• Korean Institute of Interior Design Journal
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• v.16 no.4
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• pp.21-30
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• 2007

`Desire` in this study is not something desire in the used to be-way we can deal with it. This study is to figure out 'desire structure' of interior architecture as a significant measure to interpret the Lacan's desire theory. It is also examines Lacan's concept of desire as defined in the mechanisms of language, in relation to architecture and interior architecture, and in the concept of the objet a(the unattainable object of desire), in the structure of desire as it can be seen in interior architecture. In particular, it analyzed that the desire structure have influenced on some kind of specific desire types what is expressed a characteristic to interior spaces of intimacy, perpetuity, representation, expression. These types reveal the characteristics of desire structure in inner space of interior architecture through negativing and fantasying. The focus on the structure becomes a major issue in almost many kinds of contemporary knowledge-system that starts from the mind to go out to the space in a material or non-meterial(spiritual) way. Therefore, the desire structure reconstructs the Real to make itself through negative and fantastic creation-process. It is important that desire characteristics help detect behind beneath the singularity of interior spaces more than what we know.

• Journal of Korea Multimedia Society
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• v.19 no.6
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• pp.1074-1088
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• 2016

Successful Visual Story Telling(VST) of desire is a crucial key for the success of animation because desire is the leading power of story development of animation. An analysis of the desire of VST using the top 5 successful American feature film animations is carried out. Totally, 147 desire shots are extracted by using the proposed Objective Selection of Desire Shots(OSDS) method based on the theory of Makee's conflict and desire pursuing modeling, Maslow's 20 desire types, Greimas's actant model, and the 17 narrative process classification. In addition to them, the 5 Beat(5B) model of a scene is proposed. Five image specialists have evaluated VST of the selected 147 desire shots. For each shot, the desire type among the 20 desires and the strength are obtained. Among them, the top 3 desires(affiliation, achievement, and nurturance) appearing 51.8% are analyzed. The composition elements of shots affecting the desire type and the strength have found. These can be used for better VST of preproduction and production of animation.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• Journal of agriculture & life science
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• v.43 no.5
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• pp.33-38
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• 2009

This study purposed to examine how the window display of flower shops affects consumers' buying desire, and for this purpose, we surveyed flower buying customers' interest in window display according to their gender, age, and occupation. The survey was conducted using a questionnaire with flower shop customers in Seoul, Daegu, and Gyeongju. Interest in window display was over 1.5 times higher in women than in men. Among criteria for choosing a flower shop, window display was more important than other factors. With regard to experience of being stopped by unique window display, many of the respondents replied that they had such an experience, and the frequency was higher among women than among men. Among different types of window display, theme-type window display was most effective m stimulating customers' curiosity and buying desire. According to occupation, housewives showed particularly high interest in window display. The results of this study show that the window display of flower shops has a significant effect on consumers' buying desire.

• Journal of Power System Engineering
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• v.17 no.3
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• pp.123-133
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• 2013

This paper aimed at analyzing the psychology of the people who tunes the car from the point of view of the theory of unconscious desire. The theory of unconscious desire to approach human psychology has two features. One point is that it can be applied only to human beings in the sense that animals does not have the unconscious. The other is that we can categorize some types of underlying unconscious desire instead of seeing human desire as the sundry desires according to the specific target. In this paper, we looked at the characteristics of each type of data obtained through interviews for people to tune the car from the point of view of the theory of unconscious desire.

• Journal of Fashion Business
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• v.27 no.2
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• pp.124-139
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• 2023

The purpose of this study is to determine the aesthetic identity of modern eroticism fashion in which the energy of desire is maximized through the 'jouissance' and 'gaze' of the unconscious theory of Jacques Lacan. The research method derived aesthetic identity after examining jouissance and gaze deeply related to eroticism in Lacan's theory of the unconscious by analyzing data of domestic and foreign monographs and prior research. Case analysis was limited to 2000 S/S to 2022 F/W. Based on prior research, it was analyzed mainly on clothing with eroticism characteristics of 'exposure, close contact, see-through, the conversion of underclothes into outer garments'. Results of the study are as follows. First, eroticism, which can be linked to Lacan's type of 'jouissance' with multiple meanings as the generating point of eroticism, has manifested itself in voyeuristic eroticism, fatale eroticism, masochistic eroticism, surplus eroticism, and sacred eroticism. Second, as eyes of unconscious desire, visual expression characteristics of 'gaze' appeared as anamorphosis, trompe l'oeil, and dépaysement. The identity of eroticism derived from Lacan's jouissance and the perspective of the desire gaze was divided into voyeuristic desire to gaze, fatal desire to gaze, masochistic desire to gaze, surplus desire to gaze, and sacred desire to gaze. Results of this study will expand theoretical horizons of eroticist fashion with a new interpretation of eroticism by combining Lacan's desire as a repressed and alienated subject within the human unconscious with the art that expands it.

• Asia Marketing Journal
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• v.26 no.1
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• pp.31-44
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• 2024

The social impact of observing others' charitable donations remains underexplored, with few studies examining the influence of donors' social class. Across three experiments, we investigated how the donor social class-donation type interaction influences the observers' perceived sacrificial costs or desire for a moral self-identity, which consequently affects their willingness to donate. The participants perceived higher costs when lower-class donors made monetary donations, but for time donations, they saw no difference in sacrificial costs by donor social class. Moreover, when the hourly wage was emphasized, the participants felt an increased desire for a moral self-identity from higher-class donors' monetary donations and became more willing to donate their money. These findings highlight the importance of considering both the donor social class and donation type when designing donation campaigns, and offer valuable insights for enhancing overall donation amounts.

• Journal of the Daesoon Academy of Sciences
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• v.28
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• pp.73-102
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• 2017

This paper is an attempt to find commonality and complementarity between psychanalysis and Daesoon thought, while understanding the practical meaning of the Haewon-Sangsaeng, which is one of the religious doctrines of Daesoon Jinrihoe, in terms of the theory of desire posited by psychoanalysis. There is a common point between Daesoon thought and psychoanalytic theory since both ideas give importance to desire. The Haewon idea is similar to that of psychoanalytic theory, which emphasizes restoring desire through mourning and realizing it within a structure of inter-subjectivity. Of course, the meaning of desire in Daesoon thought, given its status as a religious doctrine, is polysemous, and the orientation of this type of desire is also different from that of psychoanalysis given psychoanalysis's role as a therapeutic discourse. However, Daesoon thought explains that the pain and unhappiness suffered by human beings occurs because of mutual overcoming which is a relational style wherein desire can not be solved properly for either party involved in an interaction. Mutual overcoming is a state of mutual beneficience beyond the previous state of mutual overcoming. Likewise, psychoanalysis seems to accept the loss of the object through mourning, and in this way, desire is reactivated. Daesoon thought emphasizes the importance of social and cosmic systems like mutual beneficience and the reordering of the Universe and these systems have a commonality with psychoanalysis as psychoanalysis sees desire positively within the structure of inter-subjectivity. The direction of social practice in Daesoon thought and psychoanalysis both aim at the realization of a new universality. The inter-subjectivity structure suggests desire of recognition and recognition of desire as a way of practice because desire is not personal but rather social. In conclusion, we should not stop at resolving our own individual desires, but should instead go forward in solidarity toward the achieving the common good.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1085-1098
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• 2011

In the $21^{st}$ century, technology is a tool for the expansion of the five senses and physical ability that works as an element for posthuman identity. This study analyzes and theorizes on the characteristics of the posthuman body in fashion illustration. The method of this study analyzes documentaries about posthuman and fashion illustration. The results are as follow. Posthuman body types are classed as hybrid body, plastic surgery body, and digital body. The characteristics of the posthuman body are categorized as ultra- functional prosthetic, mythical undifferentiated, radical plastic surgery type and post-physical digitization type. The ultra-functional prosthetic type shows a restored body and upgraded functional body through a machine hybrid, cyborg suit and mannequin hybrid. It is a break from classical gender identity to form a nerve sense extension that displays physical and abstract power. The mythical undifferentiated type shows a therianthropic form, parts of an animal body, radical skin and gender bending. It represents the return to an undifferentiated world, the desire of a powerful being and the possibility of radical transformation. The radical plastic surgery type shows a photomontage of an ideal body, transgendered body, grotesque body marking, absence of partial or overall face organ and the expansion of abnormal body organs. It represents the expression of narcissism, unconscious desire, fantasy, fear and suggests an alternative ideality, sexual attachment and ambiguous gender identity. The post-physical digitization type shows an imperfect form or duplicated ego image through the omission of the body silhouette or detailed form, fragmented image using net, representative self like optical illusion using typography, an imperfect vague silhouette and immaterial body outline through the use of virtual light. It represents the lack of desire, narcissism, fluidity in a virtual space, the continued creation of a new self, ambiguous gender identity and the liberation of environment, sex, and race. Likewise, the posthuman in fashion illustration shows the absence of a species boundary, destruction of classical gender identity, a new personality and virtual self image.

• Journal of Fashion Business
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• v.28 no.3
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• pp.90-103
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• 2024

The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.