• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.148-149
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• 2001

• Asian Journal for Public Opinion Research
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• v.5 no.2
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• pp.63-83
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• 2018

This exploratory research investigated the factors that influence foreign tourists' decision to use dental services in Thailand. The questionnaire was used to collect data from foreign tourists who used dental services in a hospital or dental clinic in Thailand. Data from 233 respondents completed questionnaires were analyzed using frequency distribution, percentages, mean, and standard deviation. The findings revealed that respondents were most likely to be Asian (54.5%) followed by European (33.9%), females (64.8%) aged between 26-35 years (39.1%), business owners (45.9%), and came to Thailand with friends (47.6%). Regarding travel purposes and contact with dental services, most of them travel for pleasure (52.89%) and contact the clinic directly through the Internet(63.95%) The health/medical services used included health check-up (34.48%), dental services (29.22%), and day spa/massage (23.23%). The dental treatment that respondents had completed or planned to do included dental check-up (29.87%), tooth cleaning (26.68%), and tooth whitening (11.41%). Based on the influence of $_7P$ factors towards the respondent's decision to use the dental service, it was found that the average mean score range from 4.33-4.15 which were at the high to the very high level of influence to their decisions. The people factor had the highest average mean score (mean 4.33, SD= 0.604)followed by the price factor (mean 4.32, SD= 0.651), which both had the highest level of influence. The physical evidence factor had the lowest mean score (mean 4.15, SD+0.752) which was at the high level of importance. It should be noted that the factor concerning the modern technology and dental equipment (mean 4.33, SD=0.606) and factor on the quality of service (mean 4.43, SD= 0.598) had the highest mean score followed by the total cost of the trip including services being reasonable (mean 4.37, SD=0.582). Regarding the country factor, it was found that this factor also had highest influence level (mean 4.30, SD=0.67) and affordability had the highest mean score (mean 4.39, SD=0.614).

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.401-412
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• 2013

The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.

• Journal of Distribution Science
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• v.13 no.4
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• pp.9-19
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• 2015

Purpose - This study focuses on the use of evaluative criteria software for imprecise market information, and product mapping relationships between design parameters and customer requirements. Research design, data, and methodology - This study involved using the product predicted value method, synthesizing design alternatives through a morphological analysis and plan, realizing the synthesis in multi-criteria decision-making (MCDM), and using its searching software capacity to obtain optimal solutions. Results - The establishment of product designs conforms to the customer demand, and promotes the optimization of several designs. In this study, the construction level analytic method and the simple multi attribute comment, or the quantity analytic method are used. Conclusions - This study provides a solution for enterprise products' multi-goals decision-making, because the product design lacks determinism, complexity, risk, conflict, and so on. In addition, the changeable factor renders the entire decision-making process more difficult. It uses Fuzzy deduction and the correlation technology for appraising the feasible method and multi-goals decision-making, to solve situations of the products' multi-goals and limited resources, and assigns resources for the best product design.

• Journal of Korean Academy of Nursing
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• v.42 no.4
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• pp.453-465
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• 2012

Purpose: The study was done to develop a shared decision-making scale for end-of-life patients in Korea. Methods: The process included construction of a conceptual framework, generation of initial items, verification of content validity, selection of secondary items, preliminary study, and extraction of final items. The participants were 388 adults who lived in one of 3 Korean metropolitan cities: Seoul, Daegu, or Busan. Item analysis, factor analysis, criterion related validity, and internal consistency were used to analyze the data. Data collection was done from July to October 2011. Results: Thirty-four items were selected for the final scale, and categorized into 7 factors explaining 61.9% of the total variance. The factors were labeled as sharing information (9 items), constructing system (7 items), explanation as a duty (5 items), autonomy (4 items), capturing time (3 items), participation of family (3 items), and human respect (3 items). The scores for the scale were significantly correlated among shared decision-making scale, terminating life support scale, and dignified dying scale. Cronbach's alpha coefficient for the 34 items was .94. Conclusion: The above findings indicate that the shared decision-making scale has a good validity and reliability when used for end-of-life patients in Korea.

• Journal of Communications and Networks
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• v.17 no.3
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• pp.213-220
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• 2015

In this paper, we present a reliability-based iterative proportionality-logic decoding algorithm for two classes of structured low-density parity-check (LDPC) codes. The main contributions of this paper include: 1) Syndrome messages instead of extrinsic messages are processed and exchanged between variable nodes and check nodes, which can reduce the decoding complexity; 2) a more flexible decision mechanism is developed in which the decision threshold can be self-adjusted during the iterative process. Such decision mechanism is particularly effective for decoding the majority-logic decodable codes; 3) only part of the variable nodes satisfying the pre-designed criterion are involved for the presented algorithm, which is in the proportionality-logic sense and can further reduce the computational complexity. Simulation results show that, when combined with factor correction techniques and appropriate proportionality parameter, the presented algorithm performs well and can achieve fast decoding convergence rate while maintaining relative low decoding complexity, especially for small quantized levels (3-4 bits). The presented algorithm provides a candidate for those application scenarios where the memory load and the energy consumption are extremely constrained.

• Korean Management Science Review
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• v.21 no.2
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• pp.191-213
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• 2004

This study addresses the evaluation criteria of multimedia authoring tools(MATs), the way which decision-maker can exclude outlier matrix from group using the concept of the compatibility index, and how AHP can be applied to the selection of MATs in a group decision-making environment. The AHP technique allows an evaluator to quantify the relative importance of elements at each hierarchy and to calculate the composite relative weights for each product(i.e. MATs). This decision process allows setting to priority of the MATs based on the AHP. The results indicated that technical ability of MATs was the most significant factor in affecting their decision, trailed by managerial efficiency and vendor support. To the experts, multimedia data support was the less important than development interface. Also, the results indicated that product A(0.510) was their first choice, trailed by product C(0.286) and B(0.204). Assessing the composite relative weights revealed that expert group's members were consistent with the rankings of decision variables(evaluation criteria variables) statistically in selecting their MATs. Therefore, we believed that expert group's members have achieved sufficient agreement to permit the use of geometric mean to average the group's preference without obscuring the differences of individual opinions.

• Proceedings of the Korean Geotechical Society Conference
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• 2008.10a
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• pp.1090-1097
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• 2008

This study conducted the decision method of lateral flow in abutment structures founded on the soft soils and the reliability analysis on the foundation pile for abutment. On the basis of the results, this study proposed the reliability design model. Reliability analysis was conducted by applying second moment method, point estimation method, and expected total cost minimization to lateral movement index, lateral movement decision index, modified lateral movement decision index, and circular failure safety factor for the decision criteria of lateral flow. The reliability index by analysis method had a similar tendency each other. Point estimation method was found as a practical method in the aspect of convenience because it could conduct the analysis only by mean and standard deviation as well as the partial derivative on random variables was not necessary. Optimum reliability index and optimum safety according to increasing in failure factors and load ratio were analyzed and loads and resistance factors of the design criteria of optimum reliability were estimated. It presented rational design model which can consider construction level and stability and economical efficiency overall.

• Journal of Korea Port Economic Association
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• v.21 no.1
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• pp.1-21
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• 2005

It has been more recent trends in container trade to make bogger ship from shipowners that many more parties concerned are getting involved. Well, it is natural to swift these situations if we have looked into container trade market in present time, which a lot of trade volumes has increased in world economy. Thus, supply side of shipping service needs to employ more capacity in the shipping market, then newbuilding may be compulsory options, that is deployment of larger ships. To cope with market situations as able shipowner, some alternatives can be also adopted, such as newbuilding, chartering and securing the space by strategic alliance. But whatever he does, shipowner has to keep in mind to prepare for the future. This is much more important factor considered to make investment decision in case of newbuilding and then he can make more efficient decision as well. However, there has been a little problems arisen due to larger ship employed on the trade route, which is linked with seaport, shipping companies and freight rates as well. Although shipowner decides to build new larger vessel as one of corporate strategic decision, there are many questions to be considered in advance. Therefore, in order to take more efficient decision, shipowner has to take into an account various situations surrounded, and then it can lead truly thoughtful decision making process.

• Journal of Information Technology Applications and Management
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• v.18 no.3
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• pp.91-110
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• 2011

Korea professional baseball industry has grown to take the lion's share of the domestic sports industry, but still does not make break even. The purpose of this study is to examine the financial impact of adopting the Customer Relation Management (CRM) approach on the profitability of Korea professional baseball industry. We use a measuring tool called entropy used in ID3 decision tree algorithm. In the paper, we specify five the most important factors that affect spectator satisfaction based on the previous literature, perform survey analysis, calculate entropy values, and find the results. We predicted the change in revenues when we adopt CRM by checking the spectators' willingness to pay more when the conditions of each factor are improved. We find that we can reap significant fruits of the effect of CRM introduction through enhancing 'game content factor' and 'game promotion factor' among the five factors. We also find that we can increase the revenues of domestic professional baseball teams to 2.4 times or 2.1 times the current level if we manage intensively those two factors respectively. It is very surprising to see that the improvement in total revenues makes both ends meet for domestic professional baseball teams. This clearly demonstrates the effectiveness of CRM approach in improving the profitability of organizations.