• Title/Summary/Keyword: Database Mining

Search Result 568, Processing Time 0.034 seconds

A Study on the Effective Database Marketing using Data Mining Technique(CHAID) (데이터마이닝 기법(CHAID)을 이용한 효과적인 데이터베이스 마케팅에 관한 연구)

  • 김신곤
    • The Journal of Information Technology and Database
    • /
    • v.6 no.1
    • /
    • pp.89-101
    • /
    • 1999
  • Increasing number of companies recognize that the understanding of customers and their markets is indispensable for their survival and business success. The companies are rapidly increasing the amount of investments to develop customer databases which is the basis for the database marketing activities. Database marketing is closely related to data mining. Data mining is the non-trivial extraction of implicit, previously unknown and potentially useful knowledge or patterns from large data. Data mining applied to database marketing can make a great contribution to reinforce the company's competitiveness and sustainable competitive advantages. This paper develops the classification model to select the most responsible customers from the customer databases for telemarketing system and evaluates the performance of the developed model using LIFT measure. The model employs the decision tree algorithm, i.e., CHAID which is one of the well-known data mining techniques. This paper also represents the effective database marketing strategy by applying the data mining technique to a credit card company's telemarketing system.

  • PDF

An Efficient Algorithm for Mining Frequent Sequences In Spatiotemporal Data

  • Vhan Vu Thi Hong;Chi Cheong-Hee;Ryu Keun-Ho
    • 한국공간정보시스템학회:학술대회논문집
    • /
    • 2005.11a
    • /
    • pp.61-66
    • /
    • 2005
  • Spatiotemporal data mining represents the confluence of several fields including spatiotemporal databases, machine loaming, statistics, geographic visualization, and information theory. Exploration of spatial data mining and temporal data mining has received much attention independently in knowledge discovery in databases and data mining research community. In this paper, we introduce an algorithm Max_MOP for discovering moving sequences in mobile environment. Max_MOP mines only maximal frequent moving patterns. We exploit the characteristic of the problem domain, which is the spatiotemporal proximity between activities, to partition the spatiotemporal space. The task of finding moving sequences is to consider all temporally ordered combination of associations, which requires an intensive computation. However, exploiting the spatiotemporal proximity characteristic makes this task more cornputationally feasible. Our proposed technique is applicable to location-based services such as traffic service, tourist service, and location-aware advertising service.

  • PDF

IMPLEMENTATION OF SUBSEQUENCE MAPPING METHOD FOR SEQUENTIAL PATTERN MINING

  • Trang, Nguyen Thu;Lee, Bum-Ju;Lee, Heon-Gyu;Ryu, Keun-Ho
    • Proceedings of the KSRS Conference
    • /
    • v.2
    • /
    • pp.627-630
    • /
    • 2006
  • Sequential Pattern Mining is the mining approach which addresses the problem of discovering the existent maximal frequent sequences in a given databases. In the daily and scientific life, sequential data are available and used everywhere based on their representative forms as text, weather data, satellite data streams, business transactions, telecommunications records, experimental runs, DNA sequences, histories of medical records, etc. Discovering sequential patterns can assist user or scientist on predicting coming activities, interpreting recurring phenomena or extracting similarities. For the sake of that purpose, the core of sequential pattern mining is finding the frequent sequence which is contained frequently in all data sequences. Beside the discovery of frequent itemsets, sequential pattern mining requires the arrangement of those itemsets in sequences and the discovery of which of those are frequent. So before mining sequences, the main task is checking if one sequence is a subsequence of another sequence in the database. In this paper, we implement the subsequence matching method as the preprocessing step for sequential pattern mining. Matched sequences in our implementation are the normalized sequences as the form of number chain. The result which is given by this method is the review of matching information between input mapped sequences.

  • PDF

Implementation of Subsequence Mapping Method for Sequential Pattern Mining

  • Trang Nguyen Thu;Lee Bum-Ju;Lee Heon-Gyu;Park Jeong-Seok;Ryu Keun-Ho
    • Korean Journal of Remote Sensing
    • /
    • v.22 no.5
    • /
    • pp.457-462
    • /
    • 2006
  • Sequential Pattern Mining is the mining approach which addresses the problem of discovering the existent maximal frequent sequences in a given databases. In the daily and scientific life, sequential data are available and used everywhere based on their representative forms as text, weather data, satellite data streams, business transactions, telecommunications records, experimental runs, DNA sequences, histories of medical records, etc. Discovering sequential patterns can assist user or scientist on predicting coming activities, interpreting recurring phenomena or extracting similarities. For the sake of that purpose, the core of sequential pattern mining is finding the frequent sequence which is contained frequently in all data sequences. Beside the discovery of frequent itemsets, sequential pattern mining requires the arrangement of those itemsets in sequences and the discovery of which of those are frequent. So before mining sequences, the main task is checking if one sequence is a subsequence of another sequence in the database. In this paper, we implement the subsequence matching method as the preprocessing step for sequential pattern mining. Matched sequences in our implementation are the normalized sequences as the form of number chain. The result which is given by this method is the review of matching information between input mapped sequences.

A Novel Approach for Mining High-Utility Sequential Patterns in Sequence Databases

  • Ahmed, Chowdhury Farhan;Tanbeer, Syed Khairuzzaman;Jeong, Byeong-Soo
    • ETRI Journal
    • /
    • v.32 no.5
    • /
    • pp.676-686
    • /
    • 2010
  • Mining sequential patterns is an important research issue in data mining and knowledge discovery with broad applications. However, the existing sequential pattern mining approaches consider only binary frequency values of items in sequences and equal importance/significance values of distinct items. Therefore, they are not applicable to actually represent many real-world scenarios. In this paper, we propose a novel framework for mining high-utility sequential patterns for more real-life applicable information extraction from sequence databases with non-binary frequency values of items in sequences and different importance/significance values for distinct items. Moreover, for mining high-utility sequential patterns, we propose two new algorithms: UtilityLevel is a high-utility sequential pattern mining with a level-wise candidate generation approach, and UtilitySpan is a high-utility sequential pattern mining with a pattern growth approach. Extensive performance analyses show that our algorithms are very efficient and scalable for mining high-utility sequential patterns.

Data Extraction of Manufacturing Process for Data Mining (데이터 마이닝을 위한 생산공정 데이터 추출)

  • Park H.K.;Lee G.A.;Choi S.;Lee H.W.;Bae S.M.
    • Proceedings of the Korean Society of Precision Engineering Conference
    • /
    • 2005.06a
    • /
    • pp.118-122
    • /
    • 2005
  • Data mining is the process of autonomously extracting useful information or knowledge from large data stores or sets. For analyzing data of manufacturing processes obtained from database using data mining, source data should be collected form production process and transformed to appropriate form. To extract those data from database, a computer program should be made for each database. This paper presents a program to extract easily data form database in industry. The advantage of this program is that user can extract data from all types of database and database table and interface with Teamcenter Manufacturing.

  • PDF

Abnormal Sound Detection and Identification in Surveillance System (감시 시스템에서의 비정상 소리 탐지 및 식별)

  • Joo, Young-min;Lee, Eui-jong;Kim, Jeong-sik;Oh, Seung-geun;Park, Dai-hee
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2010.11a
    • /
    • pp.592-595
    • /
    • 2010
  • 본 논문에서는 감시카메라 환경에서 취득한 오디오 데이터를 입력으로 하여, 비정상 상황을 인식하는 시스템을 제안한다. 제안된 시스템은 단일클래스 SVM의 대표적인 모델인 SVDD와 최근 얼굴 인식 분야에서 성공적인 업적을 보여주고 있는 신호 처리 분야의 SRC를 계층적으로 결합한 구조로써, 첫 번째 계층에서는 SVDD로 비정상 소리를 신속하게 탐지하여 관리자에게 알람 경고하고, 두 번째 계층의 SRC는 탐지된 비정상 소리를 유형별로 세분화 식별하여 관리자에게 비상 상황을 보고함으로써 관리자의 위기 상황 대처를 돕는다. 제안된 시스템은 실시간 처리가 가능하며, 점증적 갱신의 학습 능력으로 인하여 비정상 오디오 데이터베이스의 변화에도 능동적으로 적응할 수 있다. 실험을 통하여 제안된 시스템의 성능을 검증한다.

A STUDY ON THE SYSTEM DEVELOPMENT FOR MANAGEMENT OF MINING-RELATED DAMAGES USING GIS

  • Kim, Jung-A;Yoon, Suk-Ho;Kim, Won-Kyun;Choi, Jong-Kuk
    • Proceedings of the KSRS Conference
    • /
    • 2007.10a
    • /
    • pp.95-97
    • /
    • 2007
  • The mining-related damages due to the mining operations such as ground subsidence, tailing, Acid Mine Drainage, and soil contamination have a significant effect on our social and economical environment. So, for the effective prevention and reclamation works of the hazards in the mining area, the systematic management of mine information and mining-related damages is urgently needed. In this study, we estimated the possibilities of GIS-based system development for the mining area and related database. We classified the steps of building GIS as mine itself, mining-related damages, rehabilitation works and additional functions for estimating damages and analyzed the essential database and functions for each step. GIS will be helpful to estimate the mining-related damages and to carry out the reclamation works effectively.

  • PDF

A Study on the Development of Causal Knowledge Base Based on Data Mining and Fuzzy Cognitive Map (데이터 마이닝과 퍼지인식도 기반의 인과관계 지식베이스 구축에 관한 연구)

  • Kim, Jin-Sung
    • Proceedings of the Korean Institute of Intelligent Systems Conference
    • /
    • 2003.05a
    • /
    • pp.247-250
    • /
    • 2003
  • Due to the increasing use of very large databases, mining useful information and implicit knowledge from databases is evolving. However, most conventional data mining algorithms identify the relationship among features using binary values (TRUE/FALSE or 0/1) and find simple If-THEN rules at a single concept level. Therefore, implicit knowledge and causal relationships among features are commonly seen in real-world database and applications. In this paper, we thus introduce the mechanism of mining fuzzy association rules and constructing causal knowledge base form database. Acausal knowledge base construction algorithm based on Fuzzy Cognitive Map(FCM) and Srikant and Agrawal's association rule extraction method were proposed for extracting implicit causal knowledge from database. Fuzzy association rules are well suited for the thinking of human subjects and will help to increase the flexibility for supporting users in making decisions or designing the fuzzy systems. It integrates fuzzy set concept and causal knowledge-based data mining technologies to achieve this purpose. The proposed mechanism consists of three phases: First, adaptation of the fuzzy membership function to the database. Second, extraction of the fuzzy association rules using fuzzy input values. Third, building the causal knowledge base. A credit example is presented to illustrate a detailed process for finding the fuzzy association rules from a specified database, demonstration the effectiveness of the proposed algorithm.

  • PDF

Privacy Disclosure and Preservation in Learning with Multi-Relational Databases

  • Guo, Hongyu;Viktor, Herna L.;Paquet, Eric
    • Journal of Computing Science and Engineering
    • /
    • v.5 no.3
    • /
    • pp.183-196
    • /
    • 2011
  • There has recently been a surge of interest in relational database mining that aims to discover useful patterns across multiple interlinked database relations. It is crucial for a learning algorithm to explore the multiple inter-connected relations so that important attributes are not excluded when mining such relational repositories. However, from a data privacy perspective, it becomes difficult to identify all possible relationships between attributes from the different relations, considering a complex database schema. That is, seemingly harmless attributes may be linked to confidential information, leading to data leaks when building a model. Thus, we are at risk of disclosing unwanted knowledge when publishing the results of a data mining exercise. For instance, consider a financial database classification task to determine whether a loan is considered high risk. Suppose that we are aware that the database contains another confidential attribute, such as income level, that should not be divulged. One may thus choose to eliminate, or distort, the income level from the database to prevent potential privacy leakage. However, even after distortion, a learning model against the modified database may accurately determine the income level values. It follows that the database is still unsafe and may be compromised. This paper demonstrates this potential for privacy leakage in multi-relational classification and illustrates how such potential leaks may be detected. We propose a method to generate a ranked list of subschemas that maintains the predictive performance on the class attribute, while limiting the disclosure risk, and predictive accuracy, of confidential attributes. We illustrate and demonstrate the effectiveness of our method against a financial database and an insurance database.