• 제목/요약/키워드: Design Organization

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지역혁신 패러다임과 지역혁신체계의 변화에 관한 연구 - 공공기관 지역이전을 중심으로한 변화 - (Study on Changes of the Regional Innovation Paradigm & the Structure of Regional Innovation System - Focused on Removal of Public Organization -)

  • 설기환;유석호;경병표;이동열
    • 디지털융복합연구
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    • 제13권11호
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    • pp.373-381
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    • 2015
  • 중앙정부는 국가균형발전의 중요한 한 축으로 공공기관 지역이전을 추진하였다. 수도권 집중현상의 분산과 지역혁신을 목표로 추진한 공공기관의 지역이전이 완료되는 시점에, 공공기관 이전으로 인한 새로운 지역혁신의 패러다임의 변화와 이전 공공기관이 중심이 되는 지역혁신체계의 변화 방향을 연구의 목적으로 삼았다. 이를 위해서 지역혁신과 지역혁신체계의 기존연구와 현황을 통하여 지역혁신의 성공요소를 발굴하고, 공공기관의 지역이전과 지역혁신과의 관계성 분석을 통하여 새로운지역혁신 패러다임에 고려될 사항과 이전 공공기관이 주체가 되는 지역혁신 체계의 추진방안을 도출하였다. 공공기관이 이전한 후의 지역혁신의 패러다임은 국가적, 세계적 문제를 풀어내고 창의적인 혁신이슈가 포함되어야 하며 이전기관이 혁신의 주체로서 지역혁신을 이끄는 변화가 필요하다. 또한, 지역혁신의 성공요소로 지역중심의 정책입안을 포함한 5가지의 성공요소를 도출하여 제시하였다. 아직은 물리적 이전에 머무르는 공공기관이전의 결실이 지역혁신으로 변화하기 위한 방안을 제시한 것으로 새로운 패러다임과 추진체계를 확보하여 국가의 미래를 견인하는 계기 마련에 도움이 되고 구체적인 혁신체계와 이슈개발 등의 연구가 지속되어 공공기관이전이 지역과 국가 혁신의 중요한 축으로 작용할 수 있는 구체적인 실행이 이루어 져야 할 것이다.

마케팅 부서의 조절초점과 신제품 개발 창의성: 창의성 증진수단의 조절효과 (Marketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools)

  • 강성호;손정민
    • 유통과학연구
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    • 제14권7호
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    • pp.71-81
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    • 2016
  • Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

    The relationship between promotion focus and creativity of marketing organization,

    The relationship between prevention focus and creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

호텔 로비공간에서의 전통성 표현에 관한 연구-국내.외 특급호텔 사례분석을 중심으로- (A Study on the Traditional Expressions in Hotel Lobby Space Interior Design-Focused on Special Grade Hotels-)

  • 홍진영;최상헌
    • 한국실내디자인학회논문집
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    • 제22호
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    • pp.85-91
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    • 2000
  • The purpose of this study is to grasp the element and method of traditional expression appeared in hotel lobby spaces, and present the direction of traditional expression applicable to the domestic hotel lobby space. Therefore, this study analyzed traditional expression according to its element and method taken out from the prior researches related to it. Specifically, the element of traditional expressions divided into the element of space organization, the element of structure (bottom, wall, ceiling, window, door and pillar), and the element of decorative design(furniture, illumination, artistic ornament, color, and material). The method of traditional expressions divided into the method of prototype reappearance, prototype transformation, reinterpretation, and abstract. The target of analysis has been 27 hotels designed since 1970s. and described as expressed traditionality in architecture-technical journals and books in the inside and outside of the country. considering these results, it seems that the traditional expressions using more various elements and more various element and methods have to used in domestic hotels. Specifically, when expressing traditionality in the lobby space of domestic hotel, it is important to decided the method expressing traditionality at first, and the traditional expressions using the element of space organization, structure, decorative design, and so based on the method expression traditionality was fulfilled with coordination.

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피나코텍 데 모데르네 설계과정에 나타난 알테스뮤지엄의 영향 (The Influence of Architecture on the Altes Museum in Designing the Pinakothek der Moderne)

  • 조자연
    • 한국실내디자인학회논문집
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    • 제20권4호
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    • pp.3-10
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    • 2011
  • In the phase of an architectural designing, the Pinakothek der Modeme in Munich is considered that it is influenced by the Altes Museum in Berlin. The critical elements were composed of the classification of Tominaka and my points of view. Two buildings were analyzed for comparison by six elements, such as, a spatial construction, an organization of plan, an organization of section, a composition of elevation, a method of construction and a composition of mass. The results of the analysis were that the design of the Pinakothek der modeme was influenced by the Altes Museum as follows: 1)the use of square and circle in the composition of plan, 2)the use of a curtain of columns and a formation of the transitional space between columns and front wall, 3)the location and function of the main stairs and the inner court, 4)the arrangement of exhibition halls, 5)the covering of dome, 6)the unification of spaces of different floors through the rotunda. This study may be helpful for any architects who make a decision of the method and the range of reference to some other building in the beginning of design.

리차드 마이어의 뮤지엄건축 전시공간구성 특성에 관한 연구 (A Study on the Characteristics of Exhibition Space Planning in Museums Desinged by Richard Meier)

  • 이성훈;박용환
    • 한국실내디자인학회논문집
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    • 제15권4호
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    • pp.97-105
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    • 2006
  • Richard Meier has earned his recognition by developing his unique design approach and keeping consistency in design concept in museum architecture over the years of his practice. The purpose of this study is finding common characteristics of the exhibition space spatial organization based on actual site visit analysis. This study will mainly focus on the museums Richard Meier designed between 1979, which is the year he started, until 1997 which is the year Getty Museum opened. For the purpose of this study, Museum of Applied Art, Frankfurt(1979-85), High Museum of Art, Atlanta(1980-83), Museum of Contemporary Art, Barcelona(1987-95), and The J.Paul Getty Museum(1984-1997) have been selected for analysis. This study will reveal fundamental characteristics of Richard Meier's architectural philosophy through his early residential projects and give background information of the 'white architecture' Close analysis will continue by reviewing four museums selected specifically for this study and focus more from the point of issues such as; 1)applying various axis in space programming, 2)symbolic significance of exhibition space, 3)hierarchy of each space, 4)design elements and characteristics of the exhibition space. Furthermore, quantitative research on exhibition space organization will be done by Space Syntax theory method. The result of the study will be a significant data in designing a modern museum.