive for promoting cooperation among South Korea, North Korea and Russia. The trilateral cooperation among two Koreas and Russia is necessary for the balance of political and economic powers in the East Asia. China's retaliation case regarding THAAD (Terminal High Altitude Area Defense) clearly showed that the greater the economic dependence on a particular country, the more threatening it could be. Therefore, it is important for the political and economic security to keep the balance by diversifying economic cooperation counterparts. As China's influence in the global economy grows, building value chains for mutual prosperity with various neighboring countries is gaining great importance. To this end, this paper examined Russia's Eurasian Strategy, New East Policy, and Far East Development Policy which were designed to seek the way to establish Russia's independent economic zone not absorbed by Europe and China.

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Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.330-344
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    • 2023
  • This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.