• Journal of Families and Better Life
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• v.24 no.3 s.81
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• pp.27-41
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• 2006

The purpose of this study is to investigate the general tendencies and casual relations of demographic variables, consumer alienation, materialism and impulse buying among college students. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Factor analysis, Multiple regression and Path analysis were used as statistical analysis. The major findings are as follows: 1. Consumer alienation of college students was divided into 4 types such as Powerlessness, Meaningless, Normlessness, Cultural Estrangement. The overall level of consumer alienation was 3.36. Normlessness(M=3.70) was the highest, and the lowest was powerlessness(M=2.82). Consumer alienation was influenced by gender, age, subjective level of living. Specifically, the lower the age and the subjective level of living were the higher meaningless and powerlessness respectively. And cultural estrangement was higher in male than female. However, normlessness was not affected by demographic variables. 2. The level of materialism of college students was relatively high(M=3.71). The materialism was affected by gender, age, allowance adequacy. 3. The level of impulse buying was higher than middle point(M=3.29). The results of path analysis showed that gender, age, allowance, allowance adequacy, socio-economic status, subjective level of living, powerlessness, materialism influence on impulse buying direct and indirect.

• Hwankyungkyoyuk
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• v.17 no.1
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• pp.144-153
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• 2004

The purpose of this study was to investigate middle school student's environmental literacy level and variables that affect their environmental literacy. Of the students, 987 in 7th grade from big cities, medium sized cities and mountain areas participated in this study, and their environmental literacy was measured through 88 questions (27 items for knowledge, 27 items for attitude, 25 items for behavior, 9 items for skill) with 14 demographic variables. Forty-five minutes were given to answer the questions. Statistical analysis was conducted on each of the categories(knowledge, attitude, behavior, skill) that make up environmental literacy and factor analysis was also conducted to investigate variables that affect environmental literacy. Results indicated that the correlation between attitude and behavior is the strongest. Also, it was found that a demographic variable might affect one, two, or sometimes all categories of the environmental literacy. Especially students' perceptions, knowledge and attitude of science positively affect all categories of environmental literacy.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• Journal of the Korean Dietetic Association
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• v.10 no.2
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• pp.184-189
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• 2004

The purposes of this study were to evaluate the quality of hospital food services in view of patients in orthopedic wards and accomplish the quality improvement in hospital foodservice operations. Quantitative questionnaires for patients containing foodservice satisfaction and demographic information were developed. A survey of 8 general hospitals was undertaken and detailed information was collected from 290 patients in orthopedic wards. The collected data were processed using the SAS PC 6.12 for descriptive analysis, t-test. In demographic information of patients, 32.6% was over 50 years old and 31% was hospitalized over 30 days. 80% of patients was taking normal diet. 47.7% and 47.9% of patients showed moderate appetite and moderate pain respectively. The overall satisfaction score for patients was 3.24 out of 5, showing slightly higher level than the average score(3.00). According to foodservice involvement scores of patients, they were divided into two groups which were high involved group and low involved group. Two groups showed significant differences in taste of meals, variety of menu, punctuality of meal times, temperature of meals and portion size. The foodservice involvement factor which affected significantly patient foodservice satisfaction was 'kindness of foodservice staff'.

• Journal of the East Asian Society of Dietary Life
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• v.22 no.6
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• pp.895-902
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• 2012

This study was conducted to understand the Ramyun's selection attributes of Korean adults and examine differences in demographic characteristics and meal intake behavior among three groups of samples divided based on the Ramyun's selection attributes. Self-administered questionnaires were completed by 702 adults, and data were subjected to frequency analysis, chi-square analysis, factor analysis, reliability tests, cluster analysis, and discriminant analysis using SPSS. The results of the study were as follows. The Ramyun's selection attributes for Korean adults investigated were food quality (four variables), price (three variables), and company reliability (four variables). Cluster analysis resulted in the subjects being divided into three groups according to their Ramyun's selection attributes, a high-selection group, mid-selection group, and low-selection group. Three groups of samples classified by Ramyun's selection attributes differed based on demographic characteristics (gender and education level) and meal intake behavior (meal numbers, reason for meal, meal time, and meal size).

• The Research Journal of the Costume Culture
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• v.10 no.5
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• pp.504-517
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.133-148
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• 1992

The purpose of this study are; 1) To identify the basic characteristics of consumers' purchasing styles according to the level of product involvement. 2) To analyze the statistical differences about each purchasing style characteristics according to the level of product involvement and demographic variables. 3) To develop the model format for a Profile of Consumer Purchasing Style Characteristics, which will provide basic data for consumer education. The university students in Taegu area were the subjects of the survey. the sample size analyzed in this study was 310. Data were analyzed by frequency, percentile, mean, standard deviation, factor analysis, t-test, ANOVA and Scheff -test as a post-hoc analysis. The major findings of this study can be summarized as follows; 1) consumers' purchasing style characteristics of Korean university students were identified as 8 purchasing styles. 2) Each purchasing style characteristics of Korean university students showed middle level.(average 5-7 paints) 3) The demographic variables which generally affect each purchasing style characteristics were age, sex and family income. 4) A Profile of Consumer Purchasing Style Characteristics was proposed on the basis of these results. The model format developed in this study will be appliable to consumer education.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.45-57
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• 2002

This study was conducted to analyze the wearing practice and the purchasing characteristics of household rubber gloves in order to obtain the product demands for quality improvement. The effects of wearing time per day and demographic characteristics on those were evaluated. A questionnaire was developed and administered to 494 housewives. Statistical tests such as descriptive analysis, crosstabs, factor analysis, one-way ANOVA, were used to analyze the data. The results indicated that housewives were largely divided into two groups according to the wearing time per day. One group wore gloves more than 3 hours a day, while the other wore less than 3 hours. We found that there were significant differences in the wearing practice and the purchasing characteristics between these two groups. It showed that the quality improvement of household rubber gloves should be achieved in a point of view of the comfort feeling and easiness in wearing and taking off. The housewives showed positive attitude toward pliability and necessity, while negative altitude toward dryness, comfort and mobility in wearing. The household rubber gloves were identified as the necessities which is so familiar and common that only a few of demographic characteristics have effect on.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.614-627
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• 2004

The objectives of this study were to investigate the relationships between self-concept and cosmetic benefits sought, to disclose the differences in the benefits according to demographic variables and cosmetic purchase behavior, and to examine how cosmetic benefits were influenced by self-concept and demographic variables of women. Subjects were 453 women in age from 18 to 55 years in Seoul. Four dimensions of cosmetic benefits of women were derived by factor analysis :＇brand orientation＇, ＇fashion＇, ＇economies＇, and ＇functional efficiency＇, Cosmetic benefit was influenced most by family self-concept, and self-concept was influenced most by benefit of economics, next by functional efficiency, and fashion. Brand orientation, fashion, and economics showed significant differences according to marital status. The higher the income, the higher the score on brand orientation, fashion, and functional efficiency. There were significant differences in brand orientation, fashion, and economics according to cosmetic purchase expense, the number of purchase times, and stores, while functional efficiency showed no significant difference depending upon the number of cosmetic purchase times. Brand orientation was influenced by marital status, income, and physical self, fashion influenced by age(-), physical self, income, and family self(-). Economics was influenced by family self(-) and marital status(-). The present findings provided that self-concept such as physical self and family self is significant variables to understand the cosmetic benefits sought.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.900-916
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• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.