• 유통과학연구
• /
• 제21권6호
• /
• pp.13-20
• /
• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

• 유통과학연구
• /
• 제13권4호
• /
• pp.89-98
• /
• 2015

Purpose - In today's globalized and modern business environment, corporate social responsibility (CSR) activities are considered to be essential for the sustainable development of enterprises. In addition, the corporate philanthropy that is related to CSR practices, as well as their being capable of reducing the anti-corporate sentiment of people have facilitated a qualitative forward leap into the quantitative growth phase. This study aims to undertake a comparative evaluation of corporate philanthropy through the Importance-Performance Analysis (IPA) method focusing on service and manufacturing industries, and to eventually determine a differentiated approach that is needed for corporate philanthropy. Research design, data, and methodology - The survey responses were collected through online research on specialized companies from consumers nationwide who were aged from 20 to 60 and who are aware of corporate philanthropy. A total of 408 sheets of questionnaire survey were used. Frequency analysis was undertaken in this study. The interviewees had demographic characteristics of gender: 206 males (50.5%) and 202 females (49.5%). They also had demographic characteristics of age: 82 people were over 20 (20.1%), 96 over 30 (23.5%), 105 over 40 (25.7%), and 125 over 50 (30.7%) years of age. The distribution of interviewees' residences is as follows: 154 persons (37.7%) in the Special City, 102 persons (25.0%) in the Metropolitan City, and 152 persons (37.3%) in the Provincial Region. The interviewees have been working for the following companies: 34 persons (8.3%) in LG Display, 80 (19.6%) in KT&G, 49 (12.0%) in Amore Pacific, 42 (10.3%) in KIA Motors, 47 (11.5%) in SBS, 52 (12.8%) in Shinhan Bank, 86 (21.1%) in Asiana Airlines, and 18 (4.4%) in Hyundai Department Store. We applied the paired t-test for the IPA analysis. PASW Statistics 18 was used for statistical analysis. Results - The results of IPA analysis indicated that the importance and performance degrees in both manufacturing and service industries were significantly different. Major empirical results showed that, in consumer, social, economic, philanthropic, and environmental dimensions, in the sub-factors of philanthropy activities in both manufacturing and service industries, the importance degree was found to be higher than performance degree. Further, the average difference between importance degree and performance degree by the sub-factors of philanthropy activities. On the other hand, the average difference of environmental dimension was found to be highest in both service and manufacturing industries. Thus, while consumers consider the philanthropy activities of the environmental dimension as most important, actual companies treat performance of philanthropy activities of the environmental dimension insufficiently or negligibly to some degree. Conclusions - The differentiated approach method that is required for corporate philanthropy may be proposed to uplift corporate accomplishments by analyzing the IPA of the attributes of the sub-factors of corporate philanthropy. This is, to an extent, insufficient in the existing studies related to the use of the IPA technique, and it shows the items that are to be conducted intensively.

• Journal of Korean Neurosurgical Society
• /
• 제62권5호
• /
• pp.519-525
• /
• 2019

Objective : The circadian pattern of the onset time of aneurysmal subarachnoid hemorrhage (aSAH) has been reported by various authors. However, the effect of the degree of physical exertion on the circadian pattern has not been studied in detail. Therefore, we conducted this study to investigate the effect of physical exertion on the circadian pattern of aSAH. Methods : Of the 335 patients presenting with aSAH from January 2012 to December 2017, 234 patients with identifiable onset time and metabolic equivalent (MET) values were enrolled. The onset time of aSAH was divided into 4-hour intervals. The patient's physical exertion was then assessed on a scale between 1 and 8 METs using generally accepted MET values, and categorized into two groups-light exertion (1 to 4 METs) and moderate to heavy exertion (5 to 8 METs)-to determine the effect of the degree of physical exertion on the onset time distribution of aSAH. Multivariate analysis was used to calculate the odds ratio (OR) between the two groups to determine the effect of the degree of physical exertion on each set of time periods. Results : There was a definite bimodal onset pattern that peaked at 08:00-12:00 hours followed by 16:00-20:00 hours (p<0.001). MET values at all time intervals were found to be significantly higher than the night time (00:00-04:00 hours) values (p<0.031). The MET value distribution showed a unimodal pattern that slightly differed from the bimodal distribution of the onset time of aSAH. There were no significant differences in the ORs of each time interval according to the degree of the MET value. Conclusion : This study reaffirmed that aSAH occurs in a bimodal pattern, especially showing the highest prevalence in the morning. Although aSAH could be related to daily activity, there were no significant changes in diurnal variations affected by the degree of physical exertion.

• 정보처리학회논문지D
• /
• 제12D권3호
• /
• pp.471-480
• /
• 2005

웹 기반의 원격 교육에서 평가를 위해 출제되는 문제들은 주로 고정 출제나 무작위 출제 방식 또는 난이도에 따른 자동 출제 방식을 이용하고 있다. 이중에서 난이도에 따른 자동 출제 방식은 해당 문제의 초기 난이도 부여에 대한 객관성과 주어진 난이도를 이용한 보다 효율적인 문제의 출제 그리고 출제된 문제들에 대한 학습자들의 평가 결과로서 해당 문제들의 난이도를 재조정하는 것이 문제의 핵심이라 할 수 있다. 본 논문에서는 웹 기반의 학습 시스템에서 평가를 위한 자동 출제 방식을 이용함에 있어서 첫째, 난이도뿐만 아니라 학습 범위를 함께 고려한 새로운 난이도별-영역별 문제 출제 알고리즘을 제시하고 둘째, 평가 결과를 바탕으로 해당 문제들의 난이도를 다시 조정하는데 있어서는 학습자들의 학습 능력을 고려한 새로운 난이도 재조정 알고리즘을 제시한다. 제시된 알고리즘을 구축된 웹기반 학습 시스템에서 기존 알고리즘과 비교 분석해 본 결과 보다 효율적임을 확인할 수 있었다.

• 한방재활의학과학회지
• /
• 제18권3호
• /
• pp.99-118
• /
• 2008

Objectives : This study aimed to understand the satisfaction degree of patients due to traffic accident(TA) in order to provide basic data which would give help not only to improve the quality of services, but also to strengthen the competitiveness of oriental medical hospitals on sequela of TA patients. Methods : The data were collected from inpatients and outpatients who answered a self-report questionnaire. Independent t-test, analysis of variance(ANOVA), $X^2$-test, correlation analysis were used for data analysis. Results : According to the research on medical satisfaction degree, the overall satisfaction degree was 4.141. On each field, satisfaction degree related to the doctor service recorded the highest degree among others(4.474). Satisfaction degree related to the appropriateness of service was the second(4.091). On the other hand, satisfaction degree of using procedure was the lowest degree(3.857). On the difference of degrees of satisfaction by general characteristics, patients who were unemployed houseworker group showed lower doctor service satisfaction degree than that of other groups. However, on the difference of degrees of satisfaction related to other general characteristics, there were no significant differences(p<0.05). Conclusions : The service distribution of oriental medical hospital was almost equal without concentrating on specified social classes.

• Journal of the Optical Society of Korea
• /
• 제7권3호
• /
• pp.145-149
• /
• 2003

The anisotropy of electron energy distribution in oxygen plasmas produced by a high intensity laser was investigated by using polarization spectroscopy. An ultra-short pulsed laser with a pulse duration of 66.5 fs and a power density of $1 {\times} 10^17/ W/$\textrm{cm}^2$$ was used. At this power density and pulse duration, the plasma was generated predominantly by optical field ionization. The degree of polarization of OVI 1s$^2$2p$^2$p2- 1s$^2$4d$^2$D$^{0}$ (J = 1/2-3/2 and 3/2-5/2) transition line at 129.92 $\AA$ was measured. O VI 1s$^2$2p$^2$P$^2$ -1s$^2$4s$^2$S$^2$ (J = 1/2-1/2 and 3/2-1/2) transition line at 132.26 $\AA$ was used to calibrate the sensitivity of the optical system. The dependencies of the degree of polarization on the initial gas density and on the laser polarization were investigated. When the laser polarization was changed from a linear to a circular polarization, the degree of polarization was decreased. When the initial gas density was increased, the degree of polarization was decreased.

• Earthquakes and Structures
• /
• 제11권1호
• /
• pp.165-178
• /
• 2016

The goal of energy-based seismic design is to obtain a structural design with a higher energy dissipation capacity than the energy dissipation demands incurred under earthquake motions. Accurate estimation of the story hysteretic energy demand of a multi-story structure is the key to meeting this goal. Based on the assumption of a mode-equivalent single-degree-of-freedom system, the energy equilibrium relationship of a multi-story structure under seismic action is transformed into that of a multi-mode analysis of several single degree-of-freedom systems. A simplified equation for the estimation of the story seismic hysteretic energy demand was then derived according to the story shear force and deformation of multi-story buildings, and the deformation and energy relationships between the mode-equivalent single-degree-of-freedom system and the original structure. Sites were categorized into three types based on soil hardness, namely, hard soil, intermediate hard (soft) soil, and soft soil. For each site type, a 5-story and 10-story reinforced concrete frame structure were designed and employed as calculation examples. Fifty-six earthquake acceleration records were used as horizontal excitations to validate the accuracy of the proposed method. The results verify the following. (1) The distribution of seismic hysteretic energy along the stories demonstrate a degree of regularity. (2) For the low rise buildings, use of only the first mode shape provides reasonably accurate results, whereas, for the medium or high rise buildings, several mode shapes should be included and superposed to achieve high precision. (3) The estimated hysteretic energy distribution of bottom stories tends to be underestimated, which should be modified in actual applications.

• 산경연구논집
• /
• 제12권2호
• /
• pp.29-40
• /
• 2021

Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

• 보건교육건강증진학회지
• /
• 제21권1호
• /
• pp.25-43
• /
• 2004

This study is aimed at determining stress and the degree of stress coping among nurse as well as such general characteristics as daily life styles, duty, and socio-demographic characteristics of that group. 525 nurses, from four university hospitals in Daejeon city underwent a self-administered questionnaire during the 3-week period from July. 21 to August. 9, 2003. The questions focused on general characteristics including： socio-demographic and duty characteristics, daily life styles, and stress and methods of coping with stress. Based on the distribution of degree of stresses, 66.1% of the study subjects were at the potential risk of stress, with the high risk group constituting 30.3% and the normal group 3.6%. The stress and the degree of stress coping were shown to be affected by socio-demographic and job-related characteristics as well as daily life styles. The group at higher risk of stress was shown to have a lower degree of coping with stress, implying that a lower degree of coping with stress would in turn heighten the occurrence of stress. Therefore, it is required to develop an effective strategy that includes stress-reduction programs available in the field and prompting further build-up of comprehensive stress-management programs.

• 한국의류학회지
• /
• 제21권1호
• /
• pp.182-193
• /
• 1997

The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.