• 제목/요약/키워드: Design Creativity

검색결과 773건 처리시간 0.026초

중국작가 황해(黃海)의 콘셉트 영화포스터에 나타난 시각적 표현방법 (Visual Representation in 'Concept Movie Posters' Designed by Chinese Artist HuangHai)

  • 동서원;양종훈;이상은
    • 한국콘텐츠학회논문지
    • /
    • 제19권2호
    • /
    • pp.581-590
    • /
    • 2019
  • 중국에서 영화 산업이 발전함에 따라 영화포스터의 종류가 다양화되고 있다. 그 중에서 '콘셉트 포스터'는 홍보 초기 단계에서 영화에 대한 첫인상을 형성하는데 중요한 역할을 하고 있어 영화 홍보에 있어서 그 가치를 인정받고 있다. 하지만 중국에서는 아직까지 창의성을 인정받고 있는 영화 포스터가 많지 않기 때문에 콘셉트 포스터의 창작에 있어서 함축적 이미지 구상과 독창적 표현방식에 대한 연구가 필요하다. 따라서 본 연구는 상업성뿐만 아니라 예술성을 인정받고 있는 황해의 콘셉트 포스터에 나타난 시각적 표현방법을 분석함으로써 중국 콘셉트 포스터의 예술적 가능성에 대해 살펴보았다. 연구 결과 황해는 영화의 주요 장면이나 유명한 배우의 이미지를 활용하는 것을 지양하고 영화의 주제를 함축적으로 담아낼 수 있는 이미지를 구상한 것으로 나타났다. 미니멀리즘, 색채, 타이포그래피, 회화적 이미지를 활용해 영화의 주제를 함축적으로 담아낼 수 있는 이미지를 구상해 표현하는 것으로 나타났다. 본 연구 결과는 중국 영화포스터 디자인을 제고하는데 기초적인 자료를 제공한다는데 의의가 있다.

소프트웨어 교육이 중학생의 컴퓨팅 사고력에 미치는 효과 (The Effect of Software Education on Middle School Students' Computational Thinking)

  • 이정민;고은지
    • 한국콘텐츠학회논문지
    • /
    • 제18권12호
    • /
    • pp.238-250
    • /
    • 2018
  • 2015 개정 교육과정은 창의 융합형 인재 양성을 목표로 정보교과에 SW교육을 포함시켜 교육과정을 운영하고 있다. 본 연구는 개정된 SW교육과정에서 추구하는 역량을 분석하여 컴퓨팅 사고력을 주요 역량으로 규정하였으며, 2018학년도 1학기에 정보교과에서 SW교육을 받은 A중학교 1학년을 연구대상으로 선정하였다. SW교육 전과 후 컴퓨팅사고력에 대한 설문조사를 실시하여 수집된 95명의 자료 중 83개의 자료가 분석에 사용되었으며, 대응표본 t-test를 통해 유의성을 확인하였다. 또한, SW교육을 통해 학습한 컴퓨팅의 개념, 수행, 관점을 산출물 기반 인터뷰를 통해 분석하였다. 분석 결과, 컴퓨팅 사고력의 하위 요인 중 비판적 사고력, 창의성, 알고리즘적 사고, 문제해결력이 유의하게 상승하였으며, SW교육 수업을 통해 새로운 개념, 수행, 관점을 습득했음을 확인하였다. 이러한 결과를 통해 본 연구는 2018년 처음 도입된 중학교 정보교과에서 소프트웨어 교육 설계 및 실행에 대한 시사점을 제공하는데 연구의 의의가 있다.

Korean Executive Trust, Social Responsibility, and Financial Performance: A Moderated Mediation Model

  • Jang, Sumi
    • 아태비즈니스연구
    • /
    • 제12권1호
    • /
    • pp.1-24
    • /
    • 2021
  • Purpose - The purpose of this study is to explore the impacts of Korean executives' trust on a firm's corporate social responsibility (CSR) activities and corporate financial performance (CFP), which depends on their individual social responsibility (ISR). Design/methodology/approach - A survey was conducted, and 273 Korean executives were recruited. I used SPSS version 25.0, AMOS version 26.0, SmartPLS version 3.2., and PROCESS Macro 3.4. to analyze the moderated mediation model. And, the Structural Equation Modelling (SEM) was employed to confirm the proposed relationships in the model. Findings - The results show that Korean executives' trust is positively related to CSR. I also found that Korean executives' trust is positively related to CFP. Moreover, I found that there is a mediating effect of a firm's CSR activities on the trust-CFP relationship. However, I didn't find conditional indirect and direct effects on the relationships among the proposed constructs. The findings overall suggest that Korean executives' trust is such an important mechanism that will affect firm-level CSR and CFP. Research implications or Originality - Although prior studies reveal that executives' trust in their subordinates positively influences cooperation, creativity, and innovation among subordinates in a team, it is still unclear whether executives' trust in their employees or strangers impacts firm-level CSR and CFP. Moreover, not many studies examined the mediating effect of CSR on executives' trust and CFP especially in the Korean context. Therefore, this study intends to fill the knowledge gap by focusing on South Korea. This study also contributes to extant CSR and trust literature, and practically contributes to executives, policy makers, and practitioners in South Korea.

Branding and Advertising on Social Networks: Current Trends

  • Trachuk, Tetiana;Vdovichena, Olga;Andriushchenko, Mariia;Semenda, Olha;Pashkevych, Maryna
    • International Journal of Computer Science & Network Security
    • /
    • 제21권4호
    • /
    • pp.178-185
    • /
    • 2021
  • The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

공인민간자격 산업보안관리사(ISE)의 창직 과정 고찰 (A study on the job creating process of ISE(public private certificate))

  • 임헌욱
    • 융합보안논문지
    • /
    • 제18권5_1호
    • /
    • pp.11-17
    • /
    • 2018
  • 우리나라의 자격종목은 2018년 9월 기준 약 32,364개에 달하며 국가기술자격은 252개, 국가전문자격은 149개이며, 민간 자격은 총31,993개, 그중 공인민간자격은 99개, 등록민간자격 31,894개 이다. 본 연구는 한국산업기술보호협회의 공인민간자격인 산업보안관리사의 창직과정을 살펴보고자 협회설립(2007.10)에서 제1회 공인민간자격 시험시행(2017.06.24)까지 10년간 과정을 각종자료를 통해 살펴보고, 정형화 하고자 하였으며 연구결과 창직과정이 총10가지로 정리되었다 (1) 사전준비 시 고려사항 (2) 자격체제개발 (3) 직무분석 및 교안개발 (4) 문제은행개발 (5) 보수교육과정 설계 (6) 검정전략개발 (7) 검정실행 (8) 수익방안 (9) 자격수요확대 (10) 여론형성으로 조사되었다. 이를 통해 추후 창직 모듈이 연구되어 질 것이며 산업보안 상담전문가 등에서 공인민간자격증 개발모델로 활용되어질 것으로 기대한다.

  • PDF

Crimean Citizen Journalism: Genesis and Trends in Communication Network

  • Iuksel, Gaiana Z.;Sydorenko, Natalііa M.;Dosenko, Anzhelika K.;Sytnyk, Oleksii V.;Dubetska, Oksana O.
    • International Journal of Computer Science & Network Security
    • /
    • 제22권2호
    • /
    • pp.63-74
    • /
    • 2022
  • Repressive measures in the Crimea against the Ukrainian media and the ban on the entry of international and Ukrainian monitoring missions created the conditions for the function of providing information to be performed by representatives of civil society. Such a phenomenon was called Crimean citizen journalism and became a post-occupation phenomenon characteristic of the Crimean information sphere. The journalists' activities are aimed at reporting on human rights violations and repression against Ukrainian citizens who find themselves in conditions of information bans and restrictions. Crimean citizen journalism, which connects the peninsula with the mainland of Ukraine, is monothematic in nature, and its emergence has become a form of nonviolent resistance to the occupation of Crimea. The purpose of the study is to cover the characteristic features, the development of common Crimean citizen journalistic movement features as a social phenomenon, a phenomenon that arose after the occupation through the identification of a modern journalist portrait. The study uses the general scientific method of empirical research as the main one, the sociological method of a questionnaire survey, as well as the methods of classification, generalisation, observation, statistical calculation. An analysis of a survey of Crimean citizen journalists demonstrates the existence of an active, mobile community in Crimea that seeks to provide information and human rights nonviolent resistance to the occupation.

리더의 피드백은 종업원의 창의적 문제해결 행동을 촉진시키는가? 종업원의 피드백 수용정도와 직무 복잡성의 3차항 상호작용효과 (When and How does Leader Feedback Promote Employee Creative Problem-solving Behavior? A Three-way Interaction Model of Employee Feedback Acceptance and Task Complexity)

  • 최석봉
    • 품질경영학회지
    • /
    • 제50권4호
    • /
    • pp.777-792
    • /
    • 2022
  • Purpose: This paper investigates the effects of leader feedback on employee creative problem-solving behavior. It also explores the relevant conditions that maximize the above relationship from the psychological trait and task nature perspectives. Specifically we examine how employee feedback acceptance and task complexity moderate the relationship between leader's feedback behavior on follower creative problem-solving behavior. Finally the three-way interaction among leader's feedback behavior, employee feedback acceptance and task complexity is analyzed for the best conditions to maximize the positive effect of leader's feedback on creative problem solving behavior. Methods: This paper used a cross-sectional design with questionnaires administered to 411 employees working in Korean manufacturing and service firms. It applied a hierarchical regression analysis to test the hypothesized relationships including three-way interaction effect among leader's feedback behavior, follower feedback acceptance and task complexity on follower creative problem-solving behavior. Results: The empirical results of the paper indicated that the leader feedback behavior had enhanced employee creative problem-solving behavior. It was also found that follower feedback acceptance and task complexity positively moderated the relationship between leader's feedback and follower problem solving behavior. In addition, the test of three-way interaction effects also revealed that the higher the levels of both employee feedback acceptance and task complexity, the greater the positive effect of leader feedback behavior on employee creative problem solving behavior. Conclusion: This paper contributes to the leadership and creativity literatures by identifying the role of leader's behavior enhancing employee creative problem-solving behavior and the specific conditions strengthening the positive effect of leader feedback behavior on employee creative problem-solving behavior.

이미지 생성형 AI의 창작 과정 분석을 통한 사용자 경험 연구: 사용자의 창작 주체감을 중심으로 (A Study on User Experience through Analysis of the Creative Process of Using Image Generative AI: Focusing on User Agency in Creativity)

  • 한다은;최다혜;오창훈
    • 문화기술의 융합
    • /
    • 제9권4호
    • /
    • pp.667-679
    • /
    • 2023
  • 이미지 생성형 AI의 등장으로 미술, 디자인 전문가가 아니어도 텍스트 입력을 통해 완성도 높은 그림 작품을 만들 수 있게 되었다. 생성 이미지의 활용 가능성과 예술 산업에 미치는 영향력이 높아짐에 따라 사용자가 AI와 공동 창작하는 과정을 어떻게 인식하는지에 대해 연구 필요성이 제기되고 있다. 이에 본 연구에서는 일반 사용자들을 대상으로 이미지 생성형 AI 창작에 대한 예상 과정과 체감 과정을 알아보고 어떤 과정이 사용자의 창작 주체감에 영향을 미치는지 알아보는 실험 연구를 진행하였다. 연구 결과 사용자들이 기대한 창작 과정과 체감한 창작 과정 간 격차가 있는 것으로 나타났으며 창작 주체감은 낮게 인식하는 경향을 보였다. 이에 AI가 사용자의 창작 의도를 지원하는 조력자의 역할로 작용하여 사용자가 높은 창작 주체감을 경험할 수 있도록 8가지 방법을 제언한다. 본 연구를 통해 사용자 중심적인 창작 경험을 고려하여 향후 이미지 생성형 AI의 발전에 기여할 수 있다.

중소기업의 디자인 경영 전략을 위한 실증 분석연구 (A study an actual proof analysis for design management strategy of minor enterprise)

  • 홍성수;박재연
    • 감성과학
    • /
    • 제7권1호
    • /
    • pp.65-81
    • /
    • 2004
  • 21세기가 도래하면서 지식화, 정보화, 기술화 등 중소기업을 둘러싼 경영 환경은 급변하고 있다. 이와 같이 급변하는 기업 환경은 대기업보다 신축적이고 탄력적인 중소기업에 보다 유리한 환경이라고 볼 수 있다. 또한 21세기의 명실상부한 창조성을 갖춘 중소기업이 산업발전의 주역으로 등장할 수 있는 경영환경으로 인식되어진다. 중소기업이 국민경제에 차지하는 비중과 역할은 매우 중요하다. 지방자치제의 실시와 지역 경제의 활성화 시책 등은 일반적으로 그 지역 사회를 존립기반으로 하고 있는 중소기업의 지위를 더욱 증대시키게 될 것이다. 그러나 디자이너 입장에서는 경영자에게 산업디자인의 효과적 활용방법이나 그 유효성 등을 충분히 인식시키거나 이해시키지 못한 문제점도 많은 것으로 지적되고 있다. 그럼에도 불구하고 정부시책으로 수많은 국내 중소기업이 비교적 단기간 내에 자사제품의 경쟁력 향상을 위한 수단으로 산업디자인을 활용하게 되었으며, 아울러 경영자 및 산업디자이너 양자가 현실적인 면에서 산업디자인에 대한 인식을 새롭게 하거나 그 유효성이나 문제점 등을 평가해 볼 수 있는 계기가 마련된 일은 매우 중요한 의미를 갖는다. 이러한 인식 하에서 본 연구는 국내 중소기업이 디자인을 경영레벨에서 전략적으로 활용하고 있는지, 디자인 경영 전략 구축은 잘 실행되고 있는지, 실무 디자이너와 CEO의 디자인 경영에 대한 인식 수준은 어느 정도 인지를 파악함으로써 여러 문제점들에 대한 새로운 해결 방법을 모색하고자 하는 데 본 연구의 목적이 있다. 따라서 본 연구를 위하여 디자인 실무자, 중소기업 경영 CEO등을 대상으로 설문조사와 직접면접방식으로 실증분석을 통하여 중소기업의 경쟁력을 높이기 위한 디자인의 활용과 대책을 제시하였다.

  • PDF

현대패션디자인에 나타난 동양의 미의식 연구 (A Study about the Aesthetics of Oriental in Modern Fashion design)

  • 임영자
    • 복식
    • /
    • 제30권
    • /
    • pp.261-274
    • /
    • 1996
  • In the present age dominate by both cer-taingty of 1% and uncertainty of 99% 'Fuzzy thinking' of Bart Kosko that is the way to solve the problems by the scientific way through a worldview of Buddhism or Taoism greatly prevails around the world over 'Lateral greatly prevails around the world over 'Lateral thinking' and the authenticity or the right and-wrong of the uncertainty which is the thinking way to find the answer of the problems of illogical way of Edward de Beno against the western vertical thinking were Concurrently fashion designers over the world also adopt the oriental elements. But there exist differences of thoughts between the orient and the occident. And they have dif-ferent thinking way of aestheticism and references of the value on the beauty. Not only beauty but the view through the mind as intuitional thought in which not only the rec-ognition of sense but also the rationalism and the naturalness play key role. The aesthetic sense in the orient contains both the truth and virtue. 2) The beauty of the mean It's from the thought of neutralization of Confucius. The mean or moderation state which in harmony with ethical virtue and aes-thetic beauty is the ideal and is the ultimate. Therefore the thought of Confucian is the creativity in which the balance and the har-mony is most important. Fashion design is also one of the representation of the mean because the spirit of the designer is harmonized for-mlessly with the object of the model of the fashion design. 2) The beauty of skillfulness It indicates the Taoism of Lao-tzu and Chuangtzu. It takes a super-artistic declar-ation that human can feel and recognize the color of colorlessness the sound of sound-lessness and the taste of tastelessness. The thought of arts affected by Taoism is 'ad-vanced age' called the beauty of skillfulness. The view of arts of lao-tzu takes the beauty of cosmos and the nature as a standard. Es-pecially the beauty of inactivity is recognized by the linkage between the beauty and the ugliness. And these things appear in fashion design as a design element such as humor or exaggeration. 3) The beauty of non-dualism It is thought of Buddhism that all evil passions of worry occur form the opposition in dualism. Finally this thought leads to that everything is consistent and truth is only one from the point of view that virtue and vice has on linkage that is 'no virtues no vices' and 'one with two, two, with one, one is not two' A big tendency like this became the root forma-tion of the thought of the oriental arts. 3. Characteristics of the oriental aesthetic sense on the present fashion design 1) The formation of the fashion design on the oriental elements In the picture-incantation which was a representation of an era when the thought of 'cosmic dual forces' dominated the basic polygons of 'a circle square triangle' means both 'one two three' and 'the negative positive mean' of cosmic elements. From this point of view the was of planner cutting in the Orient is dif-ferent from that of the Occidental which is in three-dimensional. The planner polygon type of the cut-pieces comes to have the meaning of the three-dimension when they consist of a suit that has the combination of each cut-piece. This shows the consistency with the principle of cosmos creation of Taoism that one is two two is three and three is every-thing. 2) The coloring and the symbolic represen-tation of the fashion design on the orien-tal elements The sense on the colors in the Orient from the thought of 'the cosmic dual forces and the five elements' is not the experi-enced from the knowledge but contains the consideration of philosophy Five-primary-color representing compass directions Blue(East) Red(South) Yellow(Center) White (West) and Black (North) is called ' the posi-tive' for this five-primary-color secondary-color which comes from the compound of the primary colors is called 'the negative' The thought of 'the cosmic dual forces and the five elements' is also an theory containing the natural order of the cos-mos and this shows the perceptional differ-ence that they are not conceptual but to be recognized and fell directly. A thought of Buddhism which is 'Colors are colorlessness and Clolorlessness are color's proves that. 3) The pattern and symbolic representation of the fashion design on the oriental elements The pattern as a visual style is a figure of symbolic representation which adopt the mental and physical world of human and are the compo-sition of artistic revelation of the human nature and the religous thought of incantation. Es-pecially the symbolic representation of the oriental thought of Confusion. Buddhism and Taoism There are patterns such as plants aminals the oriental four gods and geometry. From the above it's the time toward the 21'th century when the world is constructing one global area and one historical zone. And the exotic mood of the Orient represented in the fashion which doesn't make the common feeling in general does not cease to develop only to express the visual modeling but also adopts the thought religion and the art which are the root of the Orientail and contains inherent willing of modeling.

  • PDF