• 제목/요약/키워드: Data usage and analysis

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등산동기가 등산복 추구혜택 및 등산복 착용행동에 미치는 영향 (The Effects of Mountain Climbing Motivation and Mountain Climbing Wear Benefits Sought on Clothing Usage Behavior)

  • 안서영;윤승원;이미아;고애란
    • 한국의류학회지
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    • 제37권4호
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    • pp.565-576
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    • 2013
  • This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

KMS 활성화에 영향을 미치는 요인에 관한 연구 : 로그 데이터 분석을 이용하여 (Exploring Factors that Affect the Usage of KMS : Using Log Data Analysis)

  • 백승익;임규건;이대철;이진숙
    • 지식경영연구
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    • 제9권3호
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    • pp.21-42
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    • 2008
  • As many companies have recognized the importance of Knowledge Management(KM), they have invested lots of their resources in developing and deploying Knowledge Management Systems(KMS) to organize and share knowledge. When they implemented KMS in their organizations, most of them had high expectations about KMS at tile beginning. However, as time passed, its usage was rapidly declined. There have been many attempts to increase its usage. Many research works have tried to find solutions from users and organizations viewpoints, instead of the actual usage data itself. In order to assess the usage level of KMS, they have normally utilized user's attitudes toward KMS by assuming that user attitudes have strong relationship with actual uses of KMS. The purpose of this study is to assess tile impacts of user, organizational, and job characteristics on the satisfaction and the usage levels of KMS. Unlike other studies, this study is to explore impact factors which affect the usage level of KMS in organizations by using actual KMS log data as well as user's attitudes.

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하천수 취수량 분석을 위한 전력량법의 적용성 연구 (A study on the applicability of power usage method for the analysis of river water intake)

  • 백종석;김치영;차준호;송재현
    • 한국수자원학회논문집
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    • 제52권12호
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    • pp.975-984
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    • 2019
  • 하천수의 체계적이고 통합적인 관리를 위한 필수 전제로, 하천으로 공급되고, 하천에서 방류되는 유량 등의 기초자료 확보가 필요하다. 현행되는 하천수 사용 허가제도에 의하면 2017년 허가시설 중 59.1%는 유량 계측기기가 없는 것으로 확인되었고, 특히 농업용수의 경우, 보고량의 상당부분이 사용자의 자발적인 보고로 이루어져 신뢰성 있는 자료의 확보가 어려운 실정이다. 본 연구에서는 양수장의 전력사용량을 통해 유량을 산정하는 간접 유량 계측방법을 적용하여 경제적이고 신뢰성 있는 유량자료의 확보에 대한 연구를 수행하였다. 특히, 전력량법에 의해 산정된 유량이 하천의 수위에 따라 실측 유량과 차이가 나는 점에 집중하여, 하천수위를 반영한 전력량법의 개선 및 유량자료의 정확도 향상에 대한 적용성 연구를 수행하였다. 하천수위를 고려한 전력량법으로 산정된 유량을 회귀분석, 백분율 차이, 평균 제곱근 오차 등의 상관성 분석 방법 등을 이용하여 분석한 결과, 기존의 전력량법과 비교하여 보다 더 실측 유량에 근사한 결과를 산정하는 것으로 확인하였다. 이를 통해, 양수장에서는 기존의 전력량법으로도 신뢰성 있는 유량 자료를 확보할 수 있지만, 하천의 수위 변동폭이 큰 지점에서 개선된 전력량법을 사용한다면, 보다 정확한 하천수 취수량 자료를 확보할 수 있을 것으로 기대한다.

스마트폰 사용과 MBTI 사용자 특성간의 관계 평가 (Assessing the Relationship between MBTI User Personality and Smartphone Usage)

  • 라저스리 소카세인;김경백
    • 한국빅데이터학회지
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    • 제1권1호
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    • pp.33-39
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    • 2016
  • 최근 스마트폰 사용 형태의 도움을 받아 사용자 특성을 예측하는 것은 매우 흥미롭고 주의를 사로잡는 연주 주제이다. 현재 몇몇 연구들은 사용자의 특성을 예측하기 위해 전화 사용 기록, 문자 메시지 사용 기록, 소셜 네트워크 서비스 사용 기록 등을 이용하고 있다. 이 논문에서, 우리는 MBTI 사용자 특성과 스마트폰 사용로그 간의 관계를 평가한다. 이를 위해, 스마트폰 사용 기록에서 부터 몇몇 특징들을 추출하고 이를 Naive Bayes와 SVM등의 분류기에 적용하여 사용자의 특성을 구분하였다. 사용자 특성 분석 결과의 분석을 통해 facebook사용 기록이 외향적인 사람과 내향적인 사람을 가장 잘 구분하는 것을 알 수 있었고, SVM 분류기가 Naive Bayes보다 사용자의 특성을 잘 예측하는 것을 확인하였다.

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SFA 시스템의 도입과 활용에 영향을 미치는 요인에 관한 연구: 보험회사의 영업사원들을 중심으로 (An Empirical Study on the Factors of SFA (Sales Force Automation) System Acceptance and Usage : Focusing on Salespeople of Insurance Companies)

  • 함유근;조치선
    • Journal of Information Technology Applications and Management
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    • 제11권3호
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    • pp.89-116
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    • 2004
  • Insurance companies are in a fierce race to catch a new customer. In this situation. sales force automation technologies are often used to support customer relationship management strategies. This study sets out a research model predicting SFA(Sales Force Automation) usage through theoretical studies. Survey data were collected from 145 salespeople across 2 firms that had implemented sales force automation tools and hypotheses were tested empirically. Data were analyzed by path-analysis method of AMOS. The major findings of this study are as follows: Computer self-efficacy, user involvement and voluntariness have a statistically significant influence on the positive perceptions of SFA. These perceptions have a statistically significant influence on user satisfaction and usage of SFA. while user satisfaction has a statistically significant influence on SFA usage. This paper concludes with the discussion of these results and their implications for academic researchers and insurance company managers.

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지식관리시스템의 성과에 영향을 미치는 요인에 관한 연구: 주관적 규범, 성격특성을 중심으로 (A Study on Factors Influencing the Performance of the Knowledge Management System(KMS): Focused on Subjective Norm and Personality)

  • 강문상;강성배;신문봉
    • 지식경영연구
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    • 제12권5호
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    • pp.71-87
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    • 2011
  • This study focuses on influencing factors of TAM on personality, subjective norm and then examines the relationship between influencing factors such as KMS usage and system performance. The survey was collected from KMS users by e-mail and on-line questionnaire. Finally, 206 questionnaires were chosen for the analysis of data. It was analyzed by SPSS and AMOS for the frequency analysis, reliability analysis, CFA(Confirmatory Factor Analysis) and SEM(Structural Equation Modeling). The results were as follows. First, subjective norm is found to be especially important to KMS usage. Second, Extraversion positively moderated the relationship between subjective norm and perceived usefulness. Third, KMS usage is significant to personal performance such as knowledge growth, decision making and the ability of problem solving. This study proposed that the usage of Knowledge Management System positively contributes to the improvement of personal performance.

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건설현장 내 에너지 사용량에 따른 탄소배출량 분석에 관한 연구 (A Study on the Analysis of Carbon Emission according to Energy Usage in Construction Site)

  • 이충원;태성호;임효진
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2023년도 봄 학술논문 발표대회
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    • pp.215-216
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    • 2023
  • As the introduction of new climate system, efforts to change carbon neutrality, efforts to convert carbon neutrality. In Korea, we are setting up carbon emissions through greenhouse gas and energy target management system for business and companies that emit carbon emissions. The construction industry quantitatively predict the carbon emissions, but it is struggling to set up the amount of carbon emissions before construction stage, but it is suffering from lack of data. Therefore, this study was conducted by collecting data on the energy usage amount of carbon emissions according to the energy usage of the construction phenomenon and low-capacity prediction of the construction phenomenon. Through collected data, the average energy usage amount by building users and evaluated the average carbon emissions. It also evaluated the contribution of carbon emissions by energy sources.

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나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구 (The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media)

  • 김내은;송광석;김미숙
    • 산경연구논집
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    • 제9권1호
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    • pp.99-110
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    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

마이데이터 모델을 활용한 개인정보 이용내역 통지 방안 연구 (A Study on Notification Method of Personal Information Usage History using MyData Model)

  • 김태경;정성민
    • 디지털산업정보학회논문지
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    • 제18권1호
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    • pp.37-45
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    • 2022
  • With the development of the 4th industry, big data using AI is being used in many areas of our lives, and the importance of data is increasing accordingly. In particular, as various services using personal information appear and hacking attacks that exploit them appear in various ways, the importance of personal information management is increasing. Personal information must be managed safely even when collecting, retaining, using, providing, and destroying personal information, and the rights of information subjects must be protected. In this paper, an analysis was performed on the notification of usage history during the protection of the rights of information subjects using the MyData model. According to the Personal Information Protection Act, users must be periodically notified of the use of personal information, so we notify each individual of the use of personal information through e-mail or SNS once a year. It is difficult to understand and manage which company use my personal information. Therefore, in this paper, a personal information usage history notification system model was proposed, and as a result of performance analysis, it is possible to provide the controllability, availability, integrity, source authentication, and personal information self-determination rights.

Antecedents of Consumer Participation in Sharing Economy at Distribution Markets

  • CAI, Yunwei;CHOI, Nak-Hwan
    • 유통과학연구
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    • 제20권9호
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    • pp.127-139
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    • 2022
  • Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.