• 제목/요약/키워드: Deal Satisfaction

검색결과 160건 처리시간 0.025초

주류 유통 도매업체에서 제공하는 서비스 품질 인식과 거래 만족 및 거래 유지 사이 관계에 관한 연구 (A study of relationships among the perception of service quality from a liquor wholesale company, deal satisfaction, and maintaining business)

  • 최형진;정현승
    • 대한안전경영과학회지
    • /
    • 제16권3호
    • /
    • pp.411-420
    • /
    • 2014
  • The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

도시재생 뉴딜사업 만족도에 영향을 미치는 요인 분석 - 남해군 도시재생 뉴딜사업을 중심으로 - (Analysis of Factors Influencing the Satisfaction of Urban Regeneration New Deal Projects - Focusing on the Namhae-gun Urban Regeneration New Deal Project -)

  • 정치훈;이소영;주희선
    • 한국농촌건축학회논문집
    • /
    • 제23권4호
    • /
    • pp.30-37
    • /
    • 2021
  • The way to check whether the urban regeneration project is going in the right direction is fundamental for understanding the satisfaction of local residents relevant to the project. This study aims to analyze the satisfaction of residents by selecting factors that affect the satisfaction of Namhae-gun residents with urban regeneration projects. Through this, after examining whether the project is being implemented well in accordance with the purpose of the urban regeneration new deal project, this study presents the direction of the Namhae-gun urban regeneration new deal project. In result, in the case of the resident group, satisfaction with security and landscape influenced satisfaction with the entire project. In addition, publicity for urban regeneration projects had the greatest impact on satisfaction, and other neighborhood reliability, urban regeneration-related education, and meetings had the greatest impact on satisfaction with the project. In the case of the merchant group, it was found that the satisfaction with the entire project increased when the satisfaction with the public relations. However, it was found that physical factors, that is, factors for improving the living environment, did not affect satisfaction with urban regeneration projects. The findings of this study, as local parts of Namhae-gun urban regeneration project progresses, can be further expanded to the holistic county level.

판매촉진이용성향에 따른 쇼핑가치 지각 및 소비자만족에 관한 연구 (A Study on the Perceived Shopping Value and Consumer Satisfaction as related to Consumer′s Deal Proneness)

  • 오영심;고애란
    • 한국의류학회지
    • /
    • 제26권7호
    • /
    • pp.1066-1077
    • /
    • 2002
  • The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.

기초봉제 학습자의 자기효능감이 수업만족도에 미치는 영향 (The Influences of Learners' Self-efficacy on Class Satisfaction in Learning Practical Basic Sewing)

  • 박은희;조현주
    • 한국의상디자인학회지
    • /
    • 제17권1호
    • /
    • pp.13-24
    • /
    • 2015
  • The purpose of this study is to examine the influences of learners' self-efficacy on class satisfaction in learning practical basic sewing. Questionnaires were distributed to 181 college women students living in the areas of Deagu Metropolitan City and Gyeongbuk Province. The data obtained were analyzed by using various statistical tools: frequency, factor analysis, reliability analysis, correlation analysis, and multiple regression. The self efficacy of learners of practical basic sewing were made up of five factors: ability to manage interpersonal relationships, ability to deal with assigned tasks, anxiety, challenging spirit, and fear. Class satisfaction was composed of the following factors such as interest in class, professors' ability, achievement of class objectives, connectivity, preparation for class, preference for practices, and perfectibility. This study indicated the correlations between sub-variables of learners' self efficacy and class satisfaction. In other words, the higher were the levels of ability to manage interpersonal relationships, and ability to deal with assigned tasks in self efficacy, the higher were the levels of interest in class, professors' ability, achievement of class objectives, preference for practices, and perfectibility in class satisfaction. The factors of ability to deal with assigned tasks, anxiety, and challenging spirit, in learners' self efficacy were found to have statistically significant effects on the achievement of class objectives. The factor of ability to deal with assigned tasks in self efficacy had a statistically significant influence on professors' ability. The factors of ability to deal with assigned tasks, anxiety, challenging spirit and fear were found to have statistically significant effects on all the factors of class satisfaction.

  • PDF

보상프로그램과 고객만족간의 관계에 있어 고객유형의 조절효과에 관한 연구(제2보) (A Study on the Moderating Effect of Customer Type in Reward Programs and Customer Satisfaction Relations)

  • 강용수
    • 경영과정보연구
    • /
    • 제30권3호
    • /
    • pp.133-151
    • /
    • 2011
  • 본 연구는 이동통신사의 멤버십카드를 소지한 고객을 대상으로 이동통신사가 제공하는 보상이 통신사만족에 영향을 미치는데 있어 고객유형의 조절효과를 확인하는 연구로서, AMOS의 개별모수 차이검증을 통해 보상프로그램 가치와 통신사 만족간의 관계에서 고객유형별(거래지향형/촉진둔감형) 차이가 있는 지를 밝히고 보상프로그램 가치들 간의 상대적 영향력의 차이를 비교하였다. 분석결과 먼저, 보상 실용성과 통신사 만족, 보상 쾌락성과 통신사 만족 간의 경로계수값이 유의한 차이를 보이지 않아 고객유형이 조절효과를 가지고 있다라고 보기는 어려웠다. 그러나 보상프로그램 가치들 간의 상대적 영향력에서 있어서 거래지향형 고객과 촉진둔감형 고객 둘 다 보상 실용성이 보상 쾌락성보다 더 크게 영향을 미쳤고, 보상 실용성의 경우 촉진둔감형 고객이 거래지향형 고객보다 더 큰 영향을 미침을 확인하였다.

  • PDF

외식 소셜커머스가 구매동기 및 구매 후 만족에 미치는 영향: 데일리 딜 서비스 가치의 조절효과 (The Influence of Social Commerce of Foodservice on Buying Motives: Moderating Effects of Daily Deal Service Value)

  • 나영선;안대희;조성호
    • 한국조리학회지
    • /
    • 제18권1호
    • /
    • pp.141-155
    • /
    • 2012
  • 본 연구는 외식기업 소셜커머스의 구매동기와 구매 후 만족도를 파악하고 데일리 딜 서비스가치에 대한 조절효과를 검증하여 외식기업 소셜커머스에 대한 유용한 정보를 제시하고자 하였다. 설문조사는 2011년 2월 10일부터 2011년 3월 2일까지 실시하였으며, 총 263부에 대하여 SPSS 12.0을 이용하여 요인분석과 신뢰성 검증을 실시하고 제시된 연구가설을 검증하기 위해서 다중회귀분석과 조절회귀분석을 실시하였다. 분석결과 첫째, 외식기업 소셜커머스요인 중 정보품질과 서비스품질이 구매동기에 대하여 정(+)의 영향을 미치는 것으로 나타났으며, 소셜커머스요인 중 정보품질과 음식품질이 구매 후 만족에 대하여 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 외식기업 DDS(Daily Deal Service)는 소셜커머스요인인 정보품질과 음식품질 및 서비스품질이 구매동기에 대하여 조절역할을 하는 것으로 나타났다. 마지막으로 외식기업 DDS(Daily Deal Service)는 소셜커머스요인인 정보품질과 음식품질 및 서비스품질이 구매 후 만족에 대하여 조절역할을 하는 것으로 검증되었다.

  • PDF

도시재생 뉴딜사업의 가로환경에 대한 이용자 만족도 연구: 대구광역시 일반근린형 도시재생 뉴딜사업을 중심으로 (Analysis of User's Satisfaction on the Street Environment of the General Neighborhood Type of Urban Regeneration New Deal Projects in Daegu)

  • 장선아;박승훈;고동원
    • 한국콘텐츠학회논문지
    • /
    • 제20권4호
    • /
    • pp.273-283
    • /
    • 2020
  • 본 연구의 목적은 기존의 재개발이나 재건축과 같은 전면철거형의 사업과는 달리 본래의 모습을 유지하며 도시환경을 개선하는 도시재생 뉴딜사업을 대상으로 가로환경에 대한 이용자의 평가에 관한 연구이다. 선행연구 고찰을 통해 가로환경 평가항목을 구축한 후, 대구광역시 내 도시재생 뉴딜사업 중 일반근린형 사업대상지인 중구 동산동, 동구 효목동, 달서구 죽전동의 시민을 대상으로 설문조사를 실시하였다. 설문조사 결과를 바탕으로 도시재생 뉴딜사업 대상지 간 가로환경에 대한 이용자들의 비교를 위해 IPA분석을 실시하였다. 주요 결과는 다음과 같다. 첫째, 대상지별로 가로환경에 대한 중요도와 만족도가 다르게 나타났다. 둘째, 보도청결상태는 모든 대상지에서 중요도와 만족도가 높게 나타났다. 셋째, 간판 및 건물에 대한 주민의 만족도는 높으나 중요도는 낮게 나타났다. 반면, 주차 및 보차분리 관한 주민의 만족도는 낮으나 중요도는 높게 나타났다. 향후 도시재생 뉴딜사업에서 지역 주민의 요구에 맞는 차별화된 도시재생 사업계획이 수립될 필요가 있다.

중국진출 한국기업의 직무만족도와 이직률에 관한 연구 (Study on the Job Satisfaction and Turnover Intention in Korean Business in China)

  • 김미정
    • 통상정보연구
    • /
    • 제9권3호
    • /
    • pp.3-22
    • /
    • 2007
  • The purpose of this study is to gain a better understanding of the relationships between job satisfaction and organizational commitment of employees at the Chinese employees in Korean company. This study also focuses on revealing homogeneous demographic characteristics these employees exhibit that affect their satisfaction level. This paper analyzes the job satisfaction and turnover intention of the Chinese employees in Korean Businesses based on a great deal of questionnaire research. The research found that individual's characteristics, such as gender, age, education and marital status, as well as duty variables like salary, position, length of service, number of turnover times, probability and number of promotion, made influence on the employees about their job satisfaction and turnover tendency. The result of this research is helpful in studying how to improve the Chinese employees' job satisfaction and impair their turnover intention in Korean businesses.

  • PDF

비선형 만족도 함수를 이용한 설계평가 방법의 개발 (Development of Design Evaluation Method Through Nonlinear Satisfaction Function)

  • 문용락;차성운
    • 대한기계학회:학술대회논문집
    • /
    • 대한기계학회 2001년도 춘계학술대회논문집C
    • /
    • pp.420-425
    • /
    • 2001
  • The information content is determined by establishing the system range for each of the FRs and by determing the overlap between system range and the design range (i.e the designer-specified range). However, conventional information content doesn't include designer's intention sufficiently. In this paper, the satisfaction function is presented to embody designer's intention by calculating information contents. The satisfaction function is created in order to deal with the uncertanties involved in determining the design range and the system range in terms of a given physical parameter. So, the satisfaction function help designer to choose the optimal design among many proposed design.

  • PDF

부부의 일상 스트레스와 공동대처가 결혼만족에 미치는 자기 효과와 상대방 효과 (Actor and Partner Effects of Couple's Daily Stress and Dyadic Coping on Marital Satisfaction)

  • 원수경;설경옥
    • 대한간호학회지
    • /
    • 제50권6호
    • /
    • pp.813-821
    • /
    • 2020
  • Purpose: This study aimed to identify the actor and partner effects of daily stress and dyadic coping on marital satisfaction using the Actor-Partner Interdependence Mediational Model (APIeM). Methods: Participants were 314 couples who met the study's eligibility criteria. Data were collected from March to April 2016 through apartment and cooperative company communities in Seoul. Two APIeMs of positive and negative dyadic coping were analyzed using SPSS 20.0 and Mplus 7.4. All measures were self-administered. Results: Daily stress and positive and negative dyadic coping in both spouses had direct actor effects on their marital satisfaction. Daily stress in both spouses had an indirect actor effect on marital satisfaction through their positive and negative dyadic coping. The husband's daily stress had an indirect partner effect on the wife's marital satisfaction through his positive dyadic coping, while the wife's positive dyadic coping had a direct partner effect on the husband's marital satisfaction. The husband's daily stress had an indirect partner effect on the wife's marital satisfaction through his negative dyadic coping, while the wife's negative dyadic coping had a direct partner effect on the husband's marital satisfaction. Conclusion: Dyadic coping is an effective way to deal with couple's daily hassles as it increase their satisfaction in marriage.