• 한국의류학회지
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• 제22권4호
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• pp.503-514
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

• 가정과삶의질연구
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• 제27권3호
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• pp.145-158
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• 2009

The purpose of this study was to investigate the effects of socio-demographic variables, family emotional environment and maternal discipline style on school children's emotional regulation. Subjects of this study consisted 953 elementary school students drawn from 4 elementary schools in Cheong-ju city and Cheongwon-gun. Data were analyzed by the methods frequency, percentage, Cronbach's ${\alpha}$, factor analysis, Pearson's correlation, and hierarchical regression using SPSSWIN 12.0 program. The results of this study were as follows: First, girls used greater problem-focused coping than boys did. Children in sixth grade used more problem-focused coping regulation compared to those in fourth grade. When children perceived higher level of family communication, emotional support, participation of family rituals, family worries, and parental conflict, they were more likely to use problem-focused coping. Additionally, both maternal supportive discipline and behavioral controlling discipline styles increased children's problem-focused coping. Second, girls presented greater emotional venting than boys did. Children in sixth grade expressed higher level of emotional venting compared to those in fourth grade. While family communication, family worries, and parental conflict increased children's emotional venting, family emotional support and participation of family rituals decreased it. Only mothers' psychological controlling discipline positively predicted children's emotional venting. Third, girls presented higher level of children's aggressive expression than boys did. The lower level of family support increased children's aggressive expression. Higher level of family worries and parental conflict increased it as well. Also, children's aggressive expression was positively predicted by mothers' psychological controlling discipline. Fourth, girls presented greater avoidance than boys did. Children in sixth grade expressed higher level of emotional avoidance compared to those in fourth grade. In family emotional environment, while family support lowered children's emotional avoidance, family worries and parental conflict increased it. Moreover, mothers' psychological and behavioral controlling discipline styles positively explained children's emotional avoidance. In conclusion, family emotional environment was the strongest factor to predict school children's emotional regulation among other variables.

• Journal of Preventive Medicine and Public Health
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• 제41권2호
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• pp.100-106
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• 2008

Objectives : We measured behavioral factors associated with Koreans receiving gastric cancer screening based on a socio-ecological model, in part to develop strategies to improve cancer screening rates. Methods : A telephone survey was conducted with 2,576 people chosen through stratified random sampling from April 1 - May 31, 2004. Collected information included gastric cancer screening, socio-demographic factors, and socio-ecological factors at intrapersonal, interpersonal, community, and public policy levels. Results : Among 985 survey respondents(380 men and 605 women), 402 had received gastric cancer screening. Logistic analysis was performed to compare those screened and unscreened. 'Age' was the only demographic factor that showed a statistically significant association with getting screening. People in their fifties (OR=1.731, 95% CI=1.190-2.520) and sixties (OR=2.098, 95% CI=1.301-3.385) showed a higher likelihood of getting screened, compared to those in the forties. 'Accessibility to a medical institution' was a significant factor related to having gastric cancer screening at the intrapersonal level. At the interpersonal level, recommendations by family members to be screened and a family practice of routine cancer screening were significantly related. People with frequent education about cancer screening or with stronger social feelings that cancer screening is necessary also demonstrated significantly higher tendencies to be screened. Conclusions : In conclusion, a socio-ecological model seems appropriate for explaining gastric cancer screening behavior and associated factors. Health planners should develop integrated strategies to improve cancer screening rates based on socio-ecological factors, especially at the interpersonal and community levels.

• 한국콘텐츠학회논문지
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• 제13권10호
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• pp.325-346
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• 2013

본 연구는 노인의 인구사회학적 특성에 따른 종교활동, 신앙태도, 우울 및 자아통합감의 차이를 분석하고, 종교활동과 신앙태도가 우울 및 자아통합감에 미치는 영향을 분석하였다. 설문조사는 서울 수도권 지역에서 기독교 신앙을 가진 60세 이상의 노인을 대상으로 2013년 5월 4일에서 25일까지 실시하였으며, 총 408부의 자료를 분석하였다. 연구결과를 요약하면, 첫째, 노인의 인구사회학적 특성에 따라 종교활동, 신앙태도, 우울 및 자아통합감에서 부분적인 차이가 분석되었다. 둘째, 주관적 종교활동과 신앙태도는 우울 요인에 부(-)적인 영향을 미쳤고, 노인의 주관적, 조직적 및 비조직적 종교활동은 비활력 요인에 부(-)적인 영향을 미치고 있었다. 셋째, 주관적 종교활동은 자아통합감의 삶에 대한 태도와 죽음의 수용에, 조직적 종교 활동은 노령의 수용에 정(+)적인 영향을 미쳤고, 종교활동의 모든 요인은 현재 생활 만족에 정(+)적인 영향력을 나타냈다.

• 복식
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• 제16권
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• pp.211-220
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• 1991

The purpose of this study is to examine the effect of the fashion shop display on the clothing purchase made by the sample of 369 adult women living in Seoul area. In this study, the interest and the effect of the display are investigated through such factors of demographic variables as each individual's age, educational career, vocation, average family income a month, and marriage status. And the relationship is also examined between the person's interest paid on the display and the clothing attitude related variables of fashion follow tendency, individuality, and the way of practical economy. An additional examinations are performed in the first reactive factor to be considered at the time of the clothing purchase, and the interrelation between the discontent after purchase and the effect of display before purchase. The major findings of this research, thus, can be summarized as following: 1. Demographic variables of women reflect differences in their interests toward display and accordingly the variety of the display effect as well. Less interest and effect are caused by the effort of display for the women in their senior age. However, a group of the character women and young college women pay relatively more attention to the display and give more effect to the purchase. The examination shows alsp that the unmarried and better-off and better-educated are more sensitive to the effect of the display. 2. The higher is the individuality and the fashion follow tendency, the stronger revealed the interest in the display, while the economic women have less interest in it. 3. The first factor considered at the time of purchase is not absolutely affected significantly by the degree of the display effect in real purchasing act. 4. The discontent after purchase is not related with how much the degree of display effects in the act of real purchase.

• 한국의류학회지
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• 제40권5호
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• pp.879-893
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• 2016

This study explores the determinants of clothing disposition and examines their effect on the dimensions of clothing disposition behavior. The data of 316 women were collected nationwide using an online self-administered questionnaire. This study initially identified five types of disposition behavior as revising, permanent separation, giving away, selling, and donating to charity. Exploratory and confirmative factor analysis identified the underlying determinants of clothing disposition as self-concept, reusability, economic factor, social environment, affective association, storage, fashionableness, and a sense of belongingness. Structural equation modeling was conducted to examine the relationships between variables. The results demonstrated that six out of eight determinants significantly affected clothing disposition behavior. The effects of social environment and a sense of belongingness were relatively strong determinants that influenced the four types of disposition behaviors. However, self-concept and affective association did not influence the disposition behaviors. A series of one-way MANOVA was conducted to determine the effect of the eight demographic variables on the four modes of clothing disposition. Giving away, permanent separation, and donating to charity differed significantly in the groups of three demographic variables such as age, monthly income, and marital status. This study empirically elucidates what criteria consumers use when confronted with unused clothing and how the determinants of clothing disposition influence the modes of clothing disposition behavior. This study provides a framework for clothing disposition behavior and its determinants as well as suggests a new approach to clothing disposition behavior and improvements in marketing decisions.

• 한국식생활문화학회지
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• 제14권4호
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• pp.305-317
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• 1999

An attempt was made to provide valuable information to improve service quality and customer satisfaction for in-flight catering service. The customers' demographic characteristics that impact on service quality and customer satisfaction were examined for a group of customer. 474 customers who have been used the airplane within 1 year were participated in this study. Statistical analysis was performed using SAS software program (version 6.01) for descriptive analysis, factor analysis, t-test and ANOVA. The results of the study can be summarized as follows: 1. Service Quality in In-flight catering was assessed on the basis of 18 service quality attributes and 5 dimensions derived from a factor analysis. After comparing customers' perception to customers' expectation regarding in-flight service quality, the quality of dimensions for 'meals', and 'sanitation' were not showed any significant differences. However, the expectation for dimensions of 'diversity of menu', 'providing information', and 'the degree of concern to the customers' were rated significantly higher than the perception for those. 2. Among the demographic variables, age and gender had highly influences on the customers' expectation and perception regarding service quality and customer satisfaction. 3. The korean food that the customers wanted to have for in-flight meals was investigated. Among the kinds of gruel(jook), abalone gruel(jeonbok-jook), pumpkin gruel(hobak-jook), and pine-nut gruel(jat-jook) were chosen to have for in-flight korean meals. It was rated that the preferences for beef soup(sogogikook), hot spicy beef soup(youkgaejang), brown sea-weed soup(miyoukkook) were higher than others in soup group. The preferences for boiled rice with assorted mixture(bibimbab) showed the highest and beef and rice soup(seoleongtang), boiled rice with four the staple cereals(ogogbab) were preferred higher than the others in main dish group. Bulgogi was rated the most popular dish. Korean style punch with omiza(whachae), sweet rice dish(yaksik) and fried glutinous rice cake(gangjeong)showed high preferences in dissert.

• 한국식생활문화학회지
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• 제14권4호
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• pp.333-352
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• 1999

This study investigates the impact of International Monetary Fund(IMF) Age on the household behavior of food consumption and analysis the related factors(demographic variables, family life style) to find out the reasonable consumer's consciousness and food market conditions. The results are as follows. 1. General life style and food life style, considered as family life style, were classified into 7 types and 9 types respectively as family life style by factor analysis. 2. The rationality of using and disposing stage on food life has increased, the rationality of the planning stage on food life has decreased since the IMF age began. But the rationality of overall food consumption has hardly changed. 3. The amount of purchasing was decreased, discount store was favorite place to buy food, and safety and freshness were major determinants in purchasing for most of food items. But this was different with food items. The various information sources were used impartially to buy food, cash was used mainly, and the degree of using the discount ticket/coupon was a little low. 4. Income level is an influential factor on the rationality of the planning and purchasing stage on food life, while environment-oriented food life style has influenced on the rationality of using and disposing stage. The purchasing amount of grain products, meats, milk products, bread and snacks, drinks, alcoholic drinks, water and convenience goods has influenced by demographic variables, eating out had been influenced by general life styles, and fruits, healthy foods, processed foodstuffs, favorite foods, vegetables seaweeds, import foods and seafood had been mainly influenced by food life style since IMF age began.

• Journal of Nutrition and Health
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• 제39권7호
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• pp.684-691
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• 2006

Abdominal obesity (AO) is a strong risk factor for type 2 diabetes and cardiovascular disease, which has shown a remarkable increase in Korea. This study aimed to identify prevalence of AO and related risk factors in Korean adults. A total of 5,132 men and women aged 20-85 years old from the 2001 Korean National Health and Nutrition Examination Survey were included in the analyses. AO was defined as waist circumference >=90 cm in men and >=85 cm in women as proposed by Korean Society of Obesity. Multiple logistic regression was carried out to identify risk factors for AO. Three models were specified: (i) demographic and socioeconomic factors (model 1: age, education, poverty income ratio, employment), (ii) lifestyle factors and covariates (model 2: physical activity, cigarette smoking, alcohol consumption, dietary quality, type 2 diabetes, co-morbidity) and (iii) demographic, socioeconomic and lifestyle factors (model 3). The prevalence of AO was 24.1 % in men, 23.5% in women. High poverty income ratio in men and low education attainment in women were risk factors for AO in model. 1. There was a significant association of AO with alcohol consumption, physical inactivity and dietary quality in men, alcohol consumption and cigarette smoking in women. These factors except alcohol consumption in men became insignificant in model 3. This findings underscore the importance of developing AO prevention programs in Korea that target the at risk groups identified in this study. A program focusing on low income men or less educated women would be more efficient.

• 가족자원경영과 정책
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• 제13권3호
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• pp.227-246
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• 2009

The purpose of this study was to generate theoretical and policy suggestions on the policy for elderly welfare by comparatively analyzing factors related to life satisfaction for the male and female elderly. The survey subjects were 403 people over 60 years old who lived in J city of Gyeongsangnam-do Province, with 214 male elderly and 189 female elderly participants. Factors, that commonly had aninfluence on life satisfaction in the male and female elderly included subjective health level and subjective economic level. A gender difference was apparent among the male and female elderly for the male elderly, age had a primary influence on life satisfaction. However, for the female elderly, academic background, religion, and frequency of contact with children had a large influence. Accordingly, the female elderly were seen to be influenced more by environment than the male elderly. This study will help to generate a comprehensive understanding of diversity among the male and female elderly, contribute to improving diverse elements in the environment and to laying out a plan an elderly welfare policy that will increase life satisfaction among the male and female elderly, and offer implications for further research that will be conducive to understanding the differences between male and female elderly people.