• Korean Institute of Interior Design Journal
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• v.24 no.2
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• pp.171-179
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• 2015

The aim of this study is to figure out the preference features on design components of shop facade on the basis of the questionnaire survey on short-term memory and sensory memory of human right after an image experiment. As for a preceding research, this study examined the design features of facade into tangible elements and intangible elements, and also classified them into physical, aesthetical, marketing and symbolic components in detail. And, it extracted 5 representative elements in preceding studies including shape, material, pattern, color and sign, which is the standard of a questionnaire survey and preference analysis. The subjects of the experiment were 30 men and women who were over 20 years old majoring interior design. They were exposed to 20 images with 10 seconds respectively through a video, and were asked to respond the questionnaire promptly. The findings of preference analysis of design components of facade including shape, material, pattern, color and sign are as follows. Firstly, shape was the most interesting and attracting component, and designs applied with shape of objects such as 'web', 'drawer', 'wheel' and 'button' obtained high preference. Secondly, as for material, block, steel, exposed concrete board attracted higher preference as memorable materials than other materials. Material was affected by shape, pattern and color. Thirdly, pattern was the most lasting element. Designed pattern had higher preference than simple pattern. Fourthly, as for color, red and green with strong stimulation and attention attained priority having long lasting memory. Fifthly, when visiting a shop, sign out of 5 elements of shape, material, pattern, color and sign drew attention the most. As for the preference of location of sign, 'center top' was the most noticeable. The findings of this study could be utilized for facade design, and also could be used for commercialization considering highly preferred components, and top preference aspects of such elements. advised that to give an impression to customers is important to make a successful design for sales marketing, which, in turn, would lead customers to revisit the shop.

• Archives of design research
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• v.15 no.4
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• pp.149-156
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• 2002

The success of a product is only possible on the basis of user preference for products and the user preference for products is greatly influenced by the design. Designers have to understand user preference and convert it into the combination of specified design attribute, and after that they should design products which have the image that they want to get. Then the product will be sure to be a hit. Therefore, on the point of view of design, it is necessary to find oui definitely the consumer preference frame : the relationship among design preference - design images - design attribute. This study will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that products offer is composed of. Therefore, in this study, after we developed the consumer response framework which is proposed by Bloch(1995) : distinct relationship model among preference - design image adjective - design factors, we analyzed the relationship among preference-design image adjective - design factors through the empirical researches. And then we give the way of design.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.99-116
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• 2014

The purpose of this study was to examine the state of scrub wearing among scrub uniforms medical staff. The results of the research is the following. First, As for the state of scrub uniforms, they wore scrubs only while they gave medical treatment and took care of routine work. Regarding the design of their current scrubs, type 1 was dominant, and the most common color was dark sky blue. Second, Concerning considerations for scrub design, they answered that scrubs should be designed to give no inconvenience during job performance. As for the image, they placed the most importance in a clean image due to hygiene. In relation to preference for color, pattern and materials, they had the most preference for dark blue, no pattern and materials that would not easily be contaminated. Third, As to preference for the length of the top, they were most fond of hip length, and short sleeves were their favorite length of sleeve. Concerning the design of the front and the back of the top, they had a liking for a box style with no straight cutting line. As for the design of the neckline, hem and pocket of the top, they had the most preference for round neckline, square bottom and round patch pocket respectively. Fourth, when the design preference of the respondents was analyzed, there were a difference between the men and the women in preference for neckline design. The women had a liking for round neck, whereas the men were fond of V neck. And the women showed a higher preference for rubber waistband than the men for the waist design of the pants. No gender differences were found in preference for color, pattern and the length of the top.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.1-10
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• 2001

The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.38-41
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• 2008

This study's basic intention is to analyze property of combination relations of formative element composing robot' s face based on a result of preference response on robot's design. Also, in order to improve preference from the analysis result, the study intended to inquire into possibilities of suggesting design guideline. For the above, photographs of 27 robots' faces were selected as a experimental stimuli, and experiments on preference response and association response were performed. As a result, various properties such as robots' form of eyes having greater influences than facial structure, etc. Based on the result, each formative element's property that could have positive influence preference response on robot's face could be drawn and basic design guideline could also be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.2 s.38
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• pp.103-113
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• 1991

The purpose of this study was to investigate the effect of physical type and age on preference for line in women's clothing design. Line preference in clothing design was concerned with varying in length, direction, division, and shape. All of the preference measures were devised specifically for this study. Furthermore, items on height and weight for physical type as well as age of the subjects were included in the questionnaire. Data were obtained by means of structured interviews and self-administered questionnaires from 588 women ($20\~60$ years of age) in Seoul. Analysis was by One·way ANOVA, Chi-square ($X^{2}$), and Scheffe test. It was found that 4 categories of line preference were affected by both body type and height. An age effect was found on 3 categories of design lines; however, preference for 2 categories of design lines in clothing styles were unaffected by either physical type or age. It was concluded that body type, height, and age are powerful predictive variables for line preference in clothing design. Generally, there was some similarities in preference for lines among slim body types, tall figures, and younger age group as well as heavy body types, short figures, and older age group.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.864-870
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• 2000

The purpose of this study were to investigate clothing design preference (style, color, fabric print, kinds of fabrics) & satisfaction with the fit of ready-to-wear clothing for older Men. For this study, the questionnaires were administered to 650 older men in seoul from June to August, 1998. Employing a sample of 504 data were analyzed by mean, frequency and percent. With respect to clothing design preference, they prefer suit the style of outdoor clothing on going-out. On distinguish clothing into formal wear & casual wear, the color preference due to seasons has difference in spring clothing. Regarding the degree of fabric pattern preference, nonpattern single color fabric has occupied in formal wear, pattern in casual wear. Regarding the degree of fabric preference, they take a serious view of shape preservation in formal wear, utility (washing, sweat absorption) in causal wear. Suit has the lowest satisfaction in the fit of ready-to-wear clothing. Sleeve length the lowest in the degree of satisfaction for each part.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.173-183
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• 2006

Design is inseparably related to aesthetics. In spite of that, it is difficult to explain the precise aesthetic variables that affect the aesthetic value of space or environment. Therefore, this study intended to find the relationships between aesthetic variables by perceptual and affective judgement for space design with focus on complexity and preference variables. The research found low level of 'arousing' as well as high levels of affective dimension variables 'pleasant' and 'relaxing' evoked high preference. High preference also appeared in space design cases with high unity, order, and clarity with low contrast and complexity, which are variables of perceptual dimension. Complexity, one variables of preference by Kaplan, is in an inverse proportion to space preference. Thus, space design with high complexity has high level of 'exciting' and 'arousing' affective responses and relatively low level of 'relaxing' response. Additionally, it was confirmed that the most importantly influential factor on complexity was diverse components rather than visual richness and ornamentation.

• Journal of the Korean Home Economics Association
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• v.28 no.4
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• pp.31-39
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• 1990

The purpose of this study is to search 1) Favorite color preference for clothing 2) Concept development for respective color preference concerned with sex, and 3) concept development for clothing clolr and clothing design. The results are as follows. 1. Liked-color preference for clothing color; female children liked pink, and male children liked blue. 2. Disliked-color preference for colthing female children and male children disliked black color. 3. Boyish color; White, Green, Blue, Black. 4. Girlish color; Yellow red, Pink, Red, Pruple, Yellow. 5. Concept development for clothing color and clothing design; Children aknowledged more the colthing color than the colthing design.