• 대한가정학회지
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• 제39권6호
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• pp.123-133
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• 2001

The purose of this study was to investigate the effect of clothing image, benefit sought, perceived risk, demographic and consumer's characteristics on the Purchase Intention of Saenghwal-Hanbok. The questionnaire was administered to 227 women in Seoul Data were analysed by factor analysis, correlation and multipleregression. The resets of this study were as follows: 1. The clothing images of Saenghwal-Hanbok were composed of dignified, comfortable, conservative and innovative dimensions. The benefits sought of Saenghwal-Hanbok were identified to traditional aethetics, contemporary aethetics, comfortability The perceived risk of Saenghwal-Hanbok was the only risk on the negative viewpoint of others. 2. The images of Saenghwal-Hanbok with the exception of innovative image have influenced on the benefit sought and the perceived risk of Saenghwal-Hanbok. 3. The positive effects of benefits sought iud negative effect of perceived risk ell the purchase intention of Saenghwal-Hanbok were found. There were also the significant effects of demographic and consumer's characteristics on the clothing image, benefit sought, perceived risk.

• 대한가정학회지
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• 제34권5호
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• pp.131-144
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• 1996

The purpose of this study was to identify the effect of psychological characteristics-adolescence egocentrism, self-consciousness, body cathexis, and demographic variables on clothing behavior of adolescence. Adolescence egocentrism was measured by Kim's Imaginary Audience scale, and body cathexis, by selected questionnaires of Secord Jourard's Body Cathexis Scale. Buss's self-consciousness scae was slightly modified to assess public and Private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies dealing with clothing interest, psychological dependence, conformity, exhibition, dressing for others. The questionnaire were administered to 498 middle and high school boys and girls living in Seoul and the data were analyzed by Frquency, Factor Analysis, Pearson's Product Moment Correlation, ANOVA, Multiple Regression Analysis and Duncan test. The results of this study were as follows: 1) There were significant positive correlation between clothing behavior and adolescence egocentrism, self-consciousness whereas body cathexis generally were negatively related to clothing behavior. 2) Public self-consciousness and sex were the most influencial variables to clothing behavior among psychological characteristics and demographic variables. Also adolescence egocentrism was proved to be one of influencing factors on adolescence clothing behavior.

• 한국의류학회지
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• 제22권6호
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• pp.725-736
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• 1998

The purposes of this study were to identify the dimensions of consumers' dissatisfaction with dress shoes when purchase and while using them, and to examine the differences in dissatisfaction factors among consumers grouped by age, occupation and purchasing characteristics. A questionnaire consisted of 86 consumer's dissatisfaction statements with purchasing and using women's dress shoes was developed after conducting 3 pilot tests, and administered to 5BO women in age between 20 and 60 years residing in Seoul and the metropolitan areas in June, 1997, 457 were used for data analysis. Ten factors of dissatisfaction with the women's dress shoes when buying them were identified: attitudes of salespersons, bargain sales, variety of styles, store environment, inconvenience in using girt certificates, fashion. advertisement, display, design, and size. During purchase stage, consumers grouped by demographic characteristics and purchase behaviors showed significant differences in design, attitudes of salespersons, store environment, and selected dissatisfaction factors. Nine dissatisfaction factors with using dress shoes were identified: physical discomfort, after-service, distort of shape, low quality, surface defects, suede/ wearing out, fit, inferiority of color and texture/walking discomforts. During consumption stage, consumers with different demographic characteristics and purchase behaviors were found significantly different in physical discomfort, fit, and selected dissatisfaction factors.

• 한국의류학회지
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• 제29권11호
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• pp.1381-1388
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• 2005

The purpose of this study was to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in values between each consumer groups divided by preferred products types (high-end products, original old high-end products) were examined. This study was executed by consumer survey and 279 female data were used in analysis. The results are as follows. First, the value factors pursued on high-end products were constructed by factor analysis and the factors consisted of 4 elements; conspicuous, aesthetic, durable, conformity. Next, the differences in value elements between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products pursued conspicuous features significantly more and the consumers preferring masstiege high-end products considered aspects of aesthetic and conformity elements as more important. And according to kinds of preferring high-end product, demographic characteristics were different. The consumers who were of high age, high education and high income and married consumers preferred original old high-end products, whereas the consumers who were of low age, low education and low income and unmarried consumers preferred masstiege high-end products. Finally, marketing strategies for masstiege brand were suggested on the base of the results.

• 한국의류학회지
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• 제25권6호
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• pp.1057-1068
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• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.

• 한국의류학회지
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• 제33권9호
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• pp.1506-1518
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• 2009

This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

• 한국콘텐츠학회논문지
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• 제17권9호
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• pp.536-548
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• 2017

본 연구는 여가만족이 심리적 안녕감에 미치는 영향을 알아보기 위하여 서울, 경기 지역의 노인복지관 5곳에 만 65세 이상의 노인들을 대상으로 연구하였으며, 다음과 같은 결론을 확인하였다. 첫째, 인구통계학적 특성에 따른 여가만족은 성별과 학력, 여가유형에 있어서 부분적으로 유의미한 차이를 나타냈다. 둘째, 인구통계학적 특성에 따른 심리적 안녕감은 성별과 연령, 학력에 있어서 부분적으로 유의미한 차이를 나타냈다. 셋째, 여가만족은 심리적 안녕감에 부분적으로 유의미한 영향을 미치는 것으로 나타났으며, 여가의 만족도는 심리적 안녕감과 삶의 질을 높이는데 매우 중요한 변수임을 확인 하였다.

• 대한한방소아과학회지
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• 제27권2호
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• pp.31-47
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• 2013

Objectives This study was done to confirm reliability, validity and the internal structure of the Korean Medicine Satisfaction Questionnaire(KMSQ). Methods 154 parents who visited in Department of Pediatrics of Korean Medicine, University Hospital participated in this study. They were statistically analyzed by using PASW Statistics 20.0K for Windows. Results Factor analyses were largely divided into six categories such as Hospital, Waiting & Consultation Time, Doctor, Medicine, Therapy, and Cost. The validity and reliability of KMSQ were favorable. The highest average score of satisfaction was Doctor category as $4.20{\pm}0.51$ and the lowest one was Cost as $3.33{\pm}0.71$. The six factors showed highly positive relationship from correlation analysis. The result of comparative study on parent's demographic characteristics showed only one significant difference in satisfaction of Doctor within occupation. The result of comparative study on child's demographic characteristics showed significantly different in satisfaction of Therapy within gender, and of Medicine within age. Every average score of satisfaction showed somewhat difference within each section, and only 5.6% of them showed significantly difference in T-test. Conclusions Uses and research with the KMSQ as subjective tool in various department or medical institution are suggested.

• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• Journal of Preventive Medicine and Public Health
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• 제52권3호
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• pp.154-160
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• 2019

Objectives: Stillbirth is a common adverse pregnancy outcome that represents a distressing and traumatic event for women and their partners. The aim of this study was to identify factors associated with stillbirth in ever-pregnant women in Nepal. Methods: This study utilized the individual women's dataset from the Nepal Demographic and Health Survey, conducted in 2016. The dependent variable of interest was whether women had at least 1 stillbirth during their lifetime. The associations between independent variables and the dependent variable of the study were analyzed using a multiple logistic regression model. Results: Among 8918 ever-pregnant women aged 15-49 years, 488 had experienced at least 1 stillbirth during their lifetime, representing 5.5% of the total. After adjusting each factor for the confounding effects of other factors, maternal age, maternal education, place of residence, and sub-region remained significantly associated with having experienced stillbirth. Conclusions: Stillbirth continues to be a major problem among women, especially those with higher maternal age, those who are illiterate, and residents of certain geographical regions. To minimize stillbirth in Nepal, plans and policies should be focused on women with low education levels and residents of rural areas, especially in the western mountain and far-western hill regions.