• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 디자인학연구 2001 봄 학술발표회 논문집
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• pp.88-89
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• 2001

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 춘계 학술발표대회 논문집
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• pp.312-313
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• 2005

• Fashion, Industry and Education
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• 제14권2호
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• pp.60-69
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• 2016

Visual literacy, a key element of a design portfolio, is achieved by communicating a consistent visual aesthetic with respect to design elements, design principles and individual style. Yet, students often feel challenged in articulating their personal aesthetic or design philosophy in order to create a unifying design identity within a body of artifacts. This paper shares some best practices on overcoming this challenge through students' engagement in self-reflection and identity formation processes. The implemented innovative strategy in a senior-level portfolio development course for apparel designers involved four different phases: 1) one-on-one meetings to self-reflect on previous design work, 2) selection and revision of artifacts, 3) peer-review and critiques of revised portfolio artifacts, and 4) development of a final ePortfolio to showcase a unified design identity. It was evident that recording students' initial self-reflection in the form of a metacognitive oral report encouraged and motivated identity development in their portfolio. Further, students expressed their satisfaction in the ability to participate in the selection process of artifacts by self-reflecting about what they wanted to highlight about themselves and why. Overall, student outcomes from this strategy exceeded expectations and the portfolios developed were successful in creating a cohesive design identity.

• 대한인간공학회지
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• 제31권1호
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• pp.33-40
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• 2012

Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

• 한국정보통신학회논문지
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• 제20권1호
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• pp.65-71
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• 2016

Cyber world는 유기적으로 살아 있어, 계속 진화하며, 인간과 상호 소통하면서, 컴퓨팅과 네트워크의 단말을 통하여 가상과 현실의 인간 생활에 직간접적으로 연결된다. Cyber world에서 brand는 심벌과 로고타입 등 디자인으로 표현되는 BI(Brand Identity)를 통해서 창조되며, 디지털 기술의 발전에 맞춰서 발전해 오고 있다. 본 논문은 기업과 조직의 브랜드 가치를 향상시키고, 빠른 속도로 확산되는 cyber world의 mobile 환경에 적응하는 동영상을 개발하여 나타내고자 한다. Brand identity의 개념, brand identity의 구조, 통합적 brand identity 연구를 시작으로, 해외 Swisscom, HP, BBC 사례에서 적용한 brand identity의 개념과 구현을 연구하였다. 그리고, 가치 향상을 위한 moving brand identity를 위해 본인 작품인 ACM SIG CHI 2015, HCI Korea 2014, Aegis Ship 'Yulgok YiYi'의 설계 내용과 개발한 결과물을 통해 moving brand identity에 적용하여 개발하였다. 본 논문은 cyber world에서 moving brand identity를 연구하여 기업가치의 향상과, 우리나라의 브랜딩 향상 전략에 기여 할 것이다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.68-69
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• 2002

• 한국디지털건축인테리어학회논문집
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• 제9권3호
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• pp.47-57
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• 2009

The purpose of this study is to propose the design elements useful to give place identity to street space. The theory for place identity is studied and the components-Physical element, Sense, Program, Activity, Context-for identity of place is created. In the case study of SamcheongdongGil, the qualitative research method of Free Picturing Technique and Cognitive Mapping is executed and the samples gathered from the research are analyzed. In the process of analysis, the contents of qualitative evaluation by users is put in order as components for identity of place. Moreover, the design elements for street space are extracted from the case study and theories of urban design. The design elements are summarized as the followings: street pattern with high permeability, various streetscapes, greenscapes, semi public(private) spaces, the third places, public arts, transparent facades, and outdoor activities. Finally, the fruits and boundary of this study are described and the importance of place identity is.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.270-271
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• 2004

• 디자인학연구
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• 제13권3호
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• pp.303-312
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• 2000

시장경제에 뿌리를 둔 아이덴티티 시스템 개발작업은 "분산으로부터 통합" 을 대원칙으로 삼아 지난 반세기동안 발전해 왔으며 , 그 필요성은 이미지 마케팅 측면에서 입증되어 왔다. 그러나 1995년을 기점으로 가속화된 정보통신분야의 발전에 의한 정보의 양과 속도는 과거와 비교할수 없으며, 따라서 정보의 수용자들은 자신들의 기준으로 정보를 평가, 선택할수 있는 기회를 가지게 되었다. 이러한 환경변화에 적절히 대응키 위해서는 새로운 방법을 모색해야 하며, 종래의 방법에 의존한 도입 효과는 불확실하다. 아미덴티티 시스템에서 허용되는 유연성의 정도는 경영과 마케팅전략에 의해 결정되어야 한다. 기업활동영역이 다양한 경우, 시대의 트랜드에 민감한 업종, 그리고 일반인과소비자들에 감성적 접근을 시도하는 기업들에게 FIS은 효과적으로 기능 한다. FIS은 성장 변화하는 운영체계를 가지므로 환경변화에 대한 적응력이 탁월하며, 기업의 이미지를 신선하게 유지시킬수 있는 것이 가장 큰 장점이다.