• The Korean Journal of Food And Nutrition
• /
• v.25 no.2
• /
• pp.348-356
• /
• 2012

This study aimed to analyze the effect of demographic characteristics of consumers and quality recognition factors on purchase intention of organic wine, and to provide preliminary data necessary for the development of wine industry. By factor analysis of collected surveys, quality recognition factors of both the experienced and non-experienced group of organic wine environment/health, varieties of grapes, price, and four brand elements. First, among demographic characteristics, only income level hae a significant influence on the changes in quality recognition causes. Each of quality recognition causes of organic wine had a significant relation with purchase intent. The result of our analysis suggested that 'environment/health' was most influential for the experienced group, and 'health' was most influential for the non-experienced group. Therefore, this hypothesis is supported.

• Journal of the Korean Home Economics Association
• /
• v.24 no.3
• /
• pp.129-141
• /
• 1986

The purpose of this study was to test both psychological and demographic variables and their relationship to the consumers design evaluation with reference to television sets and refrigerators. The survey questionnaire consisted of three distinct areas: 1) demographic information about the subjects, 2) their interest in design and need for design, 3) their evaluation of‘ideal’designs the subjects were 900 adults selected from middle and high economic level in Seoul. The major findings were the‘ideal’design of the subjects was affected by interest in design and the need for design. The need for design was related to either self-esteem or to esteem of others. Interest in design and need for self-esteem were affected by demographic variables but the need for esteem of others was not.

• International Journal of Human Ecology
• /
• v.10 no.2
• /
• pp.13-24
• /
• 2009

The effects of grandparenting involvement and emotional attachments on emotional and behavioral development among adolescents were explored through the use of a UK cross-sectional national data of 1,566 adolescents aged eleven to sixteen years old receiving some form of grandparenting. A correlation and logistic regression analyses yielded results that supported the positive effects of grandparenting on the emotional and behavioral disorder symptoms of adolescents. The results indicate that most selected socio-demographic, grandparenting involvement, and the emotional attachment variables of grandchildren influenced the likelihood of increasing or decreasing emotional disorder symptoms among adolescents. However, no support was found for perceiving emotional attachments with grandparents as a predictor of behavioral disorder symptoms among youth, whereas socio-demographic and grandparenting involvement variables showed significant impacts on behavioral disorder symptoms. The findings highlight the importance of a systematic approach about the socio-demographic characteristics, levels of grandparenting, and emotional attachment levels with grandparents to understand youth cared for by grandparents that experience emotional and/or behavioral disorder symptoms, when intervention or prevention programs are considered.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.185-195
• /
• 1999

The purpose of this study is to identify store image and clothing satisfaction of various clothing distribution type and is to compare the difference due to demographic variables. The data were obtained 407 housewives using questionnaire. The results were as follows. First Store image of clothing distribution types was found significant differences in product service atmosphere. Second Clothing satisfaction of clothing distribution types was founded significant differences in price brand name fashion design material sewing size. Third The new distribution types in general were not visited upon despite their high degree of recognition and using experience of new distribution types was founded significant differences in Store image of new distribution types. Fourth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in clothing satisfaction of the distributions was founded.

• Journal of Fashion Business
• /
• v.14 no.6
• /
• pp.170-187
• /
• 2010

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.12
• /
• pp.399-409
• /
• 2021

The demographic characteristics of a leader are important for small businesses during the COVID-19 pandemic. Several researchers have proven that demographic characteristics affect business success. Unfortunately, business success has only been analyzed from a financial perspective and has not been compared to the owner's interests perspective. This study examines business success from both perspectives. This study aims to analyze the demographic characteristics of small entrepreneurs and their impact on business success. Demographics consist of age, experience, education, and gender. Meanwhile, business success is seen from two perspectives: financial performance and the owner's interest. The study used an explanatory survey method. The number of samples is 155 entrepreneurs who are also the leaders of their businesses. The research was conducted in Bandung City, Indonesia, in 2021. The data was processed using descriptive statistics and multiple regression. The study results found that age only affects financial performance. Experience is proven to affect financial performance and the interests of the owner. Gender only affects the interests of the owner. This study concludes that in difficult times such as the COVID-19 pandemic, having young leaders who are experienced will make it easier to achieve business success.

• Science of Emotion and Sensibility
• /
• v.11 no.1
• /
• pp.23-37
• /
• 2008

The purpose of this study was to examine the differences in body cathexis, need, clothing value according to the demographic characteristics of women and to clarify the influences of demographic characteristics, body cathexis, and need on the clothing value. For the study, a questionnaire survey was conducted with 436 women in the Kyungnam region. Obtained data were analyzed by one-way ANOVA and $Scheff{\acute{e}}'s$ multiple range for differences in body cathexis, need, clothing value according to the demographic characteristics and multiple regression analysis for influence of demographic characteristics, body cathexis, and need on the clothing value. The results of this study were as follows. The body cathexis, need, clothing value according to the demographic characteristics showed significant differences in part. Among these factors, the media contact was proved to be more important on body cathexis, need, clothing value, but the income and occupation status did not have a difference on any subordinate factors of the clothing value.

• Journal of Fashion Business
• /
• v.20 no.4
• /
• pp.141-152
• /
• 2016

This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.

• Journal of Korea Trade
• /
• v.26 no.4
• /
• pp.63-82
• /
• 2022

Purpose - Drawing on relational institutional theory, we explored how demographic similarity between board members of a firm and newly emerged political elites led to firms' increased financial resource acquisition such as leverage ratio and decreased export intensity amidst the Asian financial crisis. We also studied how a firm's leverage ratio and export intensity can further affect firm profitability and financial credit rating. Design/methodology - We revisited and explored a unique, unprecedented crisis that affected most Korean firms: the Asian financial crisis that coincided with a governmental shift from a conservative to a liberal party. We collected demographic information from 432 listed Korean firms' board members and 43 political elites of the Blue House from 1998-2000 to create a demographic similarity measurement. We collected firms' financial information, built panel data, and used ordinary least squares regression to test our theory. Findings - Our results showed that demographic similarity between a firm's directors and newly emerged politicians had a positive association with a firm's leverage ratio but a negative association with a firm's export intensity. A firm's leverage ratio had a negative relationship with firm performance measured by firm profitability and financial credit rating. A firm's export intensity showed a positive effect on firm performance. Originality/value - We highlighted that during an economic crisis that coincided with a governmental shift and change of leading political actors, firms exerted efforts to survey the environment and build new external stakeholder relationships to cope with the changing landscape. We proposed that in an emerging market like Korea where low levels of trust and favoritism are prevalent across society, one of the relational institutional strategies that firms can employ is the selection of directors with similar demographic characteristics to political elites based on factors including birthplace and school affiliations. We examined the efforts of firms to build political networks with newly empowered political elites during a financial crisis, and the consequences of establishing such networks. We highlighted that during a financial crisis, the demographic similarity between a firm's board members and newly emerged politicians can provide firms with access to financial resources but can also result in poor management and reduced effort to enhance its international competitiveness.

• The Journal of Society for e-Business Studies
• /
• v.19 no.3
• /
• pp.125-141
• /
• 2014

Nowadays, overflowing data produced every second from the internet make people to be difficult to search for the useful information. That's why people have invented and developed unique tools that they get some relevant information. In this paper, the recommender system, one of the effective tools, is used and it helps us to get the useful information that we want by using demographic information to predict new items of interest. The demographic recommender system in this paper computes users' similarity using demographic information, age and gender. So we performed demographic analysis on movie ratings on Internet Movie Database (IMDB) web site that movies are rated by thousands of people, where users submitted a movie rating after they watched a recent popular film. Meanwhile, we can understand that user's ratings, among various determinants of box office, is very essential factor in the study on recommendation of movie. This paper is aimed at analyzing movie average ratings directly given by film viewers, categorizing them into groups by sex and age, investigating the entire group and finding the representative group by examining it with F-test and T-test. This result is used to promote and recommend for the target group only. Therefore, this study is considerably significant as presenting utilization for movie business as well as showing how to analyze demographic information on movie ratings on the web.