• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1558-1569
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• 2002

Two components of brand image are brand association related to brand properties and brand persona which is measured by descriptive words. The purpose of this study is to analyze the brand image of apparel by qualitative approach including natural grouping method suggested by Aaker. For this, face-to-face interviews were carried out in March and April 200l.11 interviewees were respectively asked to classify' pre-selected several tens of apparel brands based on their image differentiation, and then to explain the reason of grouping and to describe resultant brand groups. In this process, many brand image associations and brand persona-descriptive words were collected. 9 types of brand association were identified, and these were summarized as three factors suggested by Keller -attributes, benefits, and attitudes/evaluations. And 3 words which used to refer brand image frequently -dokteukhan (unique), simple, and yeosungseureowoon (feminine)- were interpreted in their meaning. Brand persona-descriptive words implied diverse meaning which were dependent on context.

• East Asian mathematical journal
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• v.30 no.4
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• pp.527-544
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• 2014

The purpose of this thesis is to analyze mathematical errors in descriptive problems of the Mathematics Level Assessment(MLA) which is conducted in P University. We classified mathematical errors, which are easily made in solving the descriptive problems of the MLA, into nine types as misused data, misinterpreted language, logically invalid inference, misunderstood theorem or definition, unmatched solution, technical errors, omission of solving process, ambiguous errors, and unattempted errors. With classifying the errors in nine types, we analyzed the errors of students, who are in intermediate and low level grades, by descriptive problems. On the basis of these analysis results, we suggest plans for improving the implementation of the MLA and the teaching-learning methods about College General Mathematics.

• Journal of the Korean School Mathematics Society
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• v.4 no.1
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• pp.125-136
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• 2001

This research is about how the adapted learning of descriptive assessment problems influence on the extension of the ability of the students. As a result, adapted learning of descriptive assessment problems totally led to positive effect, and according to the analyses of behavioral objectives divided into knowledge, comprehension and problem solving, they had more effect on the ability of students' problem solving. Learning attitude of the students were changed into self-centered learning attitude and interest on the subject of mathematics were highly increased since the research had started. If we adapt this research to the learning of mathematics after we develop various problems that can develop creativity, I'm sure that it will be a effective way for both extension of the ability and problem solving ability of the students.

• Journal of the Korean Home Economics Association
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• v.41 no.3
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• pp.17-30
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• 2003

The purpose of this study was to explore the difference mother-child verbal interaction between wordless and narrative picture book. Forty-two 4-year-old middle class children(21 girls and 21 boys) and their mothers were observed in their home. Major findings were as follows: 1) Mothers' verbal interaction strategies shows difference according to the genre of the book. Mothers used more descriptive statement, descriptive questions, inferential statements, evaluative statements and elaborative feedback when sharing the wordless book than the narrative book. 2) Children differently interact when reading picture books of different genres. Children used more descriptive statements, inferential statements and elaborative feedback. 3) Compared with the narrative picture boot mother and child engaged in more turn-taking when reading the wordless picture book. 4) While the proportion of collaborative type was higher when reading the wordless boot the proportion of passive type was higher when the narrative book.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.51-60
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• 2023

This study aims to examine factors influencing the intention to continue using the metaverse, focusing on the impact of social norms. Specifically, direct and indirect effects of technical characteristics (perceive quality, interactivity, perceived playfulness), user characteristics (self-efficacy, personal innovativeness), and social influence factors (descriptive norm, injunctive norm, subjective norm) on continuous use intention were examined. The role of perceived ease of use and perceived usefulness as a mediator was also examined. An online survey was conducted with 165 college students attending universities in two large cities in South Korea who had used the metaverse. As a result, perceived playfulness, descriptive norm, and perceived usefulness directly influenced continuous use intention. Perceived playfulness, interactivity, and subjective norm influenced continuous use intention indirectly through perceived usefulness. This study theoretically extends the Technology Acceptance Model by specifying social influence in metaverse contexts. Practical implications are provided in terms of marketing strategy for the metaverse industry to continue to grow and develop.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.644-672
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• 2019

Negative consequences incurred from employees' non-work-related computing (NWRC) have been one of the security-related issues in information intensive organizations. While most studies have focused on the factors that motivate employees to engage in NWRC, this study examines the mediating effect of moral beliefs on the relationship between sanctions and NWRC using a moral beliefs-based model. The research model posits that the formal (i.e., punishment severity and detection certainty) and informal sanctions (subjective norms and descriptive norms) enhance employees' moral beliefs against NWRC intention. From a cross-sectional scenario-based survey involving 176 employees working at banks in Mongolia, our results indicate that moral beliefs fully mediate the relationship between detection certainty/subjective norms and NWRC intention and act as a partial mediator in the relationship between descriptive norms and NWRC. The findings from this study present empirical evidence that both informal and formal sanctions could be an effective deterrent for NWRC intention through employees' moral beliefs.

• Journal of Elementary Mathematics Education in Korea
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• v.14 no.3
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• pp.885-905
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• 2010

This study questions that mathematical evaluations strive to memorize fragmentary knowledge and have an objective test. To solve these problems on mathematical education We did descriptive test. Through the descriptive test, students think and express their ideas freely using mathematical terms. We want to know if that procedure is correct or not, and, if they understand what was being presented. We studied this because We want to analyze where and what kinds of faults they committed, and be able to correct an error so as to establish a correct mathematical concept. The result from this study can be summarized as the following; First, the mistakes students make when solving the descriptive tests can be divided into six things: error of question understanding, error of concept principle, error of data using, error of solving procedure, error of recording procedure, and solving procedure omissions. Second, students had difficulty with the part of the descriptive test that used logical thinking defined by mathematical terms. Third, errors pattern varied as did students' ability level. For high level students, there were a lot of cases of the solving procedure being correct, but simple calculations were not correct. There were also some mistakes due to some students' lack of concept understanding. For middle level students, they couldn't understand questions well, and they analyzed questions arbitrarily. They also have a tendency to solve questions using a wrong strategy with data that only they can understand. Low level students generally had difficulty understanding questions. Even when they understood questions, they couldn't derive the answers because they have a shortage of related knowledge as well as low enthusiasm on the subject.

• Korean Journal of Food Science and Technology
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• v.49 no.1
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• pp.35-43
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• 2017

The sensory characteristics of 12 commercial top-fermented beers were determined by sensory descriptive analysis. Beer samples were also analyzed for soluble solids, titratable acidity, pH, reducing sugar content, bitterness unit (BU), turbidity, hunter color values, amino acid content, total phenolic content, and DPPH radical scavenging activity. Five appearance, nine aroma, six flavor/taste, and four mouth-feel related sensory attributes were evaluated by a panel of nine judges. As the result of three way analysis of variance of descriptive data, all sensory attributes except "cereal" aroma and "salty" taste showed significant differences among the beers (p<0.05). Based on the principal component analysis of the descriptive data, samples were primarily separated by first and second principal components, which accounted for 78% of the total variance between the beers with high intensities of "yellow color", "caramel aroma", and "barley taste" versus "hop aroma", "sour", and "citrus aroma". In the correlation analysis between the sensory terms and physicochemical parameters, BU, total phenolic content, titratable acidity, soluble solids, and yellowness ($b^*$) showed significant positive correlations with citrus aroma, pineapple aroma, and fresh aroma characteristics.

• Asian-Australasian Journal of Animal Sciences
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• v.28 no.7
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• pp.1028-1037
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• 2015

Unique organoleptic characteristics such as rich flavors and chewy texture contribute to the higher popularity of native chicken in many Asian areas, while the commercial broilers are well-accepted due to their fast-growing and higher yields of meat. Sensory attributes of foods are often used to evaluate food eating quality and serve as references during the selection of foods. In this study, a three-phase descriptive sensory study was conducted to evaluate the sensory attributes of commercial broiler (BR) and Taiwan native chicken (TNC) breast meat, and investigate correlations between these sensory attributes and instrumental measurements. The results showed that for the first bite (phase 1), TNC meat had significantly higher moisture release, hardness, springiness, and cohesiveness than BR meat. After chewing for 10 to 12 bites (phase 2), TNC meat presented significantly higher chewdown hardness and meat particle size, whereas BR meat had significantly higher cohesiveness of mass. After swallowing (phase 3), TNC meat had higher chewiness and oily mouthcoat and lower residual loose particles than BR meat. TNC meat also provided more intense chicken flavors. This study clearly demonstrates that descriptive sensory analysis provides more detailed and more objectively information about the sensory attributes of meats from various chicken breeds. Additionally, sensory textural attributes vary between BR and TNC meat, and are highly correlated to the shear force value and collagen content which influence meat eating qualities greatly. The poultry industry and scientists should be able to recognize the sensory characteristics of different chicken meats more clearly. Accordingly, based on the meat's unique sensory and physicochemical characteristics, future work might address how meat from various breeds could best satisfy consumer needs using various cooking methods.

• School Mathematics
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• v.13 no.4
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• pp.599-614
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• 2011

According to prior research studies, comparison of two data sets promote informal and formal statistical reasoning, which may mediate descriptive and inferential statistics. However, there has been relatively little attention given to the mediation of both descriptive and inferential statistics. We attempted to identify which statistical concepts or factors students used and how they applied concepts or factors to make decisions when they compared data sets. We also investigated the characteristics and changes of the view of concepts and factors. As a result, we identified that students paid attention to data value, center, spread, and sample, which are important factors of inferential statistics. Students' understanding of each factors were sometimes appropriate for inferential statistics, but sometimes not. From the results, we suggest instructional ideas for a task which can connect descriptive and inferential statistics.