• 한국의류학회지
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• 제30권1호
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• pp.20-30
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• 2006

The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

• 한국의류학회지
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• 제23권3호
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• pp.373-384
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• 1999

The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.

• 보건교육건강증진학회지
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• 제14권2호
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• pp.125-147
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• 1997

This study was conducted in order to identify the extent to which Health Belief Model (HBM) constructs explain the likelihood of taking preventive behaviors for AIDS among the young adolescents in Korea. HBM was applied as the theoretical framework for developing questionnaire items in this study. The survey instrument included all of the constructs of Health Belief Model, namely, perceived susceptibility, perceived severity, perceived benefit, perceived barriers, cue to actions for preventive behaviors concerning AIDS. Additionally, demographic characteristics of the respondents, their sexual experiences, and AIDS Knowledge Test were included in the study. Each of HBM constructs were developed with a 5-point Likert type scale from l(never agree) to 5 (absolutely agree). The survey was conducted with a total of 247 military men in a city on September 18, 1996, using self-reported questionnaire. The results of the study were summarized as follows: 1. Because the subjects for this study were military soldiers, their demographic characteristics were limited to all men, young age, and ummarried. Educational status was evenly distributed between high school graduates and university students. 2. On the average, the respondents started their first sexual relationship at 18 years old and 82.6% of them did not use condom when having their first sexual experience. Thirty-one percent of the subjects had sexual contact with prostitutes and the average number of sexual contact with prostitutes was 5 times during the past 2 years. 3. The results of AIDS Knowledge Test scores demonstrated that the respondents had a high level of knowledge about AIDS. However, some misconceptions about transmission of AIDS through casual contact were still prevailed. Sixty-six percent of the respondents expressed that people infected with HIV should be isolated from the society in order to protect the general public. 4. All the respondents expressed that they had heard about AIDS before. TV was found to be the source which provided information on AIDS most frequently. 5. Among fundamental constructs of Health Belief Model, scores of perceived benefit of taking preventive action against AIDS marked the highest score, while scores of perceived susceptibility were the lowest. As a result of Multiple Stepwise Regression analysis, 13 variable groups were found to predict the preventive action by 25%. Among them, only perceived benefit variables was the most significant factor to explain preventive behaviors by 17%.

• 대한가정학회지
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• 제25권1호
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• pp.1-10
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• 1987

The purpose of this study was to investigate the relationships between demographic variables and seven aspects of clothing behavior of adult males, and to attempt to develop the measurement of men's clothing behavior. Age was ranked by five gradation (20∼60 ages) and socio-economic status was divided into three categories (high, middle, low) based on the subjects' education, occupation and economic status. Six aspects of clothing comfort, satisfaction, status symbol, conformity, fashion interest and clothing acceptance I were assessed with Koh's, Chung's and Lee's questionnaires. Clothing acceptance by line-drawing of clothing syles representing different levels of formality for occasions designed to measure the awareness of appropriate clothing category of business suits. The questionnaires in this study were administered to a sample of men living in Seoul. The sample was drawn by the random-cluster sampling method. The data from 362 respondants were analysed. To determine the internal validity of clothing behavior mesurement, factor analysis was computed, whereas to determine the reliability, Cronbach's alpha was calculated. The statistical methods adopted were correlation, one-way ANOVA, and multiple regression. The results obtained in this study were as follows: 1) As for clothing behavior instruments, items dealing with status symbol and fashion nterest were proved to be satisfactory as a measurement of adult males. Eight factors emerged on clothing acceptance Ⅱ, most of which were representing unappropriate clothing choice for occasion. 2) Demographic variables were significantly related to the adult males' clothing behavior. (1) Age was positively related to clothing conformity but negatively to fashion interest. (2) Socio-economic status was positively related to clothing satisfaction, status symbol, and fashion interest but negatively to clothing confort. (3) When age was controlled, socio-economic status was negatively related to comfort in 40∼50s age group only, and negatively related to clothing conformity in 20∼30s age group only. (4) Four subscales of clothing acceptance Ⅱ representing unappro-priate clothing practice for selected occasions were negatively related to age and/or socio-economic status.

• 동아시아식생활학회지
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• 제15권6호
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• pp.644-654
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• 2005

The purpose of this study was to investigate the related factors to nutritional supplements intake of elementary school student aged 7 to 12 years in Incheon area. The subjects were 631 mothers of elementary school students and cross-sectional study was conducted by a self-administered questionnaire. In view of the relation with general circumstances, taking nutritional supplements was shown to be significantly associated with general and socio-demographic factors such as father's job, mothers concern about children's academic record, family's monthly income and food cost, and the experience of other family members' taking nutritional supplement. In view of the relation with anthropometric and health-related factors, taking nutritional supplement was associated with elementary school student' weight obesity index, mothers evaluation of children's height and weight mother's concern about health and growth of children, and ,disease of children. In view of the dietary behavior-related factors, taking nutritional supplements was associated with skipping breakfast, food habits, and mothers beliefs and attitude about nutrition and nutritional supplements. However, it was shown that mothers nutritional knowledge did not affect taking nutritional supplements. Therefore, it may be suggested that general and socio-demographic factors, anthropometric and health-related factors, dietary behavior-related factors, and mother's nutritional beliefs and attitude are important determinants in children's taking nutritional supplements.

• 복식문화연구
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• 제8권5호
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• pp.771-784
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• 2000

The purpose of this study was to investigate the casual relationships of self-monitoring, face satisfaction, and demographic variables on the purchasing behavior and use of cosmetics of women. Samples wre 479 women in their 20's to 50's in Seoul, Korea. Three factors of the purchase criteria of cosmetics derived by factor analysis : F.1 'intrinsic trait', F.2 'sales promotion and fashion', F.3 'economy. Women high in self-monitor purchased and used cosmetics more than those low in self-monitor. There were significant relationships between the purchasing behavior and use of cosmetics and age, education, and social stratification. Women in their 20's and 30's perceived purchase criteria associated with intrinsic trait such as color and becomingness as more important, 20's sales promotion and fashion, women with less education perceived economy more than did the others. Upper class women showed more concern for intrinsic trait such as quality and color of cosmetics than did lower class. Social stratification, age, self-monitoring, and education had a direct effect on the degree of cosmetics purchase. Self-monitoring and education had a direct effect on the degree of cosmetics use. Age, education, social stratification, and face satisfaction had an indirect effect on the degree of cosmetics purchase and use. The causal relationship of self-monitoring on the use of coloring cosmetics was stronger than the connection between self-monitoring and total cosmetics. The present findings provide that personal trait associated with self-monitoring of women is important variable in understanding of the purchasing behavior and use of cosmetics.

• 대한방사선치료학회지
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• 제6권1호
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• pp.154-170
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• 1994

The Purpose of this study was to determine the degree and contents composing the qualify of life and to analyze the relationships among the demographic characteristics, the degree of pain and the quality of life of the cancer patients experiencing a radiation therapy. The subjects for this study were 110 out-patients experiencing a radation therapy at C University Hospital in K-city, from April to October, 1992. The data were obtained using a convenience sampling technique. The tool of this study was the quality of life scale developed by Ro, You-Ja and the data were analyzed using a SAS program for percentages, mean & standard deviation. ANOVA and Scheffe test. The results were as follows : 1. the average total score of the quality of life of the subjects was 139.65(minimum score 121-maximum score 164), item mean score grange 1-5) was 2.97. For each factor in the quality of life scale, the mean scores (range 1-5) were 3.29 in emotional state, 3.14 in relationship with neighbors. 3.04 in physical state and function. 2.92 in self-esteem, 2.81 in economic life and 2.65 in relationship with family. 2. The incidence of physical symptoms was seen fatigue ($84.5\%$). anorexia ($65.5\%$) and weight loss ($47.3\%$) in order. The 50.9 percentage of the subjects complained of moderate or severe pain. 3. The results of the analysis of the relationships between the demographic variables and the quality of life were as follows : Gender (F=8.45, P=0.0044), age (F=6.29, P=0.0001). educational level (F=5.67, P=0.0046), marital status (F=6.82. P=0.0016), occupation (F=2.86, P=0.009), monthly income (F=6.90, P=0.0003), family living together (F=3.95, P=0.0494) and person paying a medical fee (F=5.14, P=0.0023). 4. The relationship between the degree of pain and the quality of life was significant difference (F=3.12, P=0.0482).

• 가정과삶의질연구
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• 제21권2호
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• pp.19-30
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• 2003

In this study, housewives' attitudes toward genetically modified foods (GM foods) and their willingness to purchase GM foods were examined. The findings of this study could provide useful information for consumer education and consumer policy development regarding GM foods. The specific purposes of this study were: (1) to examine consumers' attitudes toward GM foods, (2) to analyze the effect of the perception of GM foods and demographic variables on consumers' attitudes toward GM foods, and (3) to analyze the effect of the perception of GM foods and demographic variables on consumers' willingness to purchase GM foods. The questionnaire used in the survey was constructed by the author, based on existing literature. The survey was conducted with 1,100 housewives, and 723 of the completed survey forms were used in the final analysis. Frequencies, percentages, means, standard deviation, t-tests, ANOVA, Duncan-test, Pearson's Correlation, factor analysis, and discriminant analysis were employed for data analysis methods. Major findings are: (1) Consumers' attitudes toward GM foods consist of three factors, that are, attitude regarding potential danger, attitude regarding the use of GM technique on plants, and attitude regarding the use of GM technique on animals. (2) Consumers with a higher level of education tend to perceive GM food as more dangerous, whereas consumers with a lower level of education tend to accept more the use of GM technique on plants. (3) Consumers who tend not to consider GM foods as dangerous, and those who acknowledged benefits in using GM technique on plants are more willing to buy GM foods.

• 한국의류산업학회지
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• 제9권3호
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• pp.336-340
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• 2007

In this study, "housewives" are defined as married women who take care of housework mostly and do not work outside of home. Changing family types and higher education level of housewives enable them to be more interested in heath, beauty, and appearance. Increased interest and more frequent visits to hair salons cause scalp damage as well as hair damage, which results in hair loss. Moreover, some women suffers from scalp and hair damage due to childbirth, but many of them are not aware of it. Therefore, this study tries to find out the following; housewives' perceptions on hair and scalp management, and how such perceptions are formed. In addition, this study will present the direction for beauty marketing taking into account the characteristics of housewives and provide data necessary for them to keep their hair and scalp healthy. For these purposes, a survey was carried out after modifying the questionnaire through a presurvey. The survey tried to find 1) perceptions on hair and scalp management according to demographic characteristics, and attitude toward hair and scalp management according to demographic characteristics. Data were analyzed using frequency analysis, cross tabulation, t-test, factor analysis, and Analysis of Variance. The results were as follows, most recognize the importance of hair and scalp management but do not receive management because of the high cost, most of them receive information about hair and scalp management from people around them, and the higher the education level and health status, the more active the attitude toward hair and scalp management. These differences were all statistically significant.

• 융합정보논문지
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• 제8권2호
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• pp.11-18
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• 2018

본 연구는 대구 경북지역 대학생들의 인구사회학적 특성, 지각된 스트레스 및 우울이 문제음주행위에 미치는 영향을 분석하기 위해 시도되었다. 연구 대상은 본 연구의 목적을 이해하고 동의한 295명의 대학생이며, 구조화된 설문지를 이용하여 설문조사를 실시하였다. 자료 분석은 빈도, 백분율, 평균, 표준 편차, T검정(t-test), 일원배치 분산분석(ANOVA)과 Scheffe 검정, 피어슨 상관계수(Pearson Correlation Coefficient) 및 다중회귀분석((Multiple Regression Analysis)을 사용하였다. 연구 결과, 대구 경북지역 대학생의 문제음주행위에 가장 큰 영향을 미치는 요인은 우울로 나타났으며 다음으로는 성별, 학업성적, 주거유형의 순으로 확인되었다. 따라서 대학생의 문제음주행위를 예방하기 위해서는 대학생의 우울을 예방하는 사회심리적인 접근과 성별, 학업성적, 주거유형 특성을 고려한 통합적인 중재 프로그램의 개발이 필요할 것이다.