• 한국경영과학회지
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• 제24권2호
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• pp.135-150
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• 1999

Service quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of physical fitness centers little research has focused on the evaluation of service quality from exercisers' perspectives. The major purpose of this article is to explore the concept of two-factor model and its influences on exerciser's perception of quality. This article attempts to achieve its purpose by (1)classfying critical service attibutes into hygiene factors and satisfiers (2) measuring the relative importance of need criteria (3) evaluating SERVPERF model and SERVQUAL model in service sector and (4)identifying the relationship between overall satisfaction and behavior. In explaining the relationship between perceived performance and overall satisfaction only 27 out of original 33 survey items were appreared to be statistically significant. Hence a penalty-reward analysis was performed on these critical attributes to find out 11 satisfiers and 9 hygiene factors. In addition, it was found that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However it must be noted that the degree of association to overall satisfaction was not consistent.

• 직업교육연구
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• 제30권4호
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• pp.51-67
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• 2011

대학의 직업기초능력 교육에 대한 기대와 비중이 갈수록 커져가고 있다. 대학은 사회에서 필요로 하는 인재 양성의 사회적 책무를 다하기 위해 다양한 방법으로 노력해 왔으나, 여전히 대학교육과 사회적 요구 간에는 다소 차이가 있다. 따라서 본 연구에서는 대학 교육의 주요한 결정 주체인 교수와 학생이 갖는 직업기초능력 교육에 대한 인식과 요구를 규명하여, 대학 교육이 학생 및 교수, 그리고 사회적 요구에 성공적으로 대응하기 위한 전략을 개발하고 운영하는데 도움을 주고자 하였다. 이러한 연구 목적을 달성하기 위해, A 대학 학생 475명과 교수 59명을 대상으로 직업기초능력 개발 교육에 대한 인식과 요구에 대한 설문을 개발하여 실시하였다. 설문조사 결과는 다중응답 빈도분석과 교차분석, 그리고 t 검정을 통해 분석하였다. 그 결과 직업기초능력 교육의 인식과 요구에는 교수와 학생 간의 의미 있는 차이가 나타났으며, 주로 취업과 미래 준비를 하는 데 느끼는 어려움의 정도와 취업과 미래 준비를 위해 가장 많은 도움을 받고 있는 곳과 방법, 직업기초능력 개발 혹은 취업을 위한 노력의 정도, 직업기초능력 개발 혹은 취업을 위한 구체적 노력 요인 등에서 차이가 나타났다. 직업기초능력에 대한 교수와 학생의 인식과 요구를 바탕으로 대학 교육에 함의를 제공할 수 있을 것으로 기대한다.

• 한국의류학회지
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• 제23권7호
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• pp.929-940
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• 1999

The purpose of this study is to clarify the substance of clothing attributes which influence the preference and purchase intentions of consumer's on the clothing products and to analyze the influence of such attributes. The subjects of this study are 434 students and formal survey methodologies were used in collecting data. Moreover SAS Package(Ver 6,12) Program was used for analysis and various methods such as factor analysis cluster analysis ANOVA Scheffe test conjoint analysis multiple regression correlation analysis and {{{{ chi ^2 }}-test were followed. The results of this study were as follows : 1) Clothing involvement consists of the affective factor and the cognitive factor 2) The consumers were divided into three groups with regards to the degree of their clothing involvement : those are the high cognitive and high affective involvement group the low cognitive and high affective involvement group and the low cognitive and low affective involvement group 3) The objective attributes of clothing were determined by such factors as price brand style and color whereas the subjective and fashionability 4) Significant differences were found regarding the importance of such clothing attributes among these groups 5) Partial significant differences were found regarding the importance of such clothing attributes among these groups. 5) Partial significant differences were found with regards to the influence of the objective attributes on the subjective attributes among these groups 6) Partial significant differences were found with regards to the influence of clothing attributes on the preference and purchase intentions among these groups. 7) There were differences in the correlation of preference and purchase intentions among these groups : such among these groups with regards to the demographic characteristics of these groups.

• 지역사회간호학회지
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• 제30권2호
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• pp.234-242
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• 2019

Purpose: This study tries to comprehend older adults' perspectives of community supports and health services in a South Korean city and identify important sociodemographic and health characteristics that affect their perspectives. Methods: 166 older adults were involved in this cross-sectional study. Questions on background characteristics and community supports and health services criteria (categorized as service accessibility, offer of services, voluntary support, or emergency care planning) based upon the WHO's Age-Friendly Cities Guide were used. The data were analyzed using paired and independent t-tests, one-way ANOVA, and hierarchical multiple regression analyses. Results: emergency care planning was rated as the most important by the participants (mean age=76.24 years, 22.9% male), while its current level of performance was lowly appraised (p<.001). The rated importance for each category differed based on individual characteristics. Depression (p=.016), older age (p=.012), and restricted network type (p=.039) were significantly related to ascribing a higher degree of importance to community services. Conclusion: Community initiatives are warranted to optimize emergency care for older adults. This planning must be based on the unique characteristics of older adults in coordination with supportive resources. In addition, comprehensive assessments are warranted before implementing action plans to ensure that the multi-dimensional problems of older adults are incorporated.

• 실천공학교육논문지
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• 제15권3호
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• pp.663-670
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• 2023

본 연구는 소비자(외부고객) 관점에서 ESG 경영과 ESG 성과를 살펴 왔던 기존 연구들과 달리 조직 구성원인 내부고객의 관점에서 ESG에 대한 태도와 ESG 성과인식 간의 관계를 살펴보는데 목적이 있다. 이를 위해 ESG영역별 중요도에 대한 내부 구성원의 인식이 조직의 ESG 경영 필요성과 성과 인식에 미치는 영향관계를 세 가지 연구질문으로 정리하고 구조방정식 모델을 이용해 영향관계를 살펴보았다. 연구결과 내부고객은 E(환경)영역, G(지배구조)영역을 중요하게 인식하면 조직의 ESG 경영 필요성을 높게 인식하였지만 S(사회) 영역에서는 ESG 경영 필요성과의 유의적 관계를 나타내지 않았다(연구질문 1). 또한 ESG 영역별 중요도 인식과 조직의 ESG 경영 필요성간 관계는 내부고객의 ESG에 대한 관심이나 지식정도, 연령 등에 따라 차이가 거의 없는 것으로 나타났다(연구질문 2). 끝으로 조직의 ESG 경영 필요성을 높게 인식하는 내부고객은 조직의 ESG 성과 수준에 대해서도 긍정적으로 인식하는 것으로 나타났다(연구질문 3).

• 대한가정학회지
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• 제28권1호
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• pp.89-104
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• 1990

This study was a succession of the paper of Reference 1), and was an attempt to quantify the Level of Need of Living through the relation bet ween Ds(Degree of Sufficietncy) and Di(Degree of Importance). The relation formula was: Level of Need of Living=Di×(5-Ds)＋Di×lrl. From the caculated values, some indicators of highest and lowest Level of Need of Living could be cleared and by them the Level of Consumers' Life and Conciousness could be presumed. The main results are as follows. 1. The Level of Need of Living that the indicators of the equity of income allocations, social mobility, judicial equality, and residential amenity showed was the highest, and that of the life of planned expenditure, the development of transportation, the longevity, an the high level of education was the lowest. 2. The rural residents showed the highest Level of Need on the indicators of medical care, culture and basic living expenditures. 3. The higher the perception of social class and the satisfaction of living was, the lower the Level of Need Living was. 4. In general, it was presumed that the Level of Consumer's Life was in the term of sufficiency of the second need, which durable electric consume products were purchased under the intended conciousness of consumers to be as like as others.

• 대한통합의학회지
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• 제7권4호
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• pp.181-191
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• 2019

Purpose : This narrative research study aimed to identify the degree of correlation between hospice awareness and knowledge of and attitude toward advance directives. Methods : A survey was conducted from July 5 to July 15, 2018 with 210 adults in C city, Gyeongsangnam-do. Using the SPSS 21.0 program, the data analysis methods utilized were the independent t-test, one-way ANOVA, Scheffe, and Pearson's correlation coefficients. Results : The degree of hospice awareness was measured according to the general characteristics of the subjects, which were as follows: heard about economic level, importance of religion, heard of hospice, heard about advance directives, and intention to execute advance directives. The knowledge of advance directives had significant differences by age, hospitalization experience, religion, and being the final decision maker for a family problem. The attitude toward advance directives differed significantly by marriage status and the intention to write an advance directives. The relationship between hospice awareness and knowledge and attitude toward advance directives showed a positive significant correlation (r=.47, p<001). The relationship between knowledge of and attitude toward advance directives also indicated a positive significant correlation (r=.20, p=.005). Conclusion : This study provided basic data to inform promotion of hospice awareness and an educational intervention about advance directives.

• 한국항해항만학회지
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• 제38권3호
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• pp.203-209
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• 2014

As a sense of practical field, most researchers emphasize the importance of safety management to prevent marine accidents. The purpose of this paper is to develope a new safety evaluation method using Safety Index (SI) which is to measure the emotional feeling of navigation officer by traffic situations. In this study, the questionnaires with SI are used to investigate the degree of sensing levels of navigation officers according to the navigation situations. In addition, the traffic data obtained from AIS (Automatic Identification System) data are used to give actual situations in the questionnaire investigation. As results of questionaries investigations based upon the AIS data, it is shown that the Safety Index can be used as a criterion to determine the safety levels of ship navigating in a coastal areas.

• 한국경영과학회지
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• 제36권4호
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• pp.125-141
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• 2011

There have been some research papers on financial services marketing, but there are only few exploratory studies that analyze characteristics of financial consumers in Korea. This study examines, based on FGI and web survey results, which factors consumers consider more important when choosing their financial services. I found that 'product profitability' is the most important factor when consumers choose their financial services, followed by 'relational benefits', 'convenience', 'product diversity', 'company stability', 'branch satisfaction', and 'social responsibility' in order of importance. The study also showed that there are differences in perception of these important factors depending on the types of consumers such as gender, age, size of financial assets, degree of risk-taking, and main financial company they are using. This study hopefully provide implications to marketing managers in financial services that they could decide which factors they have to focus on more when planning marketing strategies. Another objective of this study is to provide useful insights to the future researchers in financial services marketing.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.284-289
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• 2008

The purpose of this study is to examine the consciousness of residents and managers in multi-family housing management. Research methods used in this study were survey, field study. The parts of evaluation tool are composed of maintenance, operating management, residential life management. The evaluation tool of questionnaire got contents through documents research. This study indicates; first, residents' evaluation about the degree of satisfaction was totally lower than its importance. Specially, perception on residential life management was lowest. Second, it seems that managers assume indifferent attitude toward management works. It was caused by low pay, inferior work environment, and residents' exceeding interferences. In future, such efforts as residents participation, improvements of managerial work environment are required for the housing management efficiency.