• 대한가정학회지
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• 제43권11호
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• pp.17-30
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• 2005

The purpose of this study was to explore consumption status of scented textile products and to determine differences in consumption behaviors of scented textile products among subject groups separated by demographic (sex, age) and lifestyle (health concern, fashion involvement, innovativenss) characteristics. A total of 530 consumers who had used scented textile products participated in the web survey for the study. Consumer data were analyzed through descriptive statistics, chi-square test, factor analysis, t-test, ANOVA, and LSD test. In the results, the most often used products were small commodities, socks, bedding, and underwear of hub and flower scents. Consumers considered a product test as the most crucial information source and scent as the most significant decision making factor for purchase. Demographic and lifestyle group differences were found in some of the product types in use as well as in purchase behaviors (total spending amount, purchase venue, information source, considering factors when purchasing). The applicability of the study result to the theory of innovation adoption was discussed. Marketing implications were suggested based on the study results.

• 한국주거학회논문집
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• 제25권4호
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• pp.59-72
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• 2014

This study proposes a data-mining analysis method for examining variable multi-attribute big-data, which is considered to be more applicable in social science using a Correspondence Analysis of variables obtained by AIC model selection. The proposed method was applied on the Seoul Survey from 2005 to 2010 in order to extract interesting rules or patterns on characteristics of single household. The results found as follows. Firstly, this paper illustrated that the proposed method is efficiently able to apply on a big dataset of huge categorical multi attributes variables. Secondly, as a result of Seoul Survey analysis, it has been found that the more dissatisfied with residential environment the higher tendency of residential mobility in single household. Thirdly, it turned out that there are three types of single households based on the characteristics of their demographic characteristics, and it was different from recognition of home and partner of counselling by the three types of single households. Fourthly, this paper extracted eight significant variables with a spatial aggregated dataset which are highly correlated to the ratio of occupancy of single household in 25 Seoul Municipals, and to conclude, it investigated the relation between spatial distribution of single households and their demographic statistics based on the six divided groups obtained by Cluster Analysis.

• 농촌지도와개발
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• 제23권2호
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• pp.135-144
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• 2016

This paper estimated how demographic characteristics, food selection preferences, daily physical activities, and food purchasing patterns of consumers affect the consumer choice to buy coffee and tea by analyzing the Consumer Panel data in 2014 using Multinomial logit model. The results are summarized as follows. First, factors such as age, income, employment status, and educational level were found to be statistically significant upon the impact analysis of consumers' demographic characteristics. Second, the study showed that the first group of consumers drinking less coffee and tea had the highest interest in health, followed by the third group drinking less coffee and more tea, the second group more coffee and less tea, and the fourth group more coffee and tea. In addition, it was also found that the fourth group's pattern to purchase more coffee and tea could be explained by consumers' food consumption patterns.

• 대한가정학회지
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• 제34권5호
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• pp.131-144
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• 1996

The purpose of this study was to identify the effect of psychological characteristics-adolescence egocentrism, self-consciousness, body cathexis, and demographic variables on clothing behavior of adolescence. Adolescence egocentrism was measured by Kim's Imaginary Audience scale, and body cathexis, by selected questionnaires of Secord Jourard's Body Cathexis Scale. Buss's self-consciousness scae was slightly modified to assess public and Private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies dealing with clothing interest, psychological dependence, conformity, exhibition, dressing for others. The questionnaire were administered to 498 middle and high school boys and girls living in Seoul and the data were analyzed by Frquency, Factor Analysis, Pearson's Product Moment Correlation, ANOVA, Multiple Regression Analysis and Duncan test. The results of this study were as follows: 1) There were significant positive correlation between clothing behavior and adolescence egocentrism, self-consciousness whereas body cathexis generally were negatively related to clothing behavior. 2) Public self-consciousness and sex were the most influencial variables to clothing behavior among psychological characteristics and demographic variables. Also adolescence egocentrism was proved to be one of influencing factors on adolescence clothing behavior.

• 한국의류학회지
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• 제25권6호
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• pp.1057-1068
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• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.

• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• International Journal of Knowledge Content Development & Technology
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• 제8권4호
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• pp.55-74
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• 2018

Faculty advisors play a vital role in a learning and adjustment process of doctoral students at their work, department, university and discipline by sharing and exchanging relevant information and knowledge in the profession. Despite the important role of information practice in doctoral advising, few studies have investigated the informational aspects of faculty advisors and their students. Thus, this study aims to consider the distribution of information exchanged between faculty advisors and their doctoral students and relate them to doctoral students' demographic characteristics (gender, age, race and/or ethnicity, degree, and stage of doctoral work). The findings of this study show that overall information exchange is most frequent at the work level followed by the discipline, school/department, and university levels. In particular, information exchange at the work and discipline levels explains the characteristics of doctoral education, socializing students into both student and professional roles. In addition, there are statistically significant differences in information exchange along certain dimensions according to the advisee's gender, age, race and/or ethnicity, degree, and stage of doctoral study, suggesting that information needs and seeking behavior may vary according to the demographic characteristics of advisees.

• 동아시아경상학회지
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• 제9권2호
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• pp.55-73
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• 2021

Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

• 한국학교보건학회지
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• 제30권1호
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• pp.48-58
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• 2017

Purpose: The purpose of this study was to identify the factors associated with energy drink consumption in Korean high school students. Methods: This cross sectional study used the secondary data from the 2015 Adolescent Health Behavior Online Survey. A total of 33,744 high school students were included in the study. Energy drink consumption was measured by asking how often they consumed energy drink during the previous week. Associated factors were categorized into socio-demographic characteristics, psychological characteristics, and health related behavioral characteristics. Complex samples logistic regression was used to analyze the influence of associated factors on energy drink consumption. Results: For socio-demographic characteristics, adolescent boys were likely to consume more energy drink than adolescent girls (Adjusted Odds Ratio [AOR]: 1.351, 95% Confidence Interval [CI]: 1.209~1.510). For psychological characteristics, depressed adolescents were likely to consume more energy drink than their counterparts (AOR: 1.697, 95% CI: 1.537~1.874). For health related behavioral characteristics, cigarette smoking (AOR: 1.336, 95% CI: 1.168~1.528), alcohol drinking (AOR: 1.126, 95% CI: 1.012~1.254), soda drink consumption (AOR: 1.800, 95% CI: 1.565~2.071), sweet drink consumption (AOR: 1.715, 95% CI: 1.431~2.054), and insufficient sleep time a day (AOR: 1.307, 95% CI: 1.197~1.427) were associated with energy drink consumption. Conclusions: In conclusion, energy drink consumption in Korean high school students were associated with such factors as psychological factors (depression) and health related behavioral characteristics (smoking, alcohol, sleep, soda and sweet drink). Thus, intervention programs in schools and communities should focus on these psychological and health related behavioral characteristics.

• 한국컴퓨터정보학회논문지
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• 제24권12호
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• pp.175-182
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• 2019

최근까지 온라인 비즈니스 환경에서 사이버머니의 이용과 관련한 다수의 연구들이 진행되었음에도 불구하고 이들 대부분의 연구들은 사이버머니 이용자의 특성과 사이버머니 품질간의 관련성을 심층적으로 제시하지는 못하고 있는 것이 현실이다. 이에 따라, 본 연구에서는 사이버머니 이용경험이 있는 사람들을 대상으로 설문조사를 실시함으로써, 향후 사이버머니의 활성화 측면에서 어떠한 사이버머니 품질특성을 가장 중요하게 인식하고 있는가를 파악하고자 하였다. 또한, 이러한 사이버머니 품질특성에 대한 인식도가 사이버머니 이용자의 인구통계적 특성과 사이버머니 이용특성에 따라 어떻게 달라지는가를 조사하고자 하였다. 분석결과, 사이버머니 품질특성에 대한 인식도가 사이버머니 이용자의 성, 연령, 사이버머니 이용빈도에 따라 달라짐을 확인할 수 있었다. 본 연구에서의 분석결과는 다양한 온라인 비즈니스 환경에서 사이버머니의 이용방안을 모색하고 있는 국내외 다수의 기업들에게 다양한 시사점을 제공할 수 있다고 판단된다.