• 인지과학
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• 제7권1호
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• pp.85-103
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• 1996

본논문은 조직문화 유형에 따라 종업원의 직무인지도에 차이가 존재하는가에 관한 연구이다.이미 많은 선행 연구를 통해 조직문화 유형과 조직성과간의 관계규명이 이루어져 왔지만 본 논문에서는 Rousseau가 제시한 조직문화 모형을 적용시켜 조직내 종업원들의 직무인지도 차이에 관한 연구를 시도하였다.Rousseau의 조직문화모형은 건설형문화,수동적 방어형 문화, 적극적 방어형 문화의 3가지로 구분되는데 각 문화와 종업원의 직무인지도간에 어던 특성이 존재하는가를 실증적으로 검증해 보았다.건설형 문화형태의 조직구성원은 결과변수로 채택한 태도변수간에 매우 긍적적인 특성을 보이고 있었다.방어형 문화형태의 하나인 수동적 방어형 문화형태의 조직구성원은 태도변수값이 모두 마이너스를 나타냈으므로 역의 관계가 있음을 알 수 있었다. 반면에,적극적 방어형 문화형태의 결과는 건설형 문화형태와는 비교할 수 없지만 수동적 방어형 문화 형태의 결과에 비해서는 약간 긍정적인 관계로 나타났다.그러므로,조직성과 향상을 위해서는 조직문화의 형태가 건설형 문화형태를 갖도록 하고 방어적인 문화형ㅇ태를 최적화하도록 조직문화를 개발시키는 것이 바람직한 것으로 본 연구를 통해서도 확인 할수 있었다.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.115-135
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• 2012

Currently, smart signage as a new kind of advertisement media has been widely used and has had a significant effect on consumers. In this study, we examine the impact on the attitude towards smart signage advertisement based on the Ducoffe's Web advertisement model. In particular, we investigate how the advertising factors (interaction, informativeness, irritation, and entertainment) as well as the contextual factors (localization, immediacy, and personalization) have effects on the value and attitude towards smart signage advertisement. Furthermore, we examine the moderating effect of individual defensive propensity on the relationship between affecting factors and the advertising value. By analyzing 192 samples from undergraduates, we found that four out of seven factors have significant effects on the value towards smart signage. More specifically, for advertising factors, informativeness and irritation have positive effects on the advertising value. For contextual factors, on the other hand, localization and entertainment have positive effects on the value towards smart signage. Besides, we discovered that the defensive propensity moderate the relationship between localization and the advertising value.

• 대한인간공학회지
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• 제35권6호
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• pp.611-619
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• 2016

Objective:This study aims to analyze the relationships between personality factors measured by Minnesota Multiphasic Personality Inventory (MMPI) scales and the indices of safety and health in the shipbuilding industry. Background: Many researches reported that there were significant relationships between some MMPI subscales and traffic and industrial accidents. Method: This study analyzes 230 male workers in shipyard for their MMPI scores gathered during recruitment process and their safety and health indices from the performance record during their working period. ${\chi}^2-test$ and one-way ANOVA are used for finding the statistical significance for personality factors. The conventional grouping rule for MMPI scales and other grouping criteria considering the attitude of positive answer for the MMPI test during recruitment process are used for analysis. Results: The Hypomania (Ma) and Psychopathic Deviate (Pd) scales of the MMPI are the main factors related to the safety and health related indices for most grouping rules. Depression (D), Psychasthenia (Pt), Hypochondriasis (Hs), Schizophrenia (Sc), and Masculinity and Femininity (Mf) scales are also related to the safety and health indices. Conclusion and Application: The results can be used for understanding the psychological factors in human behaviors and safety and can help professional personnel take the necessary steps in improving safety on the job and also in providing the effective teaching of safe work methods.

• 경영과정보연구
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• 제34권5호
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• pp.251-276
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• 2015

오늘날 많은 기업들이 기업가치를 높이기 위해 최선을 다하고 있지만 이러한 모든 기업들은 위기로부터 자유롭지 못한다. 이와 더불어 위기에 대한 대처의 부족으로서 어려움을 겪고 있는 기업 또한 어렵지 않게 볼 수 있다. 본 연구는 기업의 위기상황에서 기업이 수행하는 위기대응전략(방어적vs수용적)에 대한 소비자들의 태도에 대해 살펴 보았다. 또한 기업이 실시하는 위기대응전략과 기업의 위기 유형(역량 차원vs사회적 책임 차원)간의 상호작용에 대해서도 살펴 보았다. 이와 더불어 기업이 위기상황을 맞기 전에 실시하는 공익연계 마케팅의 메시지 유형(추상적vs구체적)과 위기상황 이후에 실시하는 위기대응전략간의 상호작용에 대해서 역시 살펴 보았다. 또한 이러한 결과는 소비자의 공익연계 마케팅에 대한 관여도를 공변량으로 통제한 후에도 같은 결과가 나타나는지에 대해서도 살펴 보았다. 본 연구의 주요 결과는 다음과 같다. 첫째, 위기대응전략에 따라 기업의 위기대응은 방어적 전략보다 수용적 전략의 자세를 갖추는 것이 소비자의 태도에 더욱 더 호의적인 것으로 나타났다. 둘째. 기업의 위기대응전략과 기업의 위기 유형간에 유의한 상호작용이 존재하는 것으로 나타났다. 셋째. 기업의 위기대응전략은 공익연계 마케팅 메시지 유형간에 유의한 상호작용이 존재하는 것으로 나타났다. 마지막으로 관여도는 공변량으로서 유의한 효과를 드러냈으며 관여도를 통제한 후에도 기업의 위기대응전략, 기업의 위기 유형, 공익연계 마케팅 메시지 유형간에도 상호작용을 확인할 수 있었다. 연구의 결론 부분에서는 연구결과로 인한 시사점과 한계점, 향후 연구에 대하여 그 방향을 제시하였다.

• 동의신경정신과학회지
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• 제20권3호
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• pp.217-227
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• 2009

Objectives : The purpose of this study was to investigate personality traits of oriental medical students in graduating class by using the Minnesota Multiphasic Personality Inventory (MMPI). Methods : The subjects of this study were 164 (male 108, female 56) oriental medical students in Busan. MMPI scores were analyzed about validity scales, clinical scales and personality disorder scales in aspects of whole student, attendant year, gender and ages. Results & Conclusions : First, The average scores of MMPI scales showed that oriental medical students in graduating class lay within the range of normal. There was no difference among attendant years, and averages of each year made little difference to whole student. The students belonged to 'defensive group' that were doing adaptive defense relatively Second, in comparison with gender, female students got more social adaptability and less stress than male students. In comparison with ages, group of $28{\sim}42$ years old tended to make up themselves with defensive attitude.

• 한국산학기술학회논문지
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• 제11권10호
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• pp.3700-3706
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• 2010

노인 인구의 급증과 함께 노인성 치매 문제와 노인들을 위한 기능성 게임에 대한 관심이 증대되고 있다. 본 연구에서는 노인용 기능성 게임 개발을 위한 기초조사로서 치매에 대한 태도 유형과 그 특성을 Q 방법론과 설문조사를 통해 연구하였다. 연구 결과, 치매에 대한 태도는 방관하는 이상주의형, 도망가고 싶은 의무방어형, 적극적 현실주의형, 고생하신 어른에 대한 보은형의 네 유형으로 구분되었다. 각 유형 별 컴퓨터/ 인터넷 이용 빈도, 치매 관련 게임 이용 여부, 치매 예방용 기능성 게임 이용 의사 설문 조사한 결과, 방관하는 이상주의형과 적극적 현실주의형이 향후 치매 예방용 기능성 게임의 잠재적 사용자 집단이 될 것으로 예상되었다. 본 연구는 향후 기능성 게임뿐만 아니라 치매와 관련한 다양한 제도나 정책들이 제안될 때 기초자료로 활용할 수 있는 치매에 대한 태도와 각 유형별 특성을 탐색하였다는데 그 의의가 있다.

• 보건교육건강증진학회지
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• 제19권2호
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• pp.99-113
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• 2002

While the use of radiation in the medical field provides diagnosis and treatment with important benefits, we cannot deny that the radiation bombing causes some hindrances. The expansion of radiation use in modem medicine is essential, so the radiation use and preparation of proper measure for safety management has risen as a pressing subject. Therefore, in order to make defensive plans for the prevention of health obstacles to general users of radiation and for the provision of basic data of the health education programs to radiation workers by grasping the knowledge, attitude and behavior towards the radiation safety management of radiation workers in each medical institution and by analyzing the factors that affect the actions of radiation safety management, in this study we conducted questionnaires from September 26 to November 5, 2001 targeting 805 radiation workers in 108 medical institutions including university hospitals, general hospitals, hospitals, clinics and public health centers etc. located in Seoul, four metropolitan cities and small and medium cities, and has obtained the following results. 1. The average point of knowledge on the radiation safety management was 10.96 out of 15. As for the general characteristics, the level of knowledge on radiation safety management was higher with older age, high education background and longer career. 2. The average point of attitude on the radiation safety management was 66.36 out of 75. The attitude point for general characteristics were higher with higher education background, longer career and in case of universities, the level of attitude on the radiation safety management was high. 3. The average of action points on the radiation safety management was 56.09 out of 75. In general characteristics, the action level of radiation safety level was higher with older age, longer career, and the reception of radiation education and in case of university hospitals. 4. It is analyzed that the relation of knowledge, attitude and behavior on the radiation safety management is higher as the levels of knowledge and attitude on the radiation safety management is higher. 5. As a result of analyzing the factors that affect the knowledge on the radiation safety management, the variables that can be explained best was in the order of ‘the behavior on the radiation safety management’, ‘work career’, ‘the attitude on the radiation safety management’, and ‘school career’. 6. As a result of analyzing the factors that affect the attitude on the radiation safety management, the variables that can be explained best was in the order of ‘the behavior on the radiation safety management’, ‘the knowledge on the radiation safety management’, and ‘school career’. 7. As a result of analyzing the factors that affect the behavior on the radiation safety management, the variables that can be explained best was in the order of ‘the attitude on the radiation safety management’, ‘the knowledge on the radiation safety management’, and ‘the frequency of radiation education

• 한국빅데이터학회지
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• 제2권1호
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• pp.27-39
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• 2017

기업은 자사의 브랜드 이미지 제고, 제품의 홍보와 고객관리를 위해 소셜 네트워크 서비스를 적극적으로 활용하고 있다. 나아가 기업의 위기상황에 대한 실시간 대응 채널로서 소셜 네트워크 서비스의 사용은 확장되고 있다. 특히, 기업의 예상치 못한 위기상황이 소셜 네트워크 서비스를 통해 전파되는 경향이 있다는 점에서 기업의 소셜 네트워크 서비스를 통한 위기대응은 효과적이다. 이러한 대응은 소비자의 기업의 이미지 형성에 큰 영향을 끼친다. 본 연구는 기업의 소셜 네트워크 서비스 대응 사례를 태도(수용적 vs. 방어적)와 속도(빠른 대응 vs. 느린 대응)로 구분하여 소셜 네트워크 서비스 상의 위기 관련 트위터 버즈의 지속기간을 분석하였다. 12개의 기업 위기 대응 사례에 대한 트워터 데이터를 분석자료로 하여 분석하였다. 분석결과는 기업의 위기대응 전략 수립 및 위기별 대응전략 수립에 기본자료로 활용될 수 있다.

• 유통과학연구
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• 제19권3호
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• Strategy21
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• 통권33호
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• pp.37-64
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• 2014

The year 2010 has been regarded as a year of China's assertive diplomacy. A series of China's behavior--including China's critical reaction to the U.S. for its sales of weapons to Taiwan, the Dalai Lama's visit to President Obama, China's arbitrary designation of 'core interests' over the South China Sea, China's inordinate reactions to the sinking of the Cheonan and Yeonpyeong bombardment, and China's activities in the Senkaku/Diaoyu island areas--has served as the witnesses to China's assertive diplomacy in 2010. The major causes of China's assertive diplomacy can be summed up by three factors: potential power transition from U.S. to China; emerging China's nationalism; and the recession of the Tao Guang Yang Hui as a diplomatic principle. But a majority of Western sinologists claim that China's assertive diplomacy is defensive in terms of its character. China's neighboring states, however, perceive its assertive diplomacy as diplomatic threat. Due to these states' geographical proximity and capability gaps with China, these neighbors experience difficulties in coping with China's behavior. In particular, China's coercive economic diplomacy, in which China tends to manipulate the neighbors' economic dependency on China for its diplomatic leverage, is a case in point for China's assertive diplomacy. China's assertiveness seems to be continued even after the inauguration of Xi Jinping government. Although the Xi government's diplomatic rhetorics in "New Type of Great Power Relationship" and the "Convention for Neighboring States Policy" sound friendly and cooperative, its subsequent behavior, like unilateral announcement of Chinese Air Defense Identification Zone (CADIZ), does not conform with its rhetoric. Overall, China's assertiveness has been consolidated as a fashion of its diplomacy, and it is likely to continue in its relations with neighbors. As a neighboring state, the ROK should approach to it with more balanced attitude. In addition, it needs to find out a new diplomatic leverage to deal with China in accordance with its security environment, in which China plays a growing role.