• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
• /
• pp.407-408
• /
• 2019

This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

• 패션비즈니스
• /
• 제5권3호
• /
• pp.19-34
• /
• 2001

The purpose of this study was to investigate the differences of the general characteristics of subjects, the utilizing realities and the degree of satisfaction in the shopping mall and purchasing intention between group I that specializes in fashion design and group II that doesn't specialize in it. The results are summarized as the following six aspects. First, as a result of the general characteristics of subjects and the utilizing realities, the most different variables were the visiting frequency and the goods purchasing frequency. The result indicated that group II took more interests than group I. Second, as a result of the degree of satisfaction according to the factors of the general characteristics of subjects and the utilizing realities in the shopping mall, both group I and group II showed high degree of satisfaction in factor 1 (variety of event) whereas both groups showed relatively low degree of satisfaction in factor 3 (variety of goods). Third, as a result of the degree of satisfaction according to the general characteristics of subjects and the utilizing realities, group I showed significant differences in the degree of satisfaction according to a monthly allowance of pocket money and goods purchasing frequency and group II showed significant differences in the degree of satisfaction according to grade, the utilizing reason, goods purchasing frequency. Fourth, as a result of purchasing intention of fashion goods according to the general characteristics of subjects and the utilizing realities, group I showed the higher purchasing intention of fashion goods in group that the terms of payment was on-line payment than group that they was credit card. On the other hand, group II showed a significant difference in grade, which showed that group that was above third grade had the higher purchasing intention of fashion goods than group that was under third grade. Fifth, as a result of purchasing intention of fashion goods according to the degree of satisfaction, group I showed significant differences in factor 1 and factor 3 among the degree of satisfaction. In other words, group that had high degree of satisfaction in factor 1 showed the higher purchasing intention of fashion goods than other groups and group that had medium degree of satisfaction in factor 3 showed the higher purchasing intention of fashion goods than other groups. In group II, on the other hands, group that had high total degree of satisfaction showed the higher purchasing intention of fashion goods than other groups. Sixth, as a result of relative influencing power of independent variable with respect to purchasing intention of fashion goods in group I, the higher degree of satisfaction in factor 1 and the lower degree of satisfaction in factor 3 showed, the higher purchasing intention of fashion goods showed. As a result of relative influencing power of independent variable in group II, however, the higher grade and the higher degree of satisfaction in factor 1 showed, the higher purchasing intention of fashion goods showed.

• 한국정보시스템학회지:정보시스템연구
• /
• 제17권2호
• /
• pp.27-47
• /
• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• 산업경영시스템학회지
• /
• 제40권1호
• /
• pp.22-34
• /
• 2017

The purpose of this study is to investigate the influence of determinants of Smartphone purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and verify the accordance of the results of existing researches and our research with customers' actual experience. The study also sought to confirm if moderating effects exist between determinants of Smartphone purchasing and customer satisfaction by age, gender. Data for this study was gathered by analyzing the results of a survey we conducted on 252 respondents. By taking into account the results of antecedent researches, we determined A/S, brand, H/W, switching cost, design as the 5 main factors that influence Smartphone purchasing behavior. We focused on analyzing the effect determinants of Smartphone purchasing has on consumer satisfaction and whether there exist any moderating effects between the determinants of Smartphone purchasing and consumer satisfaction by age and gender. As a result, we found out that design, brand, H/W had a significant influence on consumer satisfaction in the descending order. Switching cost and A/S turned out to have very little influence on consumer satisfaction. Also as a result of analyzing the moderating effects between determinants of Smartphone purchasing and consumer satisfaction by age and gender, the study verified that that A/S had the most significant influence as a moderating effect on age. And as for gender, switching cost was turned out to have a significant influence. The result of this study indicates several academic and practical implications for customer satisfaction of Smartphone business. Therefore, this result is expected to contribute to verifying influential factors of customer satisfaction improvement both academically and practically.

• 한국실내디자인학회논문집
• /
• 제23권2호
• /
• pp.193-200
• /
• 2014

This study aimed to evaluate how users are satisfied with village community center. It will develope and determine a most detailed design and requirements to maximizing for user's convenience. The study conducted interview survey using questionnaire based on universal design principles, to users of village centers that are in possible of cooperation of 25 village centers in Haw Soon district, Jeonnam province and used 160 cases to the analysis. The conclusion of this study is as follows. First, users showed most satisfaction about LDK space and dissatisfaction about design, stair/slope, entrance, and bathroom. Specially, users are dissatisfied with curtains at room and handralis at entrance. In terms of design, users about the indoor-outdoor environment as a whole was unsatisfactory. Second, survey on actual needs space scrutinized bathroom, kitchen, and stair/slope according to priority. In result of these surveys, user's satisfaction with village community center and actual needs space show needed improvements on bathroom and stair/slope space urgently.

• 복식문화연구
• /
• 제14권1호
• /
• pp.48-63
• /
• 2006

The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school boys' students. In order to collect the data, a questionnaire was administered to 451 middle and high school boy students. 228 middle school boys' and 223 high school boys' data were analyzed using the SPSS Win. 10.0 program. The results of this study were as follows : 1. For the satisfaction of their school uniform, there were statistical differences in mean of the group by the academic year in the jacket(color, textile, design, activity), shirt(color, design, activity), and pants(color, design, activity) in the case of middle school boys'. On the other hand, high school boys' evaluation of school uniform was significantly different in jacket(color), shirt(color, textile, design, activity), pants(design), and tie(color, textile, design) by the academic year. 2. For the evaluation of sizing fitness, the length of jacket and the breadth of sleeve in jacket, and the width of sleeve in blouse, the length of pants, and the width of pants were statistical differences in mean of the group in middle school boys' by the grade whereas there was no significant difference in high school students by the grade. 3. It was shown that more getting school uniform repaired after the point of purchase in both middle school and high school students was higher.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
• /
• pp.76-77
• /
• 1998

• 한국디지털건축인테리어학회논문집
• /
• 제11권1호
• /
• pp.63-71
• /
• 2011

The purpose of this research is to analyze a case study of the applicability of BIM concept in architectural engineering design education of 4-year architectural engineering program under ABEEK accreditation. The research method is to introduce a case of architectural engineering design studio and to compare the satisfaction of outcome between BIM S/W and conventional design process. The survey outcome reveals that the satisfaction of BIM S/W is relatively higher than the satisfaction of drawings by hands. The design education outcome is analyzed according the characteristics of expression, revision, relationship, and spatial understanding, etc.

• 한국콘텐츠학회논문지
• /
• 제13권5호
• /
• pp.159-169
• /
• 2013

사설안내표지판은 공공디자인의 영역으로 시민들의 편의를 돕고 도시미관을 고려해야 하지만 제도화된 디자인 규정이 없는 행정적인 문제와 관리 주체들의 인식 부족으로 무질서한 난립을 초래하여 도시 미관을 해치고 정보 혼란을 야기하는 주요 원인이 되고 있다. 이러한 문제로 서울시를 비롯한 각 지방 도시들은 사설안내표지판 디자인 관리지침을 만들어 개선사업을 진행하고 있으나 개선 후 안내표지판의 실질적인 디자인 만족도 검증의 연구가 부족한 실정이었다. 이에 본 연구에서는 사설안내표지판의 디자인 관리지침을 만들어 개선 사업을 실시한 대전시를 중심으로 개선 후 표지판의 시각요소, 정보전달, 도시 가로환경에 대한 디자인 만족도에 대해 조사하고 분석해보았다. 분석 결과 시각요소, 정보전달, 도시 가로환경의 모든 항목에서 개선 후 디자인의 만족도가 높게 나타나 긍정적인 평가를 받는 것으로 판단되며 사설안내표지판 디자인 만족도의 실증적 조사에 의의가 있다고 사료된다.

• 한국의상디자인학회지
• /
• 제22권3호
• /
• pp.155-167
• /
• 2020

Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.