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http://dx.doi.org/10.9708/jksci.2019.24.12.175

A Study on the Perception of Cyber Money Quality by Individual Characteristics  

Yoon, Jongsoo (Div. of Global Business Administration, Kangnam University)
Kim, Gimun (School of Business, Chungnam National University)
Publication Information
Journal of the Korea Society of Computer and Information / v.24, no.12, 2019 , pp. 175-182 More about this Journal
Abstract
While there have been lots of researches on the use of cyber money in online business area, few studies suggested the results on relationship between individual characteristics, including demographic and cyber money usage characteristics, and quality factors of cyber money. Therefore, this study investigates which quality factors of cyber money are perceived to be important, and examines whether the perception of cyber money quality will vary by individual characteristics such as gender, age, cyber money usage frequency, and cyber money usage volume. The results show, based on the statistical analyses using survey questionnaire for cyber money users living in the Seoul metropolitan area, that there are differences in perception of required quality factors of cyber money among the respondents grouped by gender, age, and usage frequency of cyber money. This study could propose a variety of implications for future researches on the use of cyber money in online business areas of home and abroad.
Keywords
Cyber Money Quality; Individual Characteristics; Demographic Characteristics; Cyber Money Usage Characteristics;
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Times Cited By KSCI : 4  (Citation Analysis)
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