• Journal of Korea Trade
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• 제26권5호
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• pp.106-124
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• 2022

Purpose - The increasing share of Korean private label products (PLPs) in the domestic market helped generate lucrative revenue. In recent years, major South Korean retailers have begun to cast their sights on overseas markets and actively export their PLPs. In China, the proportion of private label fresh food (PLFF) is gradually expanding amid the development of the new retailing model. A profound understanding of the relationship between private label fresh produce and purchase intention may be the answer to helping Chinese retailer private labels expand supply chains in Korea. This study, taking Chinese retailers as an example, examines the impacts of selection factors of private label fresh food and perceived value on purchase intention. Apart from that, the relationship between the selection factors and purchase intention will be analyzed with perceived value as a mediator. Design/methodology - This work aims to empirically analyze the purchase intention of private label fresh food using statistical analysis. In this study, a hypothetical causal model consisting of 6 latent variables and 24 measured variables is developed based on the literature review. To validate the research hypotheses and the research model, SPSS23.0/AMOS23.0 is used to analyze factors such as validity and reliability, as well as structural equation modeling. Findings - The hypothetical model established in this study is of general applicability. In respect to PLFF, perceived value, while significantly influencing purchase intention in combination with four selection factors (perceived quality, perceived price, brand trust, and store image), mediates partially between the first three factors and purchase intention, which rules out the impact and mediating effect of store image on purchase intention. Originality/value - These research results, as helpful insights into the present circumstances of Chinese PLFF in the domestic market, provide useful information and guidance for Korean retailers and service providers to innovate production and service, as well as develop marketing and promotion strategies, so that they can shift private label goods with advantages from domestic demand to export, thus increasing overseas profitability. Further, this work will also contribute to relevant research.

• 융합경영연구
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• 제6권4호
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• pp.1-16
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• 2018

Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

• 한국정보시스템학회지:정보시스템연구
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• 제32권1호
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• pp.1-21
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• 2023

Purpose The purpose of this study is to investigate the intention of early application users in consideration of the characteristics of digital finance-based MyData service users. It is expected that user characteristics will affect the intention to use MyData service, which has not yet been advanced, and accordingly, it will examine how the characteristics of the initial users of MyData service and the intention to use it are connected. Design/methodology/approach The model used in this study is a value-based adoption model (VAM), and a lot of research has been conducted on information technology and online user acceptance and continuous use intention of online users. VAM has been proven useful through empirical analysis in many studies. The value-based acceptance model is a method of analyzing the intention to use Benefits and Sacrifices as the main elements of perceived value. It can be said to be a model that can analyze the benefits of use and the sacrifices to be made. Findings According to the analysis results of this study, it was found that usefulness, enjoyment, and reliability, which are the benefits of MyData service apps, had a positive effect on perceived value, which is partially consistent with existing research results. However, it was found that complexity, which is the sacrifice of MyData service apps, negatively affects perceived value and security has no negative impact. The results of security are considered to be complementary to financial institutions because MyData service deals with financial data based on personal information, and the research hypothesis is rejected because users' demands are relatively low. Therefore, MyData service apps should do more to increase benefits (usefulness, enjoyment, and reliability) than to reduce sacrifice (complexity) to users.

• 한국컴퓨터정보학회논문지
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• 제29권4호
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• pp.23-30
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• 2024

본 논문에서는 딥러닝 기반의 개인 맞춤형 실버세대 케어 서비스 애플리케이션을 설계하고 구현한다. 이 애플리케이션은 사용자의 편의성을 고려하여 STT(Speech to Text) 기술을 사용해 사용자의 발화를 텍스트로 변환하고, 이를 Microsoft 사의 대화형 멀티 에이전트 거대 언어 모델인 Autogen의 입력으로 사용한다. Autogen은 사용자와 ChatBot의 대화 데이터를 활용하여 상대방의 의도를 파악하여 답변에 대하여 응답한다. 그리고 백엔드 에이전트를 활용하여 위시리스트, 공유 달력 그리고 보이스 클로닝을 위한 딥러닝 모델을 통해 상대방의 목소리가 담긴 안부 메시지 기능을 제공한다. 또한, 애플리케이션은 SKT 사의 인공지능 누구(NUGU) 스피커를 탑재하여 홈 IoT 서비스 기능을 제공한다. 이러한 기능을 통해 제안하는 지능형 애플리케이션은 향후 미래 인공지능 기반의 실버세대 케어 기술에 기여할 것이다.

• 한국의류학회지
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• 제40권6호
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• pp.1045-1061
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• 2016

This study clarifies differences in attitudes toward the Omni-Channel service (Pintech service, Beacon service, and Click and Collect service) and fashion consumption behavior among four clusters grouped by level of technology readiness. An online survey was conducted; 572 individuals between 20 and 30 years of age were collected, but only 539 were used. Factor analysis, cluster analysis, descriptive statistics, ANOVA, and frequency analysis were adopted to analyze data using SPSS 20.0. The results are as follows. Technology readiness was divided into four factors: optimism, innovativeness, discomfort, and insecurity. Participants were divided into four groups according to four sub-factors of technology readiness: brave adopters, optimistic laggards, indifferent adopters, and critical adopters. These groups showed significant differences in attitudes toward the Omni-Channel service and fashion consumption behavior. Critical adopters and brave adopters recognized the value of the Omni-Channel service and had more positive attitudes toward it than other groups. Critical adopters also better perceived the risk of service with new technology that showed higher fashion innovativeness and monthly consumption of fashion products than other groups. We inferred that the indifferent adopters did not use the Omni-Channel service or services offered by fashion retailers as much as other groups because indifferent adopters were less interested in both the Omni-Channel service and fashion consumption behavior than other groups. Optimistic laggards viewed the Omni-Channel service optimistically, despite perceptions of high risks to accompanying it and a low intent to use it. The results of this study assisted in the formation of a theoretical framework of consumer behavior associated with the Omni-Channel, which is an emerging issue in research related to distribution. The results can help fashion industries that operate consumer-oriented marketing based on Omni-Channel strategies.

• 한국전통조경학회지
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• 제38권4호
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• pp.101-110
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• 2020

본 연구는 정원박람회에 출품한 작품 중에서 전통을 테마로 설정한 작가정원 14개소의 사례연구로서 문헌 분석과 현장 조사로 진행하였다. 전통재현을 결정하는 설계과정에 주목하고 작품마다 설계목표 수립, 전통재현의 대상 선정, 재현의 방법 결정, 경관구성요소 디자인 단계를 분석하여 다음과 같은 전통재현 특성과 시사점을 도출하였다. 첫째, 다수의 작가정원에서 전통구조물을 재현 대상으로 선정한 양상은 좁은 부지에 적합하고 주제 전달성이 좋다는 장점으로 이해할 수 있다. 이들은 작품명에 마당, 울, 부뚜막, 장독대, 취병과 석가산 등 전통구조물의 명칭을 넣어 설계의도를 직접 전달하였는데, Wall, 한국정원, 수원, 서울 장인처럼 간접적으로 표현한 작품들은 주제 전달성이 상대적으로 약하다. 선비, 여백, 풍류와 같이 재현 대상을 상징적으로 표현한 작품도 있었다. 둘째, 한옥마당을 재현하면서 잔디와 석재로 포장한 정원, 수원화성 성곽과 망루 서북공심돈(西北空心墩)을 분리하고 연계성 없는 용연(龍淵)을 미니어처 형태로 배치한 정원과 낙안읍성을 모티브로 하여 휴게공간에 낮은 장식담장으로 재현한 정원은 전통에 대한 깊이 있는 이해가 필요함을 보여준다. 반면 전통정원의 입지 선택, 주변 환경과 유기적 배치가 중요함을 보여준 한국정원, 한옥 중정이 가진 여백의 미와 선비가 누렸던 느림의 미학, 달밤 뱃놀이라는 풍류 문화를 재현한 작품들은 전통구조물 모사를 넘어 전통에 대한 이해가 정원문화와 정서로 확산된 양상이다. 셋째, 디자인과 관련하여 실제 크기의 전통구조물을 직설적 방법으로 재구성한 작품이 많았다. 취병으로 정원을 구획하고, 담장안에 부뚜막, 굴뚝, 텃밭 등으로 생활공간을 꾸미고, 경복궁, 소쇄원, 서석지를 대표하는 시설들을 유기적으로 배치하였다. 하지만 규모가 큰 수원화성과 낙안읍성을 추상적 방법으로 재현한 작품들로부터 핵심이 되는 디자인 요소의 취사선택, 구조물의 입면 구성, 공간의 스케일감에 대한 중요성을 인식하였다. 해체적 방법을 선택한 정원 중에는 원형 이미지와 멀어진 한옥 마당과 바자울의 사례가 있는 반면에 정육면체를 구성한 프레임만으로 표현한 여백의 정원과 많은 전통구조물로 달빛 스며든 선비의 사랑방을 재구성한 정원은 긍정적 사례이다. 현대적으로 디자인한 경관구성요소들을 전시한 서울 장인 정원, 직지심체정원, 풍류정원은 작가의 의도를 이해할 수 있는 설명이 필요하다.

• 항공우주정책ㆍ법학회지
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• 제30권1호
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• pp.151-180
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• 2015

우리나라는 '민간 무인항공기 실용화 기술 개발 사업' 수립하고 이행 중이다. 이러한 정책의 주요 내용은 민간무인기 시제기 개발과 운영체계 원격통제소 등을 개발 구축 후 시범운영을 거쳐 국내 상용화 하는 것이다. 민간 무인항공기 산업의 활성화는 우리나라 뿐 아니라 외국에서도 수년전부터 개발을 진행해왔다. 그러나 민간 무인항공기 산업은 동전의 양면처럼 이득과 사고 위험이 공존하고 있다. 무인항공기 산업은 미래 항공산업의 핵심요소이지만 항공기 관련사고를 피할 수 없다. 무인항공기도 일반 항공기와 동일하기 때문에 사고발생의 위험이 있으며, 사고가 발생했을 경우 인명 피해(부상 사망)와 물적 피해(재산 손해)가 발생될 것이 분명하다. 특히 무인항공기는 인간이 생산하는 제품인바 기체의 결함으로 인하여 무인항공기를 구입하여 사업을 영위하는 회사(소비자)가 사고가 발생하는 경우 이에 대한 법적책임의 적용이 필요하다. 무인항공기 제조상의 결함사고가 문제될 경우 피해자는 직접 제조물이 원래 의도한 설계와 다르게 제조되었음을 입증여부가 가장 문제이다. 이는 무인항공기(제조물)가 원래 어떠한 의도로 설계되었는지는 피해자가 알 수 없으며, 제조업자의 영업비밀에 속하기 때문이다. 그래서 소비자에게 제조자가 의도한 설계를 입증할 책임을 부과하는 것은 정당하지 않으며 오히려 소비자로서는 제조물이 통상적으로 기대할 수 있는 안전성이 결여된 위험한 물건인 것만을 입증하는 것이 필요하다. 이는 무인항공기가 의도된 대로 제조되었음에도 위험요소가 존재하는지, 의도된 대로 제조되지 못하여 위험한 것인지 여부 등에 대한 결함의 판단에 대한 세부적인 문제는 제조자 측에서 설명의무를 부담하는 것이다. 무인항공기 표시상의 결함이 문제되는 사건에서 합리적인 표시 지시 경고 기타 의표시를 하였더라면 피해를 막을 수 있었음을 피해자에게 입증하도록 요구하는 것은 옳지 않으며 피해자로가 단지 무인항공기(제품)가 표시 지시 경고가 기대를 충족하지 않아 위험성이 있음을 보이면 족하다고 할 것이다.

• 만화애니메이션 연구
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• 통권33호
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• pp.363-382
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• 2013

TV 방송 프로그램에서의 '타이포그래피'는 10여 년 전만해도 단순히 영상의 이해나 정보 전달을 위한 보조 역할에 불과했지만, '키네틱 타이포그래피(Kinetic Typography)'라는 새로운 형태의 타이포그래피 방식을 사용하여 방송제작에 중요한 구성요소로 자리 잡았다. 더 나아가 비주얼로서의 기능과 예술 표현의 수단이 되었으며, 특히 이러한 키네틱 타이포그래피는 TV 예능 프로그램에서 자주 접할 수 있다. 본 논문에서는 TV 예능 프로그램 중에서도 시청률이 높게 나타난 <1박2일>, <런닝맨>, <무한도전> 세 프로그램을 전개방식, 위치, 자막의도, 표현기법, 색상, 서체 등 여섯 가지로 나누어 분석하여 키네틱 타이포그래피의 활용 요소와 디자인적 요소를 알아보고자 한다. 키네틱 타이포그래피의 활용 요소인 전개방식에서는 Cut에서 시작해 Cut으로 끝나는 기법이 주를 이루지만, 그 외의 기법은 <무한도전>의 경우 Z축인 줌인(Zoom-In), 줌아웃(Zoom-Out), <1박2일>은 X축인 펜(Pan), <런닝맨>은 Y축인 틸트(Tilt)를 주로 사용하여 대화와 상황표현을 나타냈다. 타이포그래피의 디자인적 요소를 나타내는 표현기법, 색상, 서체에서는 큰 공통점을 제외한 나머지 요소는 각 프로그램의 개성에 따라서 다르게 나타났다. 이와 같은 분석을 토대로 도출되는 결과는 앞으로 TV 예능 프로그램의 발전과 방송매체 관계자들에게 앞으로 나아갈 키네틱 타이포그래피의 활용방안을 제시해 본다.

• 유통과학연구
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• 제15권2호
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• pp.79-90
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• 2017

Purpose - Cargo Distribution O2O Business Model is the form of business that connects the cargo and empty cargo-truck based on mobile online platform. In Korean cargo distribution market, FIN(Freight Information Network) is the only model that represents O2O Business Model. The purpose of this paper is investigating the recognition of driver who is the only source of income toward cargo distribution O2O Business Model, and based on the investigated recognition of trucker, suggesting strategic implication. Research design, data, and methodology - PESTLE methodology which is massive environment analysis, and 5 Forces Model when analyze the present and future of cargo distribution O2O business market of industrial structure analysis were used as investigation methodology. Also structured questionnaire was used for trucker's recognition investigation. Based on collected 196 structured effective questionnaires organized with 26 questions were analyzed using statistics package. Results - 51.3% of responded driver is non-differentiated, deprofessionalize form that transport all types of cargo. 95.4% recognize cargo distribution O2O Business Model, FIN is needed, especially during back-hall(94.7%). As a payment method, monthly due is preferred(73%), but it is also needed to pay annual due and pay whenever cargo and cargo-truck are connected(24.5%). Trucker prefer FIN operation corporation which has rich supply(85.2%), and is liberal in supply in any domestic area(75.5%). Conclusions - First, 91% was the member of FIN, and 95% of non-member recognized FIN is needed. 83% of them has the intent to be the member of FIN. Second, besides of monthly due as payment method of FIN, 25% has positive recognition toward new payment method. The new payment method means paying annual due and pay whenever cargo and cargo-truck are connected. Third, because of information imbalance about the cargo and cargo-truck among, operators whose business goal is FIN, it was investigated that transportation fee is low and commission charge of broker is high. The core of Korean Cargo Distribution O2O Business Model, FIN, is online platform that matches cargo and cargo-truck. Therefore, FIN operator should minimize the amount of single transportation of trucker. This study suggests the development of shipper using FIN, diversify distribution channel, suggesting backhaul toward trucker as solution to FIN operator.

• 산경연구논집
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• 제10권8호
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• pp.33-44
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• 2019

Purpose - As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results - The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions - There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness