• Title/Summary/Keyword: Design intent

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The Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers' Purchasing Attitudes to Fashion Luxury Brands (과시소비성향, 판매촉진과 제조국 이미지가 중국여성소비자의 패션 명품 구매태도에 미치는 영향)

  • Yin, Shu;Hwang, Sun-Jin;Byun, Yoo-Sun
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.49-61
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    • 2012
  • The purposes of this study were study intended to investigate effects of conspicuous consumption, sales promotions and images of the country of manufacture on Chinese consumers' purchasing attitudes to fashion luxury brands. The study was conducted by experimental conspicuous consumption(2)X[types of sales promotions(2) X images of the country of manufacture(2)] design by combining the 3 variables mentioned above. 312 women living in Chengdu were collected for this study. For data analysis, factor analysis, T-test, frequency analysis and ANOVA were used. The results were as follows: First, Chinese consumers' favor to fashion luxury brands: 2-way interactions, in sales promotions and images of the country of manufacture, was found for favor to fashion luxury brands. Second, Chinese consumers' purchase intent to fashion luxury brands: only the main-effects of conspicuous consumption and images of the country of manufacture was meaningfully positive. It demonstrates that only conspicuous consumption and images of the country of manufacture effected Chinese consumers' purchase intent to fashion luxury brands.

Healing of CAD Model Errors Using Design History (설계이력 정보를 이용한 CAD모델의 오류 수정)

  • Yang J. S.;Han S. H.
    • Korean Journal of Computational Design and Engineering
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    • v.10 no.4
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    • pp.262-273
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    • 2005
  • For CAD data users, few things are as frustrating as receiving CAD data that is unusable due to poor data quality. Users waste time trying to get better data, fixing the data, or even rebuilding the data from scratch from paper drawings or other sources. Most related works and commercial tools handle the boundary representation (B-Rep) shape of CAD models. However, we propose a design history?based approach for healing CAD model errors. Because the design history, which covers the features, the history tree, the parameterization data and constraints, reflects the design intent, CAD model errors can be healed by an interdependency analysis of the feature commands or of the parametric data of each feature command, and by the reconstruction of these feature commands through the rule-based reasoning of an expert system. Unlike other B Rep correction methods, our method automatically heals parametric feature models without translating them to a B-Rep shape, and it also preserves engineering information.

Men's Cosmetics Purchasing Behavior Based on the Level of Interest in Appearance, the Country of Origin, and the Sales Promotion (외모관심도, 화장품 브랜드원산지 및 판촉유형에 따른 남성화장품 구매행동)

  • Jang, Jin-Young;Hwang, Sun-Jin;Jeon, Ho-Kyung
    • Journal of the Korean Society of Costume
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    • v.57 no.6 s.115
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    • pp.160-171
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    • 2007
  • This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

Influence of Emotional Labor on Job Satisfaction, Intent to Leave, and Nursing Performance of Clinical Nurses (감정노동의 하부요인이 병원간호사의 직무만족, 이직의도 및 간호업무성과에 미치는 영향)

  • Wi, Sun-Mee;Yi, Yeo-Jin
    • Journal of Korean Academy of Nursing Administration
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    • v.18 no.3
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    • pp.310-319
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    • 2012
  • Purpose: The purpose of this study was to analyze emotional labor factors influencing job satisfaction, intent to leave, and nursing performance of clinical nurses. Method: The participants were 384 clinical nurses working in a hospital. Study design was cross sectional survey. Subcategories of emotional labor (frequency of emotional labor, attentiveness of emotional display, mismatch of emotions) of emotional labor were dependent variables. Job satisfaction, intent to leave, and nursing performance were independent variables. Data were analyzed by hierarchial multiple regression. Results: The strength of emotional labor of nurses was similar for all participants in spite of differences in age, position, and clinical career. Total score for emotional labor was 3.21, frequency of emotional labor 3.34, attentiveness of emotional display 3.41, and mismatch of emotions 2.87. Mismatch of emotions influenced job satisfaction (F=12.53, p<.001) $R^2$ 27%, intent to leave (F=8.51, p<.001) $R^2$ 19%, and nursing performance (F=5.80, p<.001) $R^2$ 15%, Conclusion: These findings indicate that the factor (mismatch of emotion) is an important variable for clinical nurses in human resource management. Therefore, nurse managers should consider this factor for the improvement of organizational effectiveness.

The Effect of Technostress on Intent-to-persist in Nursing College Students: Focusing on the Stress Coping (간호대학생의 테크노 스트레스가 학업지속의향에 미치는 영향: 스트레스 대처의 매개효과를 중심으로)

  • Choi, Sung Ae;Park, Ju Young
    • Journal of muscle and joint health
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    • v.25 no.1
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    • pp.39-49
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    • 2018
  • Purpose: The purpose of this study was to investigate the effect of technostress on intent-to-persist focusing on the stress coping in nursing college students. Methods: A cross-sectional descriptive design was conducted with a survey of 153 nursing college students attending a university. Data were collected using self-administered questionnaires. For data analysis, descriptive statistics, t-test, one-way ANOVA, Pearson's correlation coefficients, and multiple regression, hierarchical analysis, and sobel test were performed using SPSS/WIN 23.0 for Windows. Results: The factor mediating technostress and intent-to-persist in nursing college student was emotion-focused coping behavior. Moreover, this mediating factor had a complete mediating effect between technostress and intent-to-persist in nursing college students. Conclusion: Based on this result, it will be necessary to develop educational strategies about smart device use and environmental supports that help them communicate about problems.

A Study on Store Switching Behavior of College Students in On/Offline Apparel Store

  • Chung, Youngju
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.1-13
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    • 2014
  • This study investigated the store switching behavior of fashion stores targeting college students. A random sample of college students completed a questionnaire that contained measurements of store property, relationship quality, switching intent of store, preference of on/offline store, purchase of brand/non-brand product and monthly clothing expenses. The factors extracted as switching behavior of on/offline fashion store are store property, relationship quality and switching intent of store. Dimensions of store switching behavior in online shopping mall is revealed to be composed of diversity/ easy to search, store reliability, home page layout, sales promotion, reliability, commitment and switching intent of store. Also those of offline store is revealed to be composed of store comfort/salespeople service, product diversity, store location, product price, reliability, commitment and switching intent of store. The significant differences were found between store switching behavior of college students by preference of on/offline store and purchase of national brand/non brand. It is expected that this results can be used as a basic material for further study and setting up the fashion retailing strategies in fashion store for selling non brand products.

The Workplace Empowerment on Staff Nurses' Organizational Commitment and Intent to Stay (임상간호사가 지각하는 임파워먼트, 조직몰입 및 잔류의도)

  • Yom, Young-Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.12 no.1
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    • pp.23-31
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    • 2006
  • Purpose: The purpose of this study was to test the empowerment structural model based on Kanter's work empowerment theory. Method: A predictive, nonexperimental design was used in a sample of 279 nurses from 3 university affiliated hospitals. Data were collected with self-administered questionnaires and analyzed using mean, standard deviation, pearson correlation coefficient and path analysis. Results: The results showed that the overall fitness of the hypothethical model to the data was good(chi-square=.7751, df=4, p=.942, GFI=.999, AGFI=.996, RMSEA=.000). Both formal power and informal power directly influenced on nurses' perceived empowerment level and empowerment directly influenced on nurses' organizational commitment and indirectly influenced on nurses' intent to stay. Conclusion: The results imply that hospital and nurse managers should provide the empowering working condition for nurses to be stayed in hospitals.

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Analysis of Factors Influencing the Intent to Stay among Military Hospital Nurses (군 병원 간호사의 재직의도에 미치는 영향요인 분석)

  • Yoon, Sook Hee;Ahn, Hyo Jeong
    • Korean Journal of Occupational Health Nursing
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    • v.31 no.2
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    • pp.86-94
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    • 2022
  • Purpose: This study aimed to determine the effects of grit, nursing work environment, and job esteem on the intent to stay among military hospital nurses. Methods: This study employed a descriptive cross-sectional design. Data were collected from February 7 to 18, 2022 from 232 nurses working at four military hospitals under the Armed Forces Medical Command. The analysis was conducted using the SPSS/WIN 26.0 program, and descriptive statistics, t-test, ANOVA, Pearson coefficient correlations, and multiple regression analysis were performed. Results: Factors affecting the intent to stay included job esteem (β=.44, p<.001), total clinical experience of more than 10 years (β=.24, p=.001), and nursing work environment (β=.17, p=.009). Conclusion: The results can be used to ensure personnel quality at military medical institutions and can contribute to improving patient safety and medical services. Further, nursing managers need to formulate and implement strategies to foster a positive nursing work environment.

Research of Purchase Behavior of Consumer Who Prefer the Fashion Brands for Wedding (혼례시 소비자의 라이프스타일에 따른 패션명품 구매행동에 관한 연구)

  • Park, Ok-Lyun;Ryu, Mi-Ae
    • Journal of Fashion Business
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    • v.12 no.5
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    • pp.14-23
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    • 2008
  • Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20$\sim$30s prefer the fashion brand product for their wedding. In our study, the lifestyle and shopping tendency of consumers who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the path analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, as for the factor of shopping tendency of the consumers who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, pursuing for show off, pursuing for individuality, and pursuing for convenience. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, it displays the shopping tendency for pursuing for enjoyment, pursuing for show off, and pursuing for individuality, and these factors influence the most in the intent to re-purchase of fashion brand goods.

Effects of Information Processing Types and Product Ownership on Usage Intention

  • CHOI, Nak-Hwan
    • The Journal of Industrial Distribution & Business
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    • v.12 no.5
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    • pp.47-58
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    • 2021
  • Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.