Impulse Buying: The Influence of Impulse Buying Tendency, Urge to Buy and Gender on Impulse Buying of the Retail Customers |
UTAMA, Agung
(Faculty of Economics and Business, Universitas Sebelas Maret, Department of Management, Economic Faculty, Universitas Negeri Yogyakarta)
SAWITRI, Hunik Sri Runing (Department of Management, Business and Economics Faculty, Universitas Sebelas Maret) HARYANTO, Budi (Department of Management, Business and Economics Faculty, Universitas Sebelas Maret) WAHYUDI, Lilik (Department of Management, Business and Economics Faculty, Universitas Sebelas Maret) |
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