• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 추계 학술발표대회 논문집
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• pp.84-85
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• 2004

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.248-254
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• 2007

A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.289-297
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• 2012

Recently the coffee industries rapidly grow as people's dietary life changes and quality of life improves. Proliferation of coffeehouses let people cognize them as cultural spaces not only mere spaces for drinking coffee beverages. Therefore, distinguished strategy for space design became the one of the most important factor for customers' decision-making. This study analysed the strategies for space design by the brands of coffeehouses, and focused on understanding how those strategies cognized by customers and how they affect customers' level of satisfaction and intention of revisitation. The result of analysis showed that the level of satisfaction was raised when customers cognized unique strategies by brands and the intention of revisitation was raised when the level of satisfaction and reflection of strategy were high. In other words, setting and applying unique strategies by brands are to raise up level of satisfaction and intention of revisitation. The result of study could be used for the basic data on designing coffeehouses attracting customers' revisitation. Also, it could be the basis for effective strategy for customers.

• 한국디지털건축인테리어학회논문집
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• 제10권2호
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• pp.31-38
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• 2010

This study is to suggest a strategy and trend of products development by major construction companies to form a trend and to set the trend in housing market through investigation about brand image campaign for TV ad, individual design items, result of products development and special plans. It is the strategy for products development of construction companies surveyed to be divided into five kinds. First, the change from in the unit to outside. Second, centralization of design powers about products development through submit and the wining of a prize in the domestic & foreign design fair to publicize a excellent quality in a roundabout way. Third, reinforcement of service for support the habitability and design manual for secure uniform quality. Forth, investment in the environment-friendly housing and new recycling energy. Fifth, reinforcement of organizational power for improving production capability.

• 한국자동차공학회논문집
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• 제22권5호
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• pp.102-107
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• 2014

Because of high oil prices and emission gas problems, many governments tighten regulation of fuel economy and emission gas. For Passenger car, there are many researches for plug-in hybrid electric vehicles and they are being manufactured. On the other hand, there are few researches for plug-in hybrid electric bus that is heavy commercial vehicle. In this study, analysis of fuel economy for series plug-in hybrid electric bus according to engine operation strategy based on simulation is conducted. Forward simulator is developed using Autonomie. Engine operation strategies consist on constant engine operation strategy and engine on/off operation strategy. Considering the engine operation strategy, results of vehicle speed, engine operating points and fuel economy are obtained and analyzed. As a result, engine on/off operation strategy has more advantage than constant engine operation strategy in terms of fuel economy.

• 디자인학연구
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• 제6권1호
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• pp.47-72
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• 1993

Nowadays conmpetltlOn of developing new products is getting keen. We can notice that the role and importance of design are emphasized more than ever.The main cause of this tendency is that technical power is no more a factor which secures the superiority in products competition, as technology is gneneralized in the world. Therefore, design is recognized intensely as a competitive strategy to promote competitive power of products. It is an already known fact that the design for both rational function and charming form to satisfy consumer's desires is a short cut to success, when a company develops a new product to promote competitive power in market. The design which plays a leading role in the activity of developing more cnovenient, more economical and more aesthetic products is called 'Competitive Edge' or 'New Corporate Weapon'. Judging form each company's case of developing products, we can guess that it has its own plan and process of developing new products with defferdnl interest and effort. The strategy of developing products is considered as the most important factor that affects the very existence of rhe company. This thesis is composed of six chapters in all. In the firstchapter, I describe the purpose, method, and scope of study.The second chapter includes the image of form in oil fan heater market in nearby Japan and that of interior in our domestic home and shops, and the trend of word life cycle by analyzing circumstances. The third chapter focuses on consumer's attitude. In the fourth chapter, I compare and test current products of competitive companies including Samsung, Daewoo, Shinilwith those of Gold STar. The trend of products, technique, and design which resulted form this comparison is described. In the fifth chapter I explain the strategy, and process of design of oil fan heater in 1992. The last conclusive chapter presents the major point drawed form the case study, but not includes an estimation of products and the condition of market. In this thesis, I reconsider the general understanding of design and designing process and the value of design as a main factor in the strategy of management by investigating the development of products and the strategy of design, and the process of design.

• 정보교육학회논문지
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• 제20권1호
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• pp.101-108
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• 2016

현재 개발된 대부분의 코스웨어들은 학습 효과를 높이기 위한 교수 전략 부족으로 질적인 면에서 부정적인 평가를 받고 있다. 그리고 코스웨어 설계는 시간이 많이 걸리며 어려운 작업이다. 따라서 코스웨어 개발을 체계적으로 하고 학습 효과를 높이기 위한 개발 방법들이 요구된다. 본 연구는 메타인지 전략을 활용하여 코스웨어 설계 방향 및 관리를 용이하도록 하였다. 또한 교수 모형 구체화 틀을 메타인지 도구로 활용하여 설계를 쉽게하고 학습 효과를 높인 코스웨어의 질 향상도 추구하였다. 그리고 이 방법을 교육대학의 코스웨어 설계론 수강자들에게 적용하였다. 적용 후 분석 결과 메타인지 전략으로 코스웨어 설계가 쉽고, 설계 과정 중 자신의 설계 방향을 모니터링 할 수 있었다. 교수 모형 구체화 틀을 메타인지 전략으로 활용함으로 체계적인 설계를 할 수 있었고 구체적 교수 전략을 구현 할 수 있었다. 그러나 설계자들이 교수모형 구체화 틀을 만드는 데 어려움이 있었고, 교수모형 구체화 틀의 공유가 필요하였다.

• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• 복식문화연구
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• 제15권5호
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 추계 학술발표대회 논문집
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• pp.104-105
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• 2004