• 제목/요약/키워드: Defection Prevention

검색결과 11건 처리시간 0.026초

A dynamic procedure for defection detection and prevention based on SOM and a Markov chain

  • Kim, Young-ae;Song, Hee-seok;Kim, Soung-hie
    • 한국산학기술학회:학술대회논문집
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    • 한국산학기술학회 2003년도 Proceeding
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    • pp.141-148
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    • 2003
  • Customer retention is a common concern for many industries and a critical issue for the survival in today's greatly compressed marketplace. Current customer retention models only focus on detection of potential defectors based on the likelihood of defection by using demographic and customer profile information. In this paper, we propose a dynamic procedure for defection detection and prevention using past and current customer behavior by utilizing SOM and Markov chain. The basic idea originates from the observation that a customer has a tendency to change his behavior (i.e. trim-out his usage volumes) before his eventual withdrawal. This gradual pulling out process offers the company the opportunity to detect the defection signals. With this approach, we have two significant benefits compared with existing defection detection studies. First, our procedure can predict when the potential defectors could withdraw and this feature helps to give marketing managers ample lead-time for preparing defection prevention plans. The second benefit is that our approach can provide a procedure for not only defection detection but also defection prevention, which could suggest the desirable behavior state for the next period so as to lower the likelihood of defection. We applied our dynamic procedure for defection detection and prevention to the online gaming industry. Our suggested procedure could predict potential defectors without deterioration of prediction accuracy compared to that of the MLP neural network and DT.

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Defection Detection Analysis Based on Time-Dependent Data

  • Song, Hee-Seok;Kim, Jae-Kyeong;Chae, Kyung-Hee
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2002년도 추계정기학술대회
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    • pp.445-453
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    • 2002
  • Past and current customer behavior is the best predicator of future customer behavior. This paper introduces a procedure on personalized defection detection and prevention for an online game site. The basic idea for our defection detection and prevention is adopted from the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behavior (i.e. trim-out their usage volume) before their eventual withdrawal. For this purpose, we suggest a SOM (Self-Organizing Map) based procedure to determine the possible states of customer behavior from past behavior data. Based on this representation of the state of behavior, potential defectors are detected by comparing their monitored trajectories of behavior states with frequent and confident trajectories of past defectors. The key feature of this study includes a defection prevention procedure which recommends the desirable behavior state for the ext period so as to lower the likelihood of defection. The defection prevention procedure can be used to design a marketing campaign on an individual basis because it provides desirable behavior patterns for the next period. The experiments demonstrate that our approach is effective for defection prevention and efficient for defection detection because it predicts potential defectors without deterioration of prediction accuracy compared to that of the MLP (Multi-Layer Perceptron) neural network.

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SOM을 이용한 온라인 게임 제공업체의 고객이탈방지 방법론 (A Defection Prevention Procedure using SOM for On-line Game Providers)

  • 김재경;채경희;송희석
    • 경영과학
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    • 제21권3호
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    • pp.85-99
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    • 2004
  • The retention of customer is an increasingly pressing issue in today's competitive environment. The proposes of this paper is a personalized defection detection and the procedure of prevention based on economic analysis of customer defection possibility, and behaviour state transition cost. This procedure is based on the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behaviour before their eventual withdrawal. In this procedure, the SOM(Self-Organizing Map) is used to determine the possible states of customer behaviour from past behaviour data, and to prevent the defection of potential defectors, the proposed procedure recommends the desirable behaviour state for the next period based on the analysis of transition cost. and likelihood of defection. The case study has been conducted for a Korean on-line game provider to evaluate of this procedure.

A Personaliz Customer Retention Procedure For Internet Game Site Based on the Self-Organizing Map and Association Rule Mining.

  • Song Hee Seok;Kim Jae Kyeong;Kim Soung Hie;Chae Kyung Hee
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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    • pp.306-311
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    • 2002
  • This paper propose a personalized defection detection and prevention procedure based on the observation that potential defectors have tendency to take a couple of months or weeks. For this purpose, possible states of customer behavior are determined from past behavior data using SOM (Self-Organizing Map). For the evaluation of the proposed procedure, a case study has been conducted for a Korean online game site. The result demonstestes that the proposed procedure can assist defection prevention effectively and detect potential defectors without deterioration of prediction accuracy comparison to prediction by MLP. Our procedure can be applied to various service industries that can capture fluent customer behavior data such as telecommunications, internet access services, and content services, too.

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옥상 방수에 있어서 폴리우레탄 도막방수의 하자발생 유형에 관한 연구 (A Study on the Defect Causes Type for Poly-Urethane Waterproofing in Roof)

  • 신형존
    • 한국건설관리학회논문집
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    • 제6권3호
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    • pp.128-134
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    • 2005
  • 방수공사의 중요성에 의해 그간 다양한 방수 재료 및 공법이 개발되었고 옥상바닥 방수공법으로 현재 합성고분자의 신장성, 탄성, 내구성 등이 뛰어날 폴리우레탄 도막방수재가 많이 보편화되어 성능이 높아지면서 시장점유율도 급증하게 되었다. 이에 방수성은 향상되었지만 이것 또한 방수결함이 빈번히 발생되고 있어 하자발생률이 감소되지는 않고 있는 실정이다. 이러한 측면에서 본 연구는 옥상방수에 있어서 폴리우레탄 도박방수를 중심으로 방수결함 유형 및 하자원인을 분석함으로써 향후 하자 재발방지를 위한 기초 자료로 활용하고자 한다. 순천지역을 대상으로 한 13개 현장 조사 결과 바탕의 평면불량으로 인한 물고임 현상이 $25\%$로 가장 많이 나타났고, 바탕의 건조불량으로 인한 부풀음 박리 현상이 $15\%$ 순으로 나타났으며 들뜸 $14\%$, 파단 $11\%$, 기타 순으로 결함이 발생되었다.

Class 1000 클린룸에서 편류 개선에 관한 연구 (A Study on the Improvement of Airflow Deflection in a Cleanroom of Class 1000)

  • 노광철;이승철
    • 설비공학논문집
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    • 제22권4호
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    • pp.225-233
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    • 2010
  • We performed 3 dimensional numerical study on the improvement of the airflow deflection in the cleanroom of Class 1000, which is presently operated for the manufacturing process in Korea. The Deflection angle and the non-uniformity were investigated to analyze the airflow characteristics and the performance of cleanroom with variations of the cleanroom occupancy state, the filters' arrangement, and the floor return air system. From the numerical results, we found out that the airflow pattern of the cleanroom is more unidirectional and stable in the condition of at-rest than in the condition of as~built. It is due to that the equipments installed in the cleanroom play a role like partitions, which prevent the airflow from inclining toward the recirculation air duct. And it is needed to arrange the filter units parallel to the equipments array without a gap between them for maintaining the unidirectional airflow pattern. Finally, we knew that it is very important to install the partition like the eyelid above the equipment to keep the unidirectional airflow around the equipments and remove the contaminants quickly.

중년 남성에서 혈압과 관련한 허리-엉덩이 둘레비 산출 (A Distribution of Waist-hip Ratio Associated with the Blood Pressure in Middle-aged Men)

  • 김대성;김재용;안윤옥;배종면
    • Journal of Preventive Medicine and Public Health
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    • 제32권3호
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    • pp.395-399
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    • 1999
  • Backgroud: Excess abdominal fat, expressed as an increased ratio of waist to hip circumferences (WHR), is independently associated with higher levels of blood pressure. Although a WHR greater than 1.0 in men has been shown to predict complications from obesity, the WHR has not been evaluated in all ethnic groups. Methods: In order to ascertain the association between WHR and classification of blood pressure and to investigate the critical value of WHR as a predictive factor of hypertension in Korean middle-aged men, we compared the mean of WHRs according to the classification of blood pressure in Seoul Cohort participants. Results: Through a surrey of direct measurement of waist and hip girth, 452 subjects were recruited from the cohort. The mean of WHR was 0.88 and its standard deviation was 0.04. The mean of WHRs was higher in the systolic blood pressure group (above 140 mmHg), diastolic blood pressure group (above 90 mmHg), and hypertension group than in the systolic blood pressure group (below 140 mmHg), diastolic blood pressure group (below 90 mmHg), and normotensive group, respectively. And WHR of above 0.89 was associated with hypertension (z-value =6.66). Conclusion: It is necessary for Korean males with WHR greater than 0.89 to recommend the primary prevention and early defection of hypertension.

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이동식 크레인 사고사망재해 심층분석 연구 (A study on Cause Analyses of Fatal injuries by the Mobile Cranes)

  • 신운철;여현욱;권준혁;이관형
    • 대한안전경영과학회지
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    • 제18권1호
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    • pp.9-15
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    • 2016
  • In this study, the current regulations to be adequate in industrial site have to be renew in order to prevent the fatal injuries by mobile cranes. Fatal injury analyses were conducted with several accident cases by the mobile cranes. For each accident, the causes of the injuries were examined and proper safety measures were proposed. This study proposed a revision of the standard guideline as an accident prevention measures through in-depth analysis of fatal accidents. First, fatality rate per 10,000 persons by the mobiles cranes was 0.57 in 2011. Second, the in-depth analysis of the mobile crane accidents showed that the main factors of the accidents were the overturn of mobile crane, the fracture of connection part between mobile crane boom and rope, the breaking of rope and the misunderstanding over the signal between a mobile crane driver and workers around a mobile crane. Third, the order of high defection of connecting parts was bucket bolt, bracket and extension parts. Fourth, since there were several cases of overturn of mobile crane by itself in the in-depth analysis of the mobile crane, the over slop-proof device was proposed as the main alternative in this study. Fifth, the revision of standards of safety factor that shall be more than 10, of connecting parts of mobile crane was proposed.

북한예방의학회지 ($1997{\sim}2006$) 게재논문의 핵심어 네트워크 분석 (Keywords Network Analysis of Articles in the North Korean Journal of Preventive Medicine $1997{\sim}2006$)

  • 정민수;정동준;최만규
    • Journal of Preventive Medicine and Public Health
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    • 제41권6호
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    • pp.365-372
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    • 2008
  • Objectives : There are very few researches on North Korea's academic activities. Furthermore, it is doubtful that the available data are reliable. This study investigated research activities and knowledge structure in the field of Preventive Medicine in North Korea with a network analysis using co-authors and keywords. Methods : The data was composed of the North Korean Journal of preventive medicine ranged from Vol. 1 of 1997 to Vol. 4 of 2006. It was the matrix of 1,172 articles by 1,567 co-authors. We applied R procedure for keywords abstraction, and then sought for the outcome of network forms by spring-KK and shrinking network. Results : To comprehend the whole networks explicitly demonstrated that the academic activities in North Korea s preventive medicine were predisposed to centralization as similar as South Korea's, but on the other aspect they were prone to one-off intermittent segmentation. The principal co-author networks were formulated around some outstanding medical universities seemingly in addition to possible intervention by major researchers. The knowledge structure of network was based on experimentation judging from keywords such as drug, immunity, virus detection, infection, bacteria, anti-inflammation, etc. Conclusions : Though North Korea is a socialist regime, there were network of academic activities, which were deemed the existence of inducive mechanism affordable for free research. Article keywords has laid greater emphasis on experiment-based bacterial defection, sustainable immune system and prevention of infection. The kind of trend was a consistent characteristic in preventive medicine of North Korea haying close correlation with Koryo medical science.

가토 정맥에서 CT 조영제의 혈관외유출 예방을 위한 EDA 시스템의 실험적 연구 (An Experimental Study for the Prevention of CT Contrast Media Extravasation with Extravasation Detection Accessory System in Femoral Vein of Rabbit)

  • 권대철;정석희;양성환;조문선;장근조;김순근;유병규;이종석
    • 한국의학물리학회지:의학물리
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    • 제17권4호
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    • pp.238-245
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    • 2006
  • CT 검사에서 조영제 혈관외유출을 예방하기 위해 EDA 시스템을 개발하여 가토를 대상으로 실험적으로 혈관외유출의 검출 효율을 평가하였다. 7마리의 가토 IV 정맥 부위에 EDA 시스템의 스트레인게이지를 부착하여 조영제를 주입하면서 혈관외유출 검출 효율을 평가하였다. 조영제의 혈관외유출은 7건으로 혈관외유출 용량 $14{\sim}23ml$ (평균 18.86 ml), 혈관외유출 발생시간 평균 11.29초, 평균압력 109.71 psi, EDA 시스템에서 스트레인게이지의 분해능 평균 512.18, 진양성 7건, 진음성 19건, 위양성 2건이었고, 민감도 100%, 특이도 90%로 나타났다. 개발된 EDA 시스템을 가토에 실험적으로 적용하여 소량의 혈관외유출 조영제를 검출하는 효율이 있어 혈관외유출을 예방하는 효과가 있다.

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