Moving Brand Identity in Cyber World |
Whang, Chris Inkyong (Department of Digital Media Design, College of Design & Art, Hongik University) |
1 | Chris Inkyong Whang, "A Case Study of Fluid Identity in the Context of Branding," Journal of Korean Society of Media and Arts, vol 11, no. 3, 2013. |
2 | Seon-Jeong Han, "A Study on Motion Branding for an Integrated Media," Mater's Thesis. Hongik University, Seoul, Korea 2007. |
3 | David A. Aaker, Building Strong Brands, Business Books, Seoul, Korea, 2007. |
4 | Marty Neumeier, Brand Gap - How to Bridge the Distance between Business Strategy, Sigongsa Inc., Seoul, Korea, 2003. |