• Title/Summary/Keyword: Defection Prevention

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A dynamic procedure for defection detection and prevention based on SOM and a Markov chain

  • Kim, Young-ae;Song, Hee-seok;Kim, Soung-hie
    • Proceedings of the KAIS Fall Conference
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    • 2003.11a
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    • pp.141-148
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    • 2003
  • Customer retention is a common concern for many industries and a critical issue for the survival in today's greatly compressed marketplace. Current customer retention models only focus on detection of potential defectors based on the likelihood of defection by using demographic and customer profile information. In this paper, we propose a dynamic procedure for defection detection and prevention using past and current customer behavior by utilizing SOM and Markov chain. The basic idea originates from the observation that a customer has a tendency to change his behavior (i.e. trim-out his usage volumes) before his eventual withdrawal. This gradual pulling out process offers the company the opportunity to detect the defection signals. With this approach, we have two significant benefits compared with existing defection detection studies. First, our procedure can predict when the potential defectors could withdraw and this feature helps to give marketing managers ample lead-time for preparing defection prevention plans. The second benefit is that our approach can provide a procedure for not only defection detection but also defection prevention, which could suggest the desirable behavior state for the next period so as to lower the likelihood of defection. We applied our dynamic procedure for defection detection and prevention to the online gaming industry. Our suggested procedure could predict potential defectors without deterioration of prediction accuracy compared to that of the MLP neural network and DT.

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Defection Detection Analysis Based on Time-Dependent Data

  • Song, Hee-Seok;Kim, Jae-Kyeong;Chae, Kyung-Hee
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.445-453
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    • 2002
  • Past and current customer behavior is the best predicator of future customer behavior. This paper introduces a procedure on personalized defection detection and prevention for an online game site. The basic idea for our defection detection and prevention is adopted from the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behavior (i.e. trim-out their usage volume) before their eventual withdrawal. For this purpose, we suggest a SOM (Self-Organizing Map) based procedure to determine the possible states of customer behavior from past behavior data. Based on this representation of the state of behavior, potential defectors are detected by comparing their monitored trajectories of behavior states with frequent and confident trajectories of past defectors. The key feature of this study includes a defection prevention procedure which recommends the desirable behavior state for the ext period so as to lower the likelihood of defection. The defection prevention procedure can be used to design a marketing campaign on an individual basis because it provides desirable behavior patterns for the next period. The experiments demonstrate that our approach is effective for defection prevention and efficient for defection detection because it predicts potential defectors without deterioration of prediction accuracy compared to that of the MLP (Multi-Layer Perceptron) neural network.

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A Defection Prevention Procedure using SOM for On-line Game Providers (SOM을 이용한 온라인 게임 제공업체의 고객이탈방지 방법론)

  • Kim Jae-kyeong;Chae Kyung-hee;Song Hee-seok
    • Korean Management Science Review
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    • v.21 no.3
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    • pp.85-99
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    • 2004
  • The retention of customer is an increasingly pressing issue in today's competitive environment. The proposes of this paper is a personalized defection detection and the procedure of prevention based on economic analysis of customer defection possibility, and behaviour state transition cost. This procedure is based on the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behaviour before their eventual withdrawal. In this procedure, the SOM(Self-Organizing Map) is used to determine the possible states of customer behaviour from past behaviour data, and to prevent the defection of potential defectors, the proposed procedure recommends the desirable behaviour state for the next period based on the analysis of transition cost. and likelihood of defection. The case study has been conducted for a Korean on-line game provider to evaluate of this procedure.

A Personaliz Customer Retention Procedure For Internet Game Site Based on the Self-Organizing Map and Association Rule Mining.

  • Song Hee Seok;Kim Jae Kyeong;Kim Soung Hie;Chae Kyung Hee
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.306-311
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    • 2002
  • This paper propose a personalized defection detection and prevention procedure based on the observation that potential defectors have tendency to take a couple of months or weeks. For this purpose, possible states of customer behavior are determined from past behavior data using SOM (Self-Organizing Map). For the evaluation of the proposed procedure, a case study has been conducted for a Korean online game site. The result demonstestes that the proposed procedure can assist defection prevention effectively and detect potential defectors without deterioration of prediction accuracy comparison to prediction by MLP. Our procedure can be applied to various service industries that can capture fluent customer behavior data such as telecommunications, internet access services, and content services, too.

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A Study on the Defect Causes Type for Poly-Urethane Waterproofing in Roof (옥상 방수에 있어서 폴리우레탄 도막방수의 하자발생 유형에 관한 연구)

  • Shin, Hyung-John
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.3 s.25
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    • pp.128-134
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    • 2005
  • Up to now, the various water proofing methods and materials have been developed. For the water proofing methods, poly-urethane membrane method is one of the commonly used and increase market share in water proofing industry due to it's many advantages. However, in spite of it's many advantages over other water proofing methods, water proofing defect occurs frequently. With this respect, the study investigate water proofing defect causes in roof water proofing. The study investigate 13 water proofing construction site in Sunchon city in oder to find urethane membrane defection causes and their type. As a results of the study, the followings are founded. 1) Among various water proofing defection causes, problems of water remain phenomenon due to surface horizontal level defect which occupy $25\;\%$ of total defect causes is the most commonly occur. 2) The second defect cause which occupy $15\;\%$ of total defect causes is the swell up phenomenon due to surface dry problem. For the prevention of water proofing defection in roof using urethane membrane, the followings are recommended. 1) Faultless surface treatment before using urethane membrane 2) Develop improved urethane membrane material 3) Improve urethane membrane construction technique

A Study on the Improvement of Airflow Deflection in a Cleanroom of Class 1000 (Class 1000 클린룸에서 편류 개선에 관한 연구)

  • Noh, Kwang-Chul;Lee, Seung-Chul
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.22 no.4
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    • pp.225-233
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    • 2010
  • We performed 3 dimensional numerical study on the improvement of the airflow deflection in the cleanroom of Class 1000, which is presently operated for the manufacturing process in Korea. The Deflection angle and the non-uniformity were investigated to analyze the airflow characteristics and the performance of cleanroom with variations of the cleanroom occupancy state, the filters' arrangement, and the floor return air system. From the numerical results, we found out that the airflow pattern of the cleanroom is more unidirectional and stable in the condition of at-rest than in the condition of as~built. It is due to that the equipments installed in the cleanroom play a role like partitions, which prevent the airflow from inclining toward the recirculation air duct. And it is needed to arrange the filter units parallel to the equipments array without a gap between them for maintaining the unidirectional airflow pattern. Finally, we knew that it is very important to install the partition like the eyelid above the equipment to keep the unidirectional airflow around the equipments and remove the contaminants quickly.

A Distribution of Waist-hip Ratio Associated with the Blood Pressure in Middle-aged Men (중년 남성에서 혈압과 관련한 허리-엉덩이 둘레비 산출)

  • Kim, Dae-Sung;Kim, Jai-Yong;Ahn, Yoon-Ok;Bae, Jong-Myon
    • Journal of Preventive Medicine and Public Health
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    • v.32 no.3
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    • pp.395-399
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    • 1999
  • Backgroud: Excess abdominal fat, expressed as an increased ratio of waist to hip circumferences (WHR), is independently associated with higher levels of blood pressure. Although a WHR greater than 1.0 in men has been shown to predict complications from obesity, the WHR has not been evaluated in all ethnic groups. Methods: In order to ascertain the association between WHR and classification of blood pressure and to investigate the critical value of WHR as a predictive factor of hypertension in Korean middle-aged men, we compared the mean of WHRs according to the classification of blood pressure in Seoul Cohort participants. Results: Through a surrey of direct measurement of waist and hip girth, 452 subjects were recruited from the cohort. The mean of WHR was 0.88 and its standard deviation was 0.04. The mean of WHRs was higher in the systolic blood pressure group (above 140 mmHg), diastolic blood pressure group (above 90 mmHg), and hypertension group than in the systolic blood pressure group (below 140 mmHg), diastolic blood pressure group (below 90 mmHg), and normotensive group, respectively. And WHR of above 0.89 was associated with hypertension (z-value =6.66). Conclusion: It is necessary for Korean males with WHR greater than 0.89 to recommend the primary prevention and early defection of hypertension.

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A study on Cause Analyses of Fatal injuries by the Mobile Cranes (이동식 크레인 사고사망재해 심층분석 연구)

  • Shin, Woon-chul;Yeo, Hyun-Wook;Kwon, Jun-hyuck;Yi, Kwan-Hyung
    • Journal of the Korea Safety Management & Science
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    • v.18 no.1
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    • pp.9-15
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    • 2016
  • In this study, the current regulations to be adequate in industrial site have to be renew in order to prevent the fatal injuries by mobile cranes. Fatal injury analyses were conducted with several accident cases by the mobile cranes. For each accident, the causes of the injuries were examined and proper safety measures were proposed. This study proposed a revision of the standard guideline as an accident prevention measures through in-depth analysis of fatal accidents. First, fatality rate per 10,000 persons by the mobiles cranes was 0.57 in 2011. Second, the in-depth analysis of the mobile crane accidents showed that the main factors of the accidents were the overturn of mobile crane, the fracture of connection part between mobile crane boom and rope, the breaking of rope and the misunderstanding over the signal between a mobile crane driver and workers around a mobile crane. Third, the order of high defection of connecting parts was bucket bolt, bracket and extension parts. Fourth, since there were several cases of overturn of mobile crane by itself in the in-depth analysis of the mobile crane, the over slop-proof device was proposed as the main alternative in this study. Fifth, the revision of standards of safety factor that shall be more than 10, of connecting parts of mobile crane was proposed.

Keywords Network Analysis of Articles in the North Korean Journal of Preventive Medicine $1997{\sim}2006$ (북한예방의학회지 ($1997{\sim}2006$) 게재논문의 핵심어 네트워크 분석)

  • Jung, Min-Soo;Chung, Dong-Jun;Choi, Man-Kyu
    • Journal of Preventive Medicine and Public Health
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    • v.41 no.6
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    • pp.365-372
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    • 2008
  • Objectives : There are very few researches on North Korea's academic activities. Furthermore, it is doubtful that the available data are reliable. This study investigated research activities and knowledge structure in the field of Preventive Medicine in North Korea with a network analysis using co-authors and keywords. Methods : The data was composed of the North Korean Journal of preventive medicine ranged from Vol. 1 of 1997 to Vol. 4 of 2006. It was the matrix of 1,172 articles by 1,567 co-authors. We applied R procedure for keywords abstraction, and then sought for the outcome of network forms by spring-KK and shrinking network. Results : To comprehend the whole networks explicitly demonstrated that the academic activities in North Korea s preventive medicine were predisposed to centralization as similar as South Korea's, but on the other aspect they were prone to one-off intermittent segmentation. The principal co-author networks were formulated around some outstanding medical universities seemingly in addition to possible intervention by major researchers. The knowledge structure of network was based on experimentation judging from keywords such as drug, immunity, virus detection, infection, bacteria, anti-inflammation, etc. Conclusions : Though North Korea is a socialist regime, there were network of academic activities, which were deemed the existence of inducive mechanism affordable for free research. Article keywords has laid greater emphasis on experiment-based bacterial defection, sustainable immune system and prevention of infection. The kind of trend was a consistent characteristic in preventive medicine of North Korea haying close correlation with Koryo medical science.

An Experimental Study for the Prevention of CT Contrast Media Extravasation with Extravasation Detection Accessory System in Femoral Vein of Rabbit (가토 정맥에서 CT 조영제의 혈관외유출 예방을 위한 EDA 시스템의 실험적 연구)

  • Kweon, Dae-Cheol;Jeong, Seok-Hee;Yang, Sung-Hwan;Cho, Mun-Son;Jang, Keun-Jo;Kim, Sun-Geun;Yoo, Beong-Gyu;Lee, Jong-Seok
    • Progress in Medical Physics
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    • v.17 no.4
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    • pp.238-245
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    • 2006
  • To assess the ability of an extravasation defection accessory (EDA) to detect the clinically important extravascular Injection of iodinated contrast material that was delivered with an automated mechanical power injector. The purpose of this study was to assess the ability of this device during clinically important episodes of extravasation. The EDA system was composed of a strain gage, an amplifier and a computer-based system. In the rabbit experimental cases, there were seven true-positive cases (range of the extravasation volumes: $14{\sim}23 ml$). The algorithm results showed seven true-positive cases (range of the extravasation volumes: $7{\sim}16ml$), nineteen true-negative cases, two false-positive cases and no false-negative cases. The EDA system had a sensitivity of 100% and a specificity of 90% for the detection of clinically important extravasation. The EDA system had good sensitivity for the detection of clinically important extravasation and the EDA system has the clinical potential for the early detection of extravasation of the contrast medium that is administered with power injectors.

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