• 제목/요약/키워드: Demand satisfaction

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콜드 체인 역량이 물류 서비스 품질과 고객 만족에 미치는 영향에 관한 연구 (A Study on the Effect of Cold Chain Capability on Logistics Service Quality and Customer Satisfaction)

  • 류희찬;박근식
    • 무역학회지
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    • 제48권4호
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    • pp.233-262
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    • 2023
  • 최근 콜드 체인 제품에 대한 고객의 수요가 증가하면서 콜드 체인 기업은 고객 만족을 향상시키기 위해 물류 서비스 품질을 개선하고 새로운 경쟁우위를 찾기 위한 노력이 지속적으로 요구되고 있다. 이에 본 연구는 콜드 체인 물류에서 고객 만족에 영향을 미치는 요인을 파악하고 이들 요인 간의 관계를 검증하는 데 목적이 있다. 본 연구에서는 선행연구 고찰을 통해 연구 모델을 수립하였다. 콜드 체인 물류 서비스 이용 경험이 있는 고객을 대상으로 설문조사를 실시하였고, 유효한 165부의 설문 응답을 AMOS 26.0을 활용하여 구조방정식모델링 분석을 통해 가설을 검증하였다. 분석결과, 자원, 물류 인프라, 파트너십을 포함한 콜드 체인 역량은 물류 서비스 품질에 유의한 영향을 미치는 것으로 나타났다. 물류 서비스 품질이 향상될수록 고객 만족은 높아지는 것으로 나타났다. 한편, 파트너십을 제외한 자원과 물류 인프라는 고객 만족에 유의한 영향을 미치는 것으로 나타났다. 결과적으로 콜드 체인 기업은 물류 서비스 품질을 높이기 위해 다양한 유형의 자원과 기술 수준 그리고 인프라 등을 확보해야 하며, 이를 통해 고객의 기대와 요구를 충족할 수 있다.

코스메틱 산업에서의 유통경로상 거래관계가 갈등과 관계만족에 미치는 영향 (The Effect of Business Relationships on Conflict and Satisfaction in the Cosmetics Industry's Distribution Channel)

  • 박수홍;양회창;선일석
    • 유통과학연구
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    • 제13권6호
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    • pp.79-86
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    • 2015
  • Purpose - The cosmetics industry is a traditional high value-added industry in terms of the domestic demand, small batch production systems, exclusive competition, and raw materials highly dependent on overseas countries as well as an oligopolistic market structure. However, new foreign brands and growing consumer awareness of inexpensive products, has triggered a shift. In line with changing lifestyles and the polarization of consumption, the industry faces a new market structure. Among its key characteristics is the cosmetics industry's numerous distribution channels (i.e., department stores, door-to-door sales, online shopping malls, brand shops, and discount stores). Therefore, the study of its distribution channels is essential. Research design, data, and methodology - The study analyzed channel distribution power divided into coercive and non-coercive power. The factors of coercive power included: unilateral request of an increase in commissions, interference in sales by taking advantage of a superior status, unilateral buck-passing at the time of a problem, unilateral request to stop sales activities, and a unilateral business contract; the factors of non-coercive power included favorable payment conditions, offers of various kinds of information, policy on commission reduction, pride in market entrance, and promotion support. In addition, the mediating variable "interdependence" was applied to the execution of department store (or mart) power and their shop conflicts and satisfaction to examine direct and indirect influential power. The methodology was a survey of managers of cosmetics shops in department stores (or marts). The questionnaire, based on a five-point Likert scale, included questions about basic personal information, execution of power, interdependence, conflict, and satisfaction. The study distributed 198 questionnaires and collected 131. Ten questionnaires with missing or hard to analyze data were excluded. Thus, 121 copies were analyzed. Results - According to the analysis, the execution of coercive power by department stores (or marts) did not affect interdependence, but the execution of non-coercive power did. Interdependence did not influence conflict, but did affect satisfaction. Additionally, the analysis revealed direct influential power: the execution of coercive power positively affected conflict and negatively influenced satisfaction; the execution of non-coercive power positively affected satisfaction. Conclusions - To offer suggestions for distribution business relations in the cosmetics industry, this study investigated how the execution of power by department stores (or marts) affected their shops. More specifically, it examined how much the execution of both coercive power and non-coercive power influenced conflict and satisfaction, and analyzed the mediating role of interdependence. In line with previous study results in various areas, coercive power was shown to be the source of conflict, leading to a decrease in satisfaction, whereas non-coercive power significantly positively influenced satisfaction. Moreover, non-coercive power increased interdependence, which led to greater satisfaction. As a result, interdependence had a mediating effect on non-coercive power and satisfaction. Based on the results, department stores (or marts) should look for improvements plans that increase interdependence. Such plans could alleviate conflict with the shops, increasing their satisfaction.

119 구급대원의 임파워먼트와 직무만족과의 관계 (The Relationship Between the Empowerment and the Job Satisfaction of 119 Emergency Medical Technician)

  • 한송이
    • 한국응급구조학회지
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    • 제14권1호
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    • pp.47-63
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    • 2010
  • Objective : The objective of this study was to survey the job-related empowerment and job satisfaction of 119 emergency medical technicians provide emergency patients with first aid, to examine the correlation between their empowerment and job satisfaction, and to provide basic materials for developing programs to enhance 119 emergency medical technicians' empowerment and job satisfaction. Methods : The survey was conducted with 249 119 emergency medical technicians working at fire stations in an area of Gyeonggi-do during the period from June 26 to August 21, 2009. Using SPSS 14.0 program, we obtained frequencies percentages, means, and standard deviations, and performed independent two sample t-test, one way ANOVA, and Pearson correlation analysis, and Cronbach's ${\alpha}$. Results : 1) The mean score of the subjects' empowerment was 3.32, and that of their job satisfaction was 2.94. 2) As to difference according to general characteristics, no statistically significant difference was observed in empowerment but job satisfaction was statistically significantly different according to gender(t = 2.296, p = .023). 3) As to difference according to job related characteristics, empowerment was significantly different according to license type(F = 3.767, p = .011), and job satisfaction was statistically significantly different according to position(t = 3.222, p = .042), fire fighting experience(t = 2.689, p = .035), and first aid experience(t = 3.991, p = .007). 4) Empowerment was in a positive correlation with job satisfaction(r = .502, p = .000) in general, and by the sub areas of job satisfaction, the correlation with empowerment was high in order of job itself(r = .695, p = .000), interaction area(r = .493, p = .000), organizational demand area(r = .328, p = .000), working condition area(r = .153, p = .015), and wage area(r = .137, p = .031). By the sub areas of empowerment, the correlation with job satisfaction was high in order of significance(r = .424, p = .000), influence(r = .397, p = .000), competence(r = .372, p = .000), and self determination(r = .259, p = .000). Conclusion : The 119 emergency medical technicians' empowerment was in a high correlation with their job satisfaction, and had a strong effect on it. This suggests that 119 emergency medical technicians' job performance can be enhanced by improving their empowerment. These results are expected to be useful in making human resource management plans to enhance 119 emergency medical technicians' job satisfaction by empowering them.

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단일 재생 처리 설비를 이용한 재생계획 (Remanufacturing Planning on a Single Facility)

  • 주운기
    • 한국경영과학회지
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    • 제25권4호
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    • pp.111-122
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    • 2000
  • This paper considers remanufacturing planning problems under deterministic environments. As increasing the environmental pressures in manufacturing, various methods for reducing wasted or postponing the time to be waste are considered. This paper considers remanufacturing planning problems on a single facility, where the wastes(or used products) are remanufactured to satisfy the given demand on the remanufactured products. The objective is to find the optimal remanufacturing and purchasing planning of the wastes which minimize total cost subject to satisfaction all the given demand on the remanufactured products. Two problems that the amount of wastes is a given constant or a decision variable are considered, respectively. For the problems, the extreme point solutions are characterized, and dynamic programming algorithms are developed with numerical examples.

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확산모형을 이용한 LED 조명기기의 최적보조금 산정에 관한 연구 (A Study on the Calculation of Optimal Subsidy for LED Appliance using Diffusion Model)

  • 손학식
    • 조명전기설비학회논문지
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    • 제29권3호
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    • pp.1-7
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    • 2015
  • Korea's electricity supply and demand policy has focusing on electricity demand side management instead of the expanding supply and a lot of effort for LED(Light Emitting Diode) at the time. This paper calculated the optimal subsidy for LED spread. For this purpose, it analyzed the impact on spread of the lighting appliances each subsidy level from BDM(Bass Diffusion Model) and predicted the number of lighting appliances according to subsidy level in the future. The case study is calculated susidy for satisfaction of LED target using the suggested model in the future and verified availability.

전업주부의 사회활동 참여에 따른 유형화와 유형별 특성에 관한 연구 (A Study on the Pattern of Housewives여 Social Activity Participation)

  • 정현희;구혜령
    • 가족자원경영과 정책
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    • 제7권1호
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    • pp.153-167
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    • 2003
  • The purposes of this study were to examine the pattern of housewives’social activity participation and investigate the characteristics of this pattern. The data of this study were collected from 340 housewives living in Seoul area. Statistical methods used were frequency, percentage, oneway ANOVA, DMR-test, and cluster analysis. The results of this study were as follows; 1) 52.6% of respondents participated in social education, only 20.8% in volunteer work. And a large number of housewives(77.6% of respondents) wanted to get a job. 2) Housewives were classified into job-demand group, job-apathy group and social activity oriented group by the pattern of social activity participation. And these groups were differed by Age, income, degree of satisfaction as a housewife, time constraints, and money constraints.

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택배네트워크의 운영효율성 증진을 위한 시스템 사고 (System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network)

  • 최강화
    • 한국시스템다이내믹스연구
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    • 제12권1호
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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매장 내 제품가용성 지표를 활용한 유통재고 관리방안 제고 (Retail Channel Inventory Management via In-Stock Ratio Measure)

  • 김형태
    • 산업경영시스템학회지
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    • 제36권1호
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    • pp.96-102
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    • 2013
  • This paper makes a detailed comparison between two metrics designed for measuring customer's satisfaction in the retail industry. The first metric, which is called the customer service level, has not been widely used due to the intrinsic requirement on the parameter assumption(s) of the demand distribution. Unlike the customer service level metric the in stock ratio metric does not require any requirements on the demand distribution. And the in stock ratio metric is also very easy to understand the meaning. To develop the detailed planning activities for business with the in stock ratio metric on hand one should collect some information as following : 1) POS (Point of sales) data, 2) Inventory Data 3) Inventory Trend.

ASP 매출 변화에 관한 동태적 분석: SD 기법을 활용한 버전 차별화 전략을 중심으로

  • 김상준;이진수;이상근
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.454-471
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    • 2008
  • This study suggests the dynamic pricing model which reveals the organic relationship between ASP (Application Service Provider) price and the related factors, using system dynamics methodology. Basically, we applied the law of supply and demand for analyzing price changes. Then, we deducted ASP price, focusing on fixed cost and variable cost. We also researched the customer's buying behavior according to version differentiation policy. In the version policy, we set up the proposition about customer's satisfaction and willingness-to-pay, using option system. As a result, this research designed the simulation model which analyzes the changes of the sales according to version differentiations and customer's willingness-to-pay. Through this research, we can find effective version differentiation strategies. This paper also found that the larger the number of package, the greater the demand and customer's willingness-to-pay. The increase of the number of package causes the increase of the sales. The increase of the sale is not exactly relative to the number of package. Drawing S-curve, the sales was increased. This dynamic pricing model suggests the ground that the ASP price changes based on the existing version differentiation theory and the demand of customers can affect the changes of the sales. We expect that this model suggests a clear standard of ASP pricing by combining real cases.

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기상 특보 발표가 기상청 콜센터 상담 건수에 미치는 영향 분석 (The Impact of Severe Weather Announcement on the Korea Meteorological Administration Call Center Counseling Demand)

  • 지영미;박태영;이영섭
    • 대기
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    • 제27권4호
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    • pp.377-384
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    • 2017
  • The effective management of call centers under special circumstances is critical to improve customer satisfaction. In order to effectively respond to call center counseling demand, this paper aims to identify factors having the greatest impact on the number of Korea Meteorological Administration (KMA) call center counseling. To do so, we propose to combine call center data with severe weather announcement data and investigate how the severe weather announcement affects the number of KMA call center counseling. A time lag analysis is conducted and it is found that the severe weather announcement takes about an hour to be reflected in the number of KMA call center counseling. Based on the result of the time lag analysis, we conduct a comparative analysis according to time and season using the data collected from 1 January 2012, to 29 June 2016. The results show that the number of KMA call center counseling increases at lunchtime and decreases during nighttime, and the average rate of change in call center counseling demand tends to be larger under the severe weather announcement. For the comparative analysis according to the season, there are significant differences in the effect of severe weather announcement on the number of KMA call center counseling in spring, fall and winter.