• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 복식문화연구
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• 제23권2호
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• pp.213-227
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• 2015

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

• Structural Monitoring and Maintenance
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• 제4권1호
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• pp.85-105
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• 2017

Monitoring is the most important part of the construction and operation of the embankment dams. Applied instruments in these dams should be determined based on dam requirements and specifications. Instruments selection considered as one of the most important steps of monitoring plan. Competent instruments selection for dams is very important, as inappropriate selection causes irreparable loss in critical condition. Lack of a systematic method for determining instruments has been considered as a problem for creating an efficient selection. Nowadays, decision making methods have been used widely in different sciences for optimal determination and selection. In this study, the Multi-Attribute Decision Making is applied by considering 9 criteria and categorisation of 8 groups of geotechnical instruments. Therefore, the Analytic Hierarchy Process and Multi-Criteria Optimisation and Compromise Solution methods are employed in order to determine the attributes' importance weights and to prioritise of instruments for embankment dams, respectively. This framework was applied for a rock fill with clay core dam. The results indicated that group decision making optimizes the selection and prioritisation of monitoring instruments for embankment dams, and selected instruments are reliable based on the dam specifications.

• 한국경영과학회지
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• 제3권1호
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• pp.81-91
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• 1978

Decision models are an attempt to reduce uncertainty in the decision making process. The models describe the relationships of variables and given proper input data generate solutions to managerial problems. These solutions may not be answers to the problems for one of two reasons. First, the data input into the model may not be consistant with the underlying assumptions of the model being used. Frequently parameters are assumed to be deterministic when in fact they are probabilistic in nature. The second failure is that often the decision maker recognizes that the data available are not appropriate for the model being used and begins to collect the required data. By the time these data has been compiled the solution is no longer an answer to the problem. This relates to the timeliness of decision making. The authors point out throught the use of an illustrative problem that stocastic models are well developed and that they do not suffer from any lack of mathematical exactiness. The primary problem is that generally accepted procedures for data generation are historical in nature and not relevant for probabilistic decision models. The authors advocate that management information system designers and accountants must become more familiar with these decision models and the input data required for their effective implementation. This will provide these professionals with the background necessary to generate data in a form that makes it relevant and timely for the decision making process.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2004년도 추계학술대회
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• pp.499-513
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• 2004

This study identifies communication patterns of groups using Internet Messenger for their group decision-making, and examines how these patterns are associated with creative solutions to problems. Our research suggests that certain communication behavior of groups, when appropriately organized, can be of help in enhancing creative production of outcomes. A qualitative study was conducted on communication patterns based on an analysis of text-based electronic conversation protocols. Specifically this research tried to overcome existing studies on electronic groups by focusing on interactive process of communication among participants. The major study conclusions are: (1) The production of creative outcome may depend on the process or sequence of discussion among group members with Internet Messenger. That is, proper interactive responses and appropriate control of the discussion process are essential to obtain a high level of performance. (2) It is important to make discuss rules based on meta-cognitive and interactive protocols in the early stage. Explicit rules relating to internal group processes as well as communication medium use are even more important to groups with Internet Messenger than face-to-face groups.

• Asia pacific journal of information systems
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• 제6권2호
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• pp.5-17
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• 1996

There are various cases that we vote for making a decision or combining ideas (i.e. human being's opinions) in group meetings. Group Decision Support System(GDSS) provides us with a number of voting methods for decision making or aggregation of the ideas. It is generally difficult to select a voting method appropriate for given a meeting situation, without any aid of experts or computers having a knowledge on voting. In this paper we propose a supporting system for selecting an appropriate voting method. Since the selected method is recommended to the facilitator of GDSS, a part of time and effort related with the voting would be reduced. The knowledge in the system is represented as rules that are inductively generated from examples of voting. We used UNiK-INDUCE with ID3 algorithm so as to learn, which is a tool of developing expert systems.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.113-122
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• 2015

Collective intelligence can be an influential factor of decision-making based on collaboration and information exchange between individuals. Our study explores whether collective intelligence can mitigate the loss aversion effect, bias and error in human judgment, and collective intelligence in online communities can reduce the loss aversion effect. Our community settings display both individual-level and group-level loss aversion effect, investigate effective collective intelligence characteristics like investment commitment, participant experience. Using a multi-method approach our research comprises a web-based experiment with 100 participants investing 3 situations from a real-world community, data from a survey measuring loss aversion behavior of participants. The results suggest the loss aversion effect mitigates under the online-circumstance. Overall, our results suggest that, while collective intelligence mitigates the loss aversion effect, participants do not transfer these results to other settings.

• 한국환경교육학회지:환경교육
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• 제21권1호
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• pp.16-30
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• 2008

This study was aimed at finding what effects pro-con discussion classes have on students' environmental decisions and set a series of research questions as follows. First, in a small group discussion, how a student's environmental decision is affected by opinions of other students in the same group. Second, what would be the relations between a students' personal factors including gender, environmental knowledge, attitude, and behavior and their decisions. A decisional experiment was applied to 185 students consisting of 2 girl classes and 4 boy classes of K highschool located in Kongju City, Chungnam. These students were taking 'Ecology and Environment' as one of the few general selective subjects once a week. Decision issue introduced to the experiment was regarding of constructing a wind power station on Baekdu Mountains which is protected by the law. This issue can be characterized as not conflict between conservation and development but conflict between two different types of environment friendly approaches that make students experience more difficult while making a decision. The results of this study an be summarized as follows. First, after taking the class introducing environmental issues and having a debate other students on the issue both within a small group or all classmates together, just less then 30% of the students changed their selections. Second, students were found to be affected by other students' opinion while making his or her own decision. Third, no relationship was found to be statistically considerable between students decisions and their personal factors except of their courses, liberal or science.

• 보건행정학회지
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• 제9권2호
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• pp.77-94
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• 1999

The purpose of this study is to establish strategy by subdividing consumer market according to the lifestyle which influences the use of medical facilities. The subject of this study were 700 adults who were over 20 years of age and residing in Suwon and its vicinity. To collect data trained staff conducted person-to-person interviews with the assistance of structured questionnaires. The questionnaires cover the areas of life style pattern study. the characteristics of demographic sociology, decision-making process related to the use of medical service. The influencing factors were analyzed and as a result total 18 factors were singled out. Cluster analysis was performed to differentiate similar responses. Each group was named as 'health-unconcern type' 'passive health-concern type' 'regular health-concern type' and 'active health-concern type' according to the characteristics. Each group showed statistically significant difference in the characteristics of demographic sociology. Decision-making process regarding the use of medical service according to lifestyle was analyzed. As a result following items showed significant difference:whether the information was utilized, what was the criteria in selecting medical facilities for serious illness or complicated examination. who was the decision maker in selection medical facilities, and with whom one discussed in selecting medical facilities. The result of this study has its limitation in that it can not be applied directly to market subdivision. However, this will help medical facilities understand customers' lifestyle. which will eventually provide medical facilities with marketing tools in establishing effective PR strategy. In order to apply the lifestyle as a marketing tool of medical facilities, following tasks are to be carried out: the development of the questionnaire which can better analyze consumers' lifestyle related to the use of medical service. the examination of precise characteristics of subdivided market according to lifestyle. and the continuing study on the relationship between lifestyle and the process in selecting medical facilities.

• 한국의류학회지
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• 제34권11호
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• pp.1870-1879
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• 2010

This study aimed at examining the career decision level of Clothing and Textile major college students in Seoul area. With the increasing rates of youth unemployment, preparing college students for their future career and guiding them in making career decision is imperative. Students' satisfaction with their major and motivation orientation were considered as influencing factors, as well as their demographic characteristics. A survey was conducted to 282 students majoring Clothing and Textiles at seven universities and 277 completed questionnaires were used for analysis. The questionnaire measured respondents' major satisfaction, motivational orientation, career decision level, and demographics (gender, age, school and department names, class standing, expected graduation date, subjective social status, and GPA). Descriptive statistics, K-means cluster analysis, one-way analysis of variance followed by Duncan multiple comparisons were conducted. The results indicated that Clothing and Textiles majors were overall satisfied with their major, but the satisfaction level was higher for female than male students. Those who were satisfied with their major were less likely to feel anxious about career decision-making. The High-Motivation group and the Intrinsic-Motivation group showed lower anxiety over career decision-making compared to Low-Motivation and Extrinsic-Motivation groups. This study has implications for college advisors in that it provides basic information on students' career decision level and the influencing factors.