• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.104-111
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• 2006

Digital media changed not only our lifestyle and sense of value but also art and space design, and development of technology will accelerate the alteration. It provided limitless possibility and inspiration to art, architecture and design. In this 'image' era, media communicate with us mostly in visual method, which gets to he realized by visual interface. The purpose of this study is to analyze the tendency of visual interface of contemporary interior design cases in the standpoint of digital media characteristics and suggest directions for future space design. The characteristics of digital media and interface are defined, and how the concept unfolded in art, design is also discussed. In interior design, the concepts come out as various types of visual interface, showing the characteristics of composition of material and immaterial, interaction between visual information and space users and among users, realization of cyberspace and simultaneous coexistence of multiple space-time multi-layer.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers' consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of 'under dog' should try to develop and deliver the product attributes different from the attributes of 'top dog.' And the 'top dog' marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.180-187
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• 2010

The purpose of this study was to examine the application tendency of the western classical style which appears in contemporary performing arts centers. The types of space in performing arts centers were investigated according to the times. There were somewhat fixed stage and auditorium types for each period ; the ancient times had the arena stage and round auditorium, the Renaissance the proscenium stage and the U-shaped auditorium, the Elizabethan period the thrust stage and polygonal auditorium, and the modern times the proscenium and apron stage, the horseshoe and fan type auditorium. Today since the purposes of performance are multiple, a variety of stage types are applied to each performing arts center. They use various spaces and performances of multiple purposes by moving and transforming the stage and auditorium according to the kinds of performance as a variation of the arena and proscenium stage. Recently there appear complex performing arts centers that can plan performing spaces of diverse sizes and forms to fit the functions of a performance in a large building. Since they put on performances in a large space according to the characteristics of the kind of performance, the intentions and goals of the performance are well delivered to the audience.

• Archives of design research
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• v.19 no.4 s.66
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• pp.91-100
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• 2006

The contemporary consumer's fashion retail shops are becoming diverse in function and sensitivity while keeping in mind the effects of consumer's lifestyles according to changing fashions. Recently, external changes and expressive characteristics have become symbolic in retail fashion shops. This reinforces the importance of the skin, which is becoming image-sensitive and increasingly important. Therefore, this thesis will study the relationship between expressive tendency and skin in fashion retail shops by distinguishing the characteristics of a skin historically as well by categorizing the four brands from flagship stores which have introduced brand identity and an exceptional expressiveness of skin into types of form and space.

• Journal of the Korean Institute of Educational Facilities
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• v.7 no.4
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• pp.5-15
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• 2000

As the core of community, schools should play not only for the educational facilities but also for the public facilities. With the mixture of those facilities, the people in the community are able to use these facilities conveniently. The students could also make the best use of the school with the well-established facilities for sport and cultural functions. With those consideration in mind, this study aims to identify the planning feature of mixed-use school. Firstly, the concept of mixed-use and the typology of the development are reviewed. The pre-condition for the design of the mixed-use school are also studied with consideration of the planning tendencies of mixed-use schools in four countries(UK, USA, Japan and Korea). Secondly, eight case schools are selected in Japan and Korea. We analyzed them in terms of following three aspects; 1) The major functions to combine with school design, 2) The spatial arrangement how different functions could be connected in horizontal and vertical order, 3) The circulation system with which students and different user are able to access separately to those function.

• Journal of Distribution Science
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• v.19 no.7
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• pp.101-111
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• 2021

Purpose: The main purpose of this research is to examine the effect of impulse buying tendencies toward impulse buying, which is mediated by an urge to buy and moderated by the gender of the retail customers. Research design, data and methodology: This study uses a survey design. The sample consisted of several mall customers in Yogyakarta. Purposive sampling was used as the sampling technique. Data collection was carried out in two ways, distributing questionnaires online and directly giving questionnaires to mall customers. Results: The results of data analysis using structural equation modeling show that: 1). Impulse buying tendencies have a positive and significant effect on the urge to buy and impulse buying, 2). The effect of impulse buying tendencies on impulse buying were mediated by an urge to buy and moderated by gender. Conclusions: Theoretical implications of this research strengthen the concept/theory concerning the relationship of the impulse buying tendencies, urge to buy and impulse buying. The results of the study have some managerial implications. It can be used to reference retail store business in increasing the volume of retail customers purchases through impulse buying. The retail businesses can increase impulse buying which will trigger impulsive purchases and the company's sales and profitability

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.54-55
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• 2000

근대 사회의 보편적인 건축의 언어를 창출하려던 모더니즘의 신화가 무너지고 난 후에, 새로운 보편적 건축양식을 찾아보려는 노력은 현재까지 계속되어오고 있으나 현대건축에서 공유할 수 있는 보편적 건축어휘는 부재한 상황이다. 현대의 건축가들은 각자의 건축적 언어체계를 만들어내려는 노력과 더불어 여러 방면의 건축적 실험을 통해 새로운 건축의 규범을 정의하려는 노력에도 경주하고 있다. (중략)

• Journal of the Korea Furniture Society
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• v.24 no.1
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• pp.88-103
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• 2013

Households of today tend to gradually change from a large household to a small one. The tendency starts from urban concentration of population with modern industrial society. Small-sized households have rapidly increased with the following three reasons: (i) one-person households with aging society, (ii) individualistic pursuit of happiness, and (iii) emergence of single households due to high prices and a decline in the quality of life. With these social changes, various products for small-sized households have been created and there have also been changes in dwelling patterns with small-size housing and one rooms increasing. Current small-sized living space has combined space of a living room, a bedroom and a kitchen, which makes a house compositive space. A bathroom, however, requires a differentiated suggestion from existing one since it is special space where water is used. Based on this issue, this study intends to present bathrooms in small-sized living space.

• Journal of Korean Society for Atmospheric Environment
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• v.7 no.1
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• pp.31-40
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• 1991

This study shows the correlation between $NO_x$ emission in the exhaust gas and various operation factors of dual fuel engine for Co-generation system. General tendency was shown that the thermal efficiency was lowered by the change of operation factors. However these were not confirmed on this experiment. Increasing T4 temperature (exhaust gas temperature at turbo-charger inlet) reduces $NO_x$ emission rate. The higher T4 temperature requires lower excess air as the excess air ratio is controlled by T4 temperature on gas mode operation. Another tendency was that $NO_x$ emission rate is reduced in case of increasing boost air temperature, quantity of pilot oil or bypassing flue gas through the exhaust gas boiler. The diameter of the fuel injection nozzle was changed smaller than design value and the injection timing was readjusted. Thus $NO_x$ emission rate could be reduced as retarding injection timing and changing hole diameter of fuel injection nozzle, however maxium engine out-put was decreased by changing fuel nozzle on the diesel mode operation.